TRANSFORMATION OF ECONOMIC PROCESSES ON THE BASIS OF DIGITALISATION

The main task of our study is to justify the primary directions of transformation of economic processes on the basis of digitalisation. Nowadays, the digitalisation of the economy in the global economic environment is considered a priority model of global innovation development. Institutional factors are particularly important in the conditions of transformation of economic processes on the basis of digitalisation. They form the fundamental parameters of the long-term functioning of economic systems. It is determined that the role of institutional factors in ensuring economic development is multifaceted as they affect its duration and quality. These factors can be divided into formal and informal. We have systematised the influence of formal and informal institutional factors on the transformation of economic processes. It is found that the inability of the Ukrainian institutional system to ensure effective economic development demonstrates the institutional traps. Negative manifestations of this system hinder the positive directions for the transformation of economic processes, modernisation of the economy, and competitiveness. It is justified that the transformation of management economic processes should be based on the implementation of the proposed system of principles, the use of which will identify and solve a set of problems of social development of the region, which meets the challenges of our time. To create an effective system of interaction between corporate and regional participants, it is necessary to link their goals, to harmonise them with the goals of socio-economic development of the region. This is where digitalisation can help. It is determined that in modern conditions, the problems of the digital sector affect the competitiveness of the economy, as the lag in obtaining and processing relevant data, the inability to use digital resources are accompanied by the loss of former market positions. From the standpoint of the theory of asymmetry of international trade, the digital dependence of one country on another leads to an increase in the gap in economic development between these countries. The rapid development of information and computer technologies and the active Internet penetration into all spheres of human life have led to the transformation of economic processes according to the level of digitalisation. The development and dissemination of key technologies underlying the digital economy have a decisive impact on the transformation of globalisation: they directly affect the production of goods and services, human resources, investment in human and physical capital, foreign direct investment, international technology transfer, industrial innovation. In essence, all this directly affects the efficiency of production, performance, competitiveness, and economic growth – from individual market participants to countries, regions, and the world economy as a whole.

MIGRATION IN THE CONTEXT OF THE PRINCIPLES OF TERRORISM

The content and subject of this paper, that is Migration in the context of the principles of terrorism, is in close cerrespondence with the scientific project of the Ministry of Interior of the Slovak Republic called Creating and testing presentations of projects preventing illegal criminality. Migration is a problem all over the world and represents a huge financial, but above all a social, burden for economically developed countries. In early 2020, the problem partially receded as a result of the global pandemic, but the problem still exists and is waiting to be solved. The same problem is being faced not only by the EU countries, but also by the USA on the border with Mexico. However, populist manifestations of the new USA government will bring another problem of huge dimensions. EU countries must quickly find a common solution on how to protect countries in the northern Mediterranean Sea and avoid declarations of legacy linked to the past. A new image is being gained by terrorism penetrating the cyberspace, and migrants getting ready to do so represent an instrument in the hands of organizations from the Arabian world. After world pandemics, EU countries will begin to recover from economic problems, and migrants will gain new strength because they will already have information about how to obtain shelter benefits in individual countries. They primarily want to go to economically developed countries, so the happiness of post-socialist countries is that they are not among the dream countries of economic migrants. There is one rule that will always be true, and namely, the easy money will wean the native population off their work habits, and subsequently whatever they get without work in their home country they can get in any other EU country. The research methods used to write this article were: analysis, synthesis of available information, reports, scientific articles on the topic, and subsequent deduction to determine conclusions.

CONSULTING IN THE UKRAINIAN MARKET OF SERVICES AND ITS COMPETITIVE ADVANTAGES

The article summarizes the arguments and counterarguments about the peculiarities of formation of competitive advantages on the services market in Ukraine on the example of consulting. Assessment of the development of consulting services market in Ukraine was conducted for ten years (2010; 2011; 2012; 2013; 2013; 2014; 2015; 2016; 2017; 2018; 2019, 2020). Methodology. The use of methods of analysis, synthesis and graphical representation allowed for a theoretical study of the formation of competitive advantages. The use of methods of economic, heuristic and strategic analysis became the basis for estimating the market of consulting services in Ukraine and working out practical recommendations for its development. Results. The author's understanding of the concept of "competitive advantages of the company", the factors of their formation and described the relationship of competitive strategies with the process of their formation. Analysis of the market of consulting services in Ukraine revealed its immaturity, exacerbated by the economic crisis, as well as the institutional vulnerability of consulting. The reasons of unstable demand for consulting services are described. According to the results of the expert assessment the Top 15 Ukrainian consulting companies (2020) out of 102 were determined. The leadership matrix of these companies is built depending on their role in the target market, taking into account the typology of competitive strategies of F. Kotler. The analysis showed the transformation of consulting in Ukraine under the influence of the COVID-19 pandemic and the broad interest in digital and HR consulting. Practical recommendations for the development of the market of consulting services in Ukraine are presented. Practical implications. It is proposed to include the following factors in the formation of the competitive advantages of the consulting company: the quality of services, competence of consultants and productivity of the company. The main competitive advantage is the competence of consultants, the level of which affects the quality of services, the results of the company and its customers. To strengthen the competitive advantage it is recommended to use the standard of consulting services in the activities of Ukrainian companies. Value/originality. The results of the study can be useful for any consulting company wishing to improve its competitiveness and expand the market for its services.

