scholarly journals The perceived time value importance for enrolment in online masters courses: an extension of the Technology Acceptance Model

Author(s):  
Mohammad Reza Mazandarani ◽  
Marcelo Royo-Vela

Purpose. The main objective of this research is to obtain a better understanding of the impact of perceived time value on the intention of pursuing an online Master’s degree for its applicants. For this reason, perceived time value is added to the Technology Acceptance Model. Design/methodology/approach. Data are collected from a purposive sample of 147 individuals, who were interested to continue their higher education. Both, online and personal surveys are used to collect data. Achieved data are analysed by structural equation modelling. Findings. The results show that the perceived time value is significantly related to the ease of use and perceived utility, which in turn, show a significant effect on the attitude towards enrolment. Also the attitude towards enrolment is positively and significantly related to the Behavioural Intention towards studying an online Master (BIS). On the other hand, the perceived utility does not show a significant relationship with BIS. Research limitations/implications. This paper only examines the perceived time value before attending an online Masters. This perception may change after starting such courses. Additionally, there might be more factors influencing their intention toward a particular higher education system that is not mentioned in this article. Practical implications. This research can help the designers of these courses to understand the perception of the value of the time of the applicants before starting an online Master and thus, help them to plan their future marketing strategies more successfully. Originality/value. This article demonstrates the effect of the motivating factors of the applicants for enrolment in an online Master by analyzing the importance of managing and saving time, resulting in more free time.

2020 ◽  
pp. 1-12
Author(s):  
Kamila Shahid ◽  
Qing Yang ◽  
Abdul Waheed ◽  
Yasir Rashid

BACKGROUND: Nowadays, technology has become a vital capability for the organizations. It plays an essential role for all business operations and performances consequently it is crucial to uncover technological influence with respect to project performance. OBJECTIVES: This study examines the linkage of technological alignment (TAL) and technological advancement (TAD) on organizational project performance (OPP) with mediating influence of Technology Acceptance Model (TAM) considering two TAM attributes—perceived ease of use (PEOU) and perceived usefulness (PU) —. METHODS: Data were collected using a convenience sampling approach from the respondents associated with different business projects in China and analyzed using structural equation modeling and factor analysis. RESULTS: The findings affirmed the positive relationships of TAL and TAD on OPP. The study revealed the mediating influence of PEOU between TAL and OPP. The study further affirmed a positive mediation of PU between TAD and OPP, respectively. CONCLUSION: This study provides insights into how incorporation of technological and TAM tools—TAL, TAD, PEOU, and PU—may improve OPP of the organizations in today’s digital era. In addition, the study provides implications for the management and future opportunities for the researchers.


2021 ◽  
pp. 0-7:51 minutes
Author(s):  
Matti Haverila ◽  
Salma Husain

This presentation describes Technology Acceptance Model (TAM) when using individual protective measures (IPMs) against the spreading of viruses like COVID-19. The constructs in TAM are perceived usefulness, and ease of use, attitude towards the use of IPMs and the actual use as well as social influence, which were measured with relevant indicator variables. The statistical method used in the analysis was Partial Least Squares Structural Equation Modelling (PLS-SEM). IPMs include personal protective measures for everyday use (e.g., voluntary home isolation, respiratory etiquette, and hand hygiene); Personal protective measures for influenza pandemics (e.g., voluntary home quarantine, and use of face masks in community settings); and Environmental measures (e.g., routine cleaning of frequently touched surfaces). The results indicate that all relationships were significant also so that the effect sizes were large to medium with the exception of social influence -> perceived usefulness and social influence -> attitude towards usage.


2019 ◽  
Vol 10 (1) ◽  
pp. 63-74
Author(s):  
Dona Primasari ◽  
Sudjono Sudjono ◽  
Nining Abriani

