scholarly journals Determinants Impacting Consumers’ Purchase Intention: The Case of Fast Food in Vietnam

2016 ◽  
Vol 8 (5) ◽  
pp. 56
Author(s):  
The Anh Phan ◽  
Phuong Hoang Mai
Keyword(s):  
Food Safety ◽  
Food Choice ◽  
Fast Food ◽  
Purchase Intention ◽  
Health Consciousness ◽  
Study Results ◽  
Valid Instrument ◽  
Fast Food Restaurants ◽  
Food Market

<p>The purpose of this case study is to explore and study the determinants impacting Vietnamese students’ food choice and the pattern of consumption of fast food in university students. The objective set for this research was conduct with the following objectives respectively getting an insight of fast food market in Vietnam and explore the attributes that Vietnamese students in perceive to be important in the selection of fast food restaurants and the study results provide a better understanding about the industry and consumer food choice variables The model and the design of the questionnaire content in this study was based on the measures of previous related research and literatures and several constructs were measured by single item scale, E-S-QUAL scale (Parasuraman et al., 2005) that has been developed and used in the present study has been shown to be a valid instrument for the measurement with four main factors (Health Consciousness, Value Perceived, Food Safety and Price) toward with Purchase Intention. In this regard, other questions were also applied in the survey to get an insight about demographic information and consumption habits of students in this research. Moreover, we found significant positive relationship between the purchase intentions and food safety, subsequently price and value perceived with similar positive relationships. Hence we can say that managers have to keep these factors in mind to perform better.<strong> </strong></p>

Customer Perceptions and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd.

2015 ◽  
Vol 6 (7) ◽  
pp. 1299-1305
Author(s):  
Zulkarnian Ahmad ◽  
Cordelia Mason
Keyword(s):  
Fast Food ◽  
Customer Perceptions ◽  
Fast Food Restaurants ◽  
And Behaviors

Handwashing Observations in Fast-Food and Full-Service Restaurants: Results from the 2014 FDA Retail Food Risk Factors Study

2021 ◽  
Author(s):  
Linda Verrill ◽  
Marc Boyer ◽  
Laurie Williams ◽  
Jessica Otto ◽  
Amy Lando ◽  
...  
Keyword(s):  
Food Safety ◽  
Foodborne Pathogens ◽  
Fast Food ◽  
Management System ◽  
Safety Management ◽  
Safety Management System ◽  
Food Protection ◽  
Food Contact Surfaces ◽  
Fast Food Restaurants ◽  
Retail Food

Properly executed handwashing by food employees can greatly minimize the risk of transmitting foodborne pathogens to food and food contact surfaces in restaurants. However, food employee handwashing is often not done correctly nor does it occur as often as it should. The purpose of this study was to assess the relative impact of 1) the convenience and accessibility of handwashing facilities; 2) the maintenance of handwashing supplies, 3) multi-unit status, 4) having a Certified Food Protection Manager, and 5) having a Food Safety Management System on compliance with proper handwashing. Results showed marked differences in handwashing behaviors between fast-food and full-service restaurants. Forty-five percent of fast-food restaurants and 57% of full-service restaurants were found to be out of compliance for washing hands correctly. Fifty-seven percent of fast-food establishments and 78% of full-service establishments were out-of-compliance for employee hands being washed when required. Logistic regression results point toward the benefits of accessibility and maintenance of the handwashing sink and food establishments having a Food Safety Management System to increase the likelihood of employees washing hands when they are supposed to and washing them correctly when they do.

scholarly journals Understanding customer satisfaction in the UK quick service restaurant industry

2018 ◽  
Vol 120 (6) ◽  
pp. 1207-1222 ◽  
Author(s):  
Quang Nguyen ◽  
Tahir M. Nisar ◽  
Dan Knox ◽  
Guru Prakash Prabhakar
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Fast Food ◽  
Content Type ◽  
Five Dimensions ◽  
Fast Food Restaurants ◽  
Food Market ◽  
The Uk ◽  
Quick Service ◽  
The Impact

