scholarly journals The Hadia Story: Digital Storytelling in Election Campaigns

Seminar.net ◽  
2010 ◽  
Vol 6 (2) ◽  
Author(s):  
Eva Bakøy ◽  
Øyvind Kalnes
Keyword(s):  
Political Communication ◽  
News Media ◽  
Digital Storytelling ◽  
Political Identity ◽  
Communication Strategy ◽  
Parliamentary Election ◽  
Election Campaigns ◽  
Production Values ◽  
Marketing Tool ◽  
Television Coverage

Digital storytelling in election campaigns is a relatively recent phenomenon, which needs to be investigated in order to enhance our understanding of changes and developments in modern political communication. This article is an analysis of how the Norwegian-Pakistani Labour politician, Hadia Tajik, has used digital storytelling to construct her political identity, and a discussion of the consequences of her experiments with this genre. The focus is on the five video stories she released during the 2009 parliamentary election campaign and the reactions they evoked on the net and in the traditional media during the same (time) period. During the 2009 electoral campaign Tajik moved from being a relatively unknown politician to becoming a political household name and the only member of the new Parliament with a migrant background. The digital stories were instrumental in this development for numerous reasons, the most important probably being that they gave her prime time television coverage. Norwegian news media have in general been very concerned with Web 2.0 and Tajik’s videos were regarded as an innovative kind of political communication. The videos also functioned as an effective marketing tool on the net. As an integral part of her extensive viral network, they attracted numerous views and they were with a few exceptions met with positive reactions. This was probably due to their relatively high production values and their catch-all communication strategy that downplayed her ethnic, educational and political background and emphasized her universal human qualities.

scholarly journals Introduction to special issue about election reporting: Why journalism (still) matters

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 985-993 ◽  
Author(s):  
Stephen Cushion ◽  
Daniel Jackson
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
News Media ◽  
Election Campaigns ◽  
Special Issue ◽  
Technological Advances ◽  
Campaign Coverage ◽  
Election Coverage ◽  
Social Media Platforms

This introduction unpacks the eight articles that make up this Journalism special issue about election reporting. Taken together, the articles ask: How has election reporting evolved over the last century across different media? Has the relationship between journalists and candidates changed in the digital age of campaigning? How do contemporary news values influence campaign coverage? Which voices – politicians, say or journalists – are most prominent? How far do citizens inform election coverage? How is public opinion articulated in the age of social media? Are sites such as Twitter developing new and distinctive election agendas? In what ways does social media interact with legacy media? How well have scholars researched and theorised election reporting cross-nationally? How can research agendas be enhanced? Overall, we argue this Special Issue demonstrates the continued strength of news media during election campaigns. This is in spite of social media platforms increasingly disrupting and recasting the agenda setting power of legacy media, not least by political parties and candidates who are relying more heavily on sites such as Facebook, Instagram and Twitter to campaign. But while debates in recent years have centred on the technological advances in political communication and the associated role of social media platforms during election campaigns (e.g. microtargeting voters, spreading disinformation/misinformation and allowing candidates to bypass media to campaign), our collection of studies signal the enduring influence professional journalists play in selecting and framing of news. Put more simply, how elections are reported still profoundly matters in spite of political parties’ and candidates’ more sophisticated use of digital campaigning.

scholarly journals Political Storytelling on Instagram: Key Aspects of Alexander Van der Bellen’s Successful 2016 Presidential Election Campaign

2017 ◽  
Vol 5 (4) ◽  
pp. 15-25 ◽  
Author(s):  
Karin Liebhart ◽  
Petra Bernhardt
Keyword(s):  
Political Communication ◽  
Presidential Election ◽  
Digital Storytelling ◽  
Visual Analysis ◽  
The Self ◽  
Election Campaigns ◽  
Relevant Factor ◽  
One Year ◽  
Key Aspects ◽  
Presidential Election Campaign

This article addresses the strategic use of Instagram in election campaigns for the office of the Austrian Federal President in 2016. Based on a comprehensive visual analysis of 504 Instagram posts from Green-backed but independent presidential candidate Alexander Van der Bellen, who resulted as winner after almost one year of campaigning, this contribution reconstructs key aspects of digital storytelling on Instagram. By identifying relevant image types central to the self-representation of the candidate, this article shows how a politician makes use of a digital platform in order to project and manage desired images. The salience of image types allows for the reconstruction of underlying visual strategies: (1) the highlighting of the candidate’s biography (<em>biographical strategy</em>), (2) the presentation of his campaign team (<em>team strategy</em>), and (3) the presentation of the candidate as a legitimate office holder (<em>incumbent strategy</em>). The article thus sheds light on visual aspects of digital storytelling as relevant factor of political communication.

