scholarly journals A Cognitive Approach to EkeGusii Pop Songs

2018 ◽  
Vol 9 (3) ◽  
pp. 166
Author(s):  
Victor Ondara Ntabo ◽  
Moses Gatambuki Gathigia ◽  
Naom Moraa Nyarigoti
Keyword(s):  
Conceptual Metaphor ◽  
Review Of Literature ◽  
Cognitive Approach ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Metaphor Theory ◽  
Great Chain Of Being ◽  
Folk Conception ◽  
Different Levels

A review of literature on pop songs reveals that composers use metaphors to communicate their feelings. In particular, the meaning of the metaphors in EkeGusii pop songs needs to be interpreted to reveal the message of the composers. The EkeGusii pop singer Christopher Mosioma’s (Embarambamba) songs have gained fame in Kenya because of their richness in the usage of metaphors. One of Christopher Mosioma’s songs, amasomo (education) which was launched in 2015 has gained acclaim from Kenyans. The song amasomo (education) is basically presented as a piece of advice to students to embrace education in order to optimally reap from its benefits. The study identified 10 metaphors in the song amasomo (education) through the Metaphor Identification Procedure Vrije Universiteit. In order to interpret the metaphors in the EkeGusii pop song amasomo (education), the Conceptual Metaphor Theory complemented by the folk conception of the generic Great Chain of Being Metaphor were employed. The study employed four coders (including the researchers) in the identification of the metaphors. The study found that, inter alia, animal, plant and object metaphors are used in the song amasomo (education). The study concludes that the metaphors in the EkeGusii pop songs belong inherently to different levels of the generic Great Chain of Being Metaphor.

scholarly journals Interpreting the Human Being Metaphors in Ekegusii Pop Songs Using the Cognitive Semantics Framework

2019 ◽  
Vol 7 (2) ◽  
pp. 73-86
Author(s):  
Victor Ondara Ntabo ◽  
Naom Moraa Nyarigoti ◽  
Moses Gatambuki Gathigia
Keyword(s):  
Conceptual Metaphor ◽  
Cognitive Semantics ◽  
Human Being ◽  
Human Beings ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Conceptual Mapping ◽  
Metaphor Theory ◽  
Great Chain Of Being

The paper explores the human being metaphors in Ekegusii pop songs (EPS). Composers of EPS use human being metaphors to convey their message in different perspectives. It is possible for the meaning of the human being metaphors to elude the audience of EPS because language is both embodied and situated in a specific environment. Therefore, the meaning of the metaphors need to be objectively interpreted to reveal the message of the composers. The study purposively sampled Christopher Mosioma’s (Embarambamba) EPS amasomo (education) and the late Ontiri Bikundo’s obwanchani (love) based on the songs’ richness in metaphors. The Metaphor Identification Procedure Vrije Universiteit was used to identify 54 metaphors in the EPS by four coders (including the researchers). The concept of conceptual mapping, which is a fundamental tenet of the Conceptual Metaphor Theory, was employed to understand the source domains in terms of the target domains. The identified metaphors were classified into four conceptual domains of human being, animal, plant and object using the principle of the Great Chain of Being Metaphor. The paper then identified eight human being metaphors for the present study. The research found that human being metaphors are important ways of conceptualizing other human beings in society. In addition, metaphors are important tools of communication and should be explained using a cognitive semantics framework. The findings of the study will benefit the audience of the EPS, ethnographers and metaphor theorists to conceptualise EPS and culture.

scholarly journals On the neo-Vedanta as reconceptualised by Vivekananda in his Complete Works: A cognitive linguistic analysis in light of Conceptual Metaphor Theory

Literator ◽  
2019 ◽  
Vol 40 (1) ◽  
Author(s):  
Suren Naicker
Keyword(s):  
Representative Sample ◽  
Conceptual Metaphor ◽  
Linguistic Analysis ◽  
Religious Discourse ◽  
Cognitive Semantics ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Source Domain ◽  
Metaphorical Language ◽  
Metaphor Theory

