scholarly journals THE EFFECT OF YOUTUBE MEDIA OF ONLINE REVIEW, VISUALIZATION AND TRUST ON INTENTION TO BUY SMARTPHONE

2021 ◽  
Vol 11 (1) ◽  
pp. 36
Author(s):  
Ariani Kusumo Wardhani ◽  
Dearna Kee June Chen
Keyword(s):  
Data Analysis ◽  
Technology Acceptance ◽  
Purchase Intention ◽  
Positive Impact ◽  
The Other ◽  
Online Review ◽  
Planned Behaviour ◽  
Other Hand ◽  
Online Consumer ◽  
Tube Channel

Within the conduct of the study, the research adopted the TAM (Technology Acceptance) theory as the basis for identifying the factors that influence the customers to perform transactions through online sites. Furthermore, within the study as well the researcher would like to adopt the TPB (Theory Planned Behaviour) as the support of TAM theory in predicting the online consumer behaviours within the online sites. On the other hand, in the data analysis the researcher has run by using the PLS 3.0. In the same time, survey by means of questionnaire distribution carried out toward the respondents who used to perform transactions through online sites. Finally,  this research found that visualization, online review and trust have positive impact on purchase intention smartphone of consumer  through You Tube Channel

PENGARUH ABILITY, BENEVOLENCE DAN INTEGRITY TERHADAP TRUST, SERTA IMPLIKASINYA TERHADAP PARTISIPASI PELANGGAN E-COMMERCE: STUDI KASUS PADA PELANGGAN E-COMMERCE DI UBM

2017 ◽  
Vol 2 (2) ◽  
pp. 155-168 ◽  
Author(s):  
David Wong
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Likert Scale ◽  
Equation Model ◽  
The Other ◽  
Predictor Variables ◽  
Analysis Method ◽  
Other Hand

This research aims at analyzing (1) the effect of vendor’s ability, benevolence, and integrity variables toward e-commerce customers’ trust in UBM; (2) the effect of vendor’s ability, benevolence, and integrity variables toward the level of e-commerce customers’ participation in Indonesia; and (3) the effect of trust variable toward level of e-commerce customers participation in UBM. This research makes use of UBM e-commerce users as research samples while using Likert scale questionnaire for data collection. Furthermore, the questionnaires are sent to as many as 200 respondents. For data analysis method, Structural Equation Model was used. Out of three predictor variables (ability, benevolence, and integrity), it is only vendor’s integrity that has a positive and significant effect on customers’ trust. On the other hand, it is only vendor’s integrity and customer’s trust that have a positive and significant effect on e-commerce customers’ participation in UBM. Keywords: e-commerce customers’ participation, ability, benevolence, integrity

scholarly journals Origins of Banks and Credit Supply in Ivory Coast

2020 ◽  
Vol 12 (5) ◽  
pp. 81
Author(s):  
Prao Yao Seraphin
Keyword(s):  
Panel Data ◽  
Ivory Coast ◽  
Inflation Rate ◽  
Positive Impact ◽  
Negative Influence ◽  
The Other ◽  
Foreign Banks ◽  
Credit Supply ◽  
Other Hand ◽  
The Relationship

This paper provides an empirical assessment of the relationship between banking origins and the supply of credit in Ivory Coast. The analysis focuses on 14 banks composed of local banks, African banks and foreign banks outside Africa. The study covers the period from 2000 to 2016. Using the panel data approach, we show that local banks positively influence the supply of credit unlike foreign and African banks. Foreign banks, on the other hand, have a negative influence on the supply of credit in Ivory Coast. In addition, the results highlight the positive impact of growth and market share on the supply of credit to the private sector. On the other hand, the size of banks and the inflation rate are unfavourable to the supply of credit in Ivory Coast. The study suggests that local banks should be strengthened so that they can provide more financing to the Ivorian economy.

scholarly journals Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya

2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
The Other ◽  
The Internet ◽  
Purchasing Decisions ◽  
Left Behind ◽  
Digital Era ◽  
Other Hand ◽  
Social Media Platforms

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.

scholarly journals PENERAPAN E-COURT DALAM PERKARA TINDAK PIDANA UMUM DALAM PRESPEKTIF HUKUM PROGRESIF

2020 ◽  
Vol 8 (1) ◽  
pp. 11
Author(s):  
Ari Hani Saputri
Keyword(s):  
Positive Impact ◽  
The Other ◽  
Criminal Case ◽  
Criminal Cases ◽  
Civil State ◽  
Positive Law ◽  
Other Hand ◽  
Corona Virus

