scholarly journals ANALISIS PENGARUH FASHION INVOLVEMENT TERHADAP IMPULSE BUYING MELALUI HEDONIC VALUE DI H&M STORE PAKUWON MALL SURABAYA

2019 ◽  
Vol 13 (1) ◽  
pp. 40-46
Author(s):  
Angela Natalie A. ◽  
Edwin Japarianto
Keyword(s):  
Impulse Buying ◽  
Hedonic Value ◽  
Fashion Involvement

Penelitian ini bertujuan untuk mengetahui pengaruh dari Fashion Involvement terhadap Impulse Buying melalui Hedonic Value yang dilakukan oleh konsumen fashion di H & M Store Pakuwon Mall Surabaya. Penelitian ini dilaksanakan dengan menyebarkan kuesioner kepada 100 responden pelanggan H & M di Pakuwon Mall Surabaya.Teknik analisa yang digunakan adalah teknik analisis kuantitatif dengan metode path analisis. Hasil penelitian ini menunjukan bahwa fashion involvement berpengaruh secara positif dan signifikan terhadap hedonic value, fashion involvement berpengaruh secara positif dan signifikan terhadap impulse buying, dan hedonic value berpengaruh secara berpengaruh secara positif dan signifikan terhadap impulse buying, serta menunjukan bahwa hedonic value sebagai variable intervening tidak berhasil memediasi hubungan antara fashion involvement dan impulse buying.

RAMIFICATION OF ONLINE ADVERTISEMENTS& HEDONIC VALUE VIA SOCIAL MEDIA PLATFORM ON IMPULSE BUYING FOR INDIAN STREET FOOD

2021 ◽  
Vol 14 (8) ◽  
pp. 188-196
Author(s):  
Mansi Tiwari ◽  
Himanshu Shrivastava ◽  
Yuvika Gupta
Keyword(s):  
Social Media ◽  
Online Advertising ◽  
Marketing Strategies ◽  
Impulse Buying ◽  
Street Food ◽  
Hedonic Value ◽  
Impact Impulse ◽  
Online Advertisements ◽  
Media Platform ◽  
Geographical Locations

This study investigated how online advertising via social media & hedonic value impact impulse buying especially for Indian street food. The current study is focused on college students to see how impulse buying takes place for Indian street food when online advertising via social media is being done. The current study is based on the sample of 460 responses from people of Gandhinagar &Ahmadabad, Gujarat. To investigate the mentioned aim data has been analyzed through a variance-based SEM approach. The result shows that there is a positive & significant impact of online advertisements on impulse buying among people for street food. The major contribution through current research is to highlight how a new market for Indian street food has emerged. It has gained popularity & position as a separate food junction at low prices with due thanks to social media. They are reaching at every corner & creating hedonic motivation among food lovers & taking them up-to-the buying level. The current study has realistic implications which show the growing value for marketing via social media. This study will help in understanding & promoting even a small food vending outlet across different geographical locations. This opens up new wings to marketing strategies in targeting new customers.

scholarly journals Pengaruh Hedonic Value Dan Utilitarian Value Terhadap Impulse Buying Di Mediasi Oleh Shopping Life Style Pada Industri Kulit Sidoarjo

2019 ◽  
Vol 16 (2) ◽  
Author(s):  
Krido Eko Cahyono
Keyword(s):  
Path Analysis ◽  
Indirect Effect ◽  
Negative Impact ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Impulse Buying ◽  
Leather Industry ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
Industry Center

