scholarly journals Evaluation of the Influence of Fashion Involvement, Personality Characteristics, Tendency to Hedonic Consumption and Store Environment on Fashion-Oriented Impulse Buying

2014 ◽  
Author(s):  
Hossein Vazifehdoost ◽  
Afshin Rahnama ◽  
Seyed Javad Mousavian
Keyword(s):  
Personality Characteristics ◽  
Impulse Buying ◽  
Hedonic Consumption ◽  
Store Environment ◽  
Fashion Involvement

scholarly journals PERAN EMOSI POSITIF MEMEDIASI PENGARUH FASHION INVOLVEMENT DAN HEDONIC CONSUMPTION TENDENCY TERHADAP IMPULSE BUYING

2019 ◽  
pp. 287
Author(s):  
I Kadek Bramantya Abdy Pangestu ◽  
I Wayan Santika
Keyword(s):  
Path Analysis ◽  
Significant Influence ◽  
Positive Emotions ◽  
Impulse Buying ◽  
Test Results ◽  
Hedonic Consumption ◽  
Fashion Products ◽  
Analysis Technique ◽  
Fashion Involvement

This study aims to determine the role of positive emotions mediating the influence of fashion involvement and hedonic consumption tendency on impulse buying. The sample measurements amounted to 105 respondents. Data collection is done by distributing questionnaires directly to customers of the Beachwalk Mall Bali fashion products. The analysis technique used is path analysis (path analysis) and sobel test. The test results show that there is a positive and significant influence between fashion involvement and hedonic consumption tendency towards positive emotions, a positive and significant influence between fashion involvement, hedonic consumption tendency and positive emotions on impulse buying. Positive emotions can act as a significant mediating variable between the influence of fashion involvement and hedonic consumption tendency towards impulse buying. These results mean that the higher fashion involvement and hedonic consumption tendency will be able to increase high positive emotions too, so that it can encourage impulse buying for customers of Beachwalk Mall Bali fashion products.

Personality and fashion consumption: a conceptual framework in the Indian context

2016 ◽  
Vol 20 (2) ◽  
pp. 157-176 ◽  
Author(s):  
Rashmita Saran ◽  
Subhadip Roy ◽  
Raj Sethuraman
Keyword(s):  
Conceptual Model ◽  
Positive Emotions ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Hedonic Consumption ◽  
Content Type ◽  
Indian Context ◽  
Buying In ◽  
Fashion Involvement

Purpose – The purpose of this paper is to integrate consumer personality to fashion involvement, fashion-oriented impulse buying behavior, consumer emotions and hedonic consumption in the Indian context. Design/methodology/approach – Based on a literature review of personality, fashion involvement, emotions, fashion-oriented impulse buying behavior and hedonic consumption, the authors formulated a conceptual model and subsequent hypotheses. Previously valid and reliable scales were used in the study. The data were collected through mall intercept survey with the sample consisting of respondents in the age group 20-45. Factor analysis and structural equation modeling were used as data analysis tools. Findings – Major findings indicate a positive and significant effect of personality on positive emotions. The findings also confirm a significant and positive relationship between fashion involvement and hedonic consumption and hedonic consumption and fashion-related impulse buying behavior. Interestingly, positive emotions were found to mediate the relation between personality and fashion involvement. Research limitations/implications – The major implication of the present study is that impulse buying in fashion may be resultant of a complex network of interlinked constructs. One limitation is the restriction to the Indian context. Practical implications – The findings note the need for creation of an experiential environment for a fashion shopper that could lead to positive emotions and subsequently impulse purchase. Originality/value – The present study for the first time integrates constructs such as personality, emotions, involvement and impulse buying in the same conceptual model and tests it empirically.

scholarly journals The Influence of Impulsive Personality Traits and Store Environment on Impulse Buying of Consumer in Karachi