<p align="center"><strong><em>Abstract</em></strong></p><p><em>This article tries to discuss the implementation of e-court in general criminal cases. In fact, Perma Number 1 Year 2019 does not include criminal cases. This is because Perma Number 1 of 2019 only allows general civil, family civil, state administrative, and military administrative matters. However, with the corona virus outbreak making the implementation of criminal cases into an online trial, this has a positive impact in the form of a breakthrough for the litigation world due to the existence of e-court, it can be predicted to decrease costs for the trial, but on the other hand there are weaknesses, namely not yet arranged e court for criminal cases. To find a way out, the authors recommend implementing progressive law to fill the legal vacuum while waiting for a positive law that accommodates the implementation of e-court</em></p><p><strong><em>Keywords</em></strong><strong>: </strong><em>E-court, General Criminal Case, Progressive Law</em></p><p align="center"><strong>Abstrak</strong></p><p>Artikel ini mencoba untuk membahas mengenai pelaksaan <em>e-court</em> dalam perkara pidana umum. Sejatinya, dalam Perma Nomor 1 Tahun 2019 tidak mengikutsertakan perkara pidana. Hal ini dikarenakan Perma Nomor 1 Tahun 2019 hanya memperbolehkan perkara perdata umum, perdata keluarga, tata usaha negara, tata usaha militer. Namun dengan adanya wabah virus korona membuat pelaksaan perkara pidana menjadi sidang secara online, hal ini membawa dampak positif berupa terobosan untuk dunia litigasi dikarenakan dengan adanya <em>e-court</em> maka dapat diprediksikan menurunnya biaya untuk persidangan, namun dilain sisi terdapat kelemahan, yaitu belum diaturnya pelaksanaan <em>e-court</em> untuk perkara pidana. Untuk mencari jalan keluarnya maka penulis menganjurkan diterapkannya hukum progresif untuk mengisi kekosongan hukum sambil menunggu adanya sebuah hukum positif yang mengakomodasi pelaksanaan <em>e-court</em>.</p><p><strong>Kata Kunci: </strong><em>E-court</em>, Perkara Pidana Umum, Hukum Progresif</p>

scholarly journals Analisis Ketidakpastian dalam Memanfaatkan Lahan Pertanian di Desa Sukasari Kaler Kecamatan Argapura Majalengka

2018 ◽  
Vol 32 (1) ◽  
pp. 84
Author(s):  
Sudrajat Sudrajat
Keyword(s):  
Land Use ◽  
Data Analysis ◽  
Agricultural Land ◽  
Secondary Data ◽  
The Other ◽  
Primary Data ◽  
Agricultural Land Use ◽  
Crop Failure ◽  
Scale Method ◽  
Other Hand

Abstrak Petani dalam memanfaatkan lahan pertanian selalu berhadapan dengan ketidakpastian. Di sisi lain petani juga harus mempertimbangkan berbagai jenis komoditi yang akan diusahakan agar tidak gagal panen. Berdasarkan hal tersebut maka penelitian ini dilakukan dengan tujuan: (1) mengindentifikasi jenis ketidakpastian yang sering dihadapi petani  dalam  memanfaatkan lahan pertanian; dan  (2) menganalisis pengaruh ketidakpastian terhadap pertimbangan petani dalam menentukan jenis komoditi yang akan diusahakan. Data yang dikumpulkan terdiri dari data primer dan data sekunder. Data primer diperoleh dari hasil wawancara dengan petani, sedangkan data sekunder dari beberapa instansi terkait. Pengukuran ketidakpastian dilakukan menggunakan metode skala likerts. Analisis data di lakukan secara deskriptif kualitatif. Hasil penelitian menemukan adanya keragaman jenis  ketidakpastian yang selalu dihadapi petani dalam pemanfaatan lahan pertanian dan ketidakpastian tersebut  telah dijadikan dasar oleh petani untuk mempertimbangan jenis komoditi yang akan diusahakan.Abstract Farmers in utilizing agricultural land always faced with uncertainty. On the other hand, farmers should also consider various types of commodities which will be endeavored that no crop failure.  Based on the above, the research is conducted with the objectives: (1) to identify the kinds of uncertainties often faced by farmers in utilizing agricultural land for farming activities; (2) to analyzes the influence of uncertainty on the consideration of farmers in determining the type of commodity to be cultivated. The data collected consist of primary data and secondary data. Primary data was obtained from interview with farmer while secondary data from several related institutions. Measurement of uncertainty is done using likerts scale method. Data analysis is done descriptively qualitative. The results of the study found that the diversity of types of uncertainty often faced by farmers in agricultural land use and the uncertainty has been used as a basis by farmers to consider the types of commodities to be cultivated.

scholarly journals Exploring the Factors Affecting the Purchase Likelihood of e-Tailer Private Labels.

