The relationship between tourism and local residents is one of the most important problems of the tourist governance in a site; both in mature tourism destinations like European cultural towns, or in other sites, and where tourism is a novelty, so problems can be more. The concept of responsible tourism was born for helping local communities that bear tourism impact, using the values of sustainable development. So, inside it, this theme is very important, for who think that local communites must be more active in tourism; and for who think that it’s enough if they gain money from tourist activities. This paper analyzes the situation in Matera, a little town in the south of Italy, where tourism is becoming an important economic activity. Here there are daily problems between who plan and citizens. A planning concerning not only tourism, as the restricted traffic zone.