scholarly journals The Effect of Impaired Brand Image: A Case Study in Analyzing the Influence of the Block Policy of the US on the Brand Image of Tik Tok

2021 ◽  
Vol 14 ◽  
pp. 152-160
Author(s):  
Boheng Li ◽  
Rui Fu ◽  
Yuchen Wu
Keyword(s):  
New Media ◽  
Competitive Advantage ◽  
Brand Loyalty ◽  
Swot Analysis ◽  
Brand Image ◽  
The Other ◽  
Brand Strategy ◽  
The Us ◽  
Short Video

In recent decades, short video platforms demonstrate their effect and efficiency of delivering information interactively in the new media era, and Tik Tok is one of the most influencing short video platforms. This research is intended to utilize the case study of Tik Tok's block from the US in 2020, analyzing the positive and negative factors contributing to an impaired brand image. Certain pieces of literature have been issued to discuss the effect of the market on an impaired brand image. However, from the perspective of political background, a case study of Tik Tok remains under-discovered. It will review the literature of brand strategy, brand image, and brand loyalty as a theoretical foundation in this research. On the other hand, a SWOT analysis will be carried out to further interpret the effect of the impaired brand image using the case study of Tik Tok's block policy in the US. This research will conclude that Tik Tok's development, indeed, will be restrained in the US. However, in the other countries or districts, its negative effect would have its limitations. The contribution, including brand strategy and brand loyalty of Tik Tok, should not be neglected, and it is its own competitive advantage in the current market. This research will illustrate that as the political block has its limit in affecting the brand strategy, it remains a core competitive advantage.

Critical Success Factors of Innovation and Creativity for Global Entrepreneurs

2018 ◽  
pp. 75-91 ◽  
Author(s):  
Flevy Lasrado
Keyword(s):  
Best Practices ◽  
Competitive Advantage ◽  
Critical Success Factors ◽  
Success Factors ◽  
The Other ◽  
Keen Interest ◽  
Business Innovation ◽  
Critical Success ◽  
Essential Components

Innovation, is a subject of considerable interest for entrepreneurs. They share a keen interest in learning how to foster innovation and creativity in ways that help firms to create increasing amounts of wealth. Research on innovation and creativity has increased ever since they were considered to be the key to building a competitive advantage. In fact, it is a challenge for organizations to sustain innovation. In this chapter, we explore the factors that entrepreneurs should address to channel innovation in their organizations. Entrepreneurship, on the other hand, requires the funneling and implementation of creative ideas, leading to innovation. This chapter is particularly relevant to global managers seeking to identify inhibitors of creativity and business innovation and how to combat the roadblocks and create a sustainable innovation environment. The chapter discusses the three essential components that must be considered to spur innovation. We highlight the best practices associated with these factors through a case study of three organizations.

scholarly journals PEMBENTUKAN BRAND LOYALTY MELALUI REBRANDING DAN RATIONAL APPEALS

2017 ◽  
Vol 18 (2) ◽  
pp. 184
Author(s):  
Dewi Zahrotul Munifa Dila
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
The Other ◽  
Questionnaire Data ◽  
Marketing Activity ◽  
The Impact ◽  
Structured Questionnaire

In the competitive telecomunication industry, brand loyalty has become an important issue.Strong brand and marketing activity are becoming one of the critical levers for company’sdifferentiation and successed. The aim of this study is to find the impact of rebranding andrational appeals on brand loyalty development while using brand image as mediator in IndosatOoredoo. The sample consist of 100 respondent as Indosat Ooredoo consumer who live inSemarang. Through a structured questionnaire data were collected and with the help of SPSS,analysis was made.The results reveal that rational appeals and rebranding has significanteffects on brand image. Rebranding has no impact on brand loyalty, while Indosat Ooredoo’srational appeals and brand image has significant effect on building consumer’s brand loyalty.In the other side, rational appeals has directly impact on brand loyalty, while rebranding hasundirect impact on loyalty throuh brand image as mediator.Keywords: rebranding, rational appeals, brand image, brand loyalty

scholarly journals MODEL PEMBENTUKAN BRAND LOYALTY MELALUI REBRANDING DAN RATIONAL APPEALS

2020 ◽  
Vol 21 (1) ◽  
pp. 12
Author(s):  
Ken Sudarti ◽  
Dewi Zahrotul Munifa Dila
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
The Other ◽  
Questionnaire Data ◽  
Marketing Activity ◽  
The Impact ◽  
Structured Questionnaire

