The entrepreneurship ecosystem in Egypt is inadequate and recorded as the highest rate of businessdiscontinuation. Despite this, limited studies have investigated this issue. This study seeks toinvestigate the concept of microentrepreneurship in the hospitality industry by exploring itsmotivations, challenges, risks, benefits, and critical success factors. The current study adopted aqualitative approach and used the semi-structured interview as an instrument for collecting primarydata. A total of 38 semi-structured interviews were conducted with owners of hospitality microbusinessesas well as with academic and official experts in the entrepreneurship field. Collected datawas transcribed, translated, and then analyzed using the thematic analysis technique. The resultsshowed that entrepreneurs were mainly driven by economic motivations to engage in hospitalitymicro business, while limited financial resources represented a serious challenge for many microventures. Appropriate income was also perceived to be a significant advantage of hospitalitymicroentrepreneurship. The findings revealed some key success factors for hospitality microbusinessessuch as innovative or novel business ventures and competence and commitment ofentrepreneurs to manage the business. The study provides valuable practical implications that wouldhelp supporting hospitality micro-enterprises.
APPLICATION OF MCDM APPROACH TO EVALUATE THE CRITICAL SUCCESS FACTORS OF TOTAL QUALITY MANAGEMENT IN THE HOSPITALITY INDUSTRY
