Altruism and Egoism/Warm Glow in Economics and Psychology: Building a Bridge Between Different Experimental Approaches
The same dual–motive theory that combines altruism and egoism/warm glow is used in economics to study charitable giving and in psychology to study helping behavior. However, the two disciplines have taken different approaches to experimental testing. This paper builds a bridge between the different experimental approaches. For economists, the importance of this bridge is that it leads to a systematic description of six specific types of egoism/warm glow, and further suggests experimental designs that could be used to investigate warm glow motives in charitable giving. For psychologists, the bridge is important because the experimental design in economics suggests a way to test, directly rather than indirectly, the empathy–altruism hypothesis.