DEFINING CONDITIONS FOR INCREASING INNOVATION ACTIVITY IN THE INDUSTRIAL COMPLEX: ESSENCE, SYSTEMATIZATION, IDENTIFICATION

The subject of the study is to substantiate classifications of the factors of innovation development of the industry: according to the priority, traditional, barrier, according to the hierarchical level of innovation, the nature of supply demand for innovation, the peculiarity of the influence of factors on the market environment, the influence of factors on innovation localization, importance of innovations, the effect of innovation, nature of the impact, the power of influence, the type of competition, and other classifications of factors of innovation development of the industry. The need to intensify the development of Ukrainian industry in an innovative way requires the identification of the impact on these processes of various factors. To group these influences, the assessment of these factors should be done in the context of separate classes. For this purpose, it is necessary to develop a classification of innovative factors of industrial development. The purpose of the paper is to investigate and systematize the defining conditions for the activation of innovative development in the industrial sphere. The following methods were used in the work: dialectical method of scientific knowledge, analysis and synthesis, comparative, as well as the method of data generalization. It is proved that the complex non-use of these classifications for the substantiation of innovative development of the industry will improve the quality of planning and forecasting documentation and provisions of industrial policy. The applied meaning arising from the criteria for the classification of factors is based on their specific spatiotemporal and situational application, in particular, in conditions of imperfect competition. The classification of innovative factors of industrial development according to their priority is given. In this classification, the priority is determined by the importance and relevance of innovative industry development tasks on the basis of conclusions made as a result of the literature review. Summarizing the factors of innovation development in the barrier classification allows us to distinguish three aggregated groups of factors: socio-political and managerial, socio-economic, and financial. Our socio-economic analysis of innovative development factors of industry also allowed us to identify the following their classification attributes: the hierarchical level of innovation implementation, the character of demand for innovation, the nature of the impact on the market environment, the type of impact, the time horizon of action, impact on the area of innovation localization, the economic essence of innovation, the nature of the significance of innovation, innovation effect, the nature of effective impact, the power of influence, the type of competition.

CHARACTERISTICS AND TRENDS OF INDICATORS OF EXPORT, IMPORT, AND ELECTRICITY CONSUMPTION IN LATVIA. WIND POWER CONSUMPTION CHARACTERISTICS AND TRENDS

Energy markets with high penetration rates of renewables are more likely to face price fluctuations or volatility, which is in part due to the stochastic nature of renewables. Latvia's electricity market is an excellent example of such a market, as more than 40% of Latvia's electricity generation comes from hydropower, which challenges the projected spot electricity prices for Latvia's electricity market. The article identifies trends in the natural and value indicators of total exports, imports, total currency turnover and electricity consumption in Latvia with a more detailed study of the characteristics and trends of electricity consumption indicators from renewable resources for the period 2014, 2015 - 2019. In addition, wind power utilization rates were considered both for the observed period as a whole and on a monthly basis for 2019. In general, the results of the study confirm the feasibility of Latvia's plans to increase both total electricity consumption and its share from renewable sources. At the same time, the coronavirus pandemic has already begun to lead to negative consequences for electricity consumption in EU countries, which have so far affected Latvia to a lesser extent. Nevertheless, these consequences will inevitably lead to an adjustment of Latvia's electricity plans towards an increase in the share of production and consumption of electricity from renewable sources, including wind energy, despite its upward price trend. The author with employment of the tools Excel Trendline obtains trends of indicators, approximating formulae dependencies and the coefficients of determination for the relevant diagrams and charts.

