scholarly journals An Empirical Study on Business English Teaching and Development in China—A Needs Analysis Approach

2016 ◽  
Vol 6 (2) ◽  
pp. 142
Author(s):  
Dai Guiyu ◽  
Liu Yang

<p>This paper first reviews the developmental history and status quo of Business English Program in China. Then based on the theory of needs analysis, it researches on 226 questionnaires from Business English Program students from Guangdong University of Foreign Studies to investigate the problems encountered and current situation of Business English Program in China. From the statistical analysis of the questionnaires, it finds: (1) employment and interest are the main reasons that students choose Business English as their major, but the current Business English teaching materials haven’t fully considered student’s demands for vocational requirements; (2) it should take into account both the learners’ and societies’ needs in Business English curriculum arrangement to increase the number of business-related courses appropriately; (3) students generally agreed that they lacks business knowledge and skills, so Business English courses should focus on cultivating the practical business skills; (4) Business English teaching materials should always be practicality oriented and targeted and communicative; (5) in order to improve teaching effectiveness, Business English teachers should consciously adopt different teaching methods targeted for different teaching content during the teaching process; (6) teachers’ morality, knowledge, teaching style and mutual relationship with students can be further enhanced to meet the needs of students.</p>

Tamaddun ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 106-114
Author(s):  
Muhammad Yunus ◽  
Sitti Halijah

The research is the development of Agricultural English teaching materials at Universitas Muslim Indonesia. The purposes of this research are to (1) produce a type of Agricultural English teaching material suitable to be used by the students of Faculty of Agriculture UMI and to (2) discover why the students are learning English. The method used is research and development. The research site was at the Faculty of Agriculture UMI with the number of 50 respondents. The results showed that based on the student responses, 12 out of 42 topics occupy the highest percentage needed for Agricultural English teaching materials. Those 12 topics are as follows: rice, tomatoes, chili,  shallots, eggplant, papaya, rambutan, coconut, coffee, land, disease pest, and seeds. Then, the purposes of the students learning English can be categorized into two major groups, namely to anticipate competition in the workplace where the ability to communicate both oral and written is needed and to prepare themselves in the academic field both to complete S1 (undergraduate degree)  and to continue their studies S2 (master degree).


2020 ◽  
Vol 2 (1) ◽  
pp. 67
Author(s):  
Sri Lestari

This article aims at describing the rationale and principles of designing English teaching materials for teachers of non-English subjects. Those teachers use English as a medium of instruction. English is used to teach the subjects. To improve the teachers’ English skills, the school provided an English course. However, the teaching materials for those specific learners were not available. Therefore, designing materials is needed to precisely fulfil their needs of English in the target professional workplace. A needs analysis was conducted to gather information using questionnaires distributed to the non-English subject teachers as the learners. The data from the questionnaire were analysed qualitatively by interpreting and categorising in themes. Using the needs analysis result, a syllabus was then designed as the guidelines for developing the materials. This paper reports how the needs analysis process is employed to design a set of English teaching materials for nonEnglish subject teachers. The discussion highlighted the present situation, the target situation, the principles of designing English materials. The overview of the designed materials for teachers of non-English subjects was then presented.


2021 ◽  
Vol 4 (1) ◽  
pp. 79-88
Author(s):  
Wiwik Damanik ◽  
Erika Sinambela ◽  
Arsen Nahum Pasaribu

The needs analysis cannot be separated from the development of materials and curriculum design for language learning, especially ESP. The research about ESP, especially the topic of need analysis still needs to be explored. Thus, this research aims to identify language skills needed and develop English teaching materials at Politeknik Gihon. The subjects of this study were 45 ongoing students and six former students. The result of the study revealed the perceptions of the students’ needs for their current studies and future career and how the English material should be designed in this institution. This study contributes in developing the teaching material and proposed a redesigned of ESP course.


2021 ◽  
Vol 6 (1) ◽  
pp. 162-176
Author(s):  
Yasmin Farani ◽  
Karlina Karadila Yustisia

Teaching English Business skills does not merely teach the students to have administration and communication skills needed at the workplace for they will probably encounter and experience working together with people from different cultures and backgrounds as well. To minimize misunderstanding on those intercultural differences, they are expected not only to learn Business English skills but also gain basic knowledge of English culture through the course. This R&D research is a descriptive qualitative research which is intended to develop the Speaking Section of the existing teaching materials of Business English skills. Under the name of ESP I subject, they are taught to the 4th-semester students of Diploma Three in English Program of University of Merdeka Malang as a compulsory subject. In this study, the primary instruments are the researchers themselves and the preliminary questionnaires used serve as the secondary instrument. All the analyzed data are in the form of printed data (questionnaire’s results) and chosen videos taken from YouTube. The expected final results are in the form of written handouts consist of texts and links of selected videos appropriately related to the given topics. It is hoped that they are useful for the students as an alternative method to learn culture in an integrated way.


Author(s):  
Li Yan

Based on big data, business English teaching mode is a reform of traditional teaching mode. It comprehensively records the teaching process through real-time data sharing. This paper discusses the application of "big data" in business English teaching design, teaching content, teaching methods and teaching evaluation. It is proposed that business English teaching mode under the background of big data can fully mobilize autonomy and creativity, which is conducive to deepening classroom teaching reform, carrying out all-round independent learning, strengthening daily teaching management, optimizing talent training mode and promoting educational informatization reform.


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