In the competitive telecomunication industry, brand loyalty has become an important issue. Strong brand and marketing activity are becoming one of the critical levers for company�s differentiation and successed. The aim of this study is to find the impact of rebranding and rational appeals on brand loyalty development while using brand image as mediator in Indosat Ooredoo. The sample consist of 100 respondent as Indosat Ooredoo consumer who live in Semarang. Through a structured questionnaire data were collected and with the help of SPSS, analysis was made. The results reveal that rational appeals and rebranding has significant effects on brand image. Rebranding has no impact on brand loyalty, while Indosat Ooredoo�s rational appeals and brand image has significant effect on building consumer�s brand loyalty. In the other side, rational appeals has directly impact on brand loyalty, while rebranding has undirect impact on loyalty throuh brand image as mediator.Keywords: rebranding, rational appeals, brand image, brand loyalty

Experiential marketing, brand image and brand loyalty: a case study of Starbucks

2020 ◽  
Vol 123 (1) ◽  
pp. 209-223
Author(s):  
Wen-Jung Chang
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Eating Habits ◽  
Experiential Marketing ◽  
Content Type ◽  
Available Information ◽  
The Relationship

PurposeDue to the internationalization that has occurred during the past few decades, the living conditions of people around the island of Taiwan have gradually changed, especially their eating habits. Among them, the growth of the coffee market has been very significant. To date, many studies have been devoted to exploring the application of experiential marketing (EM) in a variety of industries. Many experimental results have proven that a positive brand image (BI) will lead to brand loyalty (BL). In services, the best at the practice of EM is Starbucks. Therefore, this paper aims to assess the role of BI in EM and BL for Taiwan’s most popular brand, Starbucks.Design/methodology/approachIn the formal test stage, 225 questionnaires were given to respondents in Starbucks located in four districts (Da-An, Zhong-Zheng, Nei-Hu and Xi-Yin), which have many more stores than the other districts in Taipei City. Two hundred valid samples were obtained. This study used structural equation modelling (SEM) to validate the relationships among EM, BI and BL.FindingsThe findings show that EM cannot directly impact BL as expected, as it needs BI to do so. In other words, BI acts a complete mediator in the relationship between EM and BL.Practical implicationsIn this study, BI acts a complete mediator. This means that if Starbucks expects to improve consumers’ loyalty to the brand, it only needs to rely on the good overall image of the brand. Facing such business style homogeneity, people need some available information to help them to execute their following purchase decisions. Though Starbucks can bring me to its locations, meaning that Starbucks has made its first move in comparison with other competitors, I still decide to leave without any impressive image of this brand. Accordingly, we can refer to BI as a powerful endorsement of a qualified relationship between EM and BL.Originality/valueCompared to past studies on Taiwan’s/Taipei’s Starbucks, this paper simultaneously inputs EM, BI and BL into the model. Though Starbucks has achieved great EM success, this study finds that EM is no longer exclusive to BL, and BI is a powerful endorsement of a qualified relationship between EM and BL. For Starbucks, it must strengthen consumer perceptions of its BI to create customer loyalty.

scholarly journals Analysis of Operational Delay and Additional Investment Costs, As An Investment Consideration

2020 ◽  
Vol 3 (02) ◽  
pp. 168-182
Author(s):  
Dina Yunanda ◽  
Christiono Utomo ◽  
Maranatha Wijayaningtyas
Keyword(s):  
Design Methodology ◽  
Word Of Mouth ◽  
Brand Image ◽  
The Other ◽  
Brand Trust ◽  
Cross Sectional ◽  
Toll Road ◽  
Road Project ◽  
Practical Implications

Purpose: This paper aims to Analysis of Operational Delay and Additional Investment Costs, As an Investment Consideration: Case in Malang Pandaan Toll Road. Design/methodology/approach: The method used is statistic-descriptive and the design used is cross sectional. Findings: 2 hypotheses are while the other is accepted. Research limitations/implications: Variables considered in this study are electronic word of mouth, brand image, brand trust, and interest in saving. The scope of work of the Pandaan Malang Toll Road project has a length of 38 + 488 km, passing through two regions in Figure 1. Practical implications: Results show that from the 2 hypotheses proposed. Originality/value: This paper is original. Paper type: This paper can be categorized as a case study.

scholarly journals KEPERCAYAAN MEREK DAN BRAND AFFECT SEBAGAI ANTESEDEN DARI LOYALITAS MEREK

Media Ekonomi ◽  
2018 ◽  
Vol 18 (1) ◽  
pp. 9
Author(s):  
Sri Rahayu ◽  
Mugi Harsono
Keyword(s):  
Competitive Advantage ◽  
Brand Loyalty ◽  
The Other ◽  
Brand Trust ◽  
Social Expression ◽  
The Mean ◽  
Marketing Costs ◽  
Brand Affect ◽  
Mean Time

