scholarly journals Conceptual Metaphorization through Precedent-Related Phenomena in Media Discourse

2019 ◽  
pp. 32-45 ◽  
Author(s):  
Yuriy Velykoroda
Keyword(s):  
General Theory ◽  
Media Discourse ◽  
Cognitive Effect ◽  
Conceptual Metaphors ◽  
Source Domain ◽  
Magazine Articles

This article investigates the role of precedent-related phenomena as a type of intertextuality in conceptual metaphorization in media discourse. This study examines the place of precedent-related phenomena within the general theory of intertextuality, establishing their characteristics and how they can be differentiated from other types of intertextuality. Drawing on magazine articles, the study analyzes two sets of examples: a) single references, b) recurring references to one source domain through various precedent-related phenomena. In the second set of examples, the differential characteristics and attributes that are common for the references are outlined in order to formulate a hypothetical name for the source domain that would be shared by its constituents. The article concludes by discussing what potential cognitive effect such conceptual metaphors could have on the recipient of a text.

scholarly journals CONCEPTUAL METAPHORS Of 'ECONOMIC CRISIS' IN ENGLISH: A HISTORICAL COGNITIVE PERSPECTIVE

2021 ◽  
Vol 17 (1(23)) ◽  
pp. 24-34
Author(s):  
Iryna Shevchenko
Keyword(s):  
Economic Crisis ◽  
Historical Perspective ◽  
Cultural Practice ◽  
Media Discourse ◽  
Conceptual Metaphors ◽  
Diachronic Change ◽  
Historical Variation ◽  
The 19Th Century ◽  
Historical Nature

 This article explores the role of metaphor in the conceptualization of economic crisis in English in terms of the sociohistorical – cognitive – linguistic interface. On the material of economic mass-media discourse of the 19th century “long depression”, the 20th century Great Depression and the 21st century Global Economic Crisis It reveals the concept historical variation and defines the vector of its development. It also develops the methodology of historical cognitive analysis and proves that being а part of human social-cultural practice cognition is of historical nature. I claim that in historical perspective conceptual metaphors vary in their source domains as the result of transformations of the concept structure. The vector of diachronic change of conceptual metaphors of economic crisis corresponds to cladogenesis, which is the process of evolutionary splitting based on branching.

scholarly journals Typology of metaphors in popular science media discourse (based on National Geographic resources)

2020 ◽  
Vol 26 (3) ◽  
pp. 108-117
Author(s):  
Yuriy Velykoroda ◽  
Marta Vasylyshyn
Keyword(s):  
Popular Science ◽  
Natural Phenomenon ◽  
Media Discourse ◽  
Natural Phenomena ◽  
Conceptual Metaphors ◽  
Science Texts ◽  
Source Domain ◽  
National Geographic ◽  
Science Media ◽  
Animal World

The article deals with the analysis of conceptual metaphors in media discourse on the basis of English popular science texts. The material for the research includes texts from National Geographic resources (2016–2020), namely, from the National Geographic Magazine and Nat Geo Wild TV channel covering articles on history, environment, natural science, animal life and geography. The aim of the survey is to define the types of conceptual metaphors (after A. Chudinov) and to determine the dominant tendencies of their functioning. To achieve the aim, we used the conceptual analysis when determining conceptual models and their classification according to the types. Despite a somewhat indeterminate status of the popular science genre and its place in the structure of media or scientific discourse, scholars agree that such texts are characterized by a simplified presentation of scientific notions that should be easily understood by the audience which does not have the respective scientific background, as well as by the use of stylistic devices to make the text more expressive. In the survey, we have defined that all four types of metaphorical models are used in popular science media texts: anthropomorphous, nature-morphous, sociomorphous and artefact metaphors. Sociomorphous and artefact metaphors have been used most widely. By using sociomorphous metaphors, the authors of popular science texts compare natural phenomena with social relations between people. Namely, the behavior of animals or the functioning of plants is compared with military, sports or professional activity of people. The most prominent type was that of the artefact metaphors. By using such metaphors, authors draw parallels between how the animal world operates or how natural phenomena happen, and how more familiar artificial objects function. The most dominant in this group was the metaphor with the source domain “machine”, which is mapped on such spheres as “natural phenomenon”, “member of the animal world” etc. In addition to this source domain, artefact metaphors also included such concepts as clothes, building, food products. A relatively insignificant number of anthropomorphous and nature-morphous metaphors could be explained by the fact that in order to conceptualize natural phenomena, authors tend to use domains from noncontiguous spheres. The results of the article contribute to better understanding of how popular science texts function. Further research in this direction could be done in the examination of other lingual cognitive features of such texts, namely in researching how conceptual metonymies function here, as well as survey of other stylistically expressive means in these texts.

