Tablet Use Affects Preschoolers’ Executive Function: fNIRS Evidence from the Dimensional Change Card Sort Task

This study aims to examine the impact of heavy use of tablets on preschoolers’ executive function during the Dimensional Change Card Sort (DCCS) task using the functional near-infrared spectroscopy (fNIRS). Altogether, 38 Chinese preschoolers (Mage = 5.0 years, SD = 0.69 years, 17 girls) completed the tasks before the COVID-19 lockdown. Eight children never used tablets, while 16 children were diagnosed as the ‘heavy-user’. The results indicated that: (1) the ‘non-user’ outperformed the ‘heavy-user’ with a significantly higher correct rate in the DCCS task; (2) the two groups differed significantly in the activation of the prefrontal cortex (BA 9): the ‘non-user’ pattern is normal and healthy, whereas the ‘heavy-user’ pattern is not normal and needs further exploration.

Tablet Use Affects Preschoolers’ Executive Function: fNIRS Evidence from the Dimensional Change Card Sort Task

This study aims to examine the impact of tablet use on preschoolers’ executive function during the Dimensional Change Card Sort Task (DCCS) task using the functional near-infrared spectroscopy (fNIRS). Altogether 38 Chinese preschoolers (Mage = 5.0 years, SD = 0.69 years, 17 girls) completed the tasks before the COVID-19 lockdown. Eight children never used tablets, while 16 children were diagnosed as the ‘heavy-user'. The results indicated that: (1) the 'Non-user' outperformed the 'Heavy-user' with a significantly higher correct rate in the DCCS task; (2) the two groups differed significantly in the activation of the prefrontal cortex (BA 9): the 'Non-user' pattern is normal and healthy, whereas the 'Heavy-user' pattern is not normal and needs further exploration.

MEDIA TELEVISI SEBAGAI SUMBER INFORMASI DALAM MENINGKATKAN JUMLAH WISATAWAN (TOURISM DESTINATION) DI BANDUNG (Studi Kasus Program Magazine City Guide di Sunda Kiwari TV)

Televisi sebagai media audio visual yang tidak membebani banyak syarat bagi masyarakat untuk menikmatinya. Perkembangan pariwisata seiring sejalan dengan penyebaran informasi yang digaungkan oleh pihak terkait. Pihak Dinas Pariwisata di Indonesia sendiri gencar melakukan promosi dengan jargon ‘Wonderful Indonesia’ yang sudah lama di gunakan dengan bertujuan untuk meningkatkan pariwisata dalam negeri. Penelitian ini dilakukan di Bandung karena televisi yang dipilih oleh peneliti berada di kota tersebut, yaitu Sunda Kiwari TV. Rumusan masalah dalam penelitian ini adalah ingin mengetahui bagaimana peran televisi sebagai sumber informasi dalam meningkatkan jumlah wisatawan dengan menggunakan berbagai metode penelitian komunikasi. Tujuan dari penelitian ini ingin menjawab permasalahan dengan televisi sebagai sumber informasi dalam meningkatkan jumlah wisatawan berdasarkan pada teori dan metode yang sudah peneliti tentukan. Paradigma yang digunakan dalam penelitian ini adalah pradigma post-positivisme, dengan tipe penelitian yang bersifat kualitatif. Teori yang digunakan dalam penelitian ini adalah teori kultivasi dengan analisi studi deskriptif. Subyek penelitian yaitu pengunjung hotel di Gino Feruci hotel di kawasan Braga, Bandung – Jawa Barat. Obyek penelitian adalah program magazine City Guide di Sunda Kiwari TV. Hasil penelitian yang diperoleh adalah bahwa dari lima orang informan, proses mainstreaming dan resonansi atas program tersebut ada pada informan 3 yang berstatus ibu rumah tangga. Sedangkan proses pada informan yang lain, terdeteksi 1 heavy user dan 4 light users.

PENGGUNAAN MEDIA SOSIAL TERHADAP KEJADIAN DEPRESI, KECEMASAN DAN STRES PADA MAHASISWA

Penggunaan media sosial dengan intensitas yang tinggi adalah hal yang sekarang lagi terjadi di kalangan remaja, mereka berinteraksi satu sama lain melalui media sosial, hal ini memicu terjadinya beberapa masalah kesehatan, tidak hanya fisik tapi juga kesehatan mental. Tujuan dari penelitian ini adalah untuk mengidentifikasi pengaruh penggunaan media sosial terhadap kejadian depresi, kecemasan dan stress pada mahasiswa. Desain penelitian ini adalah analitik cross sectional dengan jumlah sampel sebanyak 80 mahasiswa yang diambil secata simple random sampling, variable indepennya adalah penggunaan media sosial, variable dependen adalah depresi, kecemasan dan stress. Data diambil dengan menggunakan social media addiction scale, dan depression, anxiety, stree scale, (DASS 21) dan diolah dengan menggunakan uji multivariate Manova. Hasil penelitian menunjukkan bahwa 65 mahasiswa (81.5%) adalah medium user, 9 mahasiswa (11.5%) sebagai light user dan 6 mahasiswa (7.5%) sebagai heavy user. Hasil uji Manova didapatkan P value pada variable depresi sebesar 0.03, kecemasan dengan p value 0.04 dan stress dengan p value 0.02. Hasil ini menunjukkan bahwa terdapat pengaruh penggunaan media sosial terhadap terjadinya depresi, kecemasan dan stress pada mahasiswa.

Do brands compete or coexist? How persistence of brand loyalty segments the market

Purpose This study aims to question the conventional wisdom that brands compete for customers, especially in mature industries such as soft drinks. Rather than engaging in price wars or promotion wars, brands coexist in the markets by focusing on their own brand loyal customers. Design/methodology/approach Consumer panel data of carbonated beverages are examined using Markov chains to measure switching between two brands: Coke and Pepsi. Switching rates are conducted for all Coke households (n = 10,474) and Pepsi households (n = 7,227). This is further examined with respect to heavy half (upper median) consumers of each brand who make up approximately 86 per cent of volume purchases. Findings Households that made a majority of their purchase volume in either Coke or Pepsi products stayed with their preferred brands in subsequent quarters: 85 to 97 per cent of households. These findings are validated at all levels of the brand architecture (family brands, product brands and modified brands), even though both brands engage in similar marketing mix tactics (advertising, price cuts, distribution, product offerings). Loyalty was even higher among the heavy user households. Research limitations/implications The research was conducted using two well-known brands in a mature industry. Services or non-mature markets may exhibit different loyalty patterns. Originality/value The study extends prior research on competition, loyalty and branded offerings to show that brand loyalty remains high despite marketing efforts to switch the brand buying behavior.

Exploring the Similarities Between Users and Non-Users of Consumer Mobile Internet Services

While mobile technologies have become pervasive, some consumers remain reluctant to accept, adopt and use them. Literature traditionally opposes the notions of ‘user' and ‘non-user' but recent developments show the boundary between these two concepts is very thin. The aim of this article is to review theoretical frameworks that are available for understanding such consumer attitudes and behaviours and to confront theoretical analysis with in-depth subjective investigation of a non-user, occasional user and heavy user, facing a set of different mobile media offers. The empirical analysis is conducted using Q-method. Results demonstrate similarities among users and non-users when considering their attitude towards different technologies, which opens opportunities for market consumer technologies to increase their penetration rate.