POSSIBILITIES OF PREVENTION AND REDUCTION OF THREATS AFFECTING THE SAFETY AND FLUIDITY OF LAND TRANSPORT

Ensuring mobility and the necessary volume of transportation is one of the basic conditions for the functioning of the economy. The potential threat to existing transport systems is therefore an area that needs increased attention. The complexity of modern transportation is due to its increasing frequency, the expansion of transport routes, as well as the increase in the number of actors involved in their implementation, which places ever greater demands on their mutual coordination. It is necessary to constantly monitor the progress of transportation, to identify and assess the risks that may affect them. Insufficient attention to this issue can lead to time and material losses, in the worst case, the death of their participants, or to the high financial costs required to rebuild the disrupted system. Transport is an open system in which more and more people are working, whether transported or involved in its organization, which increases the possibility of their failure and facilitates the possibility of attack. Strict application of risk management, assessment and, if necessary, implementation of necessary measures can lead to protection of high-value assets. At present, we already commonly encounter concepts such as the intelligent transport route or the autonomous means of transport. All these circumstances, as well as the importance of transport, which we could compare to blood circulation of the state's economy, make it a possible target for various types of attacks. Cyber threats and attacks are becoming more and more relevant today. Such an attack is characterized by a relatively low level of threat to the attacker himself and a possible high level of damage if it is successful.

DEVELOPMENT OF FINANCIAL DECENTRALIZATION AS A BASIS FOR SELF-SUFFICIENCY OF TERRITORIAL COMMUNITIES

The purpose of this article is to analyze the achieved results in the process of financial decentralization in Ukraine, with the further improvement of the methodology of its implementation for increasing the efficiency in the system of financial security of local budgets. Methodology. For the purpose of substantiation of directions of financial decentralization development in conditions of hromadas self-sufficiency the following modern methods of research are used: historical, dialectical method of knowledge, system analysis, abstractedly-logical, graphic, statistical.The object of the study is the processes of development of financial decentralization through the prism of self-sufficiency of hromadas. The theoretical basis of this research is the fundamental provisions of economic theory, national economy, state and regional administration, and theory of local finance.Results. It has been proved that the most effective option is when the population residing in a particular territory takes part in the implementation of management functions in the region, which requires significant financial resources to ensure the implementation of management responsibilities. It is for this purpose that the process of decentralization, which is a complex and multi-component process connected with fiscal decentralization, was initiated in Ukraine.It has been substantiated that for further effective reform it is necessary to solve the issue of changes in the Constitution of Ukraine, as well as in the administrative organization of the country.Practical implications. It is determined that the keynote of fiscal decentralization is the principle of fiscal equivalence, when the efficiency of a particular hromada is achieved through such a mechanism of formation of revenues to local budgets that the end consumer of public goods at the local level will be financially responsible for expenses, as well as their order, volume and priority, within the limits of taxes transferred to them. The tax system bottlenecks of personal income were identified. It has been proven that the more freedom in setting the rates of local taxes and fees is given to local governments, the more there is an opportunity to set them at a level that will be suggested by local residents, because the hromada will demand at a high level of taxation a proper quality provision for their vital needs and, in addition, local government accountability.

DEVELOPMENT OF MODELS OF TECHNOLOGY TRANSFER FOR PUBLIC WORKS

The aim of the study is to improve the efficiency of technology transfer management in public works by developing a model for the reasonable definition of transfer objects and their components. The subject of the study are models of reasonable definition of technology transfer objects and their components. The basis of the methodology of research are the principles and models of technology transfer, methods and models of the theory of project management, as well as system analysis. The paper shows that for the formation and implementation of public works for various purposes, the goal of using technology transfer processes should be considered the achievement of the highest level of technological development. Under the conditions of the technological development processes analysis of the individual economic sectors, possible models to achieve different levels of technological development and technical-technological indicators of public works are defined. These include the "gradual" transition model, the "jumps" model, and the "big jump" model. These models are characterized by the following: the model of "gradual" transition assumes that its main feature should be considered a gradual transition from the actual level of technological development to the one following it; for the model of "jumps" the main feature should be considered the possibility of transition to a higher level of technological development bypassing the next in order from the actual level; the "big jump" model differs from the "jumps" one in that a significantly low initial level of technological development immediately reaches the maximum level, which takes place for a certain time. The chosen model of processes to achieve different levels of technological development significantly affects the planning of qualitative and quantitative indicators of public works. Identification of potential objects of transfer and their components is proposed to solve through the development of classification features of public works and programs, as well as the formation of their information models. The main classification attributes of public works should be considered: organizational, technological, as well as equipment and materials. As the main indicators to ensure effective management decisions in the planning of public works should be used the cost of transfer, as well as the timing of delivery of objects. The conditions for selecting the object of transfer and its components in terms of cost and time for different models of acquisition of the appropriate technological level are defined. A model of technology transfer object distribution and an algorithm for planning public works using technology transfer was developed. The implementation of the research results on a number of public works for the development of municipal heating and water supply systems has proven their effectivenessTaking into account the significant resources needed for public works and programs, the research findings should be considered important for various sectors of the economy.

