scholarly journals Consumer Background and Decision Making Styles of Malaysian College Students

2017 ◽  
Vol 13 (1) ◽  
pp. 170
Author(s):  
Sharifah Azizah Haron ◽  
Anyanwu Hilary Chinedu

This study tested a section of consumer styles inventory (CSI) among Malaysian college students. Using stratified and simple random sampling, 2068 samples were collected from five higher learning institutions in Klang Valley, Malaysia. The study extracted seven factors through exploratory factor analysis from the original CSI scale which was found reliable and useful to consumer markets. Gender, age, ethnicity, family size, household income and place where a student was raised were found to have significant influence on the CSI factors. The findings will be a guide for markets facing competitive pressures by guiding them on the appropriate market segmentation. In addition, firms should focus on the influential background variables during new product designs in order to get the target markets’ preferences and balance their competitive pressures simultaneously.

2018 ◽  
Vol 16 (6) ◽  
Author(s):  
Nor Suzylah Sohaimi ◽  
Alias Abdullah ◽  
Syafiee Shuid

Underprivileged young professionals in housing affordability are prone to an adverse effect on their well-being. This article empirically examines housing affordability among young professionals aged between 25 and 35 years old who work or live in Klang Valley. Young professionals in this paper refer to young graduates with at least a Bachelor’s degree and are registered to professional institutions such as the Institution of Engineers Malaysia (IEM), Malaysian Institute of Architects (MIA), Malaysian Institute of Planners (MIP), and Royal Institution of Surveyor Malaysia (RISM). The aim of this study is to measure housing affordability based on residual income approach and to identify the attribute that affects young professionals’ housing affordability. Adequacy of household income for monthly mortgage or rent as well as other non-housing goods is reflecting for housing affordability. Attributes namely occupation, the presence of children, household expenditure, transportation cost, vehicle instalment, education loan, and household income are analysed by using binary logistic regression. 264 respondents who are either a homeowner, tenant, or parental home resident were selected by using simple random sampling. The survey data were collected through the professional institutions respectively. The study found that only presence of children, occupation of urban planner and education loan III (not taking a loan) were insignificant to the model.


2020 ◽  
Vol 1 (3) ◽  
pp. 12-19
Author(s):  
Margreth James Mwamasso ◽  
Daniel Oduor Onyango

This study sought to investigate the accessibility to electronic resources by students in higher learning institutions in Mwanza city. The study was guided by the Utilization Theory. The study employed mixed research approach and convergent parallel research design. The study sampled a total of 390 respondents comprising of 377 students, 8 lecturers, 4 librarians and 1 ICT expert. Stratified and simple random sampling techniques were used to select students and lecturers respectively while purposive sampling was used to select librarians and ICT experts. Questionnaire and interview guides were used to collect data. Statistical descriptions and themes were used to analyze quantitative and qualitative data respectively. The study found that the infrastructures for electronic learning resources and facilities like computer laboratories and internet infrastructures were not well established to allow students in higher learning institutions access electronic resources. It was further found that students faced challenges such as shortage of computers, electricity and network challenges in accessing electronic resources. It was also found that majority of the students were unable to use computers in accessing electronic stored resources due to lack of computer knowledge base as well as lack of financial capacity to secure electronic devices. Hence, it was concluded that most students in higher learning institutions are unable to access electronic resources due to lack of adequate infrastructure, shortage of computers, electricity and network challenges, lack of computer literacy and financial constraints. The study recommended that collective initiatives should be put in place to make sure that ICT subject is taught from primary schools to higher learning institutions, proper infrastructure are established and students are financially facilitated to enable them secure electronic devices in order to enhance accessibility to electronic resources in higher learning institutions.


Author(s):  
Dalton Hebert Kisanga

<p class="3">This survey research study presents the findings on determinants of teachers’ attitudes towards e-learning in Tanzanian higher learning institutions. The study involved 258 teachers from 4 higher learning institutions obtained through stratified, simple random sampling.  Questionnaires and documentary review were used in data collection. Data were analysed using statistical package for the social sciences (SPSS). Chi-square was performed to examine the association of variables.</p><p class="3">It was found that teachers have positive attitudes towards e-learning where computer exposure played a statistically significant contribution to their attitudes.  It is recommended that training in e-learning needs to be provided to teachers to widen their understanding of e-learning. There is also a need to strengthen factors associated with teachers’ positive attitudes towards e-learning. Results from this study are of particular importance to both teachers and the education stakeholders in Tanzania.</p>


2019 ◽  
Vol 8 (3) ◽  
pp. 7-14
Author(s):  
Kelvin M. Mwita

This study aimed at examining determinants of self-employment intentions among students in Tanzania higher learning institutions. The study was guided by the theory of planned behavior which postulates that an intention is influenced by the attitude toward behavior, the subjective norms of the behavior, and the individual’s control of the behavior. The study used Mzumbe University as a case study from which 400 respondents were drawn by using a simple random sampling technique. A standard questionnaire was used to collect data and a study attained a response rate of 82%. Data analysis involved multiple linear regression analysis. The study found that gender (β=-.028, p=.751) and academic performance (β=.016, p=.671) had no significant relationship with self-employment intentions of students while entrepreneurship education (β=.303, p=.000) and having parents who are self-employed (β=.211, p=.031) had significant relationship with self-employment intentions. The study recommends higher learning institutions to have curriculums that help students to acquire entrepreneurship education sufficiently. Moreover, students are advised to have personal initiatives in looking for entrepreneurship knowledge and skills. Parents are also recommended to establish businesses as their main or alternative sources of income in order to influence entrepreneurial tendencies in the current and coming generations as a solution towards unemployment problem.