Political communication Modi style: A case study of the demonetization campaign on Twitter

2019 ◽  
Vol 15 (3) ◽  
pp. 361-379 ◽  
Author(s):  
Usha M. Rodrigues ◽  
Michael Niemann
Keyword(s):  
Social Media ◽  
Political Communication ◽  
News Media ◽  
Mass Communication ◽  
Communication Strategy ◽  
Direct Communication ◽  
Mainstream Media ◽  
Social Media Platforms ◽  
Government Websites

Abstract Indian Prime Minister Narendra Modi (@narendramodi) is one of the world's most followed political leaders on Twitter. During the 2014 and 2019 election campaigns, he and his party used various social media networking and the Internet services to engage with young, educated, middle-class voters in India. Since his first sweeping win in the 2014 elections, Modi's political communication strategy has been to neglect the mainstream news media, and instead use social media and government websites to keep followers informed of his day-to-day engagements and government policies. This strategy of direct communication was followed even during a critical policy change, when in a politically risky move half-way through his five-year prime ministership, Modi's government scrapped more than 85 per cent of Indian currency notes in November 2016. He continued to largely shun the mainstream media and use his social media accounts and public rallies to communicate with the nation. As a case study of this direct communication strategy, this article presents the results of a study of Modi's Twitter articulations during the three months following the demonetization announcement. We use mediatization of politics discourse to consider the implications of this shift from mass communication via the mainstream news media, to the Indian prime minister's reliance on direct communication on social media platforms.

scholarly journals Zarządzanie komunikacją kandydatów na premiera w serwisie Facebook w wyborach parlamentarnych w Polsce w 2019 roku

2021 ◽  
Vol 9 (3) ◽  
pp. 411-427
Author(s):  
Robert Rajczyk
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Qualitative Method ◽  
Prime Minister ◽  
Parliamentary Election ◽  
Election Campaign ◽  
Election Campaigns ◽  
Communication Management ◽  
Parliamentary Elections ◽  
Council Of Ministers

Prime Minister Candidates’ Communication Management on Facebook During Parliamentary Elections Campaign 2019 in Poland The article presents the results of a research, which was carried out in the last month of the parliamentary election campaign in 2019. In this research, the processes of communication conducted by candidates for deputies, Mateusz Morawiecki and Małgorzata Kidawa-Błońska, representing two rival parties (PiS and KO), were analysed – both candidates were simultaneously appointed as potential presidents of the Council of Ministers. The research was carried out using the qualitative method, taking into account the content of the profiles of both candidates on Facebook. Research results are part of the stream of analyzes, devoted to the importance of social media during election campaigns, as well as in the processes of political communication conducted by politicians.

scholarly journals Using Online Platforms for Political Communication in Bahrain Election Campaigns

2021 ◽  
Vol 29 (3) ◽  
Author(s):  
Mokhtar Elareshi ◽  
Mohammed Habes ◽  
Sana Ali ◽  
Abdulkrim Ziani
Keyword(s):  
Digital Media ◽  
Political Communication ◽  
Political Engagement ◽  
Arab Countries ◽  
Parliamentary Election ◽  
Election Campaigns ◽  
Traditional Media ◽  
Female Candidates ◽  
Female Politicians ◽  
Media Politics

