scholarly journals Print Advertising of Educational Services: an investigation on the impact of the pictures facilities and testimonial about attitudes

2010 ◽  
pp. 224-243
Author(s):  
Eduardo André Teixeira Ayrosa ◽  
Marcos Henrique Facó
Keyword(s):  
Educational Services ◽  
Print Advertising ◽  
The Impact

The Impact of the National Newborn Hearing Screening Programme on Educational Services in England

2005 ◽  
Vol 7 (4) ◽  
pp. 179-194 ◽  
Author(s):  
Wendy McCracken ◽  
Alys Young ◽  
Helen Tattersall ◽  
Kai Uus ◽  
John Bamford
Keyword(s):  
Screening Programme ◽  
Hearing Screening ◽  
Educational Services ◽  
Newborn Hearing Screening ◽  
Newborn Hearing ◽  
The Impact

scholarly journals Features of speech influence in advertising educational services on the Internet

2021 ◽  
Vol 8 (1) ◽  
pp. 71-82
Author(s):  
Elena V. Sergeeva ◽  
◽  
Hong Ngok Vu ◽  
Keyword(s):  
Characteristic Feature ◽  
Goal Setting ◽  
Positive Emotions ◽  
Online Advertising ◽  
Educational Institution ◽  
Educational Services ◽  
The Internet ◽  
Rhetorical Figures ◽  
The Impact ◽  
Imperative Mood

The article is devoted to the features of speech influence in online advertising of educational services. Educational advertising is a type of advertising aimed at promoting educational services, which aims to form the addressee’s belief in the need to use the services of the advertised educational institution. It is argued that the specificity of pedagogical advertising discourse is determined by the goal setting, the importance of the offer to the recipient, the characteristics of the advertised object and the difficulty of carrying out manipulative influence due to the verifiability of the result. Informational, admonishing, and reminiscent ads are highlighted. Pedagogical advertising is characterized by specific features of methods of speech influence and manipulative tactics. Among the methods of speech influence, the most effective is the method of persuasion. No less important is the role played by the methods of inducement, suggestion and imitation. A characteristic feature of educational advertising is the active use of logical arguments when creating arguments. Using emotional arguments helps to increase the impact of an advertisement’s message. By influencing consumer’s emotions, the addresser offers not only educational services, but also positive emotions. When building an emotional argument in educational advertising, emotional and emotional-evaluative vocabulary is used primarily to arouse positive emotions associated with an educational institution in the recipient. It has been determined that the most frequent means of speech influence in pedagogical advertising are positive evaluative vocabulary and vocabulary with emotional and expressive coloring, a verb in the imperative mood, rhetorical means of expression, and above all tropes and figures. The article reveals that advertising texts in the educational sphere have a large number of expressive syntactic constructions and rhetorical figures (first of all, repetition, question-answer constructions, rhetorical appeal, rhetorical exclamation, antithesis). Manipulative speech influence in educational advertising is not frequent. In the pedagogical advertising text, two main manipulative tactics are distinguished: manipulations based on weaknesses and manipulations based on needs.

scholarly journals Educational Services and Women’s Education: Saudi Arabia

2021 ◽  
pp. 1-9
Author(s):  
Mufadhi Alsharari
Keyword(s):  
Women's Education ◽  
Positive Impact ◽  
Female Students ◽  
Educational Services ◽  
Teaching Staff ◽  
Survey Analysis ◽  
Positive Role ◽  
Education Services ◽  
Northern Border ◽  
The Impact

This study sought to identify the impact of current educational services on women’s education in Saudi universities. The study community focused on female students from Northern Border University, which has higher education services in relation to the target group environment of (n=775). Drawing on the perspectives of female students at the university, the study analyzed relationships between the educational and academic services provided (education services, health services, sports clubs and kindergartens) and individual education satisfaction and attainment. A questionnaire was designed to collect data from the study sample using a survey analysis methodology. Findings showed that higher quality academic and educational services had a positive impact on female students’ satisfaction and education, and played a positive role in raising the level of the education of Saudi women. There is a need to strengthen and improve academic curriculum services and the competencies of teaching staff, together with the continuous improvement of kindergarten and nursery services, in order to motivate female students academically and maintain a reasonable level of satisfaction with these services. The study recommends that the impact of health and sports services on the academic achievement of female students be examined in depth.