This article investigates the use of metaphorical language in The Complete Works of Swami Vivekananda (henceforth CW). Vivekananda is one of the most important modern-day Hindu scholars because his interpretation of ancient Hindu scriptural lore has been very influential. Vivekananda’s influence was part of the motivation for choosing his CW as the empirical domain for the current study. AntConc software was used to mine Vivekananda’s CW for water-related terms, which seemed to have a predilection for metaphoricity. Which terms to search for specifically was determined after a manual reading of a sample from the CW. The data were then tagged using a convention inspired by the well-known Metaphor Identification Procedure – Vrije University (MIPVU). Then, a representative sample of the data was chosen, and the metaphors were mapped and analysed thematically. Five of these are referred to in this article, but special emphasis is placed on the theme of the Vedanta philosophy as the basis for neo-Hinduism, which has become synonymous with contemporary Hinduism, with Yoga as the practical wing, and Vedanta as the ideological basis for the practice; this aspect is expounded upon in more detail. The study’s main aim was therefore to investigate whether Hindu religious discourse uses metaphors to explain abstract religious concepts in a specific way, and indeed one of the main findings was the pervasiveness of water as a source domain. Hence, the key finding in this article is that neo-Hindu thought, as reconceptualised by Vivekananda, relies heavily on the water frame (as is convention in the field of Cognitive Semantics, conceptual domains are written in upper case, including hypothetical frames and conceptual metaphors), which is not as pervasive in other religio-philosophical traditions.

scholarly journals Going Up Is Always Good: A Multimodal Analysis of Metaphors in a TV Ad with FILMIP, the Filmic Metaphor Identification Procedure

2020 ◽  
Vol 28 ◽  
pp. 177-189
Author(s):  
Lorena Bort-Mir
Keyword(s):  
Language Learning ◽  
Social Status ◽  
Conceptual Metaphor ◽  
Spatial Position ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Conceptual Metaphors ◽  
Multimodal Analysis ◽  
Metaphor Theory ◽  
Tv Commercial

Conceptual Metaphor Theory developed by Lakoff & Johnson (1980) suggested that we use metaphors to evaluate and communicate in our various environments. Although metaphors encompass a large variety of taxonomies, orientational metaphors are those that rely on spatial position to map concepts into other ones, referring to a relation of valence and verticality. Stated by Kövecses (2010) conceptual metaphors such orientational ones draw ‘upward’ and ‘downward’ spatial positions in which ‘upward’ is usually referred to as having positive connotations, whereby their opposites, ‘downwards’, are understood as negative. This paper seeks to unveil how the orientational metaphor good is up is employed in a filmic narrative of a language learning application for technological devices named Babbel. The present analysis is developed under the application of FILMIP (Filmic Metaphor Identification Procedure, Bort-Mir 2019). In the analyzed narrative, the orientational metaphor good is up is represented in the Babbel TV commercial (2018) as a tool for persuading customers that the best way of escalating positions at work is by learning new languages. This analysis demonstrates how orientational metaphors in multimodal media emerge as a convenient device for marketing campaigns in the context of social status improvement.

scholarly journals ‘Light’ as a Source Domain for Metaphors in the Holy Quran

2021 ◽  
Author(s):  
Marwa Ibrahim Elamin ◽  
Albatool Ahmed Alhazmi
Keyword(s):  
Discourse Analysis ◽  
Analytical Approach ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Source Domain ◽  
Metaphor Theory ◽  
Holy Quran ◽  
The Holy Quran

Conceptual Metaphor Theory (CMT) sees metaphor as a means to conceptualize abstracts in everyday discourse employing concrete. This research investigates the use of “Light” (Nur in Arabic) metaphorically as a source domain to several concepts (target domains) in the Quran, for instance, “THE QURAN IS LIGHT”. The study explores the power of metaphor in non-literary discourse relying on Conceptual Metaphor Theory and its hypotheses. Additionally, it will identify the target domains to which light is used as a source domain. Furthermore, it will examine whether ‘Light’ has been used as a target domain or it is a unidirectional relation that made it a source domain only in all the occurrences in the Quran. For the purpose of this study, the researchers used a descriptive-analytical approach in discourse analysis. Metaphor Identification Procedure (MIP) is used as a tool for checking metaphor. The search in the sacred text resulted in (43) occurrences of the word ‘Nur.’ This research proved that metaphor of light is used ubiquitously and creatively to explain different crucial concepts in the Quran.

