Online Donation Attitude and Satisfaction with Simple Mobile Payments: A Case of the Korean Red Cross

COVID-19 and the fourth industrial revolution have rapidly changed our society into an overall contactless one. As smartphones become more popularized, donation methods are shifting to online activities that are beyond the traditional methods. In such a contactless society, mobile payment services are emerging as an innovative payment method. However, donation consolidation and persistence are lacking in online donation marketing and other online situations. This study empirically examines the effects of personal factors (unselfishness, self-esteem, and social norms) and technical factors (perceived usefulness, ease of use, and perceived behavioral control) on donation trust, attitude, and satisfaction if donations were made through a simple mobile payment system. To this end, an online questionnaire survey was carried out on donors using the Korean Red Cross’ simple mobile payment service. By collecting 250 data samples, this study verified hypotheses. As a result of the analysis, social norms under the personal factors were significant, but unselfishness and self-esteem did not affect donors. The perceived usefulness and ease of use, which are technical factors, positively affected trust in donation, but the perceived behavioral control was not significant. Consequently, intrinsic behavioral influence factors such as personal unselfishness, self-esteem, or behavioral control did not significantly affect donation behavior, in contrast with traditional donation methods.

Long Term Effects of the COVID-19 Pandemic on Social Concerns

While some local, temporary past crises have boosted overall charitable donations, there have been concerns about potential substitution effects that the Covid-19 pandemic might have on other social objectives, such as tackling climate change and reducing inequality. We present results from a donation experiment (n = 1, 762), with data collected between April 2020 and January 2021. We combine data from (i) an online donation experiment, (ii) an extended questionnaire including perceptions, actions, and motives on the Covid-19 pandemic, the climate crisis, and poverty, as well as charitable behavior and (iii) epidemiological data. The experimental results show that donations to diverse social concerns are partially substituted by donations to the Covid-19 fund; yet, this substitution does not fully replace all other social concerns. Over time we observe no systematic trend in charitable donations. In regards to the determinants of individual donations, we observe that women donate more, people taking actions against Covid-19 and against poverty donate more, while those fearing risks from poverty donate less. In addition, we observe that the population under consideration is sensitive to the needs of others, enhancing total donations for higher Covid-19 incidence. For donations to each charity, we find that trusting a given charitable organization is the strongest explanatory factor of donations.JEL: L3, D64, Q54, I3, D9

Factors Affecting Online Donation Intention in Donation-based Crowdfunding

The research aimed to determine the factors affecting online donation intention of Generation Y, particularly in donation-based crowdfunding in Indonesia, because even though online donation had been trending in Indonesia, not all donation projects are successful. Therefore further research was needed to identify factors that influence the success of an online donation project. Using quantitative method, the research used combination of Theory of Planned Behavior (Attitude, Subjective Norms, Perceived Behavioral Control), Social Presence Theory, and S-O-R Theory (Website Quality, Transaction Convenience, Perceived Credibility). The research used purposive sampling with total of 118 respondents. The result of the analysis suggests that millennials’ intention to donate is significantly affected by the perceived credibility of the crowdfunding platform. This is mainly because the transaction is conducted online, hence the donors are concerned about whether their donation is going to be distributed properly. Subsequently, the perceived credibility of crowdfunding platform is significantly affected by social presence, website quality, and transaction convenience, which support previous research related to Social Presence Theory and S-O-R Theory. Meanwhile, attitude, subjective norms, and perceived behavioral control have no significant impact on intention to donate, which may be due to several issues such as trust and security issues considering the donation is conducted through online. The crowdfunding platforms and fundraisers in Indonesia are expected to have guidelines about important aspects that may affect individual’s intention to donate in crowdfunding platform.

Online Donation for Covid-19 as Connective Action in Indonesia and Vietnam

This study discusses how the internet facilitated the online donation movement to help deal with the Covid-19 in Indonesia and Vietnam. The internet has critical roles in online donations by spreading information, connecting individuals, and making an online donation movement. We use the connective action concept to explain how the social movement is developed by connecting people through the loose organizational or no-organizational platform. We find that the internet and social media have an essential role in informing, connecting, and simultaneously being a means of online donation activities of individuals from various backgrounds. In this action, individuals are connected emotionally and encourage their empathy and solidarity across identities. In other words, the online connection encourages people to gather and donate as social action. However, in contrast to the connective action concept based on real (offline) action, the online donation for Covid-19 shows that individuals are connected and act online. Therefore, conceptually, the online donation case could enrich the connective action concept in the context of online connection and online action.

