Technological Background Knowledge to Use the Internet as a Marketing Tool

2017 ◽  
pp. 19-53
Keyword(s):  
Search Engine ◽  
Web Design ◽  
Point Of View ◽  
Digital Marketing ◽  
The Internet ◽  
Website Design ◽  
Compelling Evidence ◽  
Design Decisions ◽  
Online Experience ◽  
Marketing Tool

Websites are the cornerstone of digital marketing, the online premises of brands and companies, therefore, this chapter focuses on them. Making web design decisions stretches far beyond personal aesthetics, and there is compelling evidence that customers respond and evaluate the overall online experience differently even when a slight detail is changed. This chapter reviews the school of thoughts and models that apply to strategic website design, from the marketer's point of view. Later, we present the main concepts on Search Engine Optimization, since it is significant to website success and tightly bonded to the website architecture. The chapter concludes with a glance at fundamental metrics, as an effort to explain and decode how website related decisions are quantified, measured, evaluated and related to marketing objectives.

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

scholarly journals IWEARUP.COM USER INTERFACE ANALYSIS

VISUALITA ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 31-44
Author(s):  
Irma Rochmawati
Keyword(s):  
User Interface ◽  
Web Design ◽  
Website Design ◽  
Interface Analysis ◽  
Instrumental Case Study ◽  
Fashion Products ◽  
Visual Hierarchy ◽  
Instrumental Case ◽  
Marketing Tool

IWEARUP.COM is a website that is an e-commerce based. It contains information about buying, selling, distributing, and marketing fashion products. A business website is an example of using design as a marketing tool. Display of charming website with design is an attraction. However, a good website design must be able to display information clearly. Especially how to make the interface possible as it is not confused with the information displayed. Poor interfaces affect the users productivity or experience in visiting a website. This is a visual hierarchy which is the most important principles behind every website design. With an instrumental case study of the approach to produce conclusions that can be applied in designing e-commerce-based website. The goal is to make the website design in line with the content that will increase the website design and increase knowledge about the visual hierarchy of web design and its relation to the user interface.

Impact of Search Engine Optimization as a Marketing Tool

2018 ◽  
Vol 7 (1) ◽  
pp. 23-36 ◽  
Author(s):  
Ravneet Singh Bhandari ◽  
Ajay Bansal
Keyword(s):  
Search Engine ◽  
Market Share ◽  
Brand Equity ◽  
Product Information ◽  
Point Of View ◽  
Product Price ◽  
Search Engine Optimization ◽  
Marketing Tool ◽  
Marketing Variables ◽  
The Impact

Today’s world revolves around information that is the driving force behind any economic value chain. The thirst for information has led to the evolution of online “Search Engines” over last few years and are the most widely used instruments currently. Gradually marketers also started using this platform for marketing their products. This study focuses on the impact of search engine optimization as a marketing tool and its influence on various marketing variables like market share, brand equity and others. Literature review highlights many marketing variables getting affected by search engine optimization. Variables like market share, brand loyalty, brand recognition, product price, product information, brand image, brand awareness, consumer online behavior, and user reviews are few of them. The authors have found that most of the researches have highlighted these variables either in isolation or may be in combination of few. Few studies have considered variables only from marketer’s point of view and others from buyer’s point of view. In this study, the authors have attempted to comprehend and understand empirically, the impact of search engine optimization on various marketing variables identified (after the study) as market share and brand equity as the most prominent ones and product awareness, purchase persuasion and consumer insights the other important ones. To analyze the said phenomenon, the initial step was the examination of the significant writing to develop a comprehension about different parameters of search engine for the brand post. The data were gathered through questionnaire from the sample of 338 respondents who were selected by simple random sampling method mostly from the National Capital Region (NCR) of Delhi in India. The data collected from the respondents were loaded on SAS base for exploratory factor analysis and multiple regression analysis.

Perancangan dan Analisis Pengaruh User Interface E-Learnig Terhadap Minat Belajar Siswa SMA/SMK Menggunakan Heuristic of Responsive Web Design

2020 ◽  
Vol 1 (2) ◽  
pp. 88-105
Author(s):  
Angreyni Regal ◽  
Indrastanti R. Widiasari
Keyword(s):  
High School Students ◽  
User Interface ◽  
Design Method ◽  
Web Design ◽  
The Internet ◽  
Website Design ◽  
School Students ◽  
Responsive Web Design ◽  
E Learning ◽  
Online Schools

During this current pandemic of Covid-19, online learning or online school is very important for high school students because they have not been allowed to going to school to take part in offline school as usual. The existence of E-Learning or Electronic Learning facilities will greatly help students to get material or theory in the form of lessons and information from the internet. As the Minister of Education emphasizes the implementation of online schools, more and more parents are beginning to facilitating their children with smartphones, so that students can join the online class or searching the subject on the internet. There are many online platforms that provide these things, one of which is the website. However, there are still many websites whose display or the user interface is not very attractive to students because their construction has not been designed properly and optimally. By using the Heuristic Of Responsive Web Design method as a benchmark to make this e-learning website, hoped that the website design and purpose will be fulfilled the need and expectations of students who want to find lessons material and want to learn by online.

