Abstract
On the plane of human capital theories –staff is considered being the most significant resource in a company. The implication is that a company has to take care of employees’ competence, their approach towards work, perception and assumption of responsibility, liabilities to a company, etc. Such an approach towards staff is particularly meaningful for service companies, the employees of which are indentified not only with the very company, but also with the service by customers. Consequently, the employees, oriented towards a customer, can become a meaningful condition of competitive advantage (L. Bagdonienė, 2008). Service is more and more influencing companies’ business. The process of service skills is a significant and complex element of customer service culture development. According to L. Žalys (2002) it can be described as endless and constantly going on in the certain stages process, which possesses distinctive operation technologies. Good relationship with customers and their loyalty is built exactly under the development process of customer service, as it is one of the sales service staff functions. Development process of customer service: to satisfy customers’ needs and requirements. Significant organizational culture is directed towards customer service based on corresponding organizational rules and procedures, practical skills and abilities. The level of the service process depends on the professionalism of the service staff taking care of a customer, communication, responsibility, responsibility and competences. For the assessment of service there are additionally applied two criteria: solution of service problems, and company’s policy in solution of service problems. In the research related to the formation and management of service skills, there are researched assessment criteria for service skills: external image/outlook of the companies, which provide with leisure service, locations and working hours, information about service and their prices, delivery of service, service staff’s appearance, staff’s qualification and attention to constant customers.