scholarly journals Marketing B2B: mapeamento dos trabalhos acadêmicos no Brasil de 1998 a 2007

2010 ◽  
Vol 3 (2) ◽  
pp. 219-229
Author(s):  
Tales Sarmento Lacerda ◽  
Beatriz Quaresma Mendonça
Keyword(s):  
Relationship Marketing ◽  
B2b Marketing ◽  
Organizational Buying ◽  
Business To Business ◽  
Scientific Classification ◽  
The Way

The Marketing discipline is influenced by several areas like Economics, Sociology and Psychology. However, it's still looking for an own theory. The scientific classification of papers becomes an important tool to find the way Marketing has been studied on last years in Brazil, as well as to find trends in this area. Understanding the organizational buying characteristics is mandatory in order to create efficient marketing programs that meet industry's buyers. This occurs because those buyers don't have the same behavior as individual consumers, despite the goal of a buying operation be the same - satisfaction of a need. The goals and politics of a particular organization offer restrictions on buying decision of organizational buyer. (KERIN et al., 2007). So, this paper tried to identify Business-to-Business (B2B) Marketing work published on EnANPADs, RAE, RAC, READ e RAUSP between 1998 and 2007. Results point that, despite the small amount of papers, the number is increasing and, following the literature trend, research are focusing on organizational relationship marketing.

An Introduction to Business Marketing

2011 ◽  
Author(s):  
Chris Fill ◽  
Scot McKee
Keyword(s):  
Supply Chains ◽  
Relationship Marketing ◽  
Perceived Value ◽  
Marketing Mix ◽  
Business Markets ◽  
Principal Characteristics ◽  
B2b Marketing ◽  
Goods And Services ◽  
Business To Consumer ◽  
Business To Business

This chapter explores some of the principal characteristics used to define business markets and marketing. It establishes the key elements of business-to-business (B2B) marketing and makes comparisons with the better-known business-to-consumer (B2C) sector. This leads to a consideration of appropriate definitions, parameters and direction for the book. After setting out the main types of organisations that operate in the B2B sector and categorising the goods and services that they buy or sell, the chapter introduces ideas about the business marketing mix, perceived value, supply chains, interorganisational relationships and relationship marketing. This opening chapter lays down the vital foundations and key principles which are subsequently developed in the book.

MEDIATEXT IS A TOOL THAT DETERMINES THE QUALITY OF INFORMATION

2020 ◽  
Vol 6 (3) ◽  
pp. 158-164
Author(s):  
Navruza Yakhyayeva ◽  
Keyword(s):  
Functional Properties ◽  
Linguistic Features ◽  
Text Linguistics ◽  
Quality Of Information ◽  
The Creation ◽  
Linguistic Units ◽  
Scientific Classification

The quality and content of information in the article media text is based on scientific classification of linguistic features. The study of functional styles of speech, the identification of their linguistic signs, the discovery of the functional properties of linguistic units and their separation on the basis of linguistic facts is one of thetasks that modern linguistics is waiting for a solution. Text Linguistics, which deals with the creation, modeling of its structure and the study of the process of such activity, is of interest to journalists today as a science.

Studies in the Transmission of Latin Texts

2020 ◽  
Author(s):  
S. P. Oakley
Keyword(s):  
Fifteenth Century ◽  
Textual Traditions ◽  
The Way

After a brief introduction on stemmatic method, this book contains genealogical investigations of the textual traditions of Quintus Curtius Rufus and then Dictys Cretensis. The sections on each author begin with a list of MSS and incunables that will be discussed (they number just over 150 for Curtius, about 80 for Dictys) and then a survey of existing scholarship. There then follows the classification of the MSS and incunables; most of the MSS of both authors were produced in Italy in the fifteenth-century. In the section on Curtius MSS B = Bern, Burgerbibliothek 451, Br = Brussels 10161, and A= Paris, lat. 5720, owned by Petrarch are shown to have been very productive. For Dictys it is argued that a stemma codicum can be established. First witnesses related to G = Sankt Gallen, Stiftsbibliothek 197 (these include an important lost MS of Poggio) are discussed, then those related to MS E, the codex Aesinas, owned by Stefano Guarnieri. There follows discussion of the archetype, of the way in which proper attention to the stemma codicum can improve the text, and of the excerpts from Dictys found in MSS of Dares.

