Online Shopping Risks and effects on Consumers Purchasing Behavior

2016 ◽  
Vol 2 (1) ◽  
pp. 62 ◽  
Author(s):  
Nesrin Almatarneh
Keyword(s):  
Online Shopping ◽  
Purchasing Behavior

New Market Segmentation Paradigms and Electronic Commerce Adoption

2018 ◽  
pp. 1303-1327
Author(s):  
Ángel F. Agudo-Peregrina ◽  
Julián Chaparro-Peláez ◽  
Ángel Hernández-García
Keyword(s):  
Empirical Study ◽  
Perceived Risk ◽  
Online Shopping ◽  
Customer Segmentation ◽  
Purchasing Behavior ◽  
Online Questionnaire ◽  
Effort Expectancy ◽  
Online Shoppers ◽  
Facilitating Conditions

The purpose of this chapter is to offer a better understanding of online shoppers' behaviour, so that virtual shops may improve and adapt their product offering to effectively reach their target segments. In order to achieve this goal, a characterization of motivations to shop online is proposed as a basis for motivation-based customer segmentation. Building upon this segmentation, acceptance models—namely, an adaptation of UTAUT2 to e-commerce—have been used to look further into the purchasing behavior of each identified segment. The results from the empirical study based on responses to an online questionnaire from a sample of 718 Spanish shoppers shows seven different groups of motivations and five different customer segments, and confirms different behavioral patterns in the adoption of e-commerce for different segments of customers, with special influence of effort expectancy, facilitating conditions, and perceived risk in the online shopping behaviour of individuals.

scholarly journals Sustainable Online Shopping Logistics for Customer Satisfaction and Repeat Purchasing Behavior: Evidence from China

2019 ◽  
Vol 11 (20) ◽  
pp. 5626 ◽  
Author(s):  
Choi ◽  
Chung ◽  
Young
Keyword(s):  
Customer Satisfaction ◽  
Customer Service ◽  
Online Shopping ◽  
Customer Relationship ◽  
Purchasing Behavior ◽  
Logistics Services ◽  
Quality Of Delivery ◽  
The Impact ◽  
Repeat Purchasing

This study examines the impact of the quality of online shopping logistics services on customer satisfaction and in driving subsequent repeat purchasing behavior. Five hypotheses are established to represent the relationships between customer satisfaction and each factor of logistics services: quality of information, quality of order, quality of delivery, price of delivery, and customer service. The research includes surveys conducted over two months from 1 December, 2016, to 31 January, 2017, targeting mostly young Chinese customers with experience purchasing products online, thus representing e-commerce. A questionnaire was distributed to each subject in a sample of 150 Chinese customers with online shopping experience. The empirical analysis indicates that logistics service quality, and primarily the quality of delivery, has a statistically significant impact on customer satisfaction, which, in turn, has a statistically significant impact on repeat purchasing behavior. The results provide insight into the strategy behind China’s rapidly growing online shopping industry, which focuses on maintaining stability through long-term customer relationship management.

What Drives Online Compulsive Buying

2012 ◽  
Vol 4 (4) ◽  
pp. 48-60
Author(s):  
Eun-Jung Lee ◽  
Seung Sin Lee ◽  
JungKun Park
Keyword(s):  
Online Shopping ◽  
Compulsive Buying ◽  
Self Esteem ◽  
Moderating Effect ◽  
Purchasing Behavior ◽  
Negative Consequences ◽  
Buying Behavior ◽  
Goods And Services ◽  
Online Shoppers ◽  
Facilitating Conditions

An increase in e-commerce activity has both positive and negative consequences for consumers. The ease with which experienced online shoppers can access a broad assortment of goods and services are likely to contribute to compulsive buying behavior is an example of this. Although researchers have examined factors related to offline compulsive buying, little is known about online compulsive buying behavior. This study examines the influence of perceived skill and knowledge, facilitating conditions, attitude toward online shopping, and actual online purchasing behavior on the tendency to engage in compulsive buying online. The moderating effect of self-esteem is examined as well. As expected, active online shopping coupled with low esteem may potentially lead to a tendency to engage in compulsive online shopping.

scholarly journals Factors that Influence Online Purchasing Behavior among Students in Universiti Utara Malaysia

2019 ◽  
pp. 1-10
Author(s):  
Nur Ainun Nadhirah Harunar Rashid ◽  
Zahayu Md Yusof ◽  
Masnita Misiran ◽  
Massudi Mahmuddin
Keyword(s):  
Undergraduate Students ◽  
Financial Risk ◽  
Online Shopping ◽  
Internet Access ◽  
Financial Fraud ◽  
Purchasing Behavior ◽  
Technological Advances ◽  
Perceived Benefit ◽  
Major Factors ◽  
Universiti Utara Malaysia

