scholarly journals THE STRATEGY OF ONLINE START-UP BUSINESS EXPANSION THROUGH POP-UP STORES INNOVATION

2014 ◽  
Vol 13 (2) ◽  
Author(s):  
Metta Padmalia
Keyword(s):  
University Students ◽  
Marketing Strategy ◽  
Qualitative Method ◽  
Business Students ◽  
Marketing Activity ◽  
Market Conditions ◽  
Entrepreneurial Marketing ◽  
The People ◽  
Start Up ◽  
Start Ups

Entrepreneurial Marketing is a marketing activity conducted by small and medium-sized enterprises with an entrepreneurial approach. The Businessmen who able to respond market conditions quickly and anticipate market changes can be called an entrepreneurial marketer. It is very necessary, especially for start-up business that must keep innovates in order to develop brand and boost demand. Generally, start-up businesses are still not trusted by the market because of their new brand, especially for online start-up businesses which market trust is still not obtained yet. The people still not believe in it, because online start-up business doesn’t have a physical store, so they can’t see, touch or feel the product directly. These obstacles can be overcome through a pop-up store so that prospective customers can be sure before buying the product. Based on this phenomenon, researcher want to identify what is the barriers to business start-ups in developing markets. This research conducted with qualitative method by interviewing 8 project group business students at Ciputra University, Surabaya. This research has provided an entrepreneurial marketing strategy through the development of pop-up stores that fits with the needs of Ciputra University students’ business projects. Hopefully, it can be applied for business start-up to strengthen brand and increase consumer demand.

scholarly journals Creativity as a Competitive Entrepreneurial Enabler

2019 ◽  
Author(s):  
Michael Fascia ◽  
sonny fascia
Keyword(s):  
Qualitative Method ◽  
Business Management ◽  
Alternative Method ◽  
Start Up ◽  
Scottish Government ◽  
Definition Of ◽  
Start Ups ◽  
The Relationship ◽  
Better Than ◽  
Management Thinking

Interest in business management thinking and innovation has continued to growduring recent decades. The Scottish Government identifies that a large proportionof new and start up businesses fail within the first 2 years. Consequently, there aremany areas for the start-up entrepreneur to get information and help, nonethelessthe trend remains. This study offers an alternative method for deciding on intrinsicsuccess factors by outlining the relationship between business start-ups, creativity,and innovation.The focus was on creativity, as an entrepreneurial characteristic, links or effects thestart-up capability of the entrepreneur. The study used a qualitative method tointerpret this complexity and this became more apparent as the study progressessince innovation and innovation which supports a business start-up assume holistic,flux-like and complex concepts. Four main themes emerged from the thematic dataanalysis; Leadership; Ability to Change; Creativeness and Collaboration. Findingsfrom the study indicate that business management thinking and innovationunderpinned by perspective themes, help the entrepreneur see and appreciate thecomplex multi-faceted interactions of innovation, perhaps better than an averageperson. However, actual definition of the precise mechanisms needed to supportbusiness start-ups drawn from creativity were difficult to establish.In conclusion, the study has to say that while elements of creativity were presentwith each of the entrepreneur and were clearly significant to the success of the startup, it would seem very difficult to actually identify if there is such a thing as aguaranteed creativity template for success.

scholarly journals The Urgency of the Personal Data Protection Law as an Instrument to Prevent Misuse of Personal Data in StartUp Companies

2021 ◽  
Vol 04 (12) ◽  
Author(s):  
Dian Firja Ameliani ◽  
Keyword(s):  
Data Protection ◽  
Personal Data ◽  
Security And Privacy ◽  
Consumer Privacy ◽  
Personal Data Protection ◽  
The People ◽  
Start Up ◽  
Data Protection Law ◽  
Transaction Security ◽  
Start Ups

The E-Commerce progress during the Covid-19 pandemic, has had an impact on the emergence of many startup companies such as Tokopedia, Gojek, Traveloka, and Bukalapak. There are legal problems caused by the emergence of these start-ups. One of the serious problems it causes is maintaining consumer privacy from start-up companies. A large number of applications are used, making it easier for companies to obtain their consumers' data. This raises the possibility of leakage of consumer personal data, the possibility that will arise needs to be considered regarding the guarantee of transaction security and privacy, namely the protection of consumer personal data which can cause problems in the future if data leaks occur. The discussion in this article is how the problems with consumer personal data in start-up companies are and how important the Law on personal data protection is as an effort to protect consumer personal data for start-up companies. However, Indonesia still does not have a law that specifically regulates the protection of personal data, where this law is urgently needed at this time as a legal umbrella for the people of Indonesia.