Abstract. The long-term objective of this research is to enrich the development of science, especially the development of SMEs related to the adoption of information technology with studies using the Technology Acceptance Model. The specific aim of the research is to examine what factors are inhibiting the adoption of e commerce technology in SMEs in Banyumas Regency, as well as examining whether e-commerce adoption has an impact on increasing the demand for product quantities in SMEs. Collecting data in this study was carried out by distributing questionnaires through direct interviews with SMEs in Banyumas District who were respondents. The sampling technique in this study using random sampling technique. Whereas for data analysis using Statistical Product and Service Solution (SPSS) version 22.0 and Structural Equation Modeling (SEM) with AMOS program. The results of the study show that the Technology Acceptance Model theory is able to explain the institutions of SMEs actors to use e-commerce technology. Keywords: E-commerce, perceived usefulness, perceived ease of use, use behavior,TAM (Technology Acceptance Model) Abstrak. Tujuan jangka panjang penelitian ini adalah untuk memperkaya perkembangan ilmu, khususnya pengembangan UMKM terkait dengan adopsi teknologi informasi dengan kajian menggunakan Technology Acceptance Model.  Tujuan khusus penelitian adalah untuk menelaah faktor-faktor apakah yang menghambat adopsi teknologi e commerce pada UMKM di Kabupaten Banyumas, serta menelaah apakah adopsi e- commerce berdampak pada peningkatan permintaaan kuantitas produk pada UKM. Pengumpulan data dalam penelitian ini dilakukan dengan menyebarkan kuesioner melalui antar langsung kepada pelaku UMKM di Kabupaten Banyumas yang menjadi responden.  Teknik pengambilan sampel dalam penelitian ini dengan menggunakan teknik random sampling. Sedangkan untuk analisis data mengunakan Statistical Product and Service Solution (SPSS) versi 22.0 dan Structural Equation Modeling (SEM) dengan program AMOS. Hasil penelitian menunjukkan bahwa teori Technology Acceptance Model  mampu menjelaskan instensi para pelaku UMKM untuk menggunakan teknologi e-commerce.  Hasil penelitian juga berhasil menerima 3 (tiga) hipotesis yaitu Perceived usefulnes  berpengaruh terhadap use behavior, Perceived ease of use berpengaruh terhadap use behavior, use behavior  berpengaruh terhadap peningkatan permintaan kuantitas produk.  Hasil penelitian juga menunjukkan implementasi e-commerce tidak berpengaruh terhadap persepsi manfaat (perceived usefulness), Implementasi e-commerce tidak berpengaruh terhadap persepsi kemudahan pengoperasian sistem  (perceived ease of use) atau dengan kata lain menolak 2 (dua) hipotesis lainnya.Keywords. E-commerce, perceived usefulnes, perceived ease of use, use behavior,peningkatan permintaan, TAM  (Technology Acceptance Model)


Author(s):  
Ulfah Mediaty Arief Et al.

As the leading provider of education, teachers need to have high technology adoption skills. There is LMS technology in inputs that can streamline learning practices. Mostly with inclusion of the impact of organizational culture and machine self-efficacy on LMS Schoology, this study aims to see the capacity of technology acceptance by teachers using the Technology Acceptance Model (TAM).The results of the study using the model described above for teachers in the cities of Salatiga and Boyolali show that organizational culture does not have a major impact on attitude or purpose to use towards LMS Schoology.The self-efficacy of computers may not affect perceived utility, but has a substantial impact on perceived ease of use. The model also indicates that teachers, while they find it difficult to incorporate it, have a positive attitude towards the nature of LMS technology.


2020 ◽  
Vol 12 (2) ◽  
pp. 1-15
Author(s):  
A. F. M. Jalal Ahamed ◽  
Yam Limbu ◽  
Long Pham ◽  
Ha Van Nguyen

This study examines the applicability of an extended technology acceptance model (TAM) that incorporates trust, perceived risk, and self-enhancement as antecedents to the TAM constructs. Data collected from 299 Vietnamese online consumers, through a self-administered survey, were entered into a structural equation model using AMOS 23 to establish causality. The results partially confirm the applicability of TAM to the online shopping intentions of Vietnamese consumer, though contrary to expectations, perceived ease of use does not predict behavioral intentions. Trust and self-enchantment fit well with the TAM; the inclusion of perceived risk as an antecedent is questionable. The findings offer new opportunities for explaining TAM theory in light of Schwartz's value dimensions. This article thus concludes with a discussion of the research contributions and implications.