The conceptual metaphor of joy

2019 ◽  
Vol 12 (1) ◽  
pp. 139-150
Author(s):  
Oana-Maria Păstae ◽  
Keyword(s):  
Cognitive Linguistics ◽  
Conceptual Metaphor ◽  
Cognitive Model ◽  
Conceptual System ◽  
Theoretical Frameworks ◽  
Cognitive Approach ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Basic Premise ◽  
Metaphor Theory

The purpose of this paper is to study how ‘joy’, an emotional concept, is metaphorised in English from a cognitive perspective. It introduces the theoretical framework of Cognitive Linguistics, then briefly touches upon the definition of metaphor, the different types of conceptual metaphors and, finally, the conceptual metaphors of ‘joy’. We think in metaphors, which we learn very early. Our conceptual system, in terms of what we both think and act, is fundamentally metaphorical in nature (Lakoff, & Johnson 2003: 8). Lakoff and Johnson’s book Metaphors we live by changed the way linguists thought about metaphor. Conceptual Metaphor Theory was one of the earliest theoretical frameworks identified as part of the cognitive semantics enterprise and provided much of the early theoretical impetus for the cognitive approach. The basic premise of Conceptual Metaphor Theory is that metaphor is not simply a stylistic feature of language, but that thought itself is fundamentally metaphorical in nature. The cognitive model of joy can be described using the example of Lakoff for anger: JOY IS A FLUID IN A CONTAINER: She was bursting with joy; JOY IS HEAT/FIRE: Fires of joy were kindled by the birth of her son; joy is a natural force: I was overwhelmed by joy; JOY IS A SOCIAL SUPERIOR: If I ruled the world by joy; JOY IS AN OPPONENT: She was seized by joy; joy is a captive animal: All joy broke loose as the kids opened their presents; JOY IS INSANITY: The crowd went crazy with joy; JOY IS A FORCE DISLOCATING THE SELF: He was beside himself with joy.

‘The explosive devices of memory’: trauma and the construction of identity in narrative

2006 ◽  
Vol 15 (1) ◽  
pp. 91-106 ◽  
Author(s):  
Sean McAlister
Keyword(s):  
Textual Analysis ◽  
Conceptual Metaphor ◽  
The Other ◽  
Conceptual Blending ◽  
Cognitive Approach ◽  
Conceptual Metaphor Theory ◽  
Construction Of Identity ◽  
Other Hand ◽  
Metaphor Theory ◽  
Explosive Devices

This article attempts to show how a cognitive approach to textual analysis can function alongside other critical methodologies. Helen Weinzweig's novel Basic Black with Pearlsis an examination of the effects of trauma on the psyche, and in particular on its construction and maintenance of a sense of identity. As Shirley, the novel's narrator, struggles to locate the various aspects of her own identity, so too is the reader forced to experience this struggle in the act of attempting to construct for Shirley an identity out of her fragmented and discontinuous narrative. I approach this interpretational problem from two perspectives. Making use primarily of the work by Caruth, I demonstrate how Weinzweig's text might be read according to a canonical trauma paradigm. On the other hand, I consider Weinzweig's text within a cognitive stylistic framework, making use of Turner and Fauconnier's theory of conceptual blending and its various incarnations, as well as Lakoff's conceptual metaphor theory. With these methodologies, the article proposes an account of the specific stylistic differences between the narrative representation of identity and that of identity in trauma.