2021 ◽  
Author(s):  
Yeswanth Yerrabapu
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Purchase Intentions ◽  
Private Labels ◽  
Factors Affecting ◽  
Consumer Ratings ◽  
Product Manufacturing ◽  
Online Consumer ◽  
Purchase Likelihood ◽  
The Impact

<p><b>In today’s extremely competitive retail marketplace environment, developing and managing profitable private label offerings has become significant for most retailing companies. The purpose of this paper is to understand the influence of e-tailer reputation, product manufacturing country favourability, and online consumer rating on the purchase likelihood of e-tailer private labels. We find that product online consumer ratings positively impact the purchase intention of the private labels. E-tailer reputation has shown a positive impact on the future purchase intentions whereas, country favourability’s effect is found at the time of actual purchase of e-tailer private labels. Being the first research to study the impact of country favourability, e-tailer reputation on e-tailer private labels, this paper offers some insights to the e-tailers. </b></p>

Clinical guidelines and patient related outcomes: summary of evidence and recommendations

2019 ◽  
Vol 24 (3) ◽  
pp. 230-238
Author(s):  
Luciana Pereira de Vasconcelos ◽  
Luiza de Oliveira Rodrigues ◽  
Moacyr Roberto Cuce Nobre
Keyword(s):  
Medical Practice ◽  
Positive Impact ◽  
The Other ◽  
Evidence Based ◽  
Content Type ◽  
Good Medical Practice ◽  
Other Hand ◽  
Care Improvement ◽  
Based Medicine

Purpose Good medical practice, evidence-based medicine (EBM) and clinical practice guidelines (CPG) have been recurring subjects in the scientific literature. EBM advocates argue that good medical practice should be guided by evidence-based CPG. On the other hand, critical authors of EBM methodology argue that various interests undermine the quality of evidence and reliability of CPG recommendations. The purpose of this paper is to evaluate patient related outcomes of CPG implementation, in light of EBM critics. Design/methodology/approach The authors opted for a rapid literature review. Findings There are few studies evaluating the effectiveness of CPG in patient-related outcomes. The systematic reviews found are not conclusive, although they suggest a positive impact of CPGs in relevant outcomes. Research limitations/implications This work was not a systematic review of literature, which is its main limitation. On the other hand, arguments from EBM and CPG critics were considered, and thus it can enlighten health institutions to recognize the caveats and to establish policies toward care improvement. Originality/value The paper is the first of its kind to discuss, based on the published literature, next steps toward better health practice, while acknowledging the caveats of this process.

scholarly journals The Impact of Promotional Tools on Sales Promotion

2014 ◽  
Vol 4 (2) ◽  
pp. 202 ◽  
Author(s):  
Adeel Meo ◽  
Muhammad Daniyal Abbas ◽  
Muhammad Nadeem Sajjad ◽  
Muhammad Rizwan ◽  
Sayed shahbaz hussain Bukhari ◽  
...  
Keyword(s):  
Significant Relationship ◽  
Purchase Intention ◽  
Research Paper ◽  
Vital Role ◽  
Sales Promotion ◽  
The Other ◽  
Buying Behavior ◽  
Other Hand ◽  
Relationship Of ◽  
The Impact

The main reason of conducting this research was to explore the influence of social surrounding, discount level and buying behavior on sales promotion. The research results found that there was no significant relationship of social surrounding, discount level with sales promotion. But on the other hand buying behavior, free sample, price reduction has a significant relationship with sales promotion. The results of this research paper will help the marketers to understand best promotional techniques to increase significantly in their sales as well as revenues. This research paper also plays a vital role in helping businessmen to develop their business planes more effectively so that they can get the competitive advantage over their competitors and make them able to maximize their profits.In total 180 Questionnaires were distributed by hand in different department of Islamia University of Bahawalpur. Data was feed in SPSS.  This research was done on different sales promotional techniques.Findings shows that different sales promotional techniques have impact on consumer buying behavior and purchase intention for all type of products on the other hand there is no significant effect of discount level and social surrounding on sales promotion.

