The process of frame-building
2018 ◽
pp. 104-129
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Chapter 6 attempts to explain the prominence of these frames in the media coverage, based on insights from interviews with broadcasters and their sources. It proposes five factors which played a role in shaping media frames: the influence of political campaigns, professional routines relating to balance, journalists’ views of their own role in the coverage of a contested issue, broadcasters’ perceptions of what attracts audiences and what constitutes a contribution to public debate, as well as previous experience of covering election campaigns. The discussion is contextualized within broader academic literature about frame building.
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2011 ◽
Vol 10
(03)
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pp. A01
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