Experiential learning model: improving entrepreneurial values through internship program at start-ups

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Donald Crestofel Lantu ◽  
Yulianto Suharto ◽  
Ira Fachira ◽  
Anggraeni Permatasari ◽  
Grisna Anggadwita
Keyword(s):  
Experiential Learning ◽  
Longitudinal Research ◽  
Business Students ◽  
Learning Experience ◽  
Work Culture ◽  
Content Type ◽  
Study Approach ◽  
Start Up ◽  
Analysis Technique ◽  
Start Ups

PurposeThe development of teaching methods in the field of entrepreneurship education is a challenge for academics to achieve “real active learning.” This paper aims to investigate the effectiveness of learning experience through internship program at start-ups. This paper examines the benefits and challenges from stakeholders' experiences and perspectives (business students, start-ups and universities). The authors focus on the entrepreneurial values obtained by exploring start-up processes, culture and work environments.Design/methodology/approachThis study uses qualitative research with a case study approach by applying experiential learning. The objects of this research are students of the School of Business and Management and start-ups in Indonesia. This study divides the pilot program of internship at start-ups into three stages, designing process, execution and evaluation. The analysis technique uses an interpretive approach from interviews and observations of internships based on experiential learning.FindingsThe results showed that the internship program at start-ups in this study has benefits for all major stakeholders, especially students. The results of student learning experiences show that start-ups' characteristics such as a creative work environment, egalitarian work culture and dynamic workflow flexibility can increase their professional and moral values.Research limitations/implicationsThis study has several limitations, including the internship program designed in this study, which is still raw and has several shortcomings. Time series in testing experiential learning is another limitation. For further study, it is necessary to conduct longitudinal research to measure the effectiveness of the start-ups' internship program.Originality/valueThis study provides new insights on experiential learning in developing an internship program at a start-up as an effort to increase entrepreneurial value for business students. This study highlights the possibility that an internship program at a start-up will have an impact on students' entrepreneurial values and competencies.

scholarly journals Research on Marketing Strategy for A Ketogenic Food Start Up Business in Bandung

2020 ◽  
Vol 5 (6) ◽  
Author(s):  
Vania Arini Putri ◽  
Budi Permadi Iskandar
Keyword(s):  
Weight Loss ◽  
Marketing Strategy ◽  
High Fat Diet ◽  
Qualitative Method ◽  
Target Market ◽  
Good Opportunity ◽  
Start Up ◽  
Meal Plan ◽  
Suitable Target ◽  
Depth Interviews

Many people feel it is necessary to have a slender body and pursuing it through various ways, including diet. The ketogenic diet is a low-carb and high-fat diet and has been proven to be one of the effective diets to lose weight. The preliminary research shows the lack of choices of pure keto-friendly food on the market is the main problem of keto dieters. This is seen as a good opportunity from a business perspective and further research was conducted. The research was done using a qualitative method in-depth interviews to gain perspective on how to market a ketogenic food provider. The respondents are those who have dieted and have had a problem in body weight. There are 7 out of 8 respondents said they would consider doing the keto diet in the future. This research results that the suitable target consumers are people with age of 22-35 years old, have monthly income >Rp3.000.000,00, currently in college and college graduate, student, and employee, in upper middle social class, have interests in weight loss and delicious food, and body goals oriented. The personas for this target market are lazy dieters, weight loss achievers, and experimental dieters. The result for marketing strategy is a 4P marketing mix. The products are keto-friendly heavy meals and desserts. The price per item is between Rp50.000,00-Rp75.000,00. The consumers can make the purchase online. The promotions are educational and informative contents, endorsement, paid promote, discount, and cheaper price for weekly meal plan purchase.

scholarly journals Analysing impacts of the economic crisis on the pre–start ups process of business students in Germany.