scholarly journals PERAN SCARCITY MARKETING DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION PADA PENGGUNA TRAVELOKA

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Carolina Heriyanto ◽  
Adrie Oktavio ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Data Analysis ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Value ◽  
Partial Least Square ◽  
Least Square ◽  
Limited Time ◽  
Equation Modelling

Abstrak - Penelitian ini dibuat dengan tujuan untuk mengetahui peran dari scarcity marketing dan perceived value terhadap purchase intention pada pengguna Traveloka. Scarcity marketing dalam penelitian ini berperan sebagai variabel bebas yang dibagi menjadi 2 jenis yaitu limited-time scarcity (X1) dan limited-quantity scarcity (X2). Variabel perceived value (Y1) berperan sebagai variabel mediasi dan purchase intention (Y2) sebagai variabel terikat. Penelitian ini menggunakan metode penelitian kuantitatif dengan menyebarkan kuesioner kepada 100 orang pengguna Traveloka dengan kriteria pernah melihat promo Traveloka dengan scarcity marketing dan telah melakukan transaksi minimal 2x dalam 2 tahun terakhir sebagai teknik pengumpulan data. Teknik analisis data yang digunakan yaitu Structural Equation Modelling - Partial Least Square (SEM-PLS). Selanjutnya, berdasarkan hasil pengujian melalui software SmartPLS, didapatkan hasil bahwa limited-quantity scarcity berpengaruh signifikan positif terhadap perceived value. Selain itu kedua jenis scarcity marketing juga memberikan pengaruh positif dan signifikan terhadap purchase intention.Kata Kunci: scarcity marketing; limited-time scarcity; perceived value; limited-quantity scarcity; purchase intention Abstract - This study examines the role of scarcity marketing and perceived value on purchase intention of Traveloka users. Scarcity marketing in this study acts as an independent variable which is divided into 2 types of scarcity, limited-time scarcity (X1) and limited-quantity scarcity (X2). Perceived value (Y1) as a mediating variable and purchase intention (Y2) as the dependent variable. The method used for this research is quantitative and the data collected by distributing questionnaires to 100 Traveloka users which has ever seen scarcity marketing on Traveloka promos and has made at least 2x transactions in the last 2 years. Furthermore, Structural Equation Modelling - Partial Least Square (SEM-PLS) was used as the data analysis technique. Based on the data analysis results through SmartPLS software, found that limited-quantity scarcity had a significant and positive effect on perceived value. In adition the two types of scarcity marketing also had significant and positive impact on purchase intention.Keywords: scarcity marketing; limited-time scarcity; perceived value; limited-quantity scarcity; purchase intention

scholarly journals PENGGUNAAN BAHASA ASING DAN DAERAH PADA PAPAN NAMAUSAHA DAN IKLAN (Studi Kasus di Banjarbaru dan Martapura)

2019 ◽  
Vol 14 (1) ◽  
pp. 92
Author(s):  
Nurhidayati Kurniasih
Keyword(s):  
Data Analysis ◽  
The Other ◽  
Foreign Languages ◽  
Word Choice ◽  
Local Language ◽  
Goods And Services ◽  
Other Hand ◽  
Descriptive Approach ◽  
Local Languages

Abstract: The objective of this study is (1) to describe the choice of using foreign and local languages on the bussiness banners and advertisements in Banjarbaru and Martapura; and (2) to explain the reasons or the cause of using those languages. Data is obtained from purposive samples of business sign board found in Banjarbaru and Martapura city. Data analysis is using descriptive approach; it was describing the error from the sample. This research uses the rule of Indonesianization of foreign words and terms and AIDA theory (Attention, Interest, Desire, Action). The results of this research are (1) many Banjar and foreign languages are used in one business sign board; (2) three reasons of using foreign and local language: 1. latest icon are used to attract consumer’s attention to goods and services even though the icon is not relevant to Indonesian Language. 2. Using different languages deviate from grammar and uncommon word choice to attract consumer’s attention to the advertisement of product or business. 3. The use of local language is familiar to consumers of detail and services. This research shows that local phrases or terms are used to evoke consumer’s feeling. On the other hand, the use of English gives an educated impression to advertisers. 

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