ABSTRACT  Sidoarjo, is a region that was hit by a national disaster, in the form of mud, giving an image to the community, that the disaster had a negative impact on the existence of small industrial centers located in Tanggulangin, and has been the mainstay of leather bags and suitcases in Sidoarjo. The level of public purchases of bags and luggage shows a downward trend since the occurrence of the disaster. Realizing the existence of these consequences, efforts need to be raised again giving stimulus to the wider community to shop at the Bag and Suitcase Industry Center in Tanggulangin, Sidoarjo. This research requires data and information from respondents, namely consumers of leather products who shop at the Tanggulangin Leather Industry Center in Sidoarjo.The purpose of this study was to find out that Hedonic and Utilitarian Value directly influence Impulse Buying. To find out the Hedonic Value has an indirect effect on Impulse Buying through shopping lifestyle, to find out the Utilitarian Value has an indirect effect on Impulse Buying through shopping lifestyleTo test the influence of intervening variables, Path Analysis method is used. Path analysis is an extension of multiple linear regression analysis that serves to estimate causality between variables that have been previously determined. In this study there are 4 variables that will be analyzed such as HedonicValue, Utilitarian Value, Shopping Lifestyle towards Impulse Buying with Shopping Lifestyle as an intervening variable.Keywords                   : Hedonic Value, Utilitarian Value, Shopping Lifestyle, and Impulse BuyingCorrespondence to       : [email protected] ABSTRAK  Sidoarjo, merupakan  wilayah  yang terkena bencana nasional, berupa lumpur , memberikan image kepada masyarakat, bahwa bencana tersebut memberikan dampak  negatif terhadap keberadaan sentra industri  kecil yang terletak di Tanggulangin, dan selama ini menjadi andalan industri Tas dan Koper dari kulit di sidoarjo. Tingkat pembelian masyarakat  atas produk tas dan koper menunjukkan kecenderungan menurun sejak terjadinya bencana tersebut.  Menyadari  akan adanya akibat tersebut,  perlu upaya –upaya mengangkat kembali memberikan stuimulus kepada masyarakat luas untuk berbelanja di Sentra Industri Tas dan Koper di tanggulangin,Sidoarjo. Penelitian ini memerlukan data dan informasi dari responden yaitu konsumen produk kulit yang berbelanja di Sentra Industri Kulit Tanggulangin Sidoarjo.Tujuan dalam penelitian ini adalah Untuk mengetahui  Hedonic dan Utilitarian Value berpengaruh langsung terhadap Impulse Buying , Untuk mengetahui Hedonic Value berpengaruh tidak langsung terhadap Impulse Buying melalui shopping lifestyle, Untuk mengetahui Utilitarian Value  berpengaruh tidak langsung terhadap Impulse Buying melalui shopping lifestyleUntuk menguji pengaruh variabel intervening digunakan metode analisis jalur (Path Analysis). Analisis jalur merupakan perluasan dari analisis regresi linear berganda yang berfungsi untuk menaksir hubungan kausalitas antar variabel yang telah ditetapkan sebelumnya. Dalam penelitian ini ada 4 variabel yang akan dianalisis parameternya yaitu HedonicValue , Utilitarian Value, Shopping Lifestyle terhadap Impulse Buying dengan Shopping Lifestyle sebagai variabel intervening.Kata kunci                  : Hedonic Value, Utilitarian Value, Shopping Lifestyle, dan Impulse Buying Korespondensi                        : [email protected]

scholarly journals Price Discounts and Fashion Involvement to Increase Online Impulsive Buying: Study Among Teenagers at Yogyakarta

2021 ◽  
Vol 2 (4) ◽  
pp. 239-250
Author(s):  
Dwi Wahyu Pril Ranto ◽  
Endang Hariningsih ◽  
Wahyu Eko Prasetyanto ◽  
Debby Mulya Oktafiani
Keyword(s):  
Regression Analysis ◽  
The Self ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Price Discounts ◽  
Impulsive Buying ◽  
Online Setting ◽  
Female Teenagers ◽  
The Relationship ◽  
Fashion Involvement

This study aims to examine the relationship between discount prices and fashion involvement with impulse buying. The self-administrated questionnaire was developed from the literature administered to 135 female teenagers in Yogyakarta. Multiple regression analysis was used to examine the relationship between discount prices and fashion involvement in impulse buying. The results showed a significant relationship between discount prices and price involvement with impulse buying among teenagers. This study provides valuable insights into teenage impulse buying behavior in an online setting, especially Shopee marketplace, with integrated price discounts and fashion involvement as the antecedent

scholarly journals Influence of Sales Promotion, Hedonic Shopping Motivation and Fashion Involvement Toward Impulse Buying through a Positive Emotion.

2018 ◽  
Vol 7 (4) ◽  
pp. 448-457
Author(s):  
Kiki Andani ◽  
Wahyono Wahyono
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Positive Emotion ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Questionnaire Data ◽  
Shopping Motivation ◽  
Hedonic Shopping ◽  
Fashion Involvement

This study aims to determine the direct indirect influence of sales promotion, hedonic shopping motivation, fashion involvement and positive emotion as an intervening variable on impulse buying. The population of this research is customer of House of Smith Semarang. The number of samples is 100 respondents with incidental sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that sales promotion, hedonic shopping motivation, fashion involvement service affect impulse buying and positive emotion influence impulse buying and mediate the influence of sales promotion, hedonic shopping motivation, fashion involvement.

