scholarly journals The Impact of Intra-organizational Brand on Customer Loyalty and Organizational Performance: Special Reference to Iran Insurance Company in Tehran, Iran

Author(s):  
Afsaneh Parsamand

This study was conducted with the aim to investigate the role of intra-organizational brand and its utilization in purchasing portfolios of companies listed in the stock exchange with the approach of customer loyalty and organizational performance. The research method is descriptive-correlational. To this end, the researcher considered all employees of Iran Insurance Company in Tehran, which consisted of 440 people, as a statistical population. Using Cochran's formula, 210 people were determined as the sample size, and a non-random convenience sampling method was employed. In this study, the customer loyalty questionnaire, intra-organizational brand survey questionnaire, and organizational performance questionnaire were exploited. The content validity of the questionnaires was approved, and the reliability of the questionnaires was confirmed through Cronbach's alpha coefficient. For the data analysis, the Pearson correlation test was used. The results of the test indicated that the relationship between all variables of the research was significant, and the research hypotheses were confirmed. The results of the study demonstrate that as the t value is above 3, and the significance level is less than 0.05, so all research variables are significant.

2021 ◽  
Vol 8 (SPE3) ◽  
Author(s):  
Mahsa Mohseni

The purpose of this research to "investigate the relationship between personality and conservatism of investors of insurance companies listed on the Tehran Stock Exchange." The present study was applied research in terms of purpose, which has employed a descriptive and correlational method. The statistical population of this research included all people who buy and sell shares of insurance companies listed on the Tehran Stock Exchange. According to Cochran's formula, the sample size was determined as much as 384 people collected by a simple random sampling method. The research instruments were the Conservative Questionnaire based on the Gribel and Leighton (1999) and McCrae and Costa (1985) five-factor personality questionnaire. The questionnaire’s validity was confirmed by 20 experts, and the reliability of all three questionnaires was acceptable for all three questionnaires due to Cronbach's alpha above 0.79. The data analysis was conducted using the Pearson correlation test and regression analysis. The results indicated a significant relationship between the investors’ personality and their conservatism in the Tehran Stock Exchange. There was also a significant relationship between all personality components except for extraversion with the investor’s conservatism in the Tehran Stock Exchange.


2020 ◽  

Introduction and Objectives: Appropriate relationships in society are shaped based on healthy and intimate rapports in families. Divorce is regarded as one of the most important sources of damage to families and marriages. This study aimed to design and test a model to investigate the effect of moral intelligence and early maladaptive schemas on emotional divorce considering the mediating role of marital burnout in women referring to psychological centers in Ahvaz, Iran. Materials and Methods: The statistical population of this descriptive-correlational study included all the women referring to psychological centers in Ahvaz, Iran, during 2019. In total, 264 individuals were selected using the convenience sampling method. The data were collected using an emotional divorce questionnaire, moral intelligence scale, early maladaptive schemas, and marital burnout questionnaire. Furthermore, the proposed model was evaluated using a path analysis method. A bootstrap test was utilized to test the indirect relationships. Pearson correlation coefficient and path analysis through AMOS software were employed to examine the relationships among the variables. Results: The results of this study showed the significance of all direct paths of the early maladaptive schemas with emotional divorce. Indirect pathways were also significant through marital burnout with emotional divorce (P<0.001). Conclusion: The proposed model indicated an acceptable fit level and was regarded as an important step in recognizing the effective factors in the emotional divorce of women. Moreover, it can be useful as a model to develop stress management programs and control increased emotional divorce among women.


2020 ◽  
Vol 26 (3 Special Issue on COVID-19) ◽  
pp. 320-331
Author(s):  
Sanaz Eyni ◽  
◽  
Matineh Ebadi ◽  
Zohreh Hashemi ◽  
◽  
...  

Objectives: Healthcare workers involved in the fight against corona are at high risk for depression and anxiety; therefore, this study aimed to predict Corona anxiety in nurses based on perceived social support and a sense of coherence. Methods: The research method was descriptive and correlational. The present study’s statistical population consisted of all nurses working in hospitals and clinics in Rasht, employed in 2020, and 200 people participated in the survey online and through virtual networks. Data collection tools included the Corona anxiety Scale, Multidimensional Scale of Perceived Social Support, and Sense of Coherence Inventory-(SOC)13 Scale. Data were analyzed using the Pearson correlation test and simultaneous regression analysis using SPSS V. 23 software. Results: Corona anxiety in nurses had a negative and significant relationship with perceived social support (β=-0.581; P<0.03) and sense of coherence(β=-0.672; P<0.001). Perceived social support and a sense of coherence of 42% of variance predicted Corona anxiety scores in nurses (P<0.01). Conclusion: Therefore, perceived social support and a sense of coherence play an essential role in nurses’ Corona anxiety. Therefore, educating nurses to increase the understanding of cohesion to empower and implement understandable support programs is recommended.


