scholarly journals Beyond Predator and Prey: Figuring Corruption through Animal Metaphoric Scenarios in the Jordanian Context

2017 ◽  
Vol 7 (2) ◽  
pp. 110
Author(s):  
Mohammad Abedltif Albtoush ◽  
Sakina Suffian Sahuri
Keyword(s):  
Conceptual Metaphor ◽  
Pragmatic Approach ◽  
Metaphor Analysis ◽  
Cognitive Approach ◽  
Conceptual Metaphor Theory ◽  
Cultural Implications ◽  
Metaphor Theory ◽  
Critical Metaphor Analysis

Combining a cognitive approach based on Lakoff’s Conceptual Metaphor Theory and a pragmatic approach based on Critical Metaphor Analysis, this study investigates the use of ANIMAL metaphoric scenarios to figure corruption as a relationship between predators and prey and the cultural implications in the Jordanian context. It also seeks to identify the diverse functions performed by the use of ANIMAL metaphors. Data for the study consist of 10 excerpts taken from a satire-genre discourse “sawalief.com”. My argument is that all animal metaphors in the corpus promote the contrast between the ACTIVITY of corrupters and the PASSIVITY of the citizenry and that the goal of this rhetoric is to move the PASSIVE citizenry into ACTION by shaming them into fighting corruption. This is clearly illustrated through the use of two types of ANIMAL metaphoric scenarios: ACTIVE ANIMALS representing corrupters and politicians, and PASSIVE ANIMALS representing the citizens. In addition, the use of these metaphors performs diverse functions: ideological, cognitive, and rhetorical. 

scholarly journals MICRO-CELEBRITIES’ CONCEPT OF HIJRAH: A CRITICAL METAPHOR ANALYSIS

PARADIGM ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 43
Author(s):  
Zainur Rofiq
Keyword(s):  
Public Discourse ◽  
Conceptual Metaphor ◽  
Metaphor Analysis ◽  
Conceptual Metaphor Theory ◽  
Speech Corpora ◽  
Metaphor Theory ◽  
Critical Metaphor Analysis ◽  
Pragmatic Aspect ◽  
Economic Discourses

<p class="Abstrak">The integration between the Conceptual Metaphor Theory (CMT) and the pragmatic aspect of the metaphor usage has resulted in the emergence of the Critical Metaphor Analysis (CMA) approach to examine metaphors in public discourse. By applying this approach, the present study explores the types of metaphors in Ustadz Hanan Attaki (henceforth UHA) and Ustadz Abdul Somad (Henceforth UAS) both English and Indonesian speech corpora on economic discourses and their possible latent ideologies. The results also indicate that some (linguistic) realizations of conceptual mappings of the metaphors in UHA and UAS’ corpus are used to evoke the emotion and the soul of their audiences. Further, the current study also shows that both UHA and UAS share similar <em>collectivism/jama’ah</em><em> </em>ideological values manifested through the <em>journey </em>and <em>battle </em>metaphors dataset.</p>

scholarly journals A Cognitive Approach to EkeGusii Pop Songs

2018 ◽  
Vol 9 (3) ◽  
pp. 166
Author(s):  
Victor Ondara Ntabo ◽  
Moses Gatambuki Gathigia ◽  
Naom Moraa Nyarigoti
Keyword(s):  
Conceptual Metaphor ◽  
Review Of Literature ◽  
Cognitive Approach ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Metaphor Theory ◽  
Great Chain Of Being ◽  
Folk Conception ◽  
Different Levels

A review of literature on pop songs reveals that composers use metaphors to communicate their feelings. In particular, the meaning of the metaphors in EkeGusii pop songs needs to be interpreted to reveal the message of the composers. The EkeGusii pop singer Christopher Mosioma’s (Embarambamba) songs have gained fame in Kenya because of their richness in the usage of metaphors. One of Christopher Mosioma’s songs, amasomo (education) which was launched in 2015 has gained acclaim from Kenyans. The song amasomo (education) is basically presented as a piece of advice to students to embrace education in order to optimally reap from its benefits. The study identified 10 metaphors in the song amasomo (education) through the Metaphor Identification Procedure Vrije Universiteit. In order to interpret the metaphors in the EkeGusii pop song amasomo (education), the Conceptual Metaphor Theory complemented by the folk conception of the generic Great Chain of Being Metaphor were employed. The study employed four coders (including the researchers) in the identification of the metaphors. The study found that, inter alia, animal, plant and object metaphors are used in the song amasomo (education). The study concludes that the metaphors in the EkeGusii pop songs belong inherently to different levels of the generic Great Chain of Being Metaphor.

scholarly journals Fight metaphors in Spain’s presidential speeches: J.L. Rodríguez Zapatero (2004-2007)

