3 THE SUSTAINABLE LIFESTYLE

2021 ◽  
pp. 50-73
Keyword(s):  
Sustainable Lifestyle

scholarly journals Explore the Rural Community Understanding and Practices on Sustainable Lifestyle in Kelantan, Malaysia

2020 ◽  
Vol 596 ◽  
pp. 012054
Author(s):  
Muhamad Azahar Abas ◽  
Mohamad Pirdaus Yusoh ◽  
Suzyrman Sibly ◽  
Sulzakimin Mohamed ◽  
Seow Ta Wee
Keyword(s):  
Rural Community ◽  
Sustainable Lifestyle

scholarly journals Doing Good Better: Impure Altruism in Green Apparel Advertising

2019 ◽  
Vol 11 (20) ◽  
pp. 5762 ◽  
Author(s):  
So Young Song ◽  
Youn-Kyung Kim
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Discrete Model ◽  
Online Survey ◽  
Marketing Strategies ◽  
Theoretical Development ◽  
Sustainable Lifestyle ◽  
Impure Altruism ◽  
Sustainable Behavior ◽  
Communal Harmony

In this study, we identify impure altruism as a duality of altruistic and egoistic warmth. We examine how these feelings motivate consumers to buy green apparel in response to advertisements. We test the effectiveness of the message orientation and its interactivity with a beneficiary and propose modeling impure altruism as the reason why consumers purchase green apparel. The study uses a quasi-experiment to estimate a comparison effect among advertising stimuli. We conduct an online survey among US consumers that garnered 586 responses for the main data analysis. The results indicate that egocentric appeals increase perceived uniqueness and that human beneficiary appeals lead to higher communal harmony. The findings show that communal harmony and global wellbeing prompt altruistic warmth and that uniqueness and product quality encourage egoistic warmth. Notably, altruistic warmth contributes to egoistic warmth, which indicates the existence of impurely altruistic consumers. Both altruistic and egoistic warmth lead to the intention of purchasing green apparel. We recommend “feel-good” marketing strategies to publicize the benefits of a sustainable lifestyle. The study contributes to the theoretical development of sustainability and can serve as an extension of a discrete model of altruism and egoism on consumers’ sustainable behavior.

scholarly journals Preparedness of Young People for a Sustainable Lifestyle: Awareness and Willingness

2021 ◽  
Vol 13 (13) ◽  
pp. 7204
Author(s):  
Anastazija Dimitrova ◽  
Antonín Vaishar ◽  
Milada Šťastná
Keyword(s):  
Young People ◽  
Environmental Issues ◽  
Financial Resources ◽  
Specific Information ◽  
Public And Private ◽  
The Public ◽  
Global Problem ◽  
Sustainable Lifestyle ◽  
Local Companies ◽  
The Relationship

This article discusses the relationship between a consumer lifestyle and the environment. The willingness to adapt to a sustainable lifestyle was tested through a questionnaire among students of Mendel University in Brno, who are theoretically well-informed people. Overall, 417 students answered, i.e., 19% of the respondents. The students generally recognised the need to address environmental issues, and 90.6% intended to change their lifestyle in this direction. Among the barriers, they mentioned in particular lack of time, lack of financial resources, lack of specific information and insufficient conditions. Addressing this issue requires close co-operation in education between governmental and non-governmental organisations in both the public and private sectors. The COVID-19 pandemic has affected the situation in that it has drawn attention to the response of local companies to the global problem.

scholarly journals Urban Gardening in Germany: Cultivating a Sustainable Lifestyle for the Societal Transition to a Bioeconomy

2019 ◽  
Vol 11 (3) ◽  
pp. 801 ◽  
Author(s):  
Bastian Winkler ◽  
Anika Maier ◽  
Iris Lewandowski
Keyword(s):  
Consumer Behavior ◽  
Online Survey ◽  
Environmental Conservation ◽  
Cultivation System ◽  
Sustainable Lifestyle ◽  
Urban Gardening ◽  
Raising Awareness ◽  
Multiple Levels ◽  
Insight Into

Urban gardening has the potential to turn the growing number of consumers into conscious producers by raising awareness of natural resource cycles, contributing to environmental conservation and climate change mitigation. This study investigated the motivations for urban gardening in Germany, based on an extensive review of 657 urban gardening project websites. The subsequent online survey of 380 project participants provides a characterization of the gardeners, giving insight into both cultivation methods and technologies used and the participants’ consumer behavior. It was shown that urban gardening has an influence on consumer behavior and can induce a change towards a more sustainable lifestyle. The gardens provide a space for the exchange of social values, knowledge and ideas on different ways of life among the diverse participants. Hence, urban gardening creates far more than just food; it influences society on multiple levels. Urban gardening can support the bottom-up societal transition towards a bioeconomy as both have common attributes. Finally, the paper proposes an innovative, resource-efficient cultivation system that may attract further societal groups to the urban gardening lifestyle, with the aim of fostering the development of the bioeconomy.

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