scholarly journals Factors Affecting Purchase Intentions in Generation Y: An Empirical Evidence from Fast Food Industry in Malaysia

2018 ◽  
Vol 9 (1) ◽  
pp. 4 ◽  
Author(s):  
Aiyun Xiao ◽  
Shaohua Yang ◽  
Qaisar Iqbal
Keyword(s):  
Generation Y ◽  
Fast Food ◽  
Purchase Intention ◽  
Food Industry ◽  
Purchase Intentions ◽  
Critical Element ◽  
Key Factors ◽  
Fast Food Industry ◽  
Factors Affecting ◽  
Fast Food Restaurants

The purpose of the present study was to investigate the factors that influence the purchase intentions of Generation Y students towards the fast food industry in Nilai, Malaysia. Nowadays, purchase intentions are an important aspect of organizational long-term success in the fast food industry. In addition, purchase intentions are the critical element in competing with other competitive environments; hence, it is important for the fast food industry to pay a significant attention to this matter. The present study was conducted to identify the key determinants that impact the purchase intention of Generation Y students towards the fast food industry in Nilai, Malaysia. Employing the quantitative method in this study, a total of 313 questionnaires were distributed with the response rate of 91%. Another purpose of this study was to provide important insights to Nilai fast food restaurants in understanding the purchase intentions of customers. Therefore, the leaders and managers of Nilai local fast food restaurants can enhance customers’ experience, solve their problems, and ultimately obtain high quality business by understanding the key factors of purchase intentions in fast food industry.

scholarly journals Determinants of Customer Satisfaction in Fast Food Industry A Study of Fast Food Restaurants Peshawar Pakistan

2013 ◽  
Vol 6 (21) ◽  
pp. 56-65 ◽  
Author(s):  
Shahzad Khan ◽  
Syed Majid Hussain ◽  
Fahad Yaqoob
Keyword(s):  
Service Quality ◽  
Fast Food ◽  
Consumer Satisfaction ◽  
Food Industry ◽  
Success Factors ◽  
Key Factors ◽  
Fast Food Industry ◽  
Customer Expectations ◽  
Fast Food Restaurants ◽  
Number Of Customers

Abstract This research is focused to find what are the key success factors for fast food industry in region of Peshawar Pakistan. Fast food concepts developed very rapidly in last few years in Peshawar region. The failure or success of a fast food industry based on some factors like Promotion, Service quality, Customer expectations, Brand, Physical Environment, Price, and Taste of the product. To find which of these factors has greater influence on consumer satisfaction, four fast food restaurants customers were targeted randomly. These four restaurants were KFC, CHIEF, ARBAIN CHICK, and PIZZA HUT. The data collected from the customers of these restaurants. The data collected from customers of these restaurants when the customers were in restaurants for refreshment. Total number of customers who were targeted was 120. From each restaurant 30 customers were targeted on availability basis. On the basis of their responses multiple regression and correlation test was applied. Findings of the study shows that service quality and brand are the key factors for satisfaction in fast food industry in Peshawar Pakistan.

The Impact of Social Media Marketing towards the Purchase Intention among Generation Y and Z with Reference to Franchise Fast Food Industry in Colombo District

2021 ◽  
pp. 19-37
Author(s):  
Separamadu H. N. Lakchan V. A. S. M ◽  
Jayasinghe M. A. N. D ◽  
Dharmagunawardhana P.V. M. S. D. ◽  
Samarasinghe H. M. U. S. R ◽  
Rathnayake, Rathnayake R. M. N. M
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Fast Food ◽  
Purchase Intention ◽  
Food Industry ◽  
Social Media Marketing ◽  
Sri Lankan ◽  
Fast Food Industry ◽  
Marketing Activities ◽  
The Impact

Out of the source characteristics, the study discovers the impact of social media marketing towards purchase intention among generation Y and Z referring to fast food franchises in the Colombo district. Although there were many studies conducted in other countries on the impact of social media marketing towards purchase intention, there is a deficiency of literature in the Sri Lankan context regarding the same area. Furthermore, this study explores how the purchase intention differs from one generation to another. The study focuses on generation Y and Z. Franchise fast food industry in Sri Lanka is using social media marketing widely for marketing activities compared to other industries.

A Study on Buying Behaviour of Youngsters towards Fast Food Restaurants

2018 ◽  
Vol 7 (1) ◽  
pp. 1
Author(s):  
Anitharaj M. S.
Keyword(s):  
Fast Food ◽  
Food Industry ◽  
Fast Food Industry ◽  
Factors Affecting ◽  
Food Retailers ◽  
Making Choices ◽  
Fast Food Restaurants ◽  
Indian Food ◽  
Buying Behaviour ◽  
Traditional Economy