Author(s):  
Makworo Edwin Obwoge ◽  
Singoei James Kibor

<div><p><em>Career choice has always been a very challenging venture for most students in their transition from secondary school to higher learning institutions in most countries. Many factors come to play including self-motivation, influence by peers, parents and even performance in high school examinations. In Kenya, enrolment in market driven courses like engineering and hospitality has remained below capacity despite efforts by the Kenya government to boost it. The main objective of this study was to determine the factors that influenced trainees in their career choice in TVET institutions in North Rift of Kenya with the aim of assisting TVET institutions gain strategies to address skewness witnessed in enrolment in market driven courses. Survey research design was adopted for the study. The population for the study constituted of students and TVET providers in the TVET institutions in North Rift Kenya. Stratified random sampling technique was used to group students into the respective courses undertaken in the TVET institutions and simple random sampling technique was applied to select 316 respondents proportionately from the different strata. Questionnaires were the main research instruments used in the collection of data. Data collected was analyzed using descriptive statistics in SPSS and results presented in tabular and graphical forms. The research findings showed that student’s career choice was influenced by seven main factors. Among the recommendations was that secondary schools should come up with a career sensitization programme each year to help learners be better informed on available careers and current trends in the job market.</em></p></div>


2020 ◽  
Vol 4 (1) ◽  
pp. 79
Author(s):  
Tumin Tumin ◽  
Ahmad Faizuddin ◽  
Firman Mansir ◽  
Halim Purnomo ◽  
Nurul Aisyah

The current study explores the experiences of working students, especially in higher learning institutions in coping with the challenges of working while studying. It is expected that the suggestions and recommendations from the study can improve working students’ experiences to be successful in both working and studying. This qualitative research investigates the experiences of working students at the International Islamic University Malaysia. Some working students were purposively chosen and interviewed to know the challenges they faced and how they overcome the problems. The findings of the current study show that the informants fully understood the concept of working while studying and considered it as a financial necessity and self-improvement. The informants exposed several challenges of working students such as time constraints and commitment to their studies. Despite the challenges, the informants considered working while studying as a motivation to further develop themselves and acquire necessary skills for better employment. This study is important as many college students are working while enrolled in higher education. They may experience time constraints managing the responsibilities of both student and worker. Thus, it is significant to understand their experiences that may affect the future of their academic studies. This study provides some implications and recommendations for working students to overcome the challenges. They include time management, commitment, discipline, and responsibility.


2018 ◽  
Vol 16 ◽  
Author(s):  
Nor Suzylah Sohaimi ◽  
Alias Abdullah ◽  
Syafiee Shuid

Underprivileged young professionals in housing affordability are prone to an adverse effect on their well-being. This article empirically examines housing affordability among young professionals aged between 25 and 35 years old who work or live in Klang Valley. Young professionals in this paper refer to young graduates with at least a Bachelor’s degree and are registered to professional institutions such as the Institution of Engineers Malaysia (IEM), Malaysian Institute of Architects (MIA), Malaysian Institute of Planners (MIP), and Royal Institution of Surveyor Malaysia (RISM). The aim of this study is to measure housing affordability based on residual income approach and to identify the attribute that affects young professionals’ housing affordability. Adequacy of household income for monthly mortgage or rent as well as other non-housing goods is reflecting for housing affordability. Attributes namely occupation, the presence of children, household expenditure, transportation cost, vehicle instalment, education loan, and household income are analysed by using binary logistic regression. 264 respondents who are either a homeowner, tenant, or parental home resident were selected by using simple random sampling. The survey data were collected through the professional institutions respectively. The study found that only presence of children, occupation of urban planner and education loan III (not taking a loan) were insignificant to the model.


2020 ◽  
Vol 8 (4) ◽  
pp. 849-865
Author(s):  
Mihriay Musa ◽  

In this study, it was aimed to examine the reading habits levels and making the correct decision styles of basketball, handball, volleyball, and football coaches and referees in terms of some variables, the research was carried out with the general survey model, one of the quantitative research designs, the active coaches and referees of basketball, football, volleyball, and handball in İzmir, Denizli and Uşak provinces constituted the universe of the study, the sample of the study, on the other hand, consisted of 98 participants, 52 of whom were coaches and 46 were referees, determined by the simple random sampling method, one sample t-test at a 0.05 significance level was conducted to determine whether the sample represented the universe equally and homogeneously. Melbourne decision making scale I-II, and book reading habits scale were used to collect data in the study. Since the data are suitable for normal distribution, the t-test in comparing the pairwise means; parametric tests such as one-way ANOVA tests were used at 0.05 significance level in comparing the mean scores of more than two groups. In terms of education levels, it has been observed that female coaches and referees studying at faculties of sports sciences have higher levels of reading habit, love of reading, and being influenced by books. In addition, it was determined that individuals who trust and respect the decisions of their families have higher reading habits and correct decision-making styles and do not panic during the decision-making process.


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