scholarly journals IMPROVING THE METHOD APPROACH TO THE RATING EVALUATION OF EMPLOYEES AS PROFESSIONAL CAREER DEVELOPMENT

2019 ◽  
Vol 4 (5) ◽  
pp. 179 ◽  
Author(s):  
Serhii Makarenko ◽  
Nataliia Oliinyk ◽  
Tatyana Kazakova
Keyword(s):  
Higher Education ◽  
Career Development ◽  
Higher Education Institutions ◽  
Educational Services ◽  
Institutions Of Higher Education ◽  
Predictive Values ◽  
Professional Careers ◽  
Labour Costs ◽  
Intellectual Potential ◽  
The Impact

Theoretical and methodical aspects of rating performance appraisal of academic workers of higher educational institutions are the object of research. The purpose of the article is to study peculiarities of the functioning of institutions of higher education and to improve processes of rating assessment of employees as a part of the development of professional careers. Methodological basis of research consisted of scientific works of domestic and foreign scientists and leading specialists, statistical and analytical materials of state authorities. Results are obtained through the use of methods: statistical and economic – to determine the peculiarities and trends of the development of institutions of higher education in Ukraine; economics and mathematics – to study the impact of the main indicators of activity and performance of higher education institutions and purchasing power of the population on the total volume of gross domestic product; abstract-logical – for theoretical generalization and formulation of conclusions. The results of the conducted research testify to the necessity of introducing a set of measures for optimization of labour costs for scientific and pedagogical workers of higher education institutions without worsening the quality of provided educational services. It has been revealed that the lack of a sound methodological approach to employee rating and appropriate means of motivation for professional development can lead to the loss of existing intellectual potential and competitive positions of higher education institutions in the market for educational services in general. To maintain the existing intellectual potential justified the introduction of an organizational and economic system for optimizing labour costs, which should consist of the following five main stages: collecting information, processing information received using expert and econometric and mathematical models, calculating the predictive values of factors and productive indicator, development of measures and directions of optimization of labour costs, development of a system of planning career development of personnel. With the introduction of a rating assessment of the activities of academic workers and its attachment to the development of professional careers, it is necessary to avoid possible professional burnout due to overload. A further study of the mechanism of determining the optimal predictive model, taking into account the influence of the shadow sector on the official statistical indicators of the development of the economy and the educational sector, in particular, deserves further study.

FORMATION AND IMPROVEMENT OF THE POSITIVE IMAGE OF DOMESTIC EDUCATIONAL INSTITUTIONS

2017 ◽  
Author(s):  
Oksana Khymych ◽  
◽  
Olena Bilyk ◽  
Oleksandra Korchynska ◽  
Viktoriia Pariichuk ◽  
...  
Keyword(s):  
Educational Institution ◽  
Economic Conditions ◽  
Educational Institutions ◽  
Educational Services ◽  
Image Management ◽  
Internal Environment ◽  
Domestic Science ◽  
Factors Influencing ◽  
Educational Potential ◽  
The Impact

In recent decades, in world and domestic science there has been an increased interest in the study of problems that are somehow related to the phenomenon of the image of the educational institution. The growing interest in these issues is understandable for the following reasons. There is a formation of new socio-economic conditions of the organization, reforming the education system, globalization of the market of educational services and as a consequence of increased competition. The level of values that previously guided consumers of educational services is also changing. Which in turn affects the formation and development of the educational institution, as well as creates a need for effective image management of the organization. In this regard, each educational institution faces the task of maintaining autonomy and increasing educational potential through the use of modern management technologies. One of the important factors influencing the formation of the preferences of the target audience is the image of the educational institution. Due to the fact that intangible factors and tools are becoming increasingly important, they influence the choice of potential consumers of the educational institution. The article considers the main definitions of the concept of the image of the educational institution, its components, the impact of the image on the competitiveness of the educational institution and the main problems in image formation. Ways to improve the image in relation to the external and internal environment of the school are summarized.