2019 ◽  
Vol 26 (3) ◽  
pp. 1866-1880 ◽  
Author(s):  
Jonathan Kissi ◽  
Baozhen Dai ◽  
Courage SK Dogbe ◽  
Jonathan Banahene ◽  
Oyeh Ernest

Despite the significant increase in telemedicine services technology, its adoption and use have been quite slow in some healthcare settings. It is generally accepted in today’s globalizing world that the success of telemedicine services relies on users’ satisfaction. Satisfying physicians and patients is one of the crucial objectives of telemedicine success. This study seeks to evaluate physicians’ satisfaction with telemedicine services adoption and utilization using the technology acceptance model. A structured questionnaire based on the construct of technology acceptance model was used to solicit for data from participants in four different government health institutions. Purposive and convenience sampling techniques were employed to select healthcare professionals from various medical fields. Structural equation modeling was utilized in the data analysis. Perceived ease of use and perceived usefulness of telemedicine services were found to influence physicians’ behavioral intentions. This resulted in increased efficiency, quality of services, quality patient care delivery, and satisfaction among physicians in using telemedicine services. We noted that the adoption of telemedicine services in clinical settings depends on physicians’ and patients’ satisfaction with the use of the service. The study contributes to empirical knowledge by identifying the vital predictive factors affecting telemedicine services satisfaction among physicians.


Author(s):  
Sami Saeed Binyamin ◽  
Malcolm Rutter ◽  
Sally Smith

Although learning management systems (LMS) have been widely adopted by higher educational institutions in many countries, they are considered an emerging technology in Saudi Arabia. Furthermore, research has demonstrated that the students’ use of them is not always satisfactory. This quantitative study investigated the factors that affect the students use of LMS in higher education by extending the technology acceptance model (TAM) and adapting eight external variables. Based on the probability multi-stage cluster sampling technique, online surveys were sent by email to 2000 students registered in three public universities in Saudi Arabia. 851 responses were submitted by participants, and 833 responses were used for data analysis. Using Partial Least Squares Structural Equations Modeling (PLS-SEM), the results revealed that perceived ease of use is affected by six factors (content quality, system navigation, ease of access, system interactivity, instructional assessment and system learnability). The findings confirmed that perceived usefulness has five determinants (content quality, learning support, system interactivity, instructional assessment and perceived ease of use). This research is relevant to researchers, decision makers and e-learning systems designers working to enhance students’ use of e-learning systems in higher education, in particular where there is not yet widespread adoption.


Author(s):  
Supparang Ruangvanich ◽  
Pallop Piriyasurawong

The study is to propose the structural equation model for sustainability in higher education about the use of cloud learning based on the technology acceptance model. Also, this well-known implemented-model was developed by Davis et al.’s technology acceptance model (TAM). The researchers instituted the hypothesized internal hierarchy among content quality, cloud computing, and social cloud for sustainability usage. The informed hypothesis was obtained from a scientific method known as the systematic literature review. After that, the higher education institutes in Thailand has given attention to the burgeoning of cloud learning due to the additional demand in line with technology development for tertiary instruction in the country. Nevertheless, the strength of its usage is not very outstanding, and there is a need to understand the student’s attitude on the sustainability usage of cloud learning from the perspectives of the technology acceptance model. This study indicated that sustainability usage was a significant predictor towards student to use cloud learning. As a result, it is seen that pupils' attitude plays a vital role in contributing to the sustainability to use cloud learning. The consequence of this study is expected to improve and upgraded cloud learning to be beneficial according to the needs of the students.


2021 ◽  
Vol 5 (4) ◽  
pp. 649-658
Author(s):  
Putu Laksmita Dewi Rahmayanti ◽  
I Gusti Ngurah Jaya Agung Widagda ◽  
Ni Nyoman Kerti Yasa ◽  
I Gusti Ayu Ketut Giantari ◽  
Martaleni Martaleni ◽  
...  

The purpose of this study is to determine the factors influencing continuous usage intention of E-Wallet in Denpasar City with integrating the Technology Acceptance Model (TAM) And Theory of Reasoned Action (TRA). This study applied a structural equation model analysis with 140 samples collected from E-Wallet users in Denpasar City. The results show that all three determinants of E-Wallet continuous usage intention, including perceived usefulness, perceived ease of use, and attitude. Recommendations are provided for E-Wallet providers to improve their user continuous usage intention in Denpasar City.


Sign in / Sign up

Export Citation Format

Share Document