scholarly journals Factors influencing online purchase intention of millennials and gen Z consumers

2020 ◽  
Vol 4 (2) ◽  
pp. 21-43
Author(s):  
Nasrul Fadhrullah Isa ◽  
Sharifah Nurafizah Syed Annuar ◽  
Imelda Albert Gisip ◽  
Nelson Lajuni
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Marketing Theory ◽  
Brand Orientation ◽  
Factors Affecting ◽  
Online Trust ◽  
Online Purchase ◽  
Emergent Literature ◽  
Impulse Purchase

This study examines the factors affecting millennials and generation Z’s purchase intention in online shopping. The variables under investigation, namely, impulse purchase orientation, quality orientation, brand orientation, online trust, and online purchase experience, were tested. The data collection approach used a web-based questionnaire that was created and distributed to 584 university students in Malaysia. Data were analyzed via the Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach to examine the posited research hypotheses. The results revealed that impulse purchase orientation was the strongest predictor of consumers’ online purchase intention in Malaysia. This is followed by online trust, and the online purchase experience and quality orientation. Meanwhile, brand orientation did not affect customers’ intention to purchase online. The results contribute new and extensive inputs into the marketing theory and expand the emergent literature on consumer intention to shop online in Malaysia, whereby rich multi-ethnic cultures should be fully exploited. Future directions are offered.

scholarly journals THE INFLUENCE OF PURCHASING ORIENTATIONS, ONLINE TRUST AND ONLINE PURCHASE EXPERIENCE TOWARD CUSTOMERS' ONLINE PURCHASE INTENTION

2020 ◽  
Vol 6 (3) ◽  
pp. 240-246
Author(s):  
Nasrul Fadhrullah Isa ◽  
Imelda Albert Gisip ◽  
Sharifah Nurafizah Syed Annuar ◽  
Nelson Lajuni
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Business Strategies ◽  
Equation Modeling ◽  
Future Research ◽  
Marketing Theory ◽  
Online Trust ◽  
Online Purchase ◽  
Online Retailers ◽  
Impulse Purchase

This study examines the factors influencing customers' online purchasing intentions. A questionnaire was administered to a group of 584 respondents through the purposive sampling method. Data were analyzed via the Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach to examine the posited research hypotheses. The PLS-SEM approach revealed that impulse purchase orientation was the strongest predictor of customers' online purchase intention in Malaysia. This was followed by an online purchase experience, and then online trust and quality orientation. It is also discovered that brand orientation does not significantly influence customers' online purchase intention in Malaysia. This research is helpful to online retailers in the development of business strategies and also the academicians to conduct further research by adding a new variable in the mix for generation and evolution of the concept. The originality of the paper is its investigation of the determinants as the predictors in the proposed theoretical framework and the Decomposed Theory of Planned Behavior (DTPB) as the underpinning theory for this study, something that has been overlooked in prior studies. The results underpin new and extensive inputs into marketing theory and enlarge the emergent literature related to customers' purchase intention in online shopping in Malaysia. Directions for future research are offered.

scholarly journals Antecedents Analysis of Purchase Intention

2019 ◽  
Vol 16 (1) ◽  
pp. 1
Author(s):  
Rowlan Takaya
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Brand Orientation ◽  
Online Trust ◽  
Online Purchase ◽  
Important Trend ◽  
Customer Purchases ◽  
New Form ◽  
Impulse Purchase ◽  
Simple Regression

The advancement of technology has resulted in the creation of a new form of shopping transactions. This technology is used by residents to shop online. Thus, customers’ involvements in online purchasing have become an important trend.  The objective of this research was to identify the determinants of customer purchases online. This study used a surveymethod using questionnaires and the target is an online customer in Central Jakarta.This research used simple regression to determine the effect of purchace intention to factors that influence it. Data questionnaire distributed directly to the respondents who never buy online shopping.  Findings revealed that impulse purchase intention, quality orientation, brand orientation, online trust and prior online purchase experience were positively related to the customer online purchase intention.

Consumer purchase intention of a cosmetic product after the Fukushima nuclear incident

2018 ◽  
Vol 46 (4) ◽  
pp. 551-561 ◽  
Author(s):  
Jae Hoon Hyun ◽  
Suk Bong Choi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Factors Affecting ◽  
The Public ◽  
Cosmetic Product ◽  
Consumer Purchase Intention ◽  
The Impact