What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response

2001 ◽  
Vol 38 (3) ◽  
pp. 336-348 ◽  
Author(s):  
Mark R. Forehand ◽  
Rohit Deshpandé
Keyword(s):  
Television Advertising ◽  
Consumer Response ◽  
Self Awareness ◽  
Print Advertising ◽  
Verbal Cues ◽  
Targeted Advertising ◽  
Advertising Context ◽  
Advertising Exposure ◽  
The Impact

The authors propose that “ethnic self-awareness”—a temporary state during which a person is more sensitive to information related to his or her own ethnicity—moderates consumer response to targeted advertising. Ethnic self-awareness occurs when a person engages in a process of self-categorization and uses ethnic criteria as the basis for this categorization. The authors hypothesize that “ethnic primes”—visual or verbal cues that draw attention to ethnicity—direct self-categorization and increase ethnic self-awareness. To test these hypotheses, the authors conduct two experiments. Using 109 Asian and Caucasian participants, Experiment 1 assessed the impact of exposure to an Asian ethnic prime on ethnic self-awareness and on response to targeted television advertising. Exposure to an ethnic prime increased the rate at which participants spontaneously mentioned their ethnicity in self-descriptions (a measure of ethnic self-awareness) and caused participants to respond more favorably to same-ethnicity spokespeople and advertising that targeted their ethnicity. Experiment 2 tested the theory in a print advertising context and extended the design by manipulating the type of ethnic prime participants saw (Asian or Caucasian) and the market that the focal advertisement targeted (Asian or Caucasian). Experiment 2 replicated the findings of Experiment 1 when the focal advertisement targeted Asians, but not when it targeted Caucasians.

Public interaction with judicial and law enforcement agencies: aspect of legal education

2020 ◽  
pp. 125-132
Author(s):  
Oleksandr Ostrohliad
Keyword(s):  
Legal Education ◽  
Point Of View ◽  
Practical Significance ◽  
Educational Services ◽  
Market Regulation ◽  
Law Enforcement Agencies ◽  
Legal Professions ◽  
The Difference ◽  
The Impact

Purpose. The aim of the work is to consider promising directions for reforming legal education in Ukraine, providing for the development of the corresponding conceptual framework. An indication of the gaps in the current legislation on the staffing of the main areas of legal activity. Focusing on the difference between the concepts of “right to education” and “access to a profession”, as well as the need for market regulation of the provision of educational services with the help of independent institutions. The methodology. The methodology includes a comprehensive analysis and generalization of the available scientific and theoretical material and the formulation of appropriate conclusions and recommendations. During the research, the following methods of scientific knowledge were used: terminological, logical-semantic, system-structural, logical-normative, comparative-historical. Results In the course of the study, it was determined that despite the fact that a draft Concept for the Development of Legal Education has been developed, its perfection from the point of view of the prospects for influencing the improvement of the quality of lawyers' training raises many objections. On the basis of a comparative study, it was determined that promising areas for improving the training of lawyers in Ukraine are: the activities of independent agencies to confirm the quality of the services provided, as well as the improvement of regulatory regulation, which implies access to the profession. Originality. In the course of the study, it was established that the improvement of the quality of training of lawyers in Ukraine should occur through natural development: a specially authorized body should establish only compliance with accreditation requirements; the institution of higher education must, taking into account the principle of autonomy, ensure an appropriate level of quality in the provision of educational services; access to certain legal professions requires significant procedural improvements. The draft Concept for the development of legal education at the moment needs substantial revision, as well as to provide an understanding of the impact of previous reform steps in the field of education, cannot be adopted in the near future. Practical significance. The results of the study can be used in law-making activities to improve the norms of the current legislation providing for access to legal professions, as well as for further scientific research of the problems of legal education in Ukraine.

Education of the Blind Population of Taiwan ROC and the Effects of International Agencies

1989 ◽  
Vol 83 (1) ◽  
pp. 33-34 ◽  
Author(s):  
L. Mao ◽  
W. Tsung
Keyword(s):  
Visually Impaired ◽  
Educational Services ◽  
International Agencies ◽  
Blind And Visually Impaired ◽  
Visually Impaired People ◽  
Impaired People ◽  
The Impact

The authors examine the impact of several agencies’ services, both domestic and international, for education of blind and visually impaired people in Taiwan. Findings show that although educational services and programs are available, those trained often find appropriate-level jobs scarce.

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