scholarly journals Future perspective for diagnosis in autoimmune diseases

2009 ◽  
Vol 81 (3) ◽  
pp. 367-380 ◽  
Author(s):  
Luis E. C. Andrade
Keyword(s):  
Lupus Erythematosus ◽  
Future Perspective ◽  
Human Beings ◽  
Inflammatory Conditions ◽  
Current Classification ◽  
Classification Of Diseases ◽  
Gene Defects ◽  
Clinical Conditions ◽  
The Way

Human beings have taken successive approaches for the understanding and management of diseases. Initially brewed in supernatural concepts and mystical procedures, a vigorous scientific approach has emerged on the grounds of fundamental disciplines such as anatomy, microbiology, biochemistry, physiology, immunology, pathology, and pharmacology. The resulting integrated knowledge contributed to the current classification of diseases and the way Medicine is carried out today. Despite considerable progress, this approach is rather insufficient when it comes to systemic inflammatory conditions, such as systemic lupus erythematosus, that covers clinical conditions ranging from mild pauci-symptomatic diseases to rapidly fatal conditions. The treatment for such conditions is often insufficient and novel approaches are needed for further progress in these areas of Medicine. A recent breakthrough has been achieved with respect to chronic auto-inflammatory syndromes, in which molecular dissection of underlying gene defects has provided directions for target-oriented therapy. Such approach may be amenable to application in systemic auto-immune diseases with the comprehension that such conditions may be the consequence of interaction of specific environmental stimuli and an array of several and interconnected gene polymorphisms. On the bulk of this transformation, the application of principles of pharmacogenetics may lead the way towards a progressively stronger personalized Medicine.

scholarly journals Lusatian Folklore in the Slavic Research of the Italian Wolfango (Wolf) Giusti

2020 ◽  
Vol 69 ◽  
pp. 36-44
Author(s):  
Yarema Kravets’ ◽  
Keyword(s):  
Key Words ◽  
Folk Songs ◽  
Folk Song ◽  
Way Of Life ◽  
Research Papers ◽  
Short Essay ◽  
Mood Classification ◽  
The Way ◽  
Literary Legacy

Purpose: The article is devoted to the Sorbian studies work of the Italian Slavic scholar of Lusatian origin Wolfango Giusti (1901-1980) “The Folk Lusatian Serbian Song” (1926), totally unknown in Ukrainian Slavic scholars’ circles. The author of a large number of Sorbian studies publications printed in the 1920s and 1930s in the pages of Italian Slavic editions, he became a true popularizer of Lusatian culture, and his works found a special reverberation in the research papers of authoritative Sorbian scholars. W. Giusti’s name as researcher and translator has recently been more frequently mentioned in Slavistic publications, his interest in Ukrainian poetry, esp. in the 1920s, is written about. The interest in W. Giusti’s literary legacy is linked, in particular, to his being interested in T. Shevchenko’s and M. Shashkevych’s lyrics. In the research under analysis, the Italian scholar stressed that “the soul of the Lusatian people has found its best and fullest expression in their folk song”. Also mentioned by W. Giusti were Ukrainian folk songs, rich in their multi-genre samples. Results: The paper presents a classification of the most characteristic folk songs, the classification coming to be basis-providing for the Italian scholar: W. Giusti relied on authoritative research papers, including those by the scholars K. Fiedler and B. Krawc. The Italian Slavicist acquaints us with songs of love between brother and sister, love songs about the way of life of the whole people, songs resonating with the motif of fidelity. Neither has the literary scholar bypassed the issue of the neighbouring peoples’ influence experienced by Lusatian culture, particularly that of a Germanic culture, providing some examples of a “spiritual analogy” with German folk songs. W. Giusti completed his short essay by promising to offer the reader, before long, “other genres of the extremely rich Lusatian folklore”. The promise came to be fulfilled as early as the next year, in the work published under the title “Folk Lusatian Serbian Songs”. Key words: Lusatian folklore, Wolfango Giusti, folk song, motif of fidelity/infidelity, dramatic mood, classification of songs, aspects of “Wendish” folklore, Germanic influence.