scholarly journals A Metaphoric Analysis of Miriri’s Ekegusii Pop Song Ebunda

2021 ◽  
Vol 2 (1) ◽  
pp. 24-33
Author(s):  
Victor Ntabo ◽  
George Ogal Ouma
Keyword(s):  
Research Design ◽  
Cognitive Linguistics ◽  
Native Speakers ◽  
Conceptual Metaphor ◽  
Human Beings ◽  
Specific Context ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Descriptive Research ◽  
Metaphor Theory

The study undertakes a metaphoric analysis of the animal metaphors in Miriri’s Ekegusii pop song “Ebunda” (a donkey) to reveal meaning. The meaning of the animal metaphors in the song might be elusive to the majority of the fans because metaphor is principally a matter of thought and action which is often situated in a specific context. The study employed the descriptive research design to describe the metaphors as used in the song. First, four coders (including the researchers) were employed to identify the metaphors in the song through the Metaphor Identification Procedure Vrije Universiteit. Secondly, the metaphors in the song were classified into animal metaphors based on the levels of the principle of Great Chain of Being metaphor (GCBM). The animal metaphors in “Ebunda” were then explained using the Conceptual Metaphor Theory. The study reveals that animals are stratified source domains used to effectively conceptualize human beings as highlighted in the song. In addition, the animal metaphors in “Ebunda” are used on a cognitive basis to reveal the perceptions Abagusii (the native speakers of Ekegusii) have about some animals in society. Metaphors are crucial ways of communication and are best explained using the Cognitive Linguistics paradigm.  

scholarly journals Light’ as a Source Domain for Metaphors in the Holy Quran

2021 ◽  
Vol 5 (3) ◽  
pp. 169-184
Author(s):  
Marwa Ibrahim Elamin ◽  
Albatool Ahmed Alhazmi
Keyword(s):  
Discourse Analysis ◽  
Analytical Approach ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Source Domain ◽  
Metaphor Theory ◽  
Holy Quran ◽  
The Holy Quran

Conceptual Metaphor Theory (CMT) sees metaphor as a means to conceptualize abstracts in everyday discourse employing concrete. This research investigates the use of “Light” (Nur in Arabic) metaphorically as a source domain to several concepts (target domains) in the Quran, for instance, “THE QURAN IS LIGHT”. The study explores the power of metaphor in non-literary discourse relying on Conceptual Metaphor Theory and its hypotheses. Additionally, it will identify the target domains to which light is used as a source domain. Furthermore, it will examine whether ‘Light’ has been used as a target domain or it is a unidirectional relation that made it a source domain only in all the occurrences in the Quran. For the purpose of this study, the researchers used a descriptive-analytical approach in discourse analysis. Metaphor Identification Procedure (MIP) is used as a tool for checking metaphor. The search in the sacred text resulted in (43) occurrences of the word ‘Nur.’ This research proved that metaphor of light is used ubiquitously and creatively to explain different crucial concepts in the Quran.

Foodsemic metaphors of love in Gĩkũyũ: Insights from cognitive semantics

2018 ◽  
Vol 5 (2) ◽  
pp. 341-358
Author(s):  
Moses Gatambuki Gathigia ◽  
Daniel Ochieng Orwenjo ◽  
Ruth Wangeci Ndungu
Keyword(s):  
Conceptual Metaphor ◽  
Cognitive Semantics ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Interview Schedule ◽  
Integral Component ◽  
Metaphor Theory ◽  
Research Assistants ◽  
The Way

Abstract Using the Conceptual Metaphor Theory, this study discusses the transfer of semantic aspects of foodsemic metaphors upon the abstraction of love. An interview schedule was administered to 48 respondents of different gender by the researchers assisted by two research assistants. The data collected were subjected to the Metaphor Identification Procedure Vrije Universiteit (MIPVU). 12 foodsemic metaphors which play an indispensable role in the understanding of love in Gĩkũyũ were identified. In addition, the study noted that gender is a dominant variable that provides people with lens through which they view love in Gĩkũyũ. This study concludes that metaphor is an integral component of the way people conceptualize and embody love in Gĩkũyũ. Further, foodsemic metaphors provide a way of understanding the nexus between gender and love in Gĩkũyũ.

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