scholarly journals Penerapan Teknik Seo (Search Engine Optimization) pada Website dalam Strategi Pemasaran melalui Internet

2014 ◽  
Vol 5 (2) ◽  
pp. 1050 ◽  
Author(s):  
Rony Baskoro Lukito ◽  
Cahya Lukito ◽  
Deddy Arifin
Keyword(s):  
Search Engine ◽  
Web Sites ◽  
Web Design ◽  
The Internet ◽  
Internet Site ◽  
Search Engine Optimization ◽  
Internet Users ◽  
Technology Products ◽  
The World ◽  
Google Search

The purpose of this research is how to optimize a web design that can increase the number of visitors. The number of Internet users in the world continues to grow in line with advances in information technology. Products and services marketing media do not just use the printed and electronic media. Moreover, the cost of using the Internet as a medium of marketing is relatively inexpensive when compared to the use of television as a marketing medium. The penetration of the internet as a marketing medium lasted for 24 hours in different parts of the world. But to make an internet site into a site that is visited by many internet users, the site is not only good from the outside view only. Web sites that serve as a medium for marketing must be built with the correct rules, so that the Web site be optimal marketing media. One of the good rules in building the internet site as a marketing medium is how the content of such web sites indexed well in search engines like google. Search engine optimization in the index will be focused on the search engine Google for 83% of internet users across the world using Google as a search engine. Search engine optimization commonly known as SEO (Search Engine Optimization) is an important rule that the internet site is easier to find a user with the desired keywords.

Acquisition and Analysis for Customer Requirement Information

2010 ◽  
Vol 139-141 ◽  
pp. 1468-1471 ◽  
Author(s):  
Zheng Xiao ◽  
Quan Liu ◽  
Qing Song Ai
Keyword(s):  
Probability Theory ◽  
Fuzzy Logic ◽  
Real Time ◽  
Point Of View ◽  
The Internet ◽  
Uncertain Information ◽  
Customer Requirement ◽  
Human Errors ◽  
Current Classification ◽  
Online Experience

This paper summarized the popular methods for acquiring customer requirement (CR) information, where the internet-based method is especially efficient when an enterprise's web possesses the function of real-time communication, guiding investigation and online experience. However, current classification and analysis of CR mainly depends on a subjective judgment, awareness and assessment of the enterprise's staff, which exists with human errors. From the point of view of CR information, the authors classified it into certain information and uncertain information; there are two types of uncertain information----the random and the fuzzy. Based on this classification, CR information can be analyzed by means of probability theory and fuzzy logic. Therefore, the enterprise will acquire CR information more effectively and analyze it more accurately.

Impact of Digital Marketing on the Buying Behavior of Youth With Special Reference to Uttarakhand State

2021 ◽  
pp. 162-182
Author(s):  
Arun Kant Painoli ◽  
Rohit Bansal ◽  
Ram Singh ◽  
Ankur Kukreti
Keyword(s):  
New Technologies ◽  
Ease Of Use ◽  
Digital Marketing ◽  
The Internet ◽  
Young Generation ◽  
Buying Behavior ◽  
Goods And Services ◽  
Internet Users ◽  
Marketing Tool ◽  
Buying Behaviors

The buying behaviors of the consumers are changing very rapidly in the today's consumer-oriented market. New technologies are evolving in the market to attract the customers. Smart phones have become necessities to cope with the changing dynamics of the market and society as a whole. Due to competitive price offer by the various cellular operators, it has become easy for all to reach the internet. Due to ease of use, the young generations are using the application of internet for various uses especially for purchasing goods and services. Today, every company is applying the digital marketing tool to attract customers, especially the young generation. As per a report published in Economics, the internet users in India are expected to reach 627 million by the end 2020. Due to the digital marketing, a new concept of shopping has evolved in the market, which the authors call off-the-shop retailing.

A Critical Review of Voice Based Searches and Its Impact on Digital Marketing

2019 ◽  
Vol 118 (11) ◽  
pp. 650-660
Author(s):  
Muffadal Katheria ◽  
Dr. Mamta Brahmbhatt
Keyword(s):  
Search Engine ◽  
Critical Review ◽  
Important Application ◽  
Digital Marketing ◽  
The Internet ◽  
Search Results ◽  
It Impacts ◽  
Technology Advancement ◽  
The Way

If we look at the most important application of iPhone, “SIRI” would be on top of it. Similarly for android phones “Google Voice Assistant” would not be far behind. For Amazon products “Alexa” is the same. All these applications have one thing in common. They are voice based assistants and help you based on your voice commands. Now with the speech to text technology advancement and improvements, and the devices processing powers improving, these voice based assistants have become a go to option for most of the mundane tasks. With this change in behavior of user, there has been a rise in voice based searches as well. People have now started using assistant for searching the internet. This has led to a change in the traditional way of searching by typing text in the browser in search engine. With this change there is an impact on the search results being delivered by the search engine. As the search engine processing changes, it impacts the way people get the content. This has its impact on the Digital Marketing techniques that has been employed by different websites to get traffic and or do their branding or promotions.