2019 ◽  
Vol 10 (3) ◽  
pp. 50 ◽  
Author(s):  
Sana Hussain ◽  
Danish Ahmed Siddiqui
Keyword(s):  
Personality Traits ◽  
Structural Equation ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Insignificant Effect ◽  
Impulsive Buying ◽  
Impulse Purchase ◽  
Store Environment ◽  
Impulse Buying Tendency

This study was aimed to understand and assess the role of store environment, impulsive buying personality traits, impulsive buying tendency, and urge to buy on impulsive buying. Data was collected from 250 respondents and analyzed using Structural Equation Modeling technique, findings suggested that impulse buying was positively associated with impulse buying tendency, impulsively personality trait and urge to buy. The most important finding of the study is the insignificant effect of store environment on consumers that are instinctive buyers. The study also suggests that impulsive traits of the consumer directly lead to impulse buying. It actually don’t need some drive such as store environment that would stimulate their impulse buying tendency. However, this study didn’t find any effect of demographic variables (gender and income) on impulse buying tendency. The overall store environment has insignificant effect on consumer impulse purchase but different attributes such as cleanliness and arrangement of product has relative impact on impulse buying that’s why the retailers should focus on store environment elements such as crowd, sales employee, entertainment, lighting, aroma and display etc. to stimulate impulse buying. This study confirmed the role of personality in encouraging impulse buying at retail outlets. Marketers should identify ways to reach out open ended and extrovert people to target their promotional offers.

scholarly journals POSITIVE EMOTION MEMEDIASI SALES PROMOTION DAN STORE ENVIRONMENT TERHADAP IMPULSE BUYING

2020 ◽  
Vol 9 (5) ◽  
pp. 1942
Author(s):  
Ni Wayan Cynthia Devi ◽  
I Made Jatra
Keyword(s):  
Path Analysis ◽  
Positive Emotion ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Research Objects ◽  
The Creation ◽  
Store Environment

Impulse buying is the behavior to make purchases directly, without prior plan, done quickly and without much evaluation. Companies need to pay attention to factors that influence the creation of impulse buying to increase revenue. Purpose of this study is to determine Positive Emotion in mediating sales promotion and store environments in impulse buying. Study is conducted in Denpasar and Alfamart as research objects. 112 are used as respondents who had shopped at Alfamart with purposive sampling. Data collected through questionnaires and analyzed using path analysis. Based on the results, sales promotion and store environment have a positive and significant effect on Positive Emotion, Positive Emotion has a positive and significant effect on impulse buying, sales promotion and store environment has a positive and significant effect on impulse buying, and Positive Emotion is able to mediate the influence of sales promotion and store environment for impulse buying. Keywords: sales promotion, store environment, Positive Emotion, impulse buying.

scholarly journals ANALISIS PENGARUH FASHION INVOLVEMENT TERHADAP IMPULSE BUYING MELALUI HEDONIC VALUE DI H&M STORE PAKUWON MALL SURABAYA

2019 ◽  
Vol 13 (1) ◽  
pp. 40-46
Author(s):  
Angela Natalie A. ◽  
Edwin Japarianto
Keyword(s):  
Impulse Buying ◽  
Hedonic Value ◽  
Fashion Involvement

Penelitian ini bertujuan untuk mengetahui pengaruh dari Fashion Involvement terhadap Impulse Buying melalui Hedonic Value yang dilakukan oleh konsumen fashion di H & M Store Pakuwon Mall Surabaya. Penelitian ini dilaksanakan dengan menyebarkan kuesioner kepada 100 responden pelanggan H & M di Pakuwon Mall Surabaya.Teknik analisa yang digunakan adalah teknik analisis kuantitatif dengan metode path analisis. Hasil penelitian ini menunjukan bahwa fashion involvement berpengaruh secara positif dan signifikan terhadap hedonic value, fashion involvement berpengaruh secara positif dan signifikan terhadap impulse buying, dan hedonic value berpengaruh secara berpengaruh secara positif dan signifikan terhadap impulse buying, serta menunjukan bahwa hedonic value sebagai variable intervening tidak berhasil memediasi hubungan antara fashion involvement dan impulse buying.

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