Purpose The purpose of this paper is to examine the impact of the five dimensions of service quality on customer satisfaction in the UK fast food market and to indicate which factors among the five dimensions have a main role in driving overall customer satisfaction. Design/methodology/approach Primary data in the form of 147 questionnaire responses were been collected from a variety of quick service fast food restaurants in the UK. Likert seven-point rating scales were used to structure the questionnaire. Data were collected from the customers at two KFC restaurants, two McDonald’s restaurants, and one Burger King Restaurant. Findings The results of the analysis indicate that tangibles, responsiveness and assurance play the most important role in driving customer satisfaction in the UK fast food industry, followed by reliability and empathy. Results of correlation and regression analysis show that physical attributes (tangible) of service quality are key to customer satisfaction. In a nutshell, the tangibles variable is the most important factor driving customer satisfaction in the context of the UK fast food market. Originality/value This research incorporates unique and original insights in relation to the British fast food restaurants market and the results constitute novel findings pertaining to the importance of physical facilities and attributes. This account of the relative importance of service quality dimensions in fast food restaurants in the UK adds value to the field. The findings of this research have contributed to a better understanding of the main factors that influence service quality and customer satisfaction and have implications from a managerial point of view in the highly competitive UK fast food and wider foodservice industry.

scholarly journals Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?

Foods ◽  
2019 ◽  
Vol 8 (9) ◽  
pp. 369 ◽  
Author(s):  
Héctor Hugo Pérez-Villarreal ◽  
María Pilar Martínez-Ruiz ◽  
Alicia Izquierdo-Yusta
Keyword(s):  
Structural Equation Modeling ◽  
Fast Food ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Testing Model ◽  
Fast Food Restaurants ◽  
Anticipated Emotions

This research investigated the effect of the food values, positive anticipated emotions, attitude toward the brand, and attitude toward eating a hamburger on purchase intention in fast-food restaurants in Mexico conjointly. The purpose of this study was to discover which variables influenced the consumer´s intention to buy. Data was collected from a survey of 512 Mexicans fast-food consumers. Structural equation modeling was used to test the hypothesized associations. The results showed that food values and positive anticipated emotions absolutely impact the attitude toward the brand, which impacts the purchase intention of the Mexican consumers. Nonetheless, the positive anticipated emotions impact stronger than food values, and the best way to get a purchase intention is toward the attitude of the brand rather than attitude toward eating a hamburger. The authors discussed inferences and suggestions for consumer approaches.

Isotopic consequences of consumer food choice: Hydrogen and oxygen stable isotope ratios in foods from fast food restaurants versus supermarkets

2010 ◽  
Vol 119 (3) ◽  
pp. 1250-1256 ◽  
Author(s):  
Lesley A. Chesson ◽  
David W. Podlesak ◽  
Brad R. Erkkila ◽  
Thure E. Cerling ◽  
James R. Ehleringer
Keyword(s):  
Stable Isotope ◽  
Food Choice ◽  
Fast Food ◽  
Isotope Ratios ◽  
Stable Isotope Ratios ◽  
Fast Food Restaurants ◽  
Oxygen Stable Isotope

scholarly journals Factors Affecting Purchase Intentions in Generation Y: An Empirical Evidence from Fast Food Industry in Malaysia

2018 ◽  
Vol 9 (1) ◽  
pp. 4 ◽  
Author(s):  
Aiyun Xiao ◽  
Shaohua Yang ◽  
Qaisar Iqbal
Keyword(s):  
Generation Y ◽  
Fast Food ◽  
Purchase Intention ◽  
Food Industry ◽  
Purchase Intentions ◽  
Critical Element ◽  
Key Factors ◽  
Fast Food Industry ◽  
Factors Affecting ◽  
Fast Food Restaurants

The purpose of the present study was to investigate the factors that influence the purchase intentions of Generation Y students towards the fast food industry in Nilai, Malaysia. Nowadays, purchase intentions are an important aspect of organizational long-term success in the fast food industry. In addition, purchase intentions are the critical element in competing with other competitive environments; hence, it is important for the fast food industry to pay a significant attention to this matter. The present study was conducted to identify the key determinants that impact the purchase intention of Generation Y students towards the fast food industry in Nilai, Malaysia. Employing the quantitative method in this study, a total of 313 questionnaires were distributed with the response rate of 91%. Another purpose of this study was to provide important insights to Nilai fast food restaurants in understanding the purchase intentions of customers. Therefore, the leaders and managers of Nilai local fast food restaurants can enhance customers’ experience, solve their problems, and ultimately obtain high quality business by understanding the key factors of purchase intentions in fast food industry.

