Website Design with Higher Search Engine Ranking using Multi-Criteria Decision Model

2021 ◽  
Vol 47 (6) ◽  
pp. 529-538
Author(s):  
Nita Solehati ◽  
Joonsoo Bae ◽  
Dawei Luo
Keyword(s):  
Search Engine ◽  
Decision Model ◽  
Website Design

Designing Digital Marketplaces for Competitive Advantage

2011 ◽  
pp. 468-486
Author(s):  
Dinesh Rathi ◽  
Lisa M. Given
Keyword(s):  
Competitive Advantage ◽  
Search Engine ◽  
Success Factors ◽  
Design Principles ◽  
Business Strategies ◽  
Website Design ◽  
Web Usability ◽  
Critical Success ◽  
Digital World ◽  
Effective Design

In today’s digital world the majority of companies, including small and medium-sized enterprises (SMEs) and large firms, aim to have an online presence. However, SMEs differ from large-sized companies in terms of financial and staffing resources, which have implications for the development of e-business strategies. Thus, SMEs must not only overcome these barriers but must also take care of critical success factors (CSFs), including developing a good website and ensuring that their websites are listed among the top search engine results. This chapter discusses three elements (i.e., design principles, web usability and search engine optimization), which are vital to the effective design of a successful digital marketplace. The chapter discusses the importance of integrating these three elements in website design especially for SMEs.

Technological Background Knowledge to Use the Internet as a Marketing Tool

2017 ◽  
pp. 19-53
Keyword(s):  
Search Engine ◽  
Web Design ◽  
Point Of View ◽  
Digital Marketing ◽  
The Internet ◽  
Website Design ◽  
Compelling Evidence ◽  
Design Decisions ◽  
Online Experience ◽  
Marketing Tool

Websites are the cornerstone of digital marketing, the online premises of brands and companies, therefore, this chapter focuses on them. Making web design decisions stretches far beyond personal aesthetics, and there is compelling evidence that customers respond and evaluate the overall online experience differently even when a slight detail is changed. This chapter reviews the school of thoughts and models that apply to strategic website design, from the marketer's point of view. Later, we present the main concepts on Search Engine Optimization, since it is significant to website success and tightly bonded to the website architecture. The chapter concludes with a glance at fundamental metrics, as an effort to explain and decode how website related decisions are quantified, measured, evaluated and related to marketing objectives.

Designing Digital Marketplaces for Competitive Advantage

2010 ◽  
pp. 1-19
Author(s):  
Dinesh Rathi ◽  
Lisa M. Given
Keyword(s):  
Competitive Advantage ◽  
Search Engine ◽  
Success Factors ◽  
Design Principles ◽  
Business Strategies ◽  
Website Design ◽  
Web Usability ◽  
Critical Success ◽  
Digital World ◽  
Effective Design

In today’s digital world the majority of companies, including small and medium-sized enterprises (SMEs) and large firms, aim to have an online presence. However, SMEs differ from large-sized companies in terms of financial and staffing resources, which have implications for the development of e-business strategies. Thus, SMEs must not only overcome these barriers but must also take care of critical success factors (CSFs), including developing a good website and ensuring that their websites are listed among the top search engine results. This chapter discusses three elements (i.e., design principles, web usability and search engine optimization), which are vital to the effective design of a successful digital marketplace. The chapter discusses the importance of integrating these three elements in website design especially for SMEs.

scholarly journals An empirical study on website usability elements and how they affect search engine optimisation

2011 ◽  
Vol 13 (1) ◽  
Author(s):  
Eugene B. Visser ◽  
Melius Weideman
Keyword(s):  
Literature Review ◽  
Best Practices ◽  
Empirical Study ◽  
Search Engine ◽  
Empirical Work ◽  
Primary Objective ◽  
Website Design ◽  
Website Usability ◽  
Search Engine Result ◽  
Secondary Objective

The primary objective of this research project was to identify and investigate the website usability attributes which are in contradiction with search engine optimisation elements. The secondary objective was to determine if these usability attributes affect conversion. Although the literature review identifies the contradictions, experts disagree about their existence.An experiment was conducted, whereby the conversion and/or traffic ratio results of an existing control website were compared to a usability-designed version of the control website,namely the experimental website. All optimisation elements were ignored, thus implementing only usability. The results clearly show that inclusion of the usability attributes positively affect conversion,indicating that usability is a prerequisite for effective website design. Search engine optimisation is also a prerequisite for the very reason that if a website does not rank on the first page of the search engine result page for a given keyword, then that website might as well not exist. According to this empirical work, usability is in contradiction to search engine optimisation best practices. Therefore the two need to be weighed up in terms of importance towards search engines and visitors.

For Search Engine Optimization Strategy Analysis of Website Design

2014 ◽  
Vol 519-520 ◽  
pp. 383-386
Author(s):  
Xi Jie Yin ◽  
Jian Guo Xu ◽  
Xiao Feng Zhao
Keyword(s):  
Search Engine ◽  
Website Design ◽  
Optimization Strategy ◽  
Strategy Analysis ◽  
Page Rank ◽  
Search Engine Optimization ◽  
Factors Influencing ◽  
Main Factors ◽  
Promotion Process ◽  
Project Search

Whether on a company's website or personal website, there will be a optimization and promotion process, which is a systematic project. Search Engine Optimization (SEO) is one of the mainstream technologies in the field. From the perspective of the working principles of the search engine, this thesis aims to analyze sorting methods of the search engines and find out the main factors influencing the page rank, and then to analyze the structure, content, site navigation, keywords, strategy and optimization of links of the website, etc., and to put forward relevant optimization strategy.

scholarly journals Implementing Website Design Based on Search Engine Optimization (SEO) Checklist to Increase Web Popularity

2019 ◽  
Vol 6 (2) ◽  
pp. 87-97 ◽  
Author(s):  
Agus Budi Harto
Keyword(s):  
Search Engine ◽  
Website Design ◽  
Search Engine Optimization ◽  
Page Ranking ◽  
Concept Evaluation ◽  
Web Popularity

One way to increase website popularity is by increasing the user's visit to the website. Search Engine Optimization is a popular concept to increase website popularity or page ranking of a website in search engine, but not many designer know on how to implement the concept so their website popularity could not be controlled. This research aims to create a template based on checklist created from SEO concept. Evaluation is done by comparing website page ranking that created based on this checklist and not. The result of this research is the website popularity ranking which implement SEO design is higher.

Who owns a personal home page?

2003 ◽  
Vol 62 (2) ◽  
pp. 121-129 ◽  
Author(s):  
Astrid Schütz ◽  
Franz Machilek
Keyword(s):  
Search Engine ◽  
Home Page ◽  
Sampling Strategies ◽  
Home Pages ◽  
Personal Home Pages ◽  
Age And Sex

Research on personal home pages is still rare. Many studies to date are exploratory, and the problem of drawing a sample that reflects the variety of existing home pages has not yet been solved. The present paper discusses sampling strategies and suggests a strategy based on the results retrieved by a search engine. This approach is used to draw a sample of 229 personal home pages that portray private identities. Findings on age and sex of the owners and elements characterizing the sites are reported.

A Fixed Observation Boundary Decision Model for Detection of Change

1974 ◽  
Author(s):  
Graham J. Burkheimer ◽  
William E. Stein ◽  
Amnon Rapoport
Keyword(s):  
Decision Model
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