We examined the factors affecting consumer purchase intention of a cosmetic product after the Fukushima nuclear incident and the role of distinctiveness in postcrisis recovery. Through a 2-group experiment and structural equation modeling, we found that the incident did not affect the firm's reputation and brand image but it was perceived as a significant threat to health and product safety that consequently negatively affected purchasing intentions. Findings also showed that high distinctiveness is a valid factor in diminishing the impact of crisis. In particular, a firm's reputation and indirect effects on revenue are least affected by, or even positively related to distinctiveness. We have included discussion of the critical implications for firms around the importance of maintaining desirable relationships with the public as preparation for a crisis and for rapid postcrisis recovery.

scholarly journals Factors Affecting Consumers’ Online Choice Intention: A Study Based on Bayesian Network

2021 ◽  
Vol 12 ◽  
Author(s):  
Weibin Deng ◽  
Ting Su ◽  
Yiming Zhang ◽  
Chunli Tan
Keyword(s):  
Bayesian Network ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Modeling ◽  
Management Decision ◽  
Perceived Benefits ◽  
Online Search ◽  
Online Retail ◽  
Factors Affecting

In China, the mature development of online retail channels provides consumers with multiple consumption choices, and the factors that affect whether consumers choose to search or purchase online are numerous and complex. In this context, this paper reports on experimental research regarding consumers’ willingness to choose channels based on the two-stage decision-making theory. Using structural equation modeling, the factors influencing consumers’ online search intention and purchase willingness and the relationship between them are studied. In particular, the perceived benefits, channel trust, and channel transfer costs are explored. Furthermore, a Bayesian network is used in order to analyze the degree of influence of each factor quantitatively. It is found that online trust is an important factor affecting consumers’ online search intention, and the most important factor for consumers’ online purchase intention is their perceived benefits of online shopping. At the same time, there is a positive relationship between online search intention and purchase intention. This study can provide management decision support for online retail enterprises and help to promote the healthy development of online shopping.

scholarly journals Internal factors influencing the competitiveness of SMEs: the case of Binh Duong Province in Vietnam

2014 ◽  
Vol 17 (1) ◽  
pp. 116-129
Author(s):  
Phu Thien Nguyen
Keyword(s):  
Technological Innovation ◽  
Learning Organization ◽  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Organizational Capability ◽  
Access To Finance ◽  
Internal Factors ◽  
Brand Orientation ◽  
Factors Affecting

Small and Medium Enterprises (SMEs) in Vietnam in general and in Binh Duong province in particular are experiencing tough competition in the context of global and regional international integration. This study aims at identifying the internal factors affecting business competitiveness of SMEs in the province of Binh Duong. The proposed research model consists of seven independent variables (market orientation, organizational capability, reward and compensation, learning organization, technological innovation, brand orientation, access to finance) and one dependent variable (SME's competitiveness). Both qualitative approach and quantitative approach were adopted. The quantitative research was conducted through a survey of 350 business owners or their representatives. There are 345 valid returned questionnaires. The methodology of framework test involves validity and reliability of measure scales test and checking of variables. In order to test the hypotheses the structural equation modeling is employed with the help of SPSS 16.0 and AMOS 21.0. The findings show that only two factors affecting the competitiveness of SMEs which are learning organization and access to finance. The results are not in line with the current literature because the other constructs like reward and compensation, technological innovation and brand orientation have no impact on SMEs' competitiveness. This can be explained by limited sample size, lack of mediating and control variables. Implications are offered on the influence of learning organization and access to finance on SMEs' competitiveness. Recommendations for future research are also developed.

scholarly journals An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention

2020 ◽  
Author(s):  
Subhajit Bhattacharya ◽  
Vijeta Anand
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Brand Trust ◽  
Market Place ◽  
Online Retail ◽  
Marketing Environment ◽  
Factors Affecting ◽  
Brand Engagement

The Consumer buying criterion has reformed massively in this present digitized marketing environment. The growing importance & popularity of online buying is very much substantial and quite evident in India these days. This study attempts to investigate the relationships between brand trust, social linkages, brand awareness, online retail brand engagement and final brand selection & purchase intention. The current research also examined the linkages among brand trust, social linkages, brand awareness and online retail brand engagement and in creating the final brand selection & purchase intention relating to Indian online retail market. Data from 252 observations were analyzed using the structural equation modeling method. The outcome of this research paper shows how an effective online retail brand engagement environment can be created to boost the final brand selection & purchase intention in the Indian online market place.  

scholarly journals THE INFLUENCE OF EWOM THROUGH INSTAGRAM SOCIAL MEDIA ON ONLINE PURCHASE INTENTION OF PRODUCTS: STUDY IN THE CITY OF BATAM

2019 ◽  
Vol 5 (2) ◽  
pp. 70
Author(s):  
Catheline Catheline ◽  
Didi Sundiman
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Moral Obligation ◽  
Purchase Intention ◽  
Structural Equation ◽  
Strong Influence ◽  
Equation Modeling ◽  
Informational Influence ◽  
Online Purchase ◽  
The City