Author(s):  
Ahmad SHOJAEI BAGHINI ◽  
Abdolrazagh BARZEGAR ◽  
Hamid Reza DANESHPARVAR ◽  
Abdolraoof ADIBZADEH ◽  
Armindokht AHMADI ◽  
...  

Background: Employees' job satisfaction is one of the most important issues in the field of organizational manpower and spiritual health is one of the essential aspects of people's health and well-being. The goal of the study was to investigate the relationship between these two factors in Legal Medicine staff. Methods: This research is a descriptive-correlational study and the statistical population of this study includes the staff of Legal Medicine Organization throughout the country. Data collection instruments included two questionnaires of spiritual health and job satisfaction (JDI) and demographic information. The sample size was 321 according to the completed questionnaires. Descriptive statistics and Pearson correlation test and SPSS 16 software were used for data analysis. The significance level of the test is considered to be 5درصد. Results: Among the dimensions of job satisfaction, the highest mean was related to job satisfaction (53.50) and the lowest was related to salary satisfaction (19.72). The study found that there was a relationship between job satisfaction and spiritual health (p = 0.049, r = 0.102). Also, between spiritual attitude to creator with job satisfaction (p = 0.032, r = 0/120) and also between spiritual attitude to self with job satisfaction (p = 0.022, r = 0/128), between spiritual health with satisfaction of the supervisor (p = 0.020, r = 0.139) and there was a relationship between spiritual attitudes toward the Creator with the satisfaction of supervisors and colleagues (p = 0.035, r = 0.118 and p = 0.042, r = 0.114, respectively). Discussion and suggestions: Job satisfaction is associated with higher spiritual health as well as higher spiritual health related to job satisfaction. Paying attention to the spiritual health of staff can be helped by promoting spiritual attitudes, and this requires using up-to-date scientific spirituality training. This can be effective in planning for the promotion of spiritual health and thus improve the performance of the organization's staff.


2017 ◽  
Vol 4 (1) ◽  
pp. 74 ◽  
Author(s):  
Mehrnaz Paknejad

IFRS adoption is mandatory for countries such as EU (Europe Union) listed countries while is voluntary for somecountries like Iran. But because the adoption benefits cannot be ignored, Thus, as the main objective of our paper, theeffect of some factors on the International Financial Reporting Standard (IFRS) adoption is been considered foranalysis Therefore, Statistical population of this research is financial business managers and experts of companylisted on the Tehran Stock Exchange. This research with regard to objective is practical and with regard to researchdesign is descriptive survey, regarding the level of variable measurement, Pearson correlation test was used for theanalysis of relationship between variables and regression analysis was used for analysis of type and form of relation.The results of analysis show that there is a meaningful relationship between of some affecting factors and IFRSadoption in Iran. 


2021 ◽  
Vol 11 (1) ◽  
pp. 1-8
Author(s):  
A .D .S .Thathsara ◽  
Jayaranjani Sutha

Electronic Human Resource Management (E-HRM) came into existence as a result of the evolution of new technology and it leads to eliminating the administrative burden on HR professionals. Financial institutions are the heart of the financial stability of the economy. Nowadays most financial institutions are widely adopting E-HRM practices in order to achieve sustainable competitive advantage. However, it has been observed that there is a lack of empirical studies regarding this phenomenon in the Sri Lankan context. The main contribution of this study is to enrich the knowledge and investigate the impact of E-HRM practices on organizational performance under the mediation role of organizational agility. Thus, the study focusses on to examine how E-HRM impacts organizational performance, and to determine the mediating role of organizational agility between E-HRM and OP. Questionnaires were distributed by using a convenience sampling method to collect primary data from 40 financial institutions in Sri Lanka. Data analysis was performed using Pearson correlation analysis, regression analysis, descriptive statistics, Baron and Kenny mediator analysis method, and Sobel test. Results of the analysis indicated that E-HRM practices significantly and positively impact organizational performance while organizational agility mediates the relationship between E-HRM practices and OP. Outcomes of this study provided implications like enhancing available literature, to understand the real impact of E-HRM on organizational performance to HR managers. This study also suggests some further research areas for future research.


