scholarly journals Awareness of Corporate Social Responsibility Related Activities of Different Company for Building Brands from Customer Perspectives in Nepal

2019 ◽  
pp. 1-5
Author(s):  
Manoj Kumar Thapa Magar ◽  
Ramanand Pandit ◽  
Ayuska Parajuli ◽  
Ashok Pandey
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Community Service ◽  
Kathmandu Valley ◽  
Quantitative Methodology ◽  
Social Community ◽  
Brand Reputation ◽  
Female Employees ◽  
Convenience Sampling ◽  
Corporate Social

Aims: The purpose of this study is to explore the consciousness of customers of different company on awareness of corporate social responsibility related activities of the different companies for building brands in Nepal.  Study Design: A quantitative methodology in the form of statistical analysis of the results was derived from the responses of a customer on to find out how CSR activities can be used in building brands in the different product used in Nepal. Place and Duration of Study: A total of 452 consumers from various sites of Kathmandu valley from June 2018 to January 2019. Methodology: This research applied a quantitative methodology using a survey questionnaire. Data were collected using semi-structured questionnaires distributed to public people who were using different products of Kathmandu Nepal. Convenience sampling was used in the distribution of the survey. Results: The majority (40%) of the participants strongly agreed on giving values to female employees. Majority of the participants were agreed on different forms of CSR health activities done by the companies on affecting a branding. Conclusion: Working on CSR social/community service, ethical CSR activities, CSR health activities and CSR environmental activities shall improve brand reputation.

scholarly journals Corporate Social Responsibility and Its Impact on Brand Building: Special Reference to Employees of Selected Companies in Nepal

2020 ◽  
pp. 64-71
Author(s):  
Manoj Kumar Thapa Magar ◽  
Ashok Pandey ◽  
Dila Ram Bhandari ◽  
Ramanand Pandit ◽  
Shravan Kumar Saini
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Special Reference ◽  
Community Service ◽  
Well Being ◽  
Social Community ◽  
Brand Building ◽  
Day To Day Operations ◽  
Corporate Social ◽  
The Impact

This study identifies the impact of corporate social responsibility (CSR) and its impact on the branding of the company. Many business companies in Nepal have integrated CSR and philanthropic activities into day-to-day operations. The realization of social responsibility has led them to share their profit with humanity and getting engaged in various areas of social well-being. The result shows employees perceive a significant association on the branding of the company especially in the areas of social/community service, ethical, health, environmental and education activities.

scholarly journals EFEKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY PADA BANK SYARIAH MANDIRI DI KOTA AMBON

TAHKIM ◽  
2018 ◽  
Vol 14 (1) ◽  
Author(s):  
Maratun Shalihah ◽  
Mahwa Soraya Tuasikal
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Image ◽  
Brand Reputation ◽  
Public Company ◽  
Corporate Social

Bank Syariah Mandiri in Ambon City as part of a public company has social responsibility through the implementation of Corporate Social Responsibility (CSR) to help the community. The implementation of the CSR program at BSM in Ambon City aims to create a brand image and brand reputation as well as to create innovation. Without leaving the view of Beyond compliance or compliance plus which is a sincere encouragement to help in the implementation of CSR, in general the form of CSR programs is philantropy. The effectiveness of the CSR program on BSM from effectiveness aspects (benefits) and relevance aspects (suitability) received positive appreciation from the community because this aspect was felt to be able to provide benefits to the communities in the company's operating area.

scholarly journals Pengaruh Kualitas Pelayanan dan Corporate Social Responsibility Terhadap Citra Perusahaan

2018 ◽  
Vol 9 (1) ◽  
pp. 40
Author(s):  
Risna Nurjanah ◽  
Ade Sofyan Mulazid
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Service Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Corporate Image ◽  
Analysis Method ◽  
Convenience Sampling ◽  
Corporate Social

AbstractThis research aims to analyze the quality of service and corporate social responsibility BNI Syariah against corporate image in PT BNI Syariah Center, Jakarta. Sampling technique used in this research is convenience sampling method, then the data in the process by using multiple linear regression analysis method. Sample in this research is BNI Syariah Center customer, Jakarta amounts to 100 respondents. This research is a quantitative research and data analysis method using multiple liniear regression. The result of this research shows that partially the service quality and corporate social responsibility variables significantly influence the image of the company in syariah bank. Simultaneously the service quality and corporate social responsibility variables significantly influence the image of the company in syariah bank at the level of significance less than 0.05 or 5%.AbstrakPenelitian ini bertujuan untuk menganalisis kualitas pelayanan dan corporate social responsibility BNI Syariah terhadap citra perusahaan di PT BNI Syariah Pusat, Jakarta. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah metode convenience sampling. Kemudian data diproses dengan menggunakan metode analisis regresi linear berganda. Sampel dalam penelitian ini merupakan nasabah BNI Syariah Pusat, Jakarta berjumlah 100 responden. Penelitian ini adalah penelitian kuantitatif dan metode analisis data menggunakan regresi liniear  berganda. Hasil dari penelitian ini menunjukan bahwa secara parsial variabel kualitas pelayanan dan corporate social responsibility berpengaruh secara signifikan terhadap citra perusahaan di bank syariah. Secara simultan variabel kualitas pelayanan dan corporate social responsibility berpengaruh secara signifikan terhadap citra perusahaan di bank syariah pada tingkat signifikansi kurang dari 0,05 atau 5%.