scholarly journals Predictors of fast-fashion-oriented impulse buying: The case of Vietnamese millennials

2021 ◽  
pp. 2021-2032
Author(s):  
Son Truong Nguyen ◽  
Tri Minh Ha
Keyword(s):  
Impulse Buying ◽  
Sensory Cues ◽  
Buying Behavior ◽  
Internal Factors ◽  
Fast Fashion ◽  
Qualitative And Quantitative ◽  
Hedonic Value ◽  
Impulse Purchase ◽  
Asian Emerging Markets ◽  
The Impact

During the last few years, global fast fashion retailers have been penetrating Asian emerging markets and Vietnam is not an exception. This study explores both external and internal factors, contributing to the fashion-oriented impulse buying of Vietnamese millennials and then investigates the impact of these determinants on fashion-oriented impulse purchase. Both qualitative and quantitative approaches were conducted in the empirical study. It is found that emotion and hedonic value along with fashion involvement, sensory cues and in-store promotion respectively influence fast-fashion oriented impulse purchase. These findings help fast fashion retailers understand the impulse buying behavior of young Vietnamese consumers so that they can effectively elaborate retailing-mix strategy to boost the sales and thus sustainably grow the business.

scholarly journals PENGARUH FASHION INVOLVEMENT DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING MELALUI POSITIVE E-MOTION SEBAGAI VARIABEL INTERVENING

2021 ◽  
Vol 4 (1) ◽  
pp. 1-14
Author(s):  
Selastri Niati Siahaan ◽  
Putri Dwi Cahyani ◽  
Henny Welsa
Keyword(s):  
Purchase Intention ◽  
Quantitative Method ◽  
Positive Emotion ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
The Relationship ◽  
Positive Effect ◽  
Fashion Involvement

Impulse Buying merupakan perilaku membeli yang tidak disadari karena adanya pertimbangan unyuk membeli yang terjadi sebelum memasuki toko. Metode kuantitatif digunakan dalam penelitian ini dengan sampel  dalam studi ini yaitu pelanggan Outlet Biru Yogyakarta sebanyak 100 responden. Teknik pengumpulan data menggunakan kuesioner skala likert. Teknik analisis yang digunakan yaitu dengan sobel test untuk mengetahui apakah ada hubungan melalui variabel mediasi yang memiliki kekuatan signifikan memediator dalam hubungan tersebut.  Hasil penelitian membuktikan bahwa Fashion Involvement berpengaruh positif dan signifikan terhadap variabel Positive Emotion, variabel Shopping Lifestyle berpengaruh positif dan signifikan terhadap variabel Positive Emotion, variabel Positive Emotion tidak berpengaruh positif secara signifikan terhadap variabel Impulse Buying, variabel Fashion Involvement berpengaruh positif dan signifikan terhadap variabel Impulse Buying, variabel Shopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse Buying.AbstractImpulse Buying is unconscious buying behavior because of the consideration or purchase intention that was formed before entering the store. The quantitative method used in this study with the sample in this study, namely the customer of Outlet Biru Yogyakarta as many as 100 respondents. The data collection technique used a Likert scale questionnaire. The analysis technique used is the sobel test to determine whether there is a relationship through the mediating variable which has a significant power to mediate in the relationship. The results of the study prove that Fashion Involvement has a positive and significant effect on the Positive Emotion variable, the Shopping Lifestyle variable has a positive and significant effect on the Positive Emotion variable, the Positive Emotion variable does not have a significant positive effect on the Impulse Buying variable, the Fashion Involvement variable has a positive and significant effect on the Impulse Buying variable, the Shopping Lifestyle variable has a positive and significant effect on the Impulse Buying variable.Keywords:Fashion Involvement; Impulse Buying; Positive Emotion; Shopping Lifestyle

scholarly journals Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Pada Konsumen Hijab Butik Rabbani Jombang

2019 ◽  
Vol 2 (2) ◽  
pp. 53-62
Author(s):  
Shintia Fitri Febriani ◽  
Nuri Purwanto
Keyword(s):  
Impulse Buying ◽  
Fashion Involvement

Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup belanja dan keterlibatan fashion terhadap pembelian impulsif konsumen hijab butik Rabbani Jombang. Jenis penelitian ini adalah jenis penelitian korelasional, dengan menggunakan pendekatan kuantitatif . Populasi dalam penelitian ini adalah semua konsumen yang belum pernah membeli jilbab di butik Rabbani sedangkan sampel dalam penelitian ini adalah 100 orang yang diambil dengan menggunakan teknik Accidental sampling. Teknik pengumpulan data menggunakan kuesioner. Metode analisis data dalam penelitian ini menggunakan analisis regresi linier berganda dengan alat statistik SPSS 20. Hasil penelitian menunjukkan bahwa gaya hidup belanja dan keterlibatan mode secara signifikan mempengaruhi pembelian impulsif.