In general, this study aims to determine the effect of eWOM through social media Instagram on the purchase intention of products online in Batam City. This study uses a quantitative approach. The sample in this study amounted to 113 respondents who were users of social media Instagram. This research instrument using a questionnaire and analyzed using techniques Structural Equation Modeling (SEM) with the help of the SmartPLS 2.0 program. The results of this study indicate that trust, informational influence, moral obligation have significant involvement in eWOM, but the altruism variable does not have a significant effect on eWOM through social media Instagram and eWOM through social media Instagram has a strong influence on purchase intention of products online in Batam City. Based on the results of this study, it can be concluded that the exchange of information through eWOM can lead to consumer buying interest.

scholarly journals Factors affecting green food purchase intention in Ho Chi Minh city

2020 ◽  
Vol 8 (1) ◽  
Author(s):  
Nguyen Thi Thanh Van ◽  
Nguyen Thien Duy ◽  
Pham Tien Dung
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Usefulness ◽  
Ho Chi Minh City ◽  
Equation Modeling ◽  
Factors Affecting ◽  
Food Purchase ◽  
Green Food ◽  
Acceptance Model

This study adopts Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) to measure factors affecting green food purchase intention in Ho Chi Minh city (HCMC). The survey data was collected from 197 students during the period of 1st to 20th September, 2017. Testing the conceptual model by Structural Equation Modeling (SEM), we find that perceived usefulness of green food and perceived ease of purchase impact on attitudes towards green food purchase. We also find that subjective norm, perceived usefulness of green food, attitudes towards green food purchase are positively associated with green food purchase intention. From the research findings, some recommendations are proposed accordingly.

Online purchase intention of halal cosmetics: S-O-R framework application

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chandra Suparno
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Online Purchase ◽  
Purchasing Intention ◽  
Hedonic Shopping Value ◽  
Online Shopping Behavior

Purpose The purpose of this study is to investigate the relationships among individual religiosity, shopping value, attitude and online purchase intention in the context of halal cosmetics products. Design/methodology/approach This study used a purposive sampling method to collect data. A total of 201 Indonesian Muslim female respondents participated in this survey. Structural equation modeling is used to assess the fit of the framework. Findings This study confirms the fitness of Stimuli-Organism-Reaction (SOR) framework in predicting the online purchasing behavior in the context of halal cosmetics products. Individual religiosity and hedonic shopping value are found to have a positive and significant effect on all types of attitudes, and attitudes were confirmed to have a positive and significant effect on online purchasing intention of halal cosmetics products. Practical implications This study indicates that in a Muslim majority country such as Indonesia, an understanding of individual religiosity, shopping value and attitude provide relevant insight and scope for marketers to provide techniques to reduce dissonance of non-availability of halal cosmetics brand, especially in the online shopping environment. Originality/value This study extends the applicability of SOR framework in which it integrates the role of religiosity, shopping value and attitude in predicting online shopping behavior of halal cosmetics products.

scholarly journals Factors Affecting the Consumption of Energy-Efficient Lighting Products: Exploring Purchase Behaviors of Thai Consumers

2020 ◽  
Vol 12 (12) ◽  
pp. 4887
Author(s):  
Nuttakrij Apipuchayakul ◽  
Sujitra Vassanadumrongdee
Keyword(s):  
Direct Effect ◽  
Energy Efficient ◽  
Purchase Intention ◽  
Structural Equation ◽  
Light Emitting Diode ◽  
Electricity Consumption ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Future Research ◽  
Factors Affecting

The continued usage of inefficient lighting products in residential sectors is one of the major causes of the rapid growth in global energy consumption. Their replacement with highly efficient lighting appliances could avoid large amounts of electricity consumption and reduce CO2 emissions worldwide. In this regard, the collective contribution by the residential sector is extremely important and the increase in demand for energy-efficient lighting products can help achieve sustainability goals. This study aims to examine the determinants of household consumers’ behaviors in purchasing energy-saving lighting products by applying the Theory of Planned Behavior (TPB) as the main theoretical framework. Data (n = 288) from a survey in Thailand were analyzed using causal Structural Equation Modeling (SEM). The results suggested that attitude has the largest direct effect, while subjective norm was the weakest predictor of purchase intention towards light-emitting diode (LED) products. In addition, this study expands the TPB by including an investigation of a direct effect of attitude on purchase behavior. The results suggest that attitudes have a strong direct influence on the purchasing behavior for LED products. Additionally, only some socio-demographic variables have significant effects on purchase behavior. The study’s findings highlight several implications for policymakers, the private sector, and green marketers in developing practical strategies. Furthermore, suggestions and future research directions are discussed.

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