The purpose of this paper is to explain the important role of brand and brand loyalty inmarketing activities. This paper also explains the antecedents of brand loyalty. The role of a branddoes not only actas a name, but also increasing the company's competitive advantage. The benefitsof a brand for consumers are, among many others, for emotional, self and social expression,attitudes, values and culture benefits. In the mean time, the role of brand loyalty in marketingis to contribute to the survival of the company, to increase new customer opportunities as well asto reduce marketing costs. To improve a brand loyalty, a companyshould increase its brand trustin advance as it plays an important role in improving brand loyalty. A cpmpany brand trust hastwo dimensions of intention and reliability. Brand affect, on the other hand, is an important forimproving a brand loyalty. Therefore,a company’sbrand trust and brand affect should be improvedfor the brand loyalty to improve as well.Key words : Brand trust, Brand Affect, Brand Loyalty

scholarly journals Islam Dot Com

2010 ◽  
Vol 27 (2) ◽  
pp. 104-106
Author(s):  
Eugenia Siapera
Keyword(s):  
New Media ◽  
Public Sphere ◽  
The Other ◽  
The Internet ◽  
Other Hand ◽  
Independent Thinking ◽  
Dot Com

The articulation of Islam with the new media, and the Internet in particular,has attracted the interest of many researchers. The Internet’s openness anddemocratic potential may infuse Islamic discourses with a new dynamic or,alternatively, offer a new lease of life to such valued traditions as shura (consultation)and ijtihad (independent thinking). Islam Dot Com belongs to theline of thought that seeks to discover how the Internet has been associatedwith Islam and the extent to which it may be thought to contribute to itsdemocratization by providing a truly public sphere in which interested peoplecan participate. On the other hand, the authors are cognizant of the limitationsof the concept of “public sphere” when applied to Islamic contexts.Part of the book’s remit, therefore, is to examine how the Internet relates to shura, ijtihad, and ijma` (consensus). At the same time, it seeks to relatethese theoretical arguments to an empirical case study consisting of a textualanalysis of three Islamic websites: www.islamonline.net, www.amrkhaled.net, and www.islamway.com. The book’s structure comprises threetheoretical chapters (chapters 1-3), two empirical chapters (chapters 4 and5), and a concluding chapter (chapter 6) ...

Tweeted, deleted: An exploratory study of the US government’s digital memory holes

2020 ◽  
pp. 146144482093403
Author(s):  
Muira McCammon
Keyword(s):  
New Media ◽  
Cultural Memory ◽  
Exploratory Study ◽  
Freedom Of Information ◽  
Government Agencies ◽  
Freedom Of Information Act ◽  
Government Employees ◽  
Digital Memory ◽  
The Us

Deletion is part of the Internet’s history and predates Twitter. Today, research on the laws underlying and facilitating government social media use and deletion practices has remained limited. The question of how government agencies create their own Twitter archives and subsequently institutionalize cultural memory has also been largely unexplored. Drawing on a US case study, I argue that the lack of a standardized federal policy has led to the creation of myriad digital “memory holes” of varying porosities. I show that, when systematically drafted and deployed, research based on the US Freedom of Information Act (FOIA) can serve as a generative method of unearthing deleted tweets and memory narratives that might otherwise be inaccessible. Finally, I build on the US case study by offering pathways for other new media scholars to examine and trace tweeting and deleting by government employees in other jurisdictions.

scholarly journals Nationalism, Patriotism and Global Citizenship: A Comparison in between the Social Studies Teacher Candidates in the US and Turkey

2019 ◽  
Vol 7 (4) ◽  
pp. 115
Author(s):  
Ali Altıkulaç ◽  
Alper Yontar
Keyword(s):  
Social Studies ◽  
Teacher Candidates ◽  
Global Citizenship ◽  
Basic Research ◽  
The Other ◽  
Data Sets ◽  
The Social ◽  
The Us ◽  
Social Studies Teacher

The aim of this research is to introduce the opinions of the social studies teachers who receive education in USA and Turkey in relation to the concepts of nationalism, patriotism and global citizenship comparatively. The basic research design belonging to the research is of a case study model. The multiple techniques have been used to transform the data sets to findings. According to the results of the research, it becomes evident that the constructive patriotism attitudes that belong to the participants from both countries are high and if comparison is made, the blind patriotism attitudes that belong to the participants from Turkey are higher than the participants from USA. On the other hand, if the global citizenship attitudes are taken as a basis, the participants from USA are more prone to global citizenship in comparison to the participants from Turkey.

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