2011 ◽  
Vol 1 ◽  
pp. 41-57
Author(s):  
Walter Ruda ◽  
Thomas Martin ◽  
Rubén Ascua ◽  
Benjamin Danko
Keyword(s):  
Applied Sciences ◽  
Economic Crisis ◽  
Business Students ◽  
Basic Knowledge ◽  
Specialized Knowledge ◽  
Positive Effects ◽  
Self Employment ◽  
Start Up ◽  
Universities Of Applied Sciences ◽  
Start Ups

The article is part of the empirical research project “Starting up Businesses and Entrepreneurship by Students” (GESt–study) and analyzes potential impacts of the economic crisis on the pre–start–up process of business students surveyed before and during the downturn at four German universities (of applied sciences), what supports the advancement of entrepreneurship education and support within two different macroeconomic contexts. Though in Germany recessions typically animate more persons to self–employment, these business start–ups are mostly based on necessity–driven entrepreneurship. But particularly opportunity entrepreneurship has positive effects on economic growth and employment. Whereas no significant differences can be detected regarding their start–up propensities, the economic crisis indeed has heightened the intended start–up time as well as the necessity–driven start–up motivation of the surveyed business students, but not their start–up motivation from economic self–realization. Therefore, self–employment as vocational alternative has to be highlighted stronger and entrepreneurial basic knowledge has to be taught adequately to the students so that they are able to mature as potential entrepreneurs at their universities – the location where specialized knowledge about their subsequent professionalism is imparted – what facilitates them to generate future innovations accompanied by enduring and high–skilled employment.

Lowering the Bar? External Conditions, Opportunity Costs, and High-Tech Start-Up Outcomes

2021 ◽  
Author(s):  
Annamaria Conti ◽  
Maria P. Roche
Keyword(s):  
Labor Market ◽  
New Ventures ◽  
Performance Outcomes ◽  
High Tech ◽  
Opportunity Costs ◽  
Market Conditions ◽  
Data Set ◽  
Labor Market Conditions ◽  
Start Up ◽  
Start Ups

We assess the heterogeneous impact of economic downturns on individuals’ decisions to bring high-technology ideas to the market in the form of new ventures. We thereby examine how worsening labor market conditions influence individuals’ opportunity costs of starting new ventures, the resulting composition of the entrepreneurial pool, and start-up performance outcomes. Using a rich data set of start-up founders in the biotechnology and medical device sectors, we find that an increase in the unemployment rate is associated with a substantial rise in the share of entrepreneurs who are most sensitive to worsening labor market conditions. Additionally, we find that start-ups founded by these entrepreneurs display lower financial and innovative performance than start-ups founded by entrepreneurs who are relatively insensitive to business cycles. Finally, we provide suggestive evidence that individuals’ heterogeneous response to worsening labor market conditions is a relevant factor in explaining the negative relationship between unemployment and start-up performance outcomes.

When Do Start-ups Make Sense?

2005 ◽  
Vol 19 (4) ◽  
pp. 299-306
Author(s):  
Clement J. Langemeyer
Keyword(s):  
Research Council ◽  
National Research Council ◽  
Key Factors ◽  
Business Opportunity ◽  
Risks And Benefits ◽  
The People ◽  
Start Up ◽  
The Status ◽  
Internal And External Factors ◽  
Start Ups

The start-up has received considerable attention in the last few years. While the National Research Council of Canada has generated many start-ups over its 88-year history, the creation of a formal entrepreneurship programme in the mid-1990s dramatically accelerated the pace at which they were created. Many factors come into play in the decision to select an appropriate commercialization vehicle. While the strength and scale of the business opportunity are key factors, as are the people involved and the status of the intellectual property, there are many other internal and external factors that must be taken into consideration. This article explores these factors and discusses the risks and benefits of the start-up as a commercialization vehicle.