2009 ◽  
pp. 127 ◽  
Author(s):  
María Josefa Hellín García
Keyword(s):  
Political Ideology ◽  
Terrorist Attack ◽  
Political Agenda ◽  
Discursive Construction ◽  
Cognitive Approach ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
Critical Metaphor Analysis ◽  
Political Speeches ◽  
Research Questions

This article investigates the metaphorical conceptualization of terrorism by president José Luis Rodríguez Zapatero, who came into power soon after the biggest terrorist attack in Spain on March 11th, 2004. Specifically, it examines how terrorism is conceptualized via metaphors through the notion of fight, and their conceptual implication in discourse. I will refer to these as Fight Metaphors. The research questions addressed are as follows: 1. What Fight Metaphors are used in the discursive construction of terrorism? 2. How do Fight Metaphors contribute to support Zapatero’s anti-terrorism political agenda? I follow a combination of a cognitive and a pragmatic approach from a corpus-based analysis perspective. The cognitive approach is based on Lakoff’s Conceptual Metaphor Theory (1993), and the pragmatic one is based on Charteris-Back’s Critical Metaphor Analysis (2004). The corpus of investigation comprises 58 Spanish political speeches over a three-year period (2004-2007). Findings reveal that Fight Metaphors constitute the pivotal node that simultaneously performs various functions at several levels: cognitive, rhetorical, and ideological in order to promote his anti-terrorism political ideology.

scholarly journals “Stand Still in The Light”: What Conceptual Metaphor Research Can Tell Us about Quaker Theology

Religions ◽  
2019 ◽  
Vol 10 (1) ◽  
pp. 41
Author(s):  
Rachel Kirkwood
Keyword(s):  
Meaning Making ◽  
Conceptual Metaphor ◽  
Interdisciplinary Approach ◽  
17Th Century ◽  
Close Reading ◽  
Structural Elements ◽  
Metaphor Analysis ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
Theological Thought

The purpose of this study is to explore how an interdisciplinary approach can benefit Quaker Studies. The paper applies conceptual Metaphor Theory to help explicate aspects of theology in 17th century Quaker writings. It uses a combination of close reading supported by a corpus of related texts to analyse the writing of 4 key figures from the first decade of the movement. Metaphor analysis finds that orientational schemas of UP-DOWN and IN-OUT are essential structural elements in the theological thought of all 4 writers, along with more complex metaphors of BUILDINGS. Quaker writers make novel extensions to and recombinations of Biblical metaphors around Light and Stones, as well as using aspects of the theory of Elements. Such analysis can help explicate nuances of theological meaning-making. The evaluation of DOWN IS GOOD and UP IS BAD—except in specific circumstances—is distinctively Quaker, and embodied metaphors of divine immanence in humans indicate a ‘flipped’ soteriology which is distanced from the Christ event.

A deep semantic corpus-based approach to metaphor analysis

2016 ◽  
Vol 8 (2) ◽  
pp. 256-294 ◽  
Author(s):  
Ellen K. Dodge
Keyword(s):  
Large Scale ◽  
Conceptual Metaphor ◽  
Metaphor Analysis ◽  
Conceptual Metaphor Theory ◽  
Computational Tools ◽  
Source Domain ◽  
Metaphor Theory ◽  
Different Types ◽  
Metaphor Use

This paper demonstrates the fruitful application of the formalization of Conceptual Metaphor Theory, combined with metaphor constructions and computational tools to a large-scale, corpus-based approach to the study of metaphor expressions. As the case study of poverty metaphor expressions illustrates, the representation of individual metaphors and frames as parts of larger conceptual networks facilitates analyses that capture both local details and larger patterns of metaphor use. Significantly, the data suggest that the two most frequently used source domain networks in poverty metaphor expressions each support different types of inferences about poverty, its effects, and possible ways to reduce or end it.

Formalizing contemporary conceptual metaphor theory

2016 ◽  
Vol 8 (2) ◽  
pp. 166-213 ◽  
Author(s):  
Elise Stickles ◽  
Oana David ◽  
Ellen K. Dodge ◽  
Jisup Hong
Keyword(s):  
Internal Structure ◽  
Conceptual Metaphor ◽  
Construction Grammar ◽  
Data Driven ◽  
Metaphor Analysis ◽  
Conceptual Metaphor Theory ◽  
Naturally Occurring ◽  
Metaphor Theory ◽  
Data Driven Approach ◽  
Hierarchical Nature

This paper describes an innovative formalization of Conceptual Metaphor Theory and its implementation in a structured metaphor repository. Central to metaphor analysis is the development of an internal structure of frames and relations between frames, based on an Embodied Construction Grammar framework, which then informs the structure of metaphors and relationships between metaphors. The hierarchical nature of metaphors and frames is made explicit, such that inferential information originating in embodied conceptual primitives is inherited throughout the network. The present analysis takes a data-driven approach, where lexical differences in linguistic expressions attested in naturally-occurring discourse lead to a continued refinement and expansion of our analyses.

