scholarly journals Redefiniendo el perfil profesional de relaciones públicas

2020 ◽  
Vol 10 (19) ◽  
pp. 07-28
Author(s):  
Carmen Carretón-Ballester ◽  
Francisco Lorenzo-Sola
Keyword(s):  
Public Relations ◽  
White Paper ◽  
International Studies ◽  
Media Planning ◽  
Training Requirements ◽  
Job Opportunities ◽  
University Training ◽  
Functional Areas ◽  
The Relationship ◽  
Conceptual Confusion

After analyzing the generic competences developed by the students in the Degree in Advertising and Public Relations in relation to the professional profiles that companies and institutions demand from the students in the curricular internship offers (Carretón and Lorenzo, 2016), the functions that the tutors of companies entrust to the students are described and they define the competences and professional profiles, making special emphasis in the field of public relations (Carretón and Lorenzo, 2018). In this context, through the analysis of content and the questionnaire, the aim is to describe whether there is a relationship between the tasks demanded by the companies and institutions, the preference of the students with regard to the tasks to be carried out and the profiles defined in the White Paper (2005). Despite the abundance of public relations tasks, the association with current professional profiles shows the great lack of knowledge about functions of a strategic and analytical nature. The results show some inconsistency between the tasks that the labour market demands from the students and the areas in which the students prefer to develop their profession, except for the explicit parallelism in the tasks of community manager and public relations. In addition, there is insufficient training in specific skills to prepare the PR professional, perhaps because of their misplacement at the operational levels (technical and tactical) and its conceptualization not strategic and analytical as international studies dictate. To the gap between the training received and the training requirements of the professionals who have been expressing different authors referenced, we must add some concerns far from the job opportunities. This thesis could explain the conceptual confusion, as well as its immature professionalization in Spain. The relationship reveals a necessary redefinition of professional profiles in public relations and communication, as well as an adaptation of skills in university training in public relations. With the current curriculum, this paper proposes three professional profiles at the Strategic Level: Director of Public Relations and Communication, Advertising Creative Director and 3. Director of Media Planning with the professional roles with mastery of techniques and tactics for their development at the Operational Level. However, internships define tasks but not define professional profiles and, in any case, it can help to identify the functional areas where to develop the assigned tasks. Based on this premise and, in our opinion, we consider it necessary to restructure the Study Plans where perhaps Public Relations should go it alone and with its own competences that respond to the needs of organizations, companies, society and contribute to their professionalization.

Hubungan Sekolah dengan Masyarakat

2019 ◽  
Author(s):  
Fuad Fadhilah Suyatno
Keyword(s):  
Public Relations ◽  
School Management ◽  
School Education ◽  
Good School ◽  
High Participation ◽  
The Relationship ◽  
Education Process

This article describe about The relationship between the school and the community is very influential in improving the behavior of students. Public relations as a liaison from the school and the community must always be maintained properly because the school will always be associated with the community, cannot be separated from it as a school partner in achieving the success of the school itself. The high participation of parents in school education is one of the characteristics of good school management, meaning that the extent to which the community can be empowered in the education process in schools is an indicator of the management of the school in question.

scholarly journals Resituating the political in cultural intermediary work: Charity sector public relations and communication

2021 ◽  
pp. 136754942199423
Author(s):  
Anne M Cronin ◽  
Lee Edwards
Keyword(s):  
Public Relations ◽  
Power Relations ◽  
Party Politics ◽  
The Political ◽  
Depth Analysis ◽  
Cultural Intermediary ◽  
Cultural Intermediaries ◽  
The Uk ◽  
The Relationship

