scholarly journals The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention

2010 ◽  
Vol 3 (3) ◽  
pp. 63 ◽  
Author(s):  
Kwek Choon Ling ◽  
Lau Teck Chai ◽  
Tan Hoi Piew
Keyword(s):  
Purchase Intention ◽  
Private University ◽  
Online Trust ◽  
Electronic Retailing ◽  
Technology Students ◽  
Online Purchase ◽  
Important Trend ◽  
Shopping Orientations ◽  
Information Technology Students ◽  
Impulse Purchase

The advancement of the World Wide Web has resulted in the creation of a new form of retail transactions- electronic retailing (e-tailing) or web-shopping. Thus, customers’ involvements in online purchasing have become an important trend. As such, it is vital to identify the determinants of the customer online purchase intention. The aim of this research is to evaluate the impacts of shopping orientations, online trust and prior online purchase experience to the customer online purchase intention. A total of 242 undergraduate information technology students from a private university in Malaysia participated in this research. The findings revealed that impulse purchase intention, quality orientation, brand orientation, online trust and prior online purchase experience were positively related to the customer online purchase intention.

scholarly journals Antecedents Analysis of Purchase Intention

2019 ◽  
Vol 16 (1) ◽  
pp. 1
Author(s):  
Rowlan Takaya
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Brand Orientation ◽  
Online Trust ◽  
Online Purchase ◽  
Important Trend ◽  
Customer Purchases ◽  
New Form ◽  
Impulse Purchase ◽  
Simple Regression

The advancement of technology has resulted in the creation of a new form of shopping transactions. This technology is used by residents to shop online. Thus, customers’ involvements in online purchasing have become an important trend.  The objective of this research was to identify the determinants of customer purchases online. This study used a surveymethod using questionnaires and the target is an online customer in Central Jakarta.This research used simple regression to determine the effect of purchace intention to factors that influence it. Data questionnaire distributed directly to the respondents who never buy online shopping.  Findings revealed that impulse purchase intention, quality orientation, brand orientation, online trust and prior online purchase experience were positively related to the customer online purchase intention.

scholarly journals Factors influencing online purchase intention of millennials and gen Z consumers

2020 ◽  
Vol 4 (2) ◽  
pp. 21-43
Author(s):  
Nasrul Fadhrullah Isa ◽  
Sharifah Nurafizah Syed Annuar ◽  
Imelda Albert Gisip ◽  
Nelson Lajuni
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Marketing Theory ◽  
Brand Orientation ◽  
Factors Affecting ◽  
Online Trust ◽  
Online Purchase ◽  
Emergent Literature ◽  
Impulse Purchase

This study examines the factors affecting millennials and generation Z’s purchase intention in online shopping. The variables under investigation, namely, impulse purchase orientation, quality orientation, brand orientation, online trust, and online purchase experience, were tested. The data collection approach used a web-based questionnaire that was created and distributed to 584 university students in Malaysia. Data were analyzed via the Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach to examine the posited research hypotheses. The results revealed that impulse purchase orientation was the strongest predictor of consumers’ online purchase intention in Malaysia. This is followed by online trust, and the online purchase experience and quality orientation. Meanwhile, brand orientation did not affect customers’ intention to purchase online. The results contribute new and extensive inputs into the marketing theory and expand the emergent literature on consumer intention to shop online in Malaysia, whereby rich multi-ethnic cultures should be fully exploited. Future directions are offered.

scholarly journals THE INFLUENCE OF PURCHASING ORIENTATIONS, ONLINE TRUST AND ONLINE PURCHASE EXPERIENCE TOWARD CUSTOMERS' ONLINE PURCHASE INTENTION

2020 ◽  
Vol 6 (3) ◽  
pp. 240-246
Author(s):  
Nasrul Fadhrullah Isa ◽  
Imelda Albert Gisip ◽  
Sharifah Nurafizah Syed Annuar ◽  
Nelson Lajuni
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Business Strategies ◽  
Equation Modeling ◽  
Future Research ◽  
Marketing Theory ◽  
Online Trust ◽  
Online Purchase ◽  
Online Retailers ◽  
Impulse Purchase

This study examines the factors influencing customers' online purchasing intentions. A questionnaire was administered to a group of 584 respondents through the purposive sampling method. Data were analyzed via the Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach to examine the posited research hypotheses. The PLS-SEM approach revealed that impulse purchase orientation was the strongest predictor of customers' online purchase intention in Malaysia. This was followed by an online purchase experience, and then online trust and quality orientation. It is also discovered that brand orientation does not significantly influence customers' online purchase intention in Malaysia. This research is helpful to online retailers in the development of business strategies and also the academicians to conduct further research by adding a new variable in the mix for generation and evolution of the concept. The originality of the paper is its investigation of the determinants as the predictors in the proposed theoretical framework and the Decomposed Theory of Planned Behavior (DTPB) as the underpinning theory for this study, something that has been overlooked in prior studies. The results underpin new and extensive inputs into marketing theory and enlarge the emergent literature related to customers' purchase intention in online shopping in Malaysia. Directions for future research are offered.

scholarly journals Perceived Risk, Perceived Technology, Online Trust for the Online Purchase Intention in Malaysia

2011 ◽  
Vol 6 (6) ◽  
Author(s):  
Kwek Choon Ling ◽  
Dazmin Bin Daud ◽  
Tan Hoi Piew ◽  
Kay Hooi Keoy ◽  
Padzil Hassan
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Trust ◽  
Online Purchase

scholarly journals Peningkatan Niat Pembelian melalui Website

The Winners ◽  
2013 ◽  
Vol 14 (1) ◽  
pp. 48
Author(s):  
Wirawan Wirawan
Keyword(s):  
Social Media ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Analysis Data ◽  
Website Quality ◽  
Know How ◽  
Online Trust ◽  
Online Sales ◽  
Online Purchase ◽  
The Impact

In globalization era, technology is rapidly growing. Nowadays many companies use technology in their business with the purpose to support internal and external activities, such as online sales. Currently, the level of competition in the field of online sales is getting bigger because there are many companies get into the market. The purpose of this study is to help new website of PT Pos Indonesia (Galeripos) face competition and increase the intention of visitor to visit Galeripos and the number of transaction there as well. This study was conducted to know how website quality and perceived risk influence online trust of web visitors and the impact on online purchase intention. The method used in this research is path analysis. Data had collected by distributing questionnaires through social media. As conclusion, website quality, perceived risk, and online trust, individually and simultaneously, have significant influence on online purchase intention.

scholarly journals Determinants of online trust and their impact on online purchase intention

2014 ◽  
Vol 9 (3) ◽  
pp. 305 ◽  
Author(s):  
Kaouther Kooli ◽  
Kaouther Ben Mansour ◽  
Rizky Utama
Keyword(s):  
Purchase Intention ◽  
Online Trust ◽  
Online Purchase
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