scholarly journals Public Health Communication in France during the Spanish Flu and the COVID-19 Pandemic: The Role of Experts

2020 ◽  
Vol 6 (2) ◽  
pp. 37
Author(s):  
Klara Dankova

In times of crisis, a government’s communication with the public is fundamental, as one of the government’s main tasks is to provide critical information to protect the population. In the current context of the COVID-19 pandemic, public health communication has been paramount because of the elevated risk of contagion. Moreover, in public health communication, experts play a pivotal role by providing reliable information on the basis of their technical expertise. The impact of the COVID-19 pandemic is often compared to that of the Spanish flu, a pandemic occurring in 1918-1919, whose global spread decimated tens of millions of people. This contribution aims to assess the role of experts in the two crises by highlighting the differences in France’s public health communication during the two events. Assuming that the objectives of public health communication during the two pandemics were more or less identical, i.e. to prevent the spread of disease and inform and protect the public, the paper inquires about the means used to achieve them, focusing on the contribution of experts. The main characteristics of public health communication during the Spanish flu will be investigated by analysing articles published in the period between 1918 and 1919 in two French newspapers Le Matin and Le Petit Parisien. In terms of the current COVID-19 pandemic, this paper will probe articles published since December 2019 in the newspaper Le Monde.

2015 ◽  
Vol 35 (1) ◽  
pp. 32 ◽  
Author(s):  
Louise Cummings

Public health communication makes extensive use of a linguistic formulation that will be called the “no evidence” statement. This is a written or spoken statement of the form “There is no evidence that P” where P stands for a proposition that typically describes a human health risk. Danger lurks in these expressions for the hearer or reader who is not logically perspicacious, as arguments that use them are only warranted under certain conditions. The extent to which members of the public are able to determine what those conditions are will be considered by examining data obtained from 879 subjects. The role of “no evidence” statements as cognitive heuristics in public health reasoning is considered.


2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
◽  

Abstract The realization that not only research but also effective communication is essential to promoting and protecting the health of the public was a fundamental milestone in the emerging discipline of public health communication. Although we are beginning to talk more and more about health communication, it is, in the common view, still too often identified as a soft skill of the individual professional, and therefore as a minor competence in public health. Fortunately, many of today's public health leaders realize that promoting health and protecting the public require effective public health communication - as emerged clearly during EUPHA2019 conference in Marseille. The essential components of the communication process (channel, source, receiver, and message) are dynamic and change continuously in public health: emergencies follow one another rapidly, and communication channels evolve very quickly in the digital era. The impact, trust, and authority of traditional media are in decline. People are also willing to actively participate and share their views and information, including on health issues, through social networks. This explains the emergence of the new social media (blogs, Twitter, Facebook, Instagram, Tik Tok) as a central space for communicating and re-connecting with the public. Websites were mentioned as widely used to convey health messages, like ongoing health campaigns addressed to different groups (e.g. campaign on seasonal influenza vaccination) or during crisis communication (e.g. absolutely up to date is the example of coronavirus disease 2019). This workshop aims to explore the importance of appropriate communication by analysing practical examples of the diversity of communication modalities, language, target audiences and objectives. Furthermore, public health communication, to be effective, requires an integrated approach to engage the relevant stakeholders such as research institutes, health professionals, partner organisations (e.g. private institutions), policymakers, associations (e.g. population representatives, patients' associations, CSOs/NGOs, citizens associations protecting the poor) and individuals. The use of health communication principles is fundamental at all levels, from government organizations and agencies at central and sub-national level to individuals and citizens: public health experts need to advocate policymakers and all stakeholders, who interact with each other determine the health system and its governance and are involved in the decision-making process, to empower the population, that never more than now require to be the principal actor in their own health decision. Key messages Public health communication is an essential component of any effective public health strategy and initiative, yet it is often neglected and under-resourced. Communication in public health is multifaceted: it is required in a diverse range of scenarios; it may target different population groups and engage various institutions and experts.


2021 ◽  
Author(s):  
James Wambua ◽  
Lisa Hermans ◽  
Pietro Coletti ◽  
Frederik Verelst ◽  
Lander Willem ◽  
...  

