New Sources of Public Service Content1
This chapter considers public service content outside of television. In recent years, there has been a major shift in viewing habits, with more and more people watching material on demand, not just through catch-up services such as the BBC iPlayer but also online. Greater broadband speeds have facilitated the viewing of audiovisual material through an internet connection, and the technical and financial barriers to making such content have fallen. Every newspaper, advertiser, campaigning group, agency, corporation, and brand is now in the content creation game. So too are the UK's many and diverse cultural institutions, ranging from national organisations established in statute to diverse local, regional, and charitable establishments; they could prove to be key contributors to a more plural, diverse and dynamic public service media landscape in the future.