scholarly journals Communication gap between analogue parents and digital children

2021 ◽  
Vol 55 (3) ◽  
pp. 1055-1077
Author(s):  
Marija Boranijašević

The conducted research is aimed at determining whether there are any differences, and to what extent, in communication practice between parents and their children today. The subject of the research refers to communication habits of parents and their children, as well as their mutual communication. The task is to determine whether the parents belonging to Generation X and Baby Boom Generation, characterized by the "analogue" approach to communication, and their children belonging to "digital" Generation Z, actually communicate in a different manner and generally belong to two groups: Digital Residents or Digital Visitors.

2019 ◽  
Vol 7 ◽  
Author(s):  
Jana Kovaľová ◽  
Zuzana Birknerová ◽  
Miroslav Frankovský ◽  
Eva Benková

The role of sellers is changing in a turbulent business environment and only the sellers who provide first class services and approach to them in a responsible way can survive among competitors. Customers perceive it as an added value and have a good feeling from buying. It is just sellers who are becoming the main factor that contributes to the competitiveness of a whole organization. The segmentation of customers into individual generations enables us to better understand their preferences and requirements, it is then possible to predict their tendencies in buying behaviour and thus increasing the success of sales. The main aim of the paper is to present the issue of different assessment of sellers’ behaviour by the customers of the Baby Boomers, Generation X, Generation Y and Generation Z. In connection with these differences, the aim of the research is to identify generational differences in the assessment of manipulative, assertive, stressed and engaged behaviour of sellers, as well as to analyse the determinants that affect the buying behaviour of customers. The research was conducted using a questionnaire method and mathematical-statistical methods on a sample of 207 respondents. The research results confirm the existence of statistically significant differences in assessing the determinants of sellers’ behaviour from the perspective of individual customer generations.


2015 ◽  
Vol 8 (3) ◽  
pp. 366-371
Author(s):  
Piers Steel ◽  
John Kammeyer-Mueller

The notion of a “Millennial” generation, much like a “Generation X” or the “Baby Boom” generation, with a strong coherence in terms of values and norms that differ from previous cohorts, has been of dependable interest in the popular press. However, given what we know regarding the proportion of trait expression due to sources largely immune to cohort effects (e.g., large genetic contributions), how difficult it is for us to systematically influence their expression (e.g., small long-term parental effects), and the massive variation within groups, the meta-analytic work of Costanza, Fraser, Badger, Severt, and Gade (2012) underscores what should already be known from first principles; generation or cohorts are inevitably a poor predictor of anything. The literature on ingroup/outgroup bias (Hogg & Abrams, 1990), stereotype formation (Mackie, Hamilton, Susskind, & Rosselli, 1996), and reconstructive memory issues (Schacter, 1999) provides ample underlying evidence for how these generational overgeneralizations form.


2017 ◽  
Vol 14 (2) ◽  
pp. 387-425 ◽  
Author(s):  
Franklin D. Wilson

AbstractThis paper analyzes age and cohort changes in the occupational attainment of Blacks and Whites born in successive decades from 1910 to 1979. Occupational attainment is operationalized as “occupational returns to education” and “earnings returns to occupation.” The primary objective is to determine whether the relative occupational attainment of Blacks of the baby-boom generation and Generation X improved over that of their great-grandparents, grandparents, and parents. The results indicate that Blacks and Whites, and men and women improved their occupational attainment levels over those of previous birth cohorts. However, neither Black men of the baby-boom generation nor those of Generation X improved their occupational attainment relative to White men of the same age and born in the same decade. Moreover, on a per capita basis, Black men’s occupational status declined for the most recent birth cohorts due in large part to joblessness starting with members of the 1940 birth cohort, which increased progressively with each successive birth cohort. On the other hand, Black women seem to have improved their occupational status relative to White women, but the improvements fluctuated over the decades. These findings are discussed in relation to possible causes and limitations of this analysis.


Author(s):  
Patrick J. Montana ◽  
Francis Petit

<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="font-size: 10pt;"><span style="font-family: Times New Roman;">This article examines the factors that have motivated Generation X and Y over time and the emerging attributes that will be impacting Generation Z.<span style="mso-spacerun: yes;">&nbsp;&nbsp; </span>More specifically, two hundred recent graduates and Executive MBA students (Generation X) as well as undergraduates (Generation Y) at Fordham University Schools of Business were surveyed recently and were asked to rank six (out of twenty five) factors they consider most important in motivating them to do their best work on the job.<span style="mso-spacerun: yes;">&nbsp; </span>When comparing Generation X and Generation Y, the results are very similar.<span style="mso-spacerun: yes;">&nbsp;&nbsp; </span>Both groups rank Respect for me as a person and Good Pay to be their top motivators.<span style="mso-spacerun: yes;">&nbsp;&nbsp; </span>While both groups have similar motivators in their top six including Chance for promotion, Opportunity to do interesting work and Opportunity for self-development and improvement, Generation Y differs greatly as Getting along well<span style="mso-spacerun: yes;">&nbsp; </span>with others on the job ranked third in their top six.<span style="mso-spacerun: yes;">&nbsp; </span>This factor is considered a &ldquo;hybrid factor&rdquo; that crosses motivation and maintenance needs.<span style="mso-spacerun: yes;">&nbsp; </span>While this &ldquo;hybrid factor&rdquo; does not appear as an important motivator among the Baby Boom generation, it is projected that Getting along well with others on the job will be a critical factor especially among Generation Z for a variety of reasons predominately their technical background.</span></span></p>


Author(s):  
Ingūna Griškēviča

The research over the past decade demonstrates that modern technology have incredibly changed the communication habits – more than ever before, however they differ between generations. The research shows that the views on the role and importance of education also significantly differ between the generations, thus the change of communication habits can potentially lead to conflict situations between students and teachers. The aim of this study is to determine the differences between the desired communication methods based on the common generational distance in Latvian schools between students and teachers: Baby Boomer Generation (BP), born between 1946–1964, Generation X (XP), born between 1965–1980, and Generation Z (ZP) born between 1996-2010. For the research purposes, a semi-structured interview was developed and three research questions were analysed, and as a result it was concluded that there are statistically significant differences between generations in their preferred forms of communication – the younger the generation, the more technology-mediated communication is employed. It was found that the teachers prefer using technology-mediated communication more in business communication setting, but the younger generation often does it also in the context of personal communication. The study found that there are no statistically significant differences between generations in the perceived quality of communication. These results suggest that a potential split is possible between perception of communication between students and teachers. The additional research would be necessary on the perception of the distance-learning situation among all participants in the educational process.


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