2012 ◽  
Vol 01 (07) ◽  
pp. 152-158
Author(s):  
Gholamreza Jandaghi ◽  
Razieh Nafari Mehranjani ◽  
Mahdi Nik Seresht ◽  
Ali Mokhles

Despite of remarkable interests in the nature and role of marketing application from servicing perspective, there are limited researches on service branding. By describing four major aspects of service branding, present study studies these aspects and their impacts on service conceived quality and finally it investigates the impact of service conceived quality on customer loyalty. Represented model includes the impact of brand traditional image along with other three impacts, that is, company image, employees’ confidence and company’s confidence. By using a 104-subject sample of Asia Insurance Company’s customers, the analyses show that brand image and company’s image have direct and positive impact on service conceived quality while a significant relationship is not seen between company’ confidence and employees’ confidence with service quality. Finally, the aspects of service brand impacts indirectly on customers’ loyalty via impacting on service conceived quality.


2019 ◽  
Vol 9 (3) ◽  
pp. 245
Author(s):  
Svetlana V. Lapteva ◽  
Anatoly V. Kozlov ◽  
Olga S. Tamer

This investigation seeks to study the role of self-learning educations in promotion of professional competences employee skills of small employee medium sized enterprises. For this purpose, by providing a 15-question researcher-made questionnaire about the quality employee manner of self-learning educations, the exit poll was accomplished from the small employee medium sized enterprises of Russia so that the main question of this research was answered. This research in the domain of applicable researches is from the field type employee the methodology is descriptive from survey type. The statistical population of this investigation is formed from all employees of small employee medium sized enterprises in 19 regions of Russia that were doing their duties in the educational year of 2016-2017. The sample size of employees with regard to the Krejcie-Morgan's table was considered about 450 employees. In this investigation, in order to determine the reliability of questionnaire with emphasis on internal homogeneity, Cronbach's Alpha has been used that Alpha's coefficient was gained equal to 0.933 which is relatively high employee expresses high validity of the researcher-made questionnaire employee this researcher-made questionnaire has the content validity. Also, analysis of findings through Pearson correlation test showed that there is significant relation between the self-learning education courses employee professional skills of employees with confidence of 99% (P<0.01) employee about 60% of total variance of scores of professional skills of employees is arising from variance of scores of self-learning education courses (in other words, about 60% have common variance).


2018 ◽  
Vol 15 (2) ◽  
pp. 54-65
Author(s):  
Bablu Kumar Dhar ◽  
Rosnia Masruki ◽  
Mahazan Mutalib ◽  
Hatem Mohammed Rahouma ◽  
Farid A. Sobhani ◽  
...  

This paper aims at exploring the impact of Islamic human resource (HR) practices on organizational performance though organizational commitment. Data were collected from randomly selected 170 branch managers of six Islamic Banks listed on Dhaka Stock Exchange of Bangladesh. After collecting data, descriptive analysis and structural equation model were done to examine reliability and validity of the model. By analysis, the study finds that Islamic HR practices have more significant impact on organizational performance though organizational commitment rather than the direct effect of Islamic HR practices to organizational performance. The findings of the study advocate that Islamic banks should emphasize more on Islamic HR practices and organizational commitment to uphold their organizational performance.


2017 ◽  
Vol 9 ◽  
pp. 184797901771262 ◽  
Author(s):  
Ahmad Adnan Al-Tit

Numerous studies have been conducted to explore the individual effects of organizational culture (OC) and supply chain management (SCM) practices on organizational performance (OP) in different settings. The aim of this study is to investigate the impact of OC and SCM on OP. The sample of the study consisted of 93 manufacturing firms in Jordan. Data were collected from employees and managers from different divisions using a reliable and valid measurement instrument. The findings confirm that both OC and SCM practices significantly predict OP. The current study is significant in reliably testing the relationship between SCM practices and OP; however, it is necessary to consider cultural assumptions, values and beliefs as the impact of OC on OP is greater than the impact of SCM practices. Based on the results, future studies should consider the moderating and mediating role of OC on the relationship between SCM practices and OP.


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