TOURISM TERRITORIAL BRANDING IN THE CONDITIONS OF THE COVID-19 PANDEMIC (ON THE EXAMPLE OF UKRAINE AND POLAND)

In conditions of the deep crisis caused by the COVID-19 pandemic, there is an urgent need to find effective ways to reboot the tourism industry. Territorial branding as a tourism marketing tool is one of such ways. Therefore, the purpose of this article is to compare the features of tourism branding in Ukraine and Poland, taking into account the impact of the COVID-19 pandemic on the tourism industry and consumer behavior. The study is grounded on the use of general and specific methods based on a systematic approach to the study of tourism branding opportunities in Ukraine and Poland before and during the COVID-19 pandemic: analysis and synthesis – used to compare the competitiveness of tourism, brand, development status and trends in the tourism industry of countries; deduction and induction – used to describe the impact of the COVID-19 pandemic on tourism development and outline the problems of competitiveness of countries' tourism; abstraction and generalization – used to provide recommendations on how to improve countries' tourism branding. The article revealed that tourism plays a significant role in the economy of Ukraine and Poland and is closely linked with other industries. A comparison of the weaknesses and strengths of the countries’ tourism competitiveness made it possible to identify basic components that need to be improved. It was found that Ukraine and Poland are in constant search of optimal tourist brands. The authors investigated the specifics and retrospective development of tourist brands by government bodies in both countries. The concept of the latest versions of the tourist brand is to show Ukraine as an open, modern country where all the most interesting things are happening right now (Ukraine NOW), and Poland as a country that can expand the imagination of visitors (Poland. Move your imagination). Based on a comparison of various international rankings levels of tourist brands of these countries, it was found that Poland has a much better performance than Ukraine. In addition, the authors thoroughly investigated the effects of the COVID-19 pandemic on tourism development in both countries and changes in tourism consumer behavior. The article offers recommendations for improving the tourism brands of countries, taking into account the new epidemiological conditions.

SYSTEM OF ECONOMIC MEANS OF STATE ADMINISTRATION OF THE RIGHTS OF PEOPLE WITH DISABILITIES TO HEALTHCARE

At the current stage of the development of society the problem of social protection and state support for people with disabilities is particularly relevant and requires reform and improvement. Ukraine, as a country aspiring to join the European Union, should take into account the best foreign experience of the leading countries of the world in the field of state policy to support people with disabilities and its implementation. The process of reforming the national healthcare system demonstrated the ineffective policy in this area, the high level of corruption and the inability to transform this system to the level of world standards of medical care, especially for people with disabilities. The problem of disability in Ukraine is becoming particularly acute. The goal of this article is to investigate the system of economic means of state administration of the rights of people with disabilities to healthcare, to identify the areas of budgetary management and the formation of a new mechanism of economic administration. Scientific analysis was carried out by using the method of systematic approach and analysis, which enabled us to study theoretical aspects of economic methods of state administration of the right of people with disabilities to healthcare, formation of the budget management in Ukraine for the economic security of the rights to healthcare, and features of the new mechanism of the economic administration of the right of people with disabilities to health care. It has been researched that along with administrative methods of state management of the right to health protection of people with disabilities the economic group of methods is important. These include programs of economic development of health care, rehabilitation programs for people with disabilities, implementation of pilot projects to change the mechanism of financial support for operative treatment, etc. Methods of regulating influence (indirect management) are becoming increasingly important, and economical methods of management belong to them. Implementation ensures that the financial and material interests of the management objects are satisfied through the activities of its subjects, which create favorable conditions for achieving the goals and objectives of management. For example, local self-government bodies, within the limits of their competence, can finance local programs for the development and support of community healthcare institutions. In 2019, a new mechanism of rehabilitation support for children with disabilities was introduced based on the principle of "money follows the people", which should ensure targeting, transparency and improve the quality of rehabilitation services. Resources are divided vertically among regional bodies, which divide budgetary funds among local bodies in proportion to the number of children who require rehabilitation measures, according to the place of their residence (location). The national legislation also reflects the norms that created the conditions for the implementation of the right to work of people with disabilities, as well as ratified Convention on the Rights of Persons with Disabilities and the ILO Convention on professional rehabilitation. From the point of view of the Ministry of Healthcare of Ukraine, the funds allocated by the state are extremely insufficient for the uninterrupted functioning of the medical system. In its budget memorandum for 2021 the ministry has allocated twice as much – 296 billion UAH, 225 billion UAH of which for the implementation of the medical guarantee program (which is 5% of GDP, as required by the Law of Ukraine "On State Financial Guarantees of Medical Services to Population"). But the proposals of the Ministry of Health both at the time of formation of the state budget and at the time of its approval were not taken into account. The requirement of the Law of Ukraine "On State Financial Guarantees of Medical Services to the Population" for the establishment of financing of the program of medical guarantees at the level of 5% of GDP was lengthened for one more year.