Abstract Human behaviour is known to be crucial in the propagation of infectious diseases through respiratory or close-contact routes like the current SARS-CoV-2 virus. Intervention measures implemented to curb the spread of the virus mainly aim at limiting the number of close contacts, until vaccine roll-out is complete. Our main objective was to assess the relationships between SARS-CoV-2 perceptions and social contact behaviour in Belgium. Understanding these relationships is crucial to maximize interventions' effectiveness, e.g. by tailoring public health communication campaigns. In this study, we surveyed a representative sample of adults in Belgium in two longitudinal surveys (8 waves of survey 1 in April 2020 to August 2020, and 11 waves of survey 2 in November 2020 to April 2021). Generalized linear mixed effects models were used to analyse the two surveys. Participants with low and neutral perceptions on perceived severity made a significantly higher number of social contacts as compared to participants with high levels of perceived severity after controlling for other variables. Furthermore, participants with higher levels of perceived effectiveness of measures and perceived adherence to measures made fewer contacts. However, the differences were small. Our results highlight the key role of perceived severity on social contact behaviour during a pandemic. Nevertheless, additional research is required to investigate the impact of public health communication on severity of COVID-19 in terms of changes in social contact behaviour.


1998 ◽  
Vol 27 (4) ◽  
pp. 507-524 ◽  
Author(s):  
MARK DRAKEFORD

This article considers the current state of help with funeral expenses in Britain. It argues that assistance has been progressively and deliberately eroded to the point where the famous ‘from the cradle to the grave’ protection of the welfare state has been removed from increasing numbers of poor people. The article sets these developments within the context of the contemporary British funeral industry, with emphasis upon its treatment of less-well-off consumers. The changing nature of social security provision for funeral expenses is traced in detail, including the actions of the incoming 1997 Labour government. This article investigates the public health role of local authorities in the case of burials, concluding that such services are insufficiently robust to meet the new weight placed upon them. The article ends with a consideration of the impact which these different changes produce in the lives of individuals upon whom they have an effect.


Author(s):  
K. Parkavi

Health Communication is an important domain in communication arena aims at disseminating health messages to the public. In this study the role of media in giving health information to women is analysed. The portrayal of women in media, the impact it creates on the minds of women, both urban and rural background is scrutinised separately. The responsibility of media in the rural health of women is critically studied and media’s role in Idealising body images in the mind of urban women is also analysed.


2020 ◽  
Vol 8 (2) ◽  
pp. 458-461 ◽  
Author(s):  
Alessandro Lovari

The commentary focuses on the spread of Covid-19 misinformation in Italy, highlighting the dynamics that have impacted on its pandemic communication. Italy has recently been affected by a progressive erosion of trust in public institutions and a general state of information crisis regarding matters of health and science. In this context, the politicization of health issues and a growing use of social media to confront the Coronavirus “infodemic” have led the Italian Ministry of Health to play a strategic role in using its official Facebook page to mitigate the spread of misinformation and to offer updates to online publics. Despite this prompt intervention, which increased the visibility and reliability of public health communication, coordinated efforts involving different institutions, media and digital platform companies still seem necessary to reduce the impact of misinformation, as using a multichannel strategy helps avoid increasing social and technological disparities at a time of crisis.


2021 ◽  
pp. 1-7
Author(s):  
Caitlin G. Allen ◽  
Ridgely Fisk Green ◽  
Scott Bowen ◽  
W. David Dotson ◽  
Wei Yu ◽  
...  

Despite growing awareness about the potential for genomic information to improve population health, lingering communication challenges remain in describing the role of genomics in public health programs. Identifying and addressing these challenges provide an important opportunity for appropriate communication to ensure the translation of genomic discoveries for public health benefits. In this commentary, we describe 5 common communication challenges encountered by the Centers for Disease Control and Prevention’s Office of Genomics and Precision Public Health based on over 20 years of experience in the field. These include (1) communicating that using genomics to assess rare diseases can have an impact on public health; (2) providing evidence that genetic factors can add important information to environmental, behavioral, and social determinants of health; (3) communicating that although genetic factors are nonmodifiable, they can increase the impact of public health programs and communication strategies; (4) addressing the concern that genomics is not ready for clinical practice; and (5) communicating that genomics is valuable beyond the domain of health care and can be integrated as part of public health programs. We discuss opportunities for addressing these communication challenges and provide examples of ongoing approaches to communication about the role of genomics in public health to the public, researchers, and practitioners.


MedienJournal ◽  
2017 ◽  
Vol 30 (2-3) ◽  
pp. 74
Author(s):  
Hong Fan

Recently public health issues have aroused great social concern in China, and mass media has started to play an increasingly important ro/e in public hea/th communication. This paper depicts the current situation of hea/th communication in China. By illustrating the major functions of the Chinese mass media in hea/th communication, the paper puts forward some suggestions for the improvement of public health communication via mass media in China. 


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