scholarly journals The Role of Personifying Metaphors in English and Romanian Legal Texts

2016 ◽  
Vol 13 (1) ◽  
pp. 145-153
Author(s):  
Romaniţa Jumanca
Keyword(s):  
Legal Discourse ◽  
Theoretical Framework ◽  
Conceptual Metaphors ◽  
Source Domain ◽  
Legal Documents ◽  
Cognitive Metaphor ◽  
Metaphor Theory ◽  
Legal Texts ◽  
The World

Abstract This paper attempts to carry out an analysis of metaphors in a corpus of legal documents, within the theoretical framework of the cognitive metaphor theory as conceived by Lakoff and Johnson (1980). There is a notable use of conceptual metaphors and framings in the law we live by which, undoubtedly, have a major impact on the way millions of people in the world act and react in their attempt of decoding legal messages. Since metaphors are basically cognitive constructs, their meaning can be grasped only through a process of transfer of significance from a source domain to a target one, leading thus, to an interpretation of the legal discourse.

Membangun Fondasi Keilmuan Ekonomi Islam: Telaah Metodologi Muhammad Akram Khan

2017 ◽  
Vol 1 (2) ◽  
pp. 152-170
Author(s):  
Ahmad Ubaidillah
Keyword(s):  
General Theory ◽  
Empirical Evidence ◽  
Inductive Method ◽  
Ethical Values ◽  
Institutional Conditions ◽  
Faith Based ◽  
Behavioral Parameters ◽  
Science Methodology ◽  
Islamic Society

Throughout my experience in tracking down and reading books on faith-based economics, in this case Islam, there are no books that specifically list the title of "Islamic economics". If there is, it is only initiated or introduced. Most books coming down to us still use the titles starting with the word, for example, system, concept, principle, or the doctrine of Islamic economics. Why do the authors of the book Islamic economics seem not dared to give his book title with label "science"? I presume that Islamic economics has not been considered as a science. In building a science, methodology is required. Islamic Economics also requires a well-established methodology to build the foundation of science. The study answers questions; how is methodology which is offered by Muhammad Akram Khan to build Islamic economics. The method used in this research is the study of literature with qualitative approach.The result of study concludes that Khan offers methodology of Islamic economics, if summarized, written as follows: First, Islamic economics uses a framework derived from the texts of divinity (revelation). Second, Islamic economics uses the inductive method, which gives witness to the truth or falsity assumptions and predictions about the two criteria of rationality and empirical evidence. Third, Islamic economy is built on ethical values ​​such as justice, virtue, moderation, sacrifice, caring for others, in the analysis, as behavioral parameters. Fourth, Islamic economics is a normative discipline. Islamic Economics investigates ways and means to change the existing economy with Islamic economy. Fifth, Islamic economics ask different questions with conventional economics. Its attention is on welfare (falah) human and creating social and institutional conditions that maximize falah in society. Clearly, Islamic economics strongly supports research programs that help maximize falah. Furthermore, Khan elaborates several issues related to the methodology that often appears in the forum of Islamic economists. There are some problems that Khan proposes, they are the interaction with modern economics, the role of revelation, assuming ideal Islamic society, and the general theory of Islamic economics.

