STEM STUDENTS’ ENGAGEMENT TO FOSTER INTERNATIONAL MARKETING THROUGH DIGITAL CONTENT

This article aims to find the opportunities how to facilitate the interaction among students, university staff and future students in order to attract more and better students in the field of STEM by sharing students’ digital content on social media. As a potential student group – generation Z are already technology geeks, spend a lot of time on social media, know about the newest technologies and know how to use them it’s crucial to provide content that can impress them as future STEM students with technologies, opportunities, skilled staff and successful alumni. This paper includes the transformation and adjustment of the main aim for each stage, functions, digital content categories and subcategories, as well the interaction level among students, university staff and future students.

AGE AND STRUCTURAL CHANGES IN THE COMPOSITION OF THE PERSONALITY PROPERTIES OF GENDER IN MODERN SOCIETY

this article examines the issue of gender socialization and identity in modern Russian society, on the basis of analysis of gender characteristics of the personality is compared changes in the structure of the psychological sex (gender) in three age groups (up to 20 years - generation y, 20-40 years - Generation Y and 40-60 years - Generation X), analyzes the causes and possible consequences of changes in gender patterns in different generations. Specifically, the study found that changes in the composition of gender properties and a shift away about traditional stereotypes of feminity and masculinity in the direction of mixing gender roles and qualities occurred in all generations, but the most significant transformations occurred in young men and women of the younger age group (generation) and in middle-aged women (generation Y). The article also presents new data on structural changes in the composition of nuclear personality properties of gender: all males with a general tendency to mix gender qualities in the structure of "real self", the nuclear component of gender consists mainly of their masculine qualities, which is especially evident in men of the middle age group (Generation Y). In women of all generations, the nuclear composition of gender's personality were inconsistent and contradictory, and the choice of masculine qualities in the first places of the gender hierarchy in middle- and older age groups (generation Y and X) may indicate a trend towards further transformation of traditional feminist gender.

Implications of Generational and Age Metastereotypes for Older Adults at Work: The Role of Agency, Stereotype Threat, and Job Search Self-efficacy

This study explored how age compared with generational metastereotypes (i.e., what people think other people believe about their age group/generation) affect older adults’ sense of agency and stereotype threat and, consequently, their job search self-efficacy. We conducted an experiment including N = 183 participants between 50 and 79 years of age, asking respondents to think about either age or generational metastereotypes. We then explored the extent to which these metastereotypes influenced participants’ job search self-efficacy through perceptions of agency and age-based stereotype threat. First, results demonstrate that the impact of age compared with generational metastereotypes on perceived agency and age-based stereotype threat was moderated by respondent age, such that effects were only significant for older adults (60–79 years) but not middle-aged adults (50–59 years). Second, among older adults, perceptions of agency and stereotype threat mediated the effect of metastereotypes on job search self-efficacy. Our results suggest that encouraging older adults to identify with their generational membership in contrast to their age may positively influence perceptions of their ability to find a job and ultimately their actual job search behaviors.