Drawing on a case study of public relations in the UK charity sector, this article argues that cultural intermediary research urgently requires a more sustained focus on politics and the political understood as power relations, party politics and political projects such as marketization and neoliberalism. While wide-ranging research has analysed how cultural intermediaries mediate the relationship between culture and economy, this has been at the expense of an in-depth analysis of the political. Using our case study as a prompt, we highlight the diversity of ways that the political impacts cultural intermediary work and that cultural intermediary work may impact the political. We reveal the tensions that underpin practice as a result of the interactions between culture, the economy and politics, and show that the tighter the engagement of cultural intermediation with the political sphere, the more tensions must be negotiated and the more compromised practitioners may feel.

scholarly journals Multitasking NPOs: An Analysis of the Relationship Between Funding Intentions and Nonprofit Capacities

2021 ◽  
Author(s):  
Sara Stühlinger ◽  
Sophie E. Hersberger-Langloh
Keyword(s):  
Public Relations ◽  
Service Delivery ◽  
Nonprofit Organizations ◽  
Capacity Building ◽  
Survey Data ◽  
Funding Source ◽  
Regression Analyses ◽  
Funding Sources ◽  
Lock In ◽  
The Relationship

AbstractNonprofit organizations (NPOs) often find themselves under pressure to invest all of their available income in mission-related activities rather than in capacity building. We investigate one factor that can influence the decision to invest in such capacity-building tasks: funding sources pursued by an organization. Drawing on the benefits theory of nonprofit finance, we take these funding sources as predetermined by an organization’s mission and propose an extension of the theory by linking it to economic multitasking theory, which states that organizations prioritize tasks that offer greater and more measurable rewards. Through regression analyses of survey data from Swiss nonprofits, we analyze the extent to which funding sources sought affect the amount of effort invested in three areas of capacity building: public relations, impact focus, and resource attraction parameters. The results support the predictions of multitasking theory by showing that the effort invested in certain capacity-building tasks is affected considerably by seeking a specific funding source. The effects are stronger for resource attraction-related tasks than for tasks closer to the service delivery of NPOs. The results indicate that an organization’s mission affects not only the available funding sources but also the extent to which an organization invests in its capacities, which can lead to a ‘lock-in’ status for organizations.

Investing in Gentrification: The Eligibility of Gentrifying Neighborhoods for Federal Place-Based Economic Investment in U.S. Cities

2021 ◽  
pp. 107808742110326
Author(s):  
Noli Brazil ◽  
Amanda Portier
Keyword(s):  
Community Development ◽  
Financial Institutions ◽  
Affordable Housing ◽  
Low Income ◽  
Business Development ◽  
Tax Credits ◽  
New Markets ◽  
Job Opportunities ◽  
The Relationship ◽  
Economic Improvement

Place-based policies commonly target disadvantaged neighborhoods for economic improvement, typically in the form of job opportunities, business development or affordable housing. To ensure that investment is channeled to truly distressed areas, place-based programs narrow the pool of eligible neighborhoods based on a set of socioeconomic criteria. The criteria, however, may not be targeting the places most in need. In this study, we examine the relationship between neighborhood gentrification status and 2018 eligibility for the New Markets Tax Credits, Opportunity Zones, Low Income Housing Tax Credits, and the Community Development Financial Institutions Program. We find that large percentages of gentrifying neighborhoods are eligible for each of the four programs, with many neighborhoods eligible for multiple programs. The Opportunity Zone program stands out, with the probability of eligibility nearly twice as high for gentrifying tracts than not-gentrifying tracts. We also found that the probability of eligibility increases with a greater percentage of adjacent neighborhoods experiencing gentrification.

The Greening of the Boston Park Plaza Hotel

1993 ◽  
Vol 6 (2) ◽  
pp. 131-148 ◽  
Author(s):  
James E. Post
Keyword(s):  
Public Relations ◽  
Organizational Values ◽  
Environmental Action ◽  
Action Program ◽  
Three Generations ◽  
Industry Leadership ◽  
The Family ◽  
The Relationship ◽  
Plaza Hotel

This article discusses the relationship between personal, family, and organizational values in the development and implementation of an environmental action program at the family-owned and -operated Boston Park Plaza Hotel. In this instance, a ‘spirit of responsibility’ that evolved through three generations of the family meshed with a traditional ‘spirit of ownership’ to produce a program that is a financial and public relations success and that is recognized as the most progressive in the industry. Moreover, the hotel and family have received significant awards for industry leadership and environmental achievement.