Higher education and start-up intentions: The role of intellectual capital in entrepreneurial processes

2019 ◽  
Vol 34 (3) ◽  
pp. 151-159 ◽  
Author(s):  
Diego Matricano
Keyword(s):  
University Students ◽  
Older People ◽  
Intellectual Capital ◽  
Point Of View ◽  
Logistic Regression Models ◽  
Structural Capital ◽  
Start Up ◽  
Empirical Point ◽  
Main Components ◽  
Start Ups

This article investigates the influence that attending university classes can have on entrepreneurial processes leading to the creation of start-ups. In particular, attention is focused on the three main components of intellectual capital (IC) – human, relational and structural capital – that individuals can develop in university classes and that can affect their intentions with regard to entrepreneurship. From an empirical point of view, the article tests whether human, relational and structural capital have a different impact on start-up expectations by comparing young university students, young graduates and older people. The statistical analysis is based on binomial logistic regression models and uses second-hand data retrieved from Global Entrepreneurship Monitor website and provided by 2000 Italian respondents. The results reveal noticeable differences between young university students, young graduates and older people, indicating that IC components affecting entrepreneurship processes do vary in relation to the profiles of aspiring entrepreneurs.

scholarly journals A Comparative Analysis of Crowdfunding in Poland and Romania

2019 ◽  
Vol 13 (1) ◽  
pp. 182-193
Author(s):  
Mina Fanea-Ivanovici ◽  
Małgorzata Siemionek-Ruskań
Keyword(s):  
Comparative Analysis ◽  
Best Practice ◽  
Business Students ◽  
Legal Framework ◽  
Eastern European ◽  
Alternative Funding ◽  
Start Up ◽  
Bank Funding ◽  
Start Ups ◽  
The Empirical Analysis

Abstract Given the difficulty to access traditional bank funding by creative businesses and start-ups, crowdfunding as an alternative way to finance innovative and creative projects has been adopted, enacted and successfully used by several Western countries, which can serve as best practice examples. However, in many countries crowdfunding is still an emerging phenomenon due to its novelty and variety, the general awareness regarding this alternative funding method being relatively low. The aim of this paper is to investigate the extent to which Poland and Romania, the two largest Central and Eastern European member states, have adopted and used crowdfunding to support innovative and creative projects and to assess the sustainability of such a novel funding method in the respective countries. The objective of the comparative analysis is to determine how the existing legal framework supports the implementation of crowdfunding activities and what crowdfunding types are being used in each country based on the existing local crowdfunding platforms, to identify and explain the main strengths and weaknesses of each of the two markets, as well as to provide a set of measures and proposals that can be adopted by the two countries in order to promote and enhance the crowdfunding phenomenon, which we argue is a factor that ensures business sustainability in creative and innovative activities carried out especially by start-up companies. Apart from the empirical analysis of legislation and platforms, the research methodology includes a survey among business students and fresh graduates of business schools, the purpose of which being to assess the level of awareness of young entrepreneurs-to-be regarding this funding method.

scholarly journals The role of creativity in entrepreneurship: an empirical study on business undergraduates

2017 ◽  
Vol 59 (7/8) ◽  
pp. 672-688 ◽  
Author(s):  
María-del-Mar Camacho-Miñano ◽  
Cristina del Campo
Keyword(s):  
Business Students ◽  
Control Sample ◽  
Youth Unemployment ◽  
Entrepreneurial Intentions ◽  
Content Type ◽  
Self Employment ◽  
Start Up ◽  
Two Samples ◽  
Business Undergraduates ◽  
Start Ups

Purpose The purpose of this paper is to analyse the creativity level of business administration undergraduates who have attended an entrepreneurship seminar in contrast to those that have not. Design/methodology/approach Using two samples of Spanish students, the factors that condition the creation of new start-ups are analysed. A survey following the creativity items from the Kirton Adaption-Innovation (KAI) inventory was employed for a start-up seminar students and a control sample. Non-parametric tests were carried out on the responses. Findings The results show that Spanish business students’ entrepreneurial intentions are not conditioned by entrepreneurial courses, parental self-employment or by their creativity level. However, there are differences in creativity level by genders for their future ability to start-up a company. Practical implications There are no external constraints on not being an entrepreneur, who plays a fundamental role in the future of a country and it is a way to reduce current youth unemployment rates. Social and educational implications are also presented. Originality/value The use of the KAI inventory as a proxy of creativity index is original in the research. Moreover, this study contributes to a better understanding of the factors in becoming an entrepreneur, through exposure to creativity, growing up around businesses and awareness of individual creativity index. Integration of university courses with entrepreneurship actions will be of interest to the society development.

Sign in / Sign up

Export Citation Format

Share Document