APPROACHES REGARDING FOOD SAFETY ADMINISTRATION AND INSURANCE PRACTICES IN THE MARKET OF FAST-FOOD RESTAURANTS IN ROMANIA

2021 ◽  
Vol 14(63) (1) ◽  
pp. 121-128
Author(s):  
Andreea Nicoleta Neacșu
Keyword(s):  
Food Safety ◽  
Fast Food ◽  
Management Strategies ◽  
Marketing Research ◽  
Fast Food Restaurant ◽  
Safety Practices ◽  
Depth Interview ◽  
Fast Food Restaurants

Consumers have become increasingly aware of the hygienic aspects of food. The Romanian fast food restaurant market is dominated by several international names and a number of local entrepreneurial businesses. To attract and satisfy customers, restaurants apply various management strategies and food safety practices. The study analyses the management strategies of fast food restaurants in Romania and food safety practices applied in this industry. In order to achieve the objective of the paper, a qualitative marketing research was carried out, such as the in-depth interview.

scholarly journals THE IMPACT OF GLOBALIZATION ON THE FOOD BEHAVIOUR OF CONSUMERS – LITERATURE AND RESEARCH REVIEW

2018 ◽  
Vol 6 ◽  
pp. 170-174
Author(s):  
Gabriela Hanus
Keyword(s):  
Food Safety ◽  
Fast Food ◽  
Cultural Development ◽  
Research Review ◽  
Sources Of Information ◽  
Slow Food ◽  
Secondary Sources ◽  
Contemporary World ◽  
Fast Food Restaurants ◽  
The Impact

Currently, market behaviour, including the food behaviour of consumers, shaped in societies is largely a consequence of civilizational and cultural development and the ongoing globalization process. The aim of this article is to discuss the impact of globalization on the food behaviour of consumers based on secondary sources of information published over the period of 1995-2017. The article shows theoretical aspects of globalization and the food behaviour of consumers, the globalization phenomenon in the contemporary world and the impact of globalization on the food behaviour of consumers. Across the studies covered by this paper it was found that the impact of globalization on the food behaviour of consumers is visible in such behaviour as buying food in supermarkets, eating in fast food restaurants, looking for both comfort in eating and unique experiences. However, it has also been indicated that globalization influence on creation of some moves and attitudes against it, such as preferring domestic or ecological products, slow food ideas or actions in the field of food safety. 

scholarly journals Green Consciousness as a Determinant of Organic Food Purchase Intention: Evidences from a Case Study in Italy

2021 ◽  
Author(s):  
Matteo Carzedda ◽  
Gianluigi Gallenti ◽  
Marta Cosmina ◽  
Federico Nassivera
Keyword(s):  
Food Safety ◽  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Food Products ◽  
Developed Countries ◽  
Product Knowledge ◽  
Safety Concerns ◽  
Food Purchase ◽  
Food Market

The rapid growth of the organic food market in Italy and in other developed countries has drawn the attention of researchers and practitioners. The diffusion of pro-environmental concerns and sustainable lifestyles among consumers are often cited as two of the main drivers of the increase in demand for organic food products. Consequently, unveiling the factors that influence consumers&rsquo; demand of, and preference for organic food is essential for all the actors involved in the supply chain. This paper presents the results of a research model which relates organic food purchase intention to consumers&rsquo; green consciousness, health motivations, food safety concerns, organic product knowledge, family and social context and perception of the intrinsic quality of food. A questionnaire, based on the Theory of Planned Behavior (TPB) and the extant literature on organic food choice, was developed and presented to a sample of 600 Italian consumers. Causal relations among variables were then tested using Structural Equation Modelling. The results suggest that, besides the existence of green consciousness, other variables may affect consumers&rsquo; preference for organic food: among these, specific and closely interlinked elements, such as food safety concerns and perceived quality heavily affected the intention to buy organic food products.

scholarly journals Health Consciousness, Food Safety Concern, and Consumer Purchase Intentions Toward Organic Food: The Role of Consumer Involvement and Ecological Motives

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110157
Author(s):  
Jawad Iqbal ◽  
Donglei Yu ◽  
Maria Zubair ◽  
Muhammad Imran Rasheed ◽  
Hafiz Muhammad Usman Khizar ◽  
...  
Keyword(s):  
Food Safety ◽  
Behavioral Intentions ◽  
Safety Concern ◽  
Organic Food ◽  
Purchase Intentions ◽  
Consumer Involvement ◽  
Safety Concerns ◽  
Health Consciousness ◽  
Food Market

The organic food market is speedily growing in the current era; organizations in this industry, therefore, need to understand consumer motivations, perceptions, attitudes, and behavioral intentions of purchasing organic food. Based on a survey of 268 respondents, we investigated the relationships between individuals’ food safety concerns and health consciousness with their purchase intentions of organic food. The findings of our study reveal that individuals’ health consciousness and food safety concerns are positively related to their intentions of purchasing organic food products through consumer involvement. In addition, consumers’ ecological motive has been found as a boundary condition on the direct and indirect relationships described above such that the associations are stronger at the higher levels of ecological motive.

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