A self-congruence and impulse buying effect on user’s shopping behaviour over social networking sites: an empirical study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaifali Chauhan ◽  
Richa Banerjee ◽  
Chinmay Chakraborty ◽  
Mohit Mittal ◽  
Atul Shiva ◽  
...  
Keyword(s):  
Empirical Study ◽  
Consumer Satisfaction ◽  
Mediating Effect ◽  
Impulse Buying ◽  
Fashion Industry ◽  
Content Type ◽  
Hedonic Value ◽  
Indian Context ◽  
Shopping Behaviour ◽  
Fashion Apparel

Purpose This study aims to investigate the shopping behaviour of consumers, mainly in fashion apparels, and intends to understand consumer buying patterns in Indian context. The study was designed to determine the level of consumer's sense of belonging towards apparel shopping by applying the concept of self-congruence. Design/methodology/approach The study used variance-based partial least squares structural equational modelling (PLS-SEM) on a cross-sectional study conducted on 569 consumers. The study was conducted by using questionnaire to collect the responses from the central zone of India. The results support most of the projected hypotheses. Findings The study focused on the shopping behaviour of consumer such as self-congruence, impulse buying, hedonic values and consumer satisfaction. The results of the study highlight the association of constructs and analysed the mediation relation of hedonic and impulse buying constructs. The results revealed a positive association among the constructs and also found a partial mediation effect in their relation with constructs. Research limitations/implications The findings are outcomes of an empirical study conducted in the fashion apparel industry of India based on the sample set of urban consumers. The study is restricted to the direct and indirect relationship of constructs. Further, research can examine by using moderating constructs like demographic factors (gender, age, income, etc.) and other shopping behaviours (like brand loyalty, brand love, brand attachment) for more clarity in results. Moreover, the study limited is with fashion apparel, whereas there are many categories in the fashion industry like accessories, perfumes, cosmetic products, footwear and also other products industry. Practical implications The study provided valuable inputs to the literature of marketing where self-congruence affects consumer shopping behaviour such as impulse buying, hedonic values and consumer satisfaction. The study proposes a practical approach that can help the marketing professionals and product developers to have a deep understanding about consumer shopping behaviour for facilitating consumer-oriented goods in the Indian fashion industry. Originality/value This is one of the first studies in the fashion industry to test the association of self-congruence with hedonic value and consumer satisfaction. This relation is not tested in context of fashion apparel. Additionally, this study also examined the mediating effect of hedonic value and impulse buying in relation with self-congruence and consumer satisfaction in the Indian context.

scholarly journals PERAN EMOSI POSITIF MEMEDIASI PENGARUH FASHION INVOLVEMENT DAN HEDONIC CONSUMPTION TENDENCY TERHADAP IMPULSE BUYING

2019 ◽  
pp. 287
Author(s):  
I Kadek Bramantya Abdy Pangestu ◽  
I Wayan Santika
Keyword(s):  
Path Analysis ◽  
Significant Influence ◽  
Positive Emotions ◽  
Impulse Buying ◽  
Test Results ◽  
Hedonic Consumption ◽  
Fashion Products ◽  
Analysis Technique ◽  
Fashion Involvement

This study aims to determine the role of positive emotions mediating the influence of fashion involvement and hedonic consumption tendency on impulse buying. The sample measurements amounted to 105 respondents. Data collection is done by distributing questionnaires directly to customers of the Beachwalk Mall Bali fashion products. The analysis technique used is path analysis (path analysis) and sobel test. The test results show that there is a positive and significant influence between fashion involvement and hedonic consumption tendency towards positive emotions, a positive and significant influence between fashion involvement, hedonic consumption tendency and positive emotions on impulse buying. Positive emotions can act as a significant mediating variable between the influence of fashion involvement and hedonic consumption tendency towards impulse buying. These results mean that the higher fashion involvement and hedonic consumption tendency will be able to increase high positive emotions too, so that it can encourage impulse buying for customers of Beachwalk Mall Bali fashion products.

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