The rise of SNS facilitated politicians with new opportunities to communicate directly with voters. Especially during election campaigns. Twitter provides female politicians with a space to exercise their political tasks beyond traditional media, especially in some Arab countries. Based on the framing theory, this study aims to identify how the female politicians in Bahrain utilised Twitter to present themselves for Parliamentary election campaigns in 2018. The researchers scrutinised the phenomenon using a thematic analysis of n = 263 tweets posted by two Bahraini female candidates. Results revealed that although politicians largely preferred Twitter in election campaigns to reinforce support and mobilisation for political engagement, two selected candidates lacked interaction with their supporters. Thus, the researchers concluded that the Bahraini female politicians have a long way to represent themselves in digital media politics as men widely benefit from personalisation more than females.

scholarly journals CNN

Communication ◽  
2016 ◽  
Author(s):  
Amelia Arsenault
Keyword(s):  
Political Communication ◽  
News Media ◽  
Domestic Politics ◽  
Space Shuttle ◽  
Global Media ◽  
Cable News ◽  
Fox News ◽  
Production Values ◽  
Proxy Measure ◽  
Time Warner

Ted Turner launched Cable News Network (CNN), the world’s first twenty-four-hour news channel, in 1980. Broadcast network journalists and media pundits initially dismissed CNN as the “Chicken Noodle Network,” pointing to its poor production values and small audience share. However, the channel gradually built an audience-base with its twenty-four-hour coverage of such events as the space shuttle Challenger disaster in 1986, the fall of the Berlin Wall in 1989, and the Gulf War in 1991, providing the first major rival to ABC, CBS, and NBC, the three free-to-air broadcast networks that had dominated American television journalism since the advent of television. In the ensuing years, CNN, now a subsidiary of the global media conglomerate Time Warner (see the Oxford Bibliographies article Time Warner) has evolved into a globally available multi-channel news organization that includes CNN Headline News (launched in 1982), CNN International (launched in 1985), CNN Airport Network (launched in 1992), and CNN Español (launched in 1997). In addition to these channels, CNN’s parent company Turner Broadcasting (a subsidiary of Time Warner) has entered into several joint ventures bearing the CNN brand and featuring selected CNN programming, including a health-care news channel designed specifically for doctors office waiting rooms called Accent Health (launched in 1995), CNN+ (a Madrid-based franchise that operated 1999–2010), CNN Turk (launched in 1999), CNNj (Japan, launched in 2003), CNN-Indian Broadcasting Network (launched in 2005), and CNN Chile (launched in 2008). CNN also maintains a stable of digital delivery platforms including CNN.com (launched in 1995), CNN.co.jp, a partnership with Asahi Interactive in Japan (launched in 2000), CNN International Mexico (launched in 1999), and CNN Arabic (launched in 2002). As the first and the largest privately owned global twenty-four -hour news channel, CNN has attracted the interest of communication scholars studying a broad array of phenomenon. This article outlines resources that range from examinations of CNN as a media institution, to explorations of the political and social implications of CNN content for politics and foreign policy, to studies that treat CNN as a proxy measure for larger transformations in the global media and communications environment, to explorations of CNN’s impact on journalism practices. Many of these sources use CNN as an exemplar of broader trends in media, political communication, and journalism rather than the main subject of analysis. Beginning in the 1990s, for example, political communication scholars began to refer to and debate the presence of the “CNN effect,” a shorthand term referring to the influence of twenty-four-hour news media on the conduct of foreign and domestic politics. On the domestic front, CNN is commonly compared with its main rivals, Fox News Network and MSNBC. While scholars concerned with international communication often examine CNN in contrast to other major twenty-four-hour private and publically owned global news broadcasters such as BBC (United Kingdom), Al-Jazeera English (Qatar), Deutche Welle (Germany), and France 24.

Welcome to the Party

2018 ◽  
Author(s):  
Khadijah Costley White
Keyword(s):  
Social Movement ◽  
Political Communication ◽  
News Media ◽  
Media Coverage ◽  
News Coverage ◽  
Tea Party ◽  
Audience Appeal

This chapter lays out the Tea Party’s history as a mass-mediated construction in the context of journalism, political communication, and social movement studies. It argues that the news coverage of the Tea Party primarily chronicled its meaning, appeal, motivations, influence, and circulation—an emphasis on its persona more than its policies. In particular, the news media tracked the Tea Party as a brand, highlighting its profits, marketability, brand leaders, and audience appeal. The Tea Party became a brand through news media coverage; in defining it as a brand, the Tea Party was a story, message, and cognitive shortcut that built a lasting relationship with citizen-consumers through strong emotional connections, self-expression, consumption, and differentiation.