Understanding people's participation in online charities: a dual-process approach of trust and empathic concern

PurposeThe rapid development of the Internet in China has profoundly affected the country's charities, which many people support through online donations (e.g. providing financial help) and charity information forwarding (a new behavior of participating in online charities via social media). However, the development of online charities has been accompanied by many problems, such as donation fraud and fake charity information, which adversely affect social kindness. The purpose of this paper is to understand people's online donation and forwarding behaviors and to explore the mechanisms of such behaviors from the perspectives of cognitive-based trust and emotional-based empathic concern.Design/methodology/approachThis study developed a research model based on the elaboration likelihood model (ELM) and stimulus–organism–response (SOR) model. The researchers obtained 287 valid samples via a scenario-based experimental survey and conducted partial least squares structural equation modeling (PLS-SEM) to test the model.FindingsThe results indicated that (1) online donation intention is motivated by rational-based trust and emotional-based empathic concern; (2) online charity information forwarding is triggered only when trust is built, and there is no significant correlation between empathic concern and forwarding intention; and (3) content quality, initiator credibility, and platform reputation are three critical paths to promote trust; in addition, an individual's empathic concern can be motivated by the emotional appeal.Originality/valueThis study highlights the different mechanisms of donation and forwarding behaviors and provided theoretical measures for motiving trust and empathic concern in the online context to promote people's participation in online charity.

Online Donation for Covid-19 as Connective Action in Indonesia and Vietnam

This study discusses how the internet facilitated the online donation movement to help deal with the Covid-19 in Indonesia and Vietnam. The internet has critical roles in online donations by spreading information, connecting individuals, and making an online donation movement. We use the connective action concept to explain how the social movement is developed by connecting people through the loose organizational or no-organizational platform. We find that the internet and social media have an essential role in informing, connecting, and simultaneously being a means of online donation activities of individuals from various backgrounds. In this action, individuals are connected emotionally and encourage their empathy and solidarity across identities. In other words, the online connection encourages people to gather and donate as social action. However, in contrast to the connective action concept based on real (offline) action, the online donation for Covid-19 shows that individuals are connected and act online. Therefore, conceptually, the online donation case could enrich the connective action concept in the context of online connection and online action.

E-Service Application: Online Donation to Help Fight COVID-19

The Artificial Intelligence (AI) can promote research and find optimal solutions for complex and unstable situations. COVID-19 highlights the urgent need to innovate and offer modern solutions. Those solutions must meet the business requirement but also the current circumstances. In this paper, we are going to describe a new E-service application: Online Donation to Help Fight COVID-19. Our online donation software is perfect for nonprofits. The application has many features to suit our needs and their support response time. We use the Machine learning technique K-Nearest Neighbor to identify the ideal beneficiaries (school, hospital…). Our project can resolve the problem of donation management and establish the transparency and trust.

They ought to do it too: Understanding effects of social information on donation behavior and mood

Social information, providing potential donors with information about the donation amount given by earlier donors, is often applied as an intervention in online donation contexts. It has been suggested that social information informs others about the most common (descriptive norm) or appropriate (injunctive norm) behavior, and that these perceived social norms explain its effects. We present evidence from a preregistered online experiment testing to what extent perceived social norms mediate effects of social information on charitable giving. In addition, we examine whether social information affects donors’ moods. A positive mood after donating is important to avoid negative side effects of a nudge like social information. We argue that social information increases social pressure to donate in a certain way and therefore decreases donors’ moods. In an experiment among British citizens (n = 1029), we manipulated descriptive and injunctive social information. We show that injunctive social information, mentioning the appropriate donation amount, increases donation amounts (10%) and donors’ moods (10%). Contrary to earlier research, merely stating descriptive social information did not affect the donation behavior or mood. We found no evidence that social information affects giving behavior or mood via perceived social norms. Our findings how different types of social information affect charitable giving are important for fundraisers or policy makers aiming to increase charitable behavior.