Aims: The rapid growth in Internet access among Malaysian showed more ventures towards e-commerce activity that contributes to significant value in national growth domestic product. As technology-driven industry is normally associated with younger generations that are more technology savvy, their purchasing behavior through online shopping platform is of interest. Methodology: Undergraduate students online purchasing behavior will be assessed, and factor analysis will be adopted. Results: Result shows that there are three major factors that influence online purchasing behavior, which are the attitude towards online shopping, trust, and perceived benefit. Result also indicated that 41.9% of the respondents have been victimized by financial fraud during online transaction at least once, thus the need to educate people in managing online financial risk is a must. Conclusion: There are three factors that influence students’ attitude towards online shopping. The factors are behavior towards online shopping, trust and perceived benefit. Technological advances nowadays influence current students’ purchasing pattern that are more likely to buy products through online platforms.

scholarly journals DETERMINANT SUCCESS FACTORS ON CUSTOMER PURCHASING BEHAVIOR TOWARDS CONSUMER PURCHASING INTENTION: A STUDY ON STUDENT PERSPECTIVE IN PUBLIC INSTITUTIONS

2021 ◽  
Vol 5 (1) ◽  
pp. 36-41
Author(s):  
Muhammad Syahiman Ghazalle ◽  
Masri Abdul Lasi
Keyword(s):  
Success Factors ◽  
Online Shopping ◽  
Ease Of Use ◽  
Student Perspective ◽  
Full Potential ◽  
Full Time ◽  
Purchasing Behavior ◽  
Purchasing Intention ◽  
Perceived Benefit ◽  
Marketing Mix Strategy

E-shopping is a form of electronic commerce used for business (B2B) and business (B2C) transactions. In Malaysia, it can be considered as infant and far from reaching its full potential. Millennials are the largest e-commerce buyers, with the age group consuming 54 percent of their goods online. Full time students recorded the highest smartphone users with 95.5%. Data collection was done by distributing self-designed questionnaires to 216 respondents. 95% of the questions are coming from the previous researchers done the similar topic and the raw data are being analyzed using IBM SPSS Statistics Subscription. The findings revealed that the perceived benefit is the most significant factors that influence the students toward online shopping. In details, there is relationship between perceived benefit, ambassador, price offered and ease of use with the online purchasing behavior except for trust on the seller. In conclusion, e-commerce or e-shopping has become convenience and reliable option for the students to get particular needs. 90% of the respondents had experienced online shopping beforehand. The benefit from online shopping is it enable everyone to conduct the transaction with the access of the internet and mobile phone. It is recommended for future researcher to conduct physical distribution of questionnaire directly to the potential students to get more convincing audience and population. Last but not least, as a result, vendors have found a new approach to create value for customers and build relationships with them towards marketing mix strategy and obtain more customer with the advance strategy and approach.

Past Purchasing Behavior in E-Commerce

2005 ◽  
pp. 209-234
Author(s):  
TerryAnn Glandon ◽  
Christine M. Haynes
Keyword(s):  
Online Shopping ◽  
Behavioral Control ◽  
Gain Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Web Survey ◽  
Purchasing Behavior ◽  
Past Behavior ◽  
The Future ◽  
Potential Customers

As e-commerce becomes more competitive, it is increasingly important for Web vendors to understand why people choose to—or choose not to—buy online. Ajzen (1985, 1991) developed the Theory of Planned Behavior to predict and explain human behavior. The current study tests a modified form of the theory in an online shopping context. It is hypothesized that past online purchasing behavior will contribute toward explaining intentions to purchase online in the future, independent of the theory’s original antecedents—attitude, subjective norm, and perceived behavioral control. Two-hundred-forty students from two universities completed a Web survey developed from an open-ended elicitation questionnaire. Results indicate that in addition to attitude, subjective norm, and perceived behavioral control, past purchasing behavior is directly related to intentions to shop online in the future. Adding past purchasing behavior also significantly improves the explanatory effect of the model. Unexpectedly, past behavior was independent of attitude and subjective norm, but interacted with perceived behavioral control. These results suggest that the challenge to Web vendors is to entice potential customers to try online shopping, as experienced shoppers quickly gain control and confidence in the online shopping process.

A Comparative Analysis of Chinese Consumers’ Increased vs. Decreased Online Purchases

2013 ◽  
pp. 40-57 ◽  
Author(s):  
Tao Zhou ◽  
Yaobin Lu ◽  
Bin Wang
Keyword(s):  
Comparative Analysis ◽  
Service Quality ◽  
Online Shopping ◽  
Separate Group ◽  
Purchasing Behavior ◽  
Chinese Consumers ◽  
Website Quality ◽  
Factors Affecting ◽  
Online Purchases ◽  
Online Consumer

Previous research on online consumer purchases has focused on increased purchases and neglected decreased purchases. However, factors impacting these purchases are different. Drawing on the two-factor theory, in this paper, the authors compare factors affecting increase and decrease in Chinese consumers’ online purchases. The authors conducted separate group analyses with PLS. The results show that consumers’ perception of service quality significantly affects increases in their online purchasing behavior, whereas their perception of website quality significantly affects decreases in online purchasing. These results show that e-tailers must not only focus on factors that promote online shopping but also those that deter consumers from making online purchases.

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