SEARCH ENGINE OPTIMIZATION

2015 ◽  
Vol 3 ◽  
pp. 506-510 ◽  
Author(s):  
Jakub Zilincan
Keyword(s):  
Search Engine ◽  
Research Question ◽  
Web Design ◽  
Optimization Techniques ◽  
The Internet ◽  
High Ranking ◽  
Search Engine Optimization ◽  
Search Results ◽  
Over Time

Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and derive their position in search results from it. Next, we introduced and examined the object of the optimization, which is a particular website. This web site was created for the sole purpose of implementing and testing all the main SEO techniques. The main objective of this article was to determine whether search engine optimization increases ranking of website in search results and subsequently leads to higher traffic. This research question is supported by testing and verification of results. The last part of our article concludes the research results and proposes further recommendations.

Tanggapan dan Horizon Harapan Pembaca terhadap Le Petit Prince Karya A. De Saint-Exupery: Tinjauan Resepsi Sastra

Metahumaniora ◽  
2018 ◽  
Vol 8 (3) ◽  
pp. 300
Author(s):  
Tania Intan ◽  
Trisna Gumilar
Keyword(s):  
Research Data ◽  
Point Of View ◽  
Data Sources ◽  
The Internet ◽  
The Novel ◽  
Literary Reading ◽  
Reading Experience ◽  
Reader Responses ◽  
Qualitative Descriptive ◽  
Research Type

AbstrakPenelitian ini bertujuan untuk (1) mendekripsikan tanggapan pembaca terhadap novel Le Petit Prince (2) mendeskripsikan horizon harapan pembaca terhadap novel Le Petit Prince, dan (3) mendeskripsikan faktor-faktor penyebab perbedaan tanggapan dan horizon harapan pembaca. Penelitian ini termasuk jenis penelitian deskriptif kualitatif. Data penelitian berupa teks yang memuat tanggapan pembaca novel Le Petit Princeyang terdiri dari 20 orang, sedangkan sumber datanya berupa artikel dan makalah yang dimuat di media massa cetak dan elektronik termasuk internet. Instrumen penelitian berupa seperangkat konsep tentang pembaca, tanggapan pembaca, dan horizon harapan. Teknik pengumpulan data dengan cara observasi dan data dianalisis dengan menggunakan teknik deskriptif kualitatif. Hasil penelitian yang didapat sebagai berikut. (1) Seluruh pembaca menanggapi atau menilai positif unsur tema, alur, tokoh, latar, sudut pandang, gaya bahasa, teknik penceritaan, bahasa, dan isi novel Le Petit Prince. (2) Harapan sebagian besar pembaca sebelum membaca novel Le Petit Prince sesuai dengan kenyataan ke sembilan unsur di dalam novel Le Petit Prince, sehingga pembaca dapat dengan mudah menerima dan memberikan pujian pada novel Le Petit Prince. (3) Faktor penyebab perbedaan tanggapan dan horizon harapan pembaca selain perbedaan stressing unsur yang ditanggapi juga karena perbedaan pengetahuan tentang sastra, pengetahuan tentang kehidupan, dan pengalaman membaca karya sastra.Kata kunci: tanggapan pembaca, horizon harapan, Le Petit PrinceAbstractThis study aims to (1) describe reader’s responses to the novel Le Petit Prince (2) to describe the reader's expectations horizon of Le Petit Prince's novel, and (3) to describe the factors causing differences in responses and the horizon of readers' expectations. This research is a descriptive qualitative research type. The research data consist of a set of paragraphs that contains readers' responses to Le Petit Prince's novel, while the data sources are articles and papers published in print and electronic mass media including the internet. The research instruments are a set of reader concepts, reader responses, and expectations horizon. The technique of collecting data is observation and data are analyzed by using qualitative descriptive technique. The results obtained are as follow: (1) All readers respond and valuethe theme elements,plots, characters, background, point of view, language, titles, storytelling techniques, language, and extrinsic novel Le Petit Prince positively. (2) The expectations of most readers before reading Le Petit Prince's novels are in accordance with the nine facts in Le Petit Prince's novel, so readers can easily accept and give prise to Le Petit Prince's novel. (3) Factors causing differences in responses and horizon of readers' expectations other than the stressing differences of the elements being addressed also due to the differences in knowledge of literature, knowledge of life and literary reading experience. Keywords: readers responses, expectations horizon, Le Petit Prince

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