scholarly journals PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR), CORPORATE IMAGE, DAN KEPUTUSAN NASABAH TERHADAP LOYALITAS NASABAH

2020 ◽  
Vol 15 (1) ◽  
Author(s):  
Ahmad Faqihudin ◽  
Meinarni Asnawi ◽  
Bill J.C Pangayow
Keyword(s):  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Corporate Image ◽  
Analysis Tool ◽  
Convenience Sampling ◽  
Corporate Social

This study aims to examine the influence of corporate social responsibility (CSR) implementation, corporate image, and customer satisfaction, on customer loyalty. Variables independent were used inthis study namely Corporate Social Responsibility (CSR), corporate image, and customer satisfaction., as well as one dependent variable of customer loyalty. Customers of PT Bank Rakyat Indonesia Jayapura are used as the population in this study. The convenience sampling with a sample of 30 respondents is the technique of sampling method in thisstudy. This study uses a double linear regression analysis to analyses data. The analysis tool used is SPSS version 23. The results of this research demonstrate the implementation of Corporate Social Responsibility (CSR) has positively and significantly affects customer loyalty. Corporate Image has a positive and significant impact on customer loyalty. And customer satisfaction has a positive but does nosignificant impact on customer loyalty.

scholarly journals Corporate Social Responsibility dan Kinerja Keuangan dengan Ukuran Perusahaan sebagai Variabel Moderasi

2021 ◽  
Vol 31 (10) ◽  
pp. 2518
Author(s):  
Alifia Nur Drianita ◽  
Henny Triyana Hasibuan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Sampling Method ◽  
Sampling Technique ◽  
Company Size ◽  
Social Community ◽  
Corporate Social ◽  
A Company ◽  
Positive Effect

For a company that is increasingly developing, the level of exploitation of natural resources and its social community will certainly be higher and uncontrollable, therefore there is awareness from the company to implement corporate social responsibility (CSR). This study aims to determine the effect of CSR on financial performance with company size as a moderating variable. This research was conducted in mining sector companies listed on the IDX for the 2017-2019 period. The sampling method used was non-probability sampling with purposive sampling technique, where the results were a sample of 22 companies. Moderated regression analysis was used to analyze the data of this study. The results showed that CSR has a significant positive effect on financial performance, and company size can moderate the effect of CSR on financial performance. Keywords: Corporate Social Responsibility; Financial Performence; Company Size.

Peer Effect on Corporate Social Responsibility

2019 ◽  
Vol 10 (3) ◽  
pp. 114-130 ◽  
Author(s):  
Shaili Singh ◽  
Mahua Guha
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Generalized Least Squares ◽  
Business Group ◽  
Group Affiliation ◽  
Positive Role ◽  
Cross Sectional ◽  
Social Community ◽  
Corporate Social ◽  
Industry Peers

This study explores a firm's response to institutional pressure from industry peers on their Social community spending. Social community spending is symbolic of the fulfillment of a firm's corporate social responsibility (CSR). The authors hypothesize that mimetic isomorphism occurs among firms in an industry and organizational characteristics, i.e., business group affiliation, ownership status (state-owned versus private), and firm size strengthen or weaken the influence of industry peers. The authors test the propositions on a pooled time-series cross-sectional data of firms in India, with 3,307 observations from 2009-2017 using Generalized Least Squares (GLS) random-effects model. The findings suggest industry peers have a positive influence on a firm's SCS, and this effect is stronger for state-owned enterprises and large firms and weaker for a business group affiliated firms which further aggravates with group size. This article establishes the positive role of the industry association in driving its member firm's SCS and offers an understanding of the contingencies in the above relationship.

Social media fostering happiness management: three luxury brands case study on Instagram

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bárbara Castillo-Abdul ◽  
Ana Pérez-Escoda ◽  
Sabina Civila
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Affective Commitment ◽  
Health And Safety ◽  
Well Being ◽  
Quantitative Methodology ◽  
Luxury Brands ◽  
Content Type ◽  
Corporate Social

Purpose This paper aims to increase the understanding of luxury brands’ branded content strategies concerning follower's engagement generated or not by happiness and well-being feelings spread in their branded content. Design/methodology/approach This study sample was composed of three of the most relevant luxury brands nowadays: Manolo Blahnik, Loewe, y Balenciaga. To address this research, an exploratory-correlational quantitative methodology was chosen; hypotheses were contrasted using ANOVA analysis with the SPSS software. Although the study can be considered quantitative, the first step of qualitative analysis was applied for content analysis with NVivo QSR software, categorizing all posts (N = 192) into three categories. Findings The dissemination of branded content and corporate social responsibility, despite being different in each case, show in general an interaction and affective commitment with their stakeholders. In the specific case of Manolo Blahnik and Loewe, they have prioritized their content, in the context of the pandemic, in posts related to social welfare, happiness, mental and physical health care. There are significant differences in the interaction with their audience, which respond very favorably to both “Happiness” and “Health and safety” content. Originality/value This study reveals how corporate social responsibility can be achieved using efficient communications in social networks. In this way, the perception of the image of the sector and the reputation can be improved – both sectoral and organizational – which unquestionably translates into economic gains for the brands.

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