The conceptual metaphor of joy

2019 ◽  
Vol 12 (1) ◽  
pp. 139-150
Author(s):  
Oana-Maria Păstae ◽  
Keyword(s):  
Cognitive Linguistics ◽  
Conceptual Metaphor ◽  
Cognitive Model ◽  
Conceptual System ◽  
Theoretical Frameworks ◽  
Cognitive Approach ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Basic Premise ◽  
Metaphor Theory

The purpose of this paper is to study how ‘joy’, an emotional concept, is metaphorised in English from a cognitive perspective. It introduces the theoretical framework of Cognitive Linguistics, then briefly touches upon the definition of metaphor, the different types of conceptual metaphors and, finally, the conceptual metaphors of ‘joy’. We think in metaphors, which we learn very early. Our conceptual system, in terms of what we both think and act, is fundamentally metaphorical in nature (Lakoff, & Johnson 2003: 8). Lakoff and Johnson’s book Metaphors we live by changed the way linguists thought about metaphor. Conceptual Metaphor Theory was one of the earliest theoretical frameworks identified as part of the cognitive semantics enterprise and provided much of the early theoretical impetus for the cognitive approach. The basic premise of Conceptual Metaphor Theory is that metaphor is not simply a stylistic feature of language, but that thought itself is fundamentally metaphorical in nature. The cognitive model of joy can be described using the example of Lakoff for anger: JOY IS A FLUID IN A CONTAINER: She was bursting with joy; JOY IS HEAT/FIRE: Fires of joy were kindled by the birth of her son; joy is a natural force: I was overwhelmed by joy; JOY IS A SOCIAL SUPERIOR: If I ruled the world by joy; JOY IS AN OPPONENT: She was seized by joy; joy is a captive animal: All joy broke loose as the kids opened their presents; JOY IS INSANITY: The crowd went crazy with joy; JOY IS A FORCE DISLOCATING THE SELF: He was beside himself with joy.

‘The explosive devices of memory’: trauma and the construction of identity in narrative

2006 ◽  
Vol 15 (1) ◽  
pp. 91-106 ◽  
Author(s):  
Sean McAlister
Keyword(s):  
Textual Analysis ◽  
Conceptual Metaphor ◽  
The Other ◽  
Conceptual Blending ◽  
Cognitive Approach ◽  
Conceptual Metaphor Theory ◽  
Construction Of Identity ◽  
Other Hand ◽  
Metaphor Theory ◽  
Explosive Devices

This article attempts to show how a cognitive approach to textual analysis can function alongside other critical methodologies. Helen Weinzweig's novel Basic Black with Pearlsis an examination of the effects of trauma on the psyche, and in particular on its construction and maintenance of a sense of identity. As Shirley, the novel's narrator, struggles to locate the various aspects of her own identity, so too is the reader forced to experience this struggle in the act of attempting to construct for Shirley an identity out of her fragmented and discontinuous narrative. I approach this interpretational problem from two perspectives. Making use primarily of the work by Caruth, I demonstrate how Weinzweig's text might be read according to a canonical trauma paradigm. On the other hand, I consider Weinzweig's text within a cognitive stylistic framework, making use of Turner and Fauconnier's theory of conceptual blending and its various incarnations, as well as Lakoff's conceptual metaphor theory. With these methodologies, the article proposes an account of the specific stylistic differences between the narrative representation of identity and that of identity in trauma.

scholarly journals Concepts of Life and Death in Shakespeare’s ‘Hamlet’

Eikon / Imago ◽  
2021 ◽  
Vol 10 ◽  
pp. 65-78
Author(s):  
Mirka Cirovic
Keyword(s):  
Conceptual Metaphor ◽  
Selected Lines ◽  
Metaphor Analysis ◽  
Conceptual Metaphor Theory ◽  
Life And Death ◽  
Tragic Hero ◽  
Metaphor Theory ◽  
Human Purpose

No Dane of flesh and bone has been written so devoutly about as Hamlet, which is why he has lived the fate of only a few literary heroes who exist independently of texts and theatre. The tragic hero has become a metaphor in himself, which is why I will attempt to read and interpret Hamlet through the prism of conceptual metaphor theory. My prime interest will be invested in metaphorical representations of life and death perceived as target domains in the process of mapping. It is preoccupation with these abstract notions that gives somber color to the play, defines its mood of nihilism and disillusionment. Hamlet is the play with a high number of references to life, death, the afterlife, and human purpose so that metaphorical linguistic expressions that deal with these themes become corpus for the analysis in this paper. Conceptual metaphor analysis will reveal profound meanings of the selected lines, which are to be found beneath the level of language and syntax, in the sphere where conceptualization of the abstract occurs. Conceptual metaphor analysis may also help us get closer to Shakespeare the man since his unlimited consciousness is, at least to some extent, translated into Hamlet.

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