The Indian economy was a traditional economy with majority of the consumers having a preference towards home cooked foods. This posed a major challenge to the major global fast food giants such as McDonalds and KFC to establish their business in India. In recent years the Indian fast food industry is undergoing rapid changes, reflecting a number of underlying developments. The most significant has been the quality and variety of services which have accelerated and broadened the scope of fast food restaurants in India. The global retailers have to compete with the Indian fast food retailers who offer traditional foods according to their tastes at affordable prices. Today, the fast food industry is adapting to Indian food requirements and is growing rapidly in India. It is gaining acceptance primarily from the Indian youth and younger generations and is becoming part of daily life. Keeping in mind the Indian habits and changing preferences towards food consumption, this study has as its focus tried to understand the factors affecting the perception of Indian youth, in the age group of 18-25 years, towards consumption of fast food as well as towards making choices of which fast food outlets to patronize. The findings of the study would help the fast food retailers to shore up their strengths and remedy their shortcomings.

scholarly journals A Factor Analytic Investigation of Electronic Word-of-Mouth towards Fast Food Industry in Sri Lanka

2020 ◽  
pp. 64-69
Author(s):  
Saraniya Devendra
Keyword(s):  
Factor Analysis ◽  
Sri Lanka ◽  
Fast Food ◽  
Food Industry ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Positive Word ◽  
Fast Food Industry ◽  
Fast Food Restaurants ◽  
Positive Word Of Mouth

In modern marketing, the Fast Food Industry has experienced lots of changes. These changes have influenced both industries and the nature of the rivalry. Consequently, it is not shocking that these bread winners have been enforced in a puzzling situation to concentrate on their customers instead of positive word of mouth communication. One of the best ways that restaurants can be differentiated from others and accomplish competitive advantage is using positive word of mouth. Consequently, this research is contributed to the vital element that is influencing on Electronic Word-of-Mouth (EWOM) in selective Fast Food Restaurants. The data were collected from a convenience sample of 200 customers in Colombo Divisional Secretariat Division, Sri Lanka. The respondents provided the data utilizing a close-ended questionnaire. Exploratory Factor Analysis has been used to analyze the data and to draw the findings. From the factor analysis, it has been identified that four factors, namely Encouragement, In-depth explanation, Differentiation and Contacts, are the primary influencers. These four factors have combined variance of 55.411% of the decision regarding the adoption of Electronic Word-of-Mouth by Fast Food Restaurants to ensure strategic development.

An examination of social media advertising features, brand engagement and purchase intention in the fast food industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jalal Rajeh Hanaysha
Keyword(s):  
Social Media ◽  
Fast Food ◽  
Purchase Intention ◽  
Food Industry ◽  
Partial Least Square ◽  
Fast Food Industry ◽  
Content Type ◽  
Brand Engagement ◽  
Social Media Advertising ◽  
Perceived Relevance

PurposeThis study aimed to investigate the impact of social media advertising features (interactivity, perceived relevance, informativeness and entertainment) on brand engagement in the fast food industry. It was also designed to identify the effect of brand engagement on purchase intention.Design/methodology/approachThe data was gathered from 258 customers of fast food restaurants in United Arab Emirates using an online survey. The collected data was analyzed via the partial least square approach (PLS-SEM) to verify the hypotheses and reach at conclusions.FindingsThe findings indicated that social media advertising features have positive effects on brand engagement. In particular, it was found that interactivity, perceived relevance, informativeness and entertainment are positively associated with brand engagement. The results also confirmed that brand engagement has a positive effect on purchase intention.Originality/valueThis study provides a noteworthy contribution to the literature by examining the effect of four unique social media advertising features on consumer engagement. By looking at previous studies, it can also be observed there is a limited empirical research on the effect of perceived relevance and informativeness on brand engagement. It further focuses on covering existing gaps in the literature concerning the effect of brand engagement on purchase intention in the fast food industry setting. This is one of the earlier studies that collectively examined these factors in model; particularly, in fast food industry setting with empirical data from a Middle East country.

Factors influencing Generation Y consumers’ perceptions of eWOM credibility: a study of the fast-food industry

2016 ◽  
Vol 26 (4) ◽  
pp. 435-455 ◽  
Author(s):  
Roy Malon Shamhuyenhanzva ◽  
Estelle van Tonder ◽  
Mornay Roberts-Lombard ◽  
David Hemsworth
Keyword(s):  
Generation Y ◽  
Fast Food ◽  
Food Industry ◽  
Fast Food Industry ◽  
Factors Influencing

scholarly journals Fast Food Industry Growth in China

2019 ◽  
Author(s):  
Fares Al-Shargie ◽  
Entesar Ahmed
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Food Industry ◽  
Technological Advancement ◽  
Fast Food Industry ◽  
Industry Growth ◽  
Factors Affecting ◽  
Fast Food Consumption ◽  
Foreign Brands ◽  
Oligopolistic Market Structure