Natural resource and post-resource relations: the hierarchy of branches and the ratio of subjects

2021 ◽  
Vol 12 (3) ◽  
Author(s):  
Deineha Maryna ◽  
◽  
Marinich Volodymyr ◽  
Keyword(s):  
Public Relations ◽  
Natural Resources ◽  
Natural Resource ◽  
Social Relations ◽  
Legal System ◽  
Legal Regulation ◽  
Human Needs ◽  
Forest Law ◽  
Environmentally Sound ◽  
The Relationship

The article examines the place of Natural Resource Law and post-resource branches of law in the legal system, proposes a hierarchy of these branches and outlines the relationship between the subjects of natural resource and post-resource relations. The subject of legal regulation of Natural Resource Law is defined as qualitatively homogeneous natural resource relations, consisting of the use and reproduction of natural resources – a legally defined part of the environment that have signs of natural origin and are in ecological relationship with the environment and with each other, can be used as a source of meeting human needs. All natural resources, as well as the relationship to their use and reproduction, are closely linked. This connection will always be inseparable and reciprocal. It is established that in the system of Natural Resource Law public relations regarding the use and reproduction of certain natural resources are in fact its subsectors and provide a differentiated approach to the environmentally sound use of each of the relevant natural resources. Natural Resource Law is not a conglomeration of land, water, forest and subsoil law, but their qualitative unity based on a single nature, factors of development and the internal structure of social relations. It is concluded that neither the long history of legislation, nor a significant amount of regulations that are sources of post-resource industries, are grounds for denying the inseparable and mutual connection of post-resource branches of law with each other and with Natural Resource Law and the objective need for separation independent branch of Natural Resource Law. Keywords: Natural Resource Law, land law, water law, forest law, subsoil law, faunal law, floristic law, natural resource relations, post-resource relations, legal system, branch of law

Zur Frage der doktrinellen Auslegung des Artikels 61 Pkt. 3 der Verfassung der Republik Kasachstan

2021 ◽  
Vol 67 (2) ◽  
pp. 133-144
Author(s):  
Ermek B. Abdrasulov
Keyword(s):  
Public Relations ◽  
Social Relations ◽  
Legal Regulation ◽  
Legislative Process ◽  
Legal Norms ◽  
The Law ◽  
The Republic ◽  
Definition Of ◽  
The Relationship ◽  
National Business

This article examines the issues of differentiation of legislative and subordinate regulation of public relations. It is noted that in the process of law-making activities, including the legislative process, practical questions often arise about the competence of various state bodies to establish various legal norms and rules. These issues are related to the need to establish a clear legal meaning of the constitutional norms devoted to the definition of the subject of regulation of laws. In particular, there is a need to clarify the provisions of paragraph 3 of Article 61 of the Constitution of the Republic of Kazakhstan in terms of the concepts "the most important public relations", "all other relations", "subsidiary legislation", as well as to establish the relationship between these concepts. Interpretation is also required by the provisions of p. 4 of Article 61 of the Constitution in terms of clarifying the question of whether the conclusion follows from mentioned provisions that all possible social relations in the Republic of Kazakhstan are subject to legal regulation, including those that are subject to other social and technical regulators (morality, national, business and professional traditions and customs, religion, standards, technical regulations, etc.). Answering the questions raised, the author emphasizes that the law and bylaws, as a rule, constitute a single system of legislation, performing the functions of primary and secondary acts. However, the secondary nature of subsidiary legislation does not mean that they regulate "unimportant" public relations. The law is essentially aimed at regulating all important social relations.

Sign in / Sign up

Export Citation Format

Share Document