The Architecture of Our Discontent

2018 ◽  
Author(s):  
Yochai Benkler ◽  
Robert Faris ◽  
Hal Roberts
Keyword(s):  
Political Communication ◽  
News Media ◽  
The United States ◽  
Online Media ◽  
First Year ◽  
Media Ecosystem ◽  
The Media ◽  
The Right ◽  
Integrated Media ◽  
Presidential Election Campaign

This chapter presents the book’s macrolevel findings about the architecture of political communication and the news media ecosystem in the United States from 2015 to 2018. Two million stories published during the 2016 presidential election campaign are analyzed, along with another 1.9 million stories about Donald Trump’s presidency during his first year. The chapter examines patterns of interlinking between online media sources to understand the relations of authority and credibility among publishers, as well as the media sharing practices of Twitter and Facebook users to elucidate social media attention patterns. The data and mapping reveal not only a profoundly polarized media landscape but stark asymmetry: the right is more insular, skewed towards the extreme, and set apart from the more integrated media ecosystem of the center, center-left, and left.

scholarly journals DIGITAL STORYTELLING THROUGH VLOG AS A REBRANDING MEDIA FOR BASUKI TJAHAJA PURNAMA

2020 ◽  
Vol 3 (2) ◽  
pp. 89-104
Author(s):  
Alan Dermawan
Keyword(s):  
New Media ◽  
Political Communication ◽  
Positive Attitude ◽  
Digital Storytelling ◽  
Negative Image ◽  
New Name

After being released from prison for the blasphemy case, politician Basuki Tjahaja Purnama has returned to politics and rebuilding his reputation. Using vlog as a medium, Basuki presents a new personality as “BTP” which had more positive attitude than his past self as “Ahok”. This study aims to identify digital storytelling in Basuki's vlog as a form of rebranding activities he undertakes. The research was conducted through critical paradigm with semiotics analysis by Fiske. Data collected from a vlog on “Panggil Saya BTP” Youtube channel. The results showed that Basuki consistently displayed rebranding activities through storytelling in vlogs. The rebranding activity was applied by Basukithrough new name, new logo, and new slogan, which was carried out to replace the negative image of his past. Although there was a lack of technical storyplotting elements, the construction of positive impressions were consistently portrayed by Basuki in his vlog through storytelling, both explicitly through content and implicitly through gestures. The presence of Basuki on Youtube could be an example of the successful adoption of new media in political communication conducted by politicians after experiencing a reputation crisis.

scholarly journals Brand placements in Films and Television: An effective marketing communication strategy to influence customers

2018 ◽  
Vol 10 (3) ◽  
pp. 1423-1433
Author(s):  
Zaeem Saqif ◽  
Shama Razi
Keyword(s):  
Communication Strategy ◽  
Brand Placement ◽  
Film And Television ◽  
Product Placements ◽  
Television Shows ◽  
Intention To Purchase ◽  
Brand Placements ◽  
Independent Variable ◽  
Marketing Tool ◽  
The Impact

There is a growing trend of brand or product placements in films and television shows globally, as well as in Pakistan (Aijaz, 2016; Balakrishnan, Shuaib, Dousin, & Permarupan, 2012). The aim of thisstudy is to explore the impact of brand placement strategies in film and television as a communication strategy from a viewpoint of Pakistani market.Surveys are conducted and questionnaires were distributed online among a sample of Pakistanis belonging to different income levels. Brand Placement Acceptance (BPA) is taken as independent variable, and its influence is tested on three dependent variables: Brand Loyalty (BL), Intention to Purchase (IP) and Attitude towards Brand (ATB). The results indicate that BPA has significant influence on BL, IP and ATB separately, and it can be used as an effective marketing tool to influence customers in a hyper competitive marketing landscape.This research concludes that brand placement has significantly favorable acceptance in Pakistani market.

Sign in / Sign up

Export Citation Format

Share Document