Metaphor, Cognition, Culture

2018 ◽  
Author(s):  
Zoltán Kövecses
Keyword(s):  
Conceptual Metaphor ◽  
The Other ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Culture And Cognition ◽  
Metaphor Theory ◽  
The One ◽  
Cultural Reality ◽  
Metaphor And Metonymy

The chapter reports on work concerned with the issue of how conceptual metaphor theory (CMT) functions as a link between culture and cognition. Three large areas are investigated to this effect. First, work on the interaction between conceptual metaphors, on the one hand, and folk and expert theories of emotion, on the other, is surveyed. Second, the issue of metaphorical universality and variation is addressed, together with that of the function of embodiment in metaphor. Third, a contextualist view of conceptual metaphors is proposed. The discussion of these issues leads to a new and integrated understanding of the role of metaphor and metonymy in creating cultural reality and that of metaphorical variation across and within cultures, as well as individuals.

What Time Does in Language: a Cross-Linguistic Cognitive Study of Source Related Variation in Verbal Time Metaphors in American English, Finnish and Hungarian

2021 ◽  
Vol 66 (2) ◽  
pp. 215-238
Author(s):  
Zsuzsa Máthé
Keyword(s):  
Quantitative Methods ◽  
Cognitive Linguistics ◽  
American English ◽  
Primary Objective ◽  
Conceptual Metaphors ◽  
Source Domain ◽  
Metaphorical Language ◽  
Related Variation ◽  
Metaphor Theory ◽  
Cognitive Study

"What Time Does in Language: a Cross-Linguistic Cognitive Study of Source Related Variation in Verbal Time Metaphors in American English, Finnish and Hungarian. Such a universal yet abstract concept as time shows variation in metaphorical language. This research focuses on metaphorical language within the framework of the cognitive metaphor theory, investigating time through a contrastive cross-linguistic approach in three satellite-framed languages. By combining qualitative and quantitative methods, this study attempts to identify what time does in language in a metaphorical context, with a focus on verbs in causative constructions (e.g. time heals) as well as manner of motion verbs (e.g. time rushes), through an empirical corpus-based study complemented by the lexical approach. The two main conceptual metaphors that are investigated in this study are TIME IS A CHANGER and TIME IS A MOVING ENTITY. While these two conceptual metaphors are expected to be frequent in all three languages, differences such as negative/positive asymmetry or preference of a type of motion over another are expected to be found. The primary objective is to explore such differences and see how they manifest and why. The hypothesis is that variations among the three languages related to the source domain (CHANGER and MOVING ENTITY), are more likely to be internal and not external. The purpose is to investigate these variations and to determine what cognitive underpinnings they can be traced back to, with a focus on image schemas. The study reveals that source internal variation does prevail over source external variation. The results show that cross-linguistic differences of such a relevant concept as time do exist but more often through unique characteristics of the same source domain rather than new, distinctive domains. Keywords: cognitive linguistics, corpus linguistics, conceptual metaphor theory, metaphorical entailments, source domain "

scholarly journals Metaphor in Azerbaijani and Russian Media Discourse

2015 ◽  
Vol 5 (6) ◽  
pp. 141
Author(s):  
Ulviyya H. Taghiyeva
Keyword(s):  
Media Discourse ◽  
Expressive Function ◽  
Russian Media ◽  
Metaphoric Expression

<p>The paper aims to study the role of metaphors in the construction of Azerbaijani and Russian media discourse. It speaks of the fact that metaphor plays a central role in the structure of discourse. Being the unit of the second nomination, metaphor carries out greater expressive function. Metaphoric expression is always directed to attain the maximal communicative effectivity. This situation makes the metaphor an organizing centre of discourse of any type.</p>

Sign in / Sign up

Export Citation Format

Share Document