scholarly journals Vitality Forms Analysis and Automatic Recognition

2021 ◽  
Author(s):  
Radoslaw Niewiadomski ◽  
Amrita Suresh ◽  
Alessandra Sciutti ◽  
Giuseppe DI Cesare
Keyword(s):  
Motion Capture ◽  
Automatic Classification ◽  
Automatic Recognition ◽  
Motion Capture Data ◽  
Spatiotemporal Characteristics ◽  
The Way

The form of an action, i.e. the way it is performed, conveys important information about the performer’s attitude. In this paper we investigate spatiotemporal characteristics of different gestures performed with specific vitality forms and we study whether it is possible to recognize these aspects of action automatically. As the first step, we created a new dataset of 7 gestures performed with a vitality form (gentle and rude) or without a vitality form (neutral, slow and fast). Thousand repetitions were collected from 2 professional actors. Next, we identified 22 features from the motion capture data. According to the results, vitality forms are not merely characterized by a velocity/acceleration modulation but by a combination of different spatiotemporal properties. We also perform automatic classification of vitality forms with F-score of 87.3%.

scholarly journals AMENDMENTS TO THE CONSTITUTIONS OF THE REPUBLIC OF BULGARIA AND THE REPUBLIC OF KAZAKHSTAN: REGULATORY REQUIREMENTS AND ISSUES (COMPARATIVE ASPECTS)

2020 ◽  
pp. 80-88
Author(s):  
Y. Stoilov
Keyword(s):  
Legal Theory ◽  
Theory And Practice ◽  
Solid Core ◽  
Regulatory Requirements ◽  
National Assembly ◽  
The Republic ◽  
The Way

The article compares conditions and procedures for the adoption of Constitution and amendments to thecurrent constitution between the Republic of Bulgaria and the Republic of Kazakhstan. The criteria used inthe legal theory for the classification of the constitutions according to the way of their change are used. Bothconstitutions refer to the category of the hard. Bulgaria has a solid core of the constitution, which can onlybe changed by a specially elected institution — a Great (Grand) National Assembly. In Kazakhstan there areeven texts that are not subject to change. The experience of several changes to the two basic laws has beenconsidered. Whit them some of the questions have been answered by juridical theory and practice, whileothers remain open. At the end, conclusions are drawn from the parallel between the changes to the bothconstitutions, some of which are of universal significance.

scholarly journals Accelerating the transition to an innovative economy: efficiency increase and innovative investment stimulation under new conditions

2021 ◽  
pp. 117-127
Author(s):  
Yuri A. Malenkov ◽  
Keyword(s):  
The State ◽  
Innovative Development ◽  
Investment Management ◽  
Russian Economy ◽  
Strategic Approach ◽  
Efficiency Increase ◽  
Innovative Economy ◽  
Scientific Base ◽  
The Way

The problems of accelerating the transition of Russian enterprises to innovative economy are considered. The structure of new factors constraining the transition of the Russian economy to innovative development is revealed, and their analysis is carried out. A number of significant shortcomings of the scientific base of innovative investment management have been identified. New categories of innovative investments and pseudo-investments based on a strategic approach and classification of investments are proposed. The way and recommendations for resolving one of the most important contradiction between business and the state on the choice of ways and of sources of innovative investment are proposed.

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