Over the last decade, fast food industries in china have dramatically increased. Several international enterprises have moved and expand their brands in china markets and trade-holders since 1990. This paper discusses the Chinese fast food consumption and supply and will give account to the factors affecting it favorably like the increase in household income, changes in Chinese lifestyle, growth in population size, emergence of many foreign brands and players, technological advancement, and the introduction of franchising regulations. It will also highlighted on the increasing health concerns, which could possibly affect the Chinese fast food consumption and supply in the longer run. The paper also talk about the elasticity of demand and how the availability of many substitutes will make demand highly elastic in the Chinese fast food industry, which shall imply that any slight change in prices of fast food products by any company will affect demand for that company’s product adversely to other substitutes / company products. Finally, we discuss the Chinese fast food non-collaborative oligopolistic market structure.

scholarly journals McJob – między dehumanizacją pracy a wstępem do kariery zawodowej

1970 ◽  
pp. 245-256
Author(s):  
Anna Sobczak
Keyword(s):  
Fast Food ◽  
Food Industry ◽  
Service Sector ◽  
Modern Society ◽  
Consumer Society ◽  
Fast Food Industry ◽  
Professional Career ◽  
Entry Level ◽  
Fast Food Restaurants ◽  
Popular Work

The service sector plays an increasingly important role in modern society, called a consumer society. Nowadays we want to get everything easily and quickly. That is why the fast-food industry, specially McDonald’s company become more and more popular. Work in fast-food restaurants (but not only there) is called a McJob. The term is commonly defined as a low-paid, unskilled, entry-level job with few prospects, one that requires zero creative or intellectual involvement. McJobs are usually filled by young people. This article tries to answer the question whether employment of this type means dehumanization of work or whether it can be an introduction to a professional career.

scholarly journals The Current Use and Management of Single-Use Items (SUIs) in the Fast Food Industry in Ho Chi Minh City, Vietnam

2021 ◽  
Vol 20 (3) ◽  
Author(s):  
Thi-Kim Chi Do ◽  
Sunil Herat ◽  
Le Van Khoa ◽  
Prasad Kaparaju
Keyword(s):  
Fast Food ◽  
Food Industry ◽  
Management Practices ◽  
Ho Chi Minh City ◽  
Fast Food Industry ◽  
Material Recovery ◽  
Fast Food Restaurants ◽  
Single Use ◽  
Waste Management Practices ◽  
Structured Questionnaire

This study aims to determine the composition and the weight of individual single-use items (SUIs) generated in the selected fast-food restaurants (FFRs) in Ho Chi Minh City (HCMC), Vietnam. A semi-structured questionnaire was used to collect data of SUIs consumed per day from 126 FFRs covering six popular fast food companies (FFCs). At the same time, waste from 30 FFRs was collected, and its composition and weight were determined. Consequently, the amount and composition of the waste varied among the studied FFCs and is dependent on the food menu, the number of franchises for each FFC, customer number, size, and the type of SUIs used at these restaurants. Total waste collected across the six FFCs was 6 t.d-1 and was equivalent to 1560 t.yr-1 in HCMC. Of which, single-use plastic items (SUPIs) waste and single-use paper items (SUPaIs) waste accounted for 39% and 28%, respectively. The total weight of unnecessary SUPIs (condiment containers, straws, and forks) generated was about 44 t.yr-1. The results suggest that the necessity of standardizing the type and size of the SUIs used at the FFRs, phasing out the use of unnecessary SUPIs, improving the local waste management practices through material recovery and recycling.

scholarly journals Fast Food Nation

2002 ◽  
Vol 19 (2) ◽  
pp. 134-138
Author(s):  
Maria Hussain
Keyword(s):  
Fast Food ◽  
Food Industry ◽  
Brand Names ◽  
Fast Food Industry ◽  
Political Consequences ◽  
Founding Fathers ◽  
Car Culture ◽  
Fast Food Restaurants ◽  
American Society ◽  
Global Food

Combining in-depth historical and socio-political analyses of the American food industry with an easy-flowing language style, Fast Food Nation is nearly impossible to put down. Mind-boggling in scope, yet as intimate as one's own kitchen, this book allows the reader to grasp the true horror of the global food situation. Schlosser provokes both laughter and tears, ultimately inspiring the reader to engage in the "higher jihad" of controlling one's appetite with the understanding of how personal consumer choices have political consequences. Section One, "The American Way," takes us through four chapters. The first, entitled "The Founding Fathers," talks about how the mass production of the automobile transformed post-WWII American society and its land scape, and introduces us to the hard-working businessmen who gave fast food a permanent place in the car culture, replacing the lovely countryside with a nearly identical, ugly sprawl of fast food restaurants, subdivisions, and strip malls in every town. Chapter 2, "Your Trusted Friends," explains the appeal of the fast food industry to children and adults longing for their past childhood through the use of toys and mascots such as Ronald McDonald and Taco Bell's talk­ing dog. Gearing advertisements to the psychology of children has become a big business. Al I the major toy crazes such as Beanie Babies and Pokemon have been promoted by fast food chains. Cross-promotions extend to cartoons, movies, amusement parks, and now schools. Due to funding shortages, many schools have started promoting brand names of fast food and soda companies, whose ads now cover school hallways, buses, and even rooftops, while the products are sold to children during school hours ...

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