Happiness and pro-environmental consumption behaviors

PurposeThis paper employs the theoretical foundations for subjective well-being to examine the impacts of two underlying dimensions of subjective well-being (psychological well-being and social well-being) on pro-environmental consumption behaviors (PECBs). In this research, the moderating role of exposure to positive environmental messages on media in the relationship between subjective well-being and PECBs is also examined.Design/methodology/approachThis research uses a quantitative research method with data collected from an online survey questionnaire posted in Facebook groups related to PECBs in Vietnam.FindingsPsychological well-being and social well-being are found to be separate significant predictors of PECBs. More importantly, exposure to positive environmental messages on media was found to reinforce the impacts of psychological well-being on PECB but not moderate the relationship between social well-being and PECB.Originality/valueThis research offers a new insight for encouraging PECB from the perspective of subjective well-being. Different from the extant perspectives, which usually examine subjective well-being as a unidimensional antecedent of PECB, the authors highlight that subjective well-being can influence PECB in two separate dimensions. Moreover, this research extends existing literature by accentuating the role of exposure to environmental messages in the association between different types of social well-being and PECB.

A Post-Environmental Discourse: Rhetoric, Science and Legitimacy in Environmental News Coverage of Lake Winnipeg, Canada

<p>In post-environmental news discourse, environmentalism is reduced to a rhetorical motif that is relayed by all sides of the political debate, including the environmental opposition. The phase of post-environmentalism in environmental discourse is indicated by the absorption of environmental messages into mainstream discourse so that they are no longer 'owned' by subversive environmentalists, but by anyone claiming to represent the cause. The result is that a counter-discourse is no longer present in the discussion to challenge dominant assumptions about unlimited economic growth. Using critical discourse analysis, this thesis examines the news coverage of governmental regulations aimed at reducing toxic algae in Lake Winnipeg, Canada. The thesis describes how the science is used in the narratives, and compares patterns of doubting science in the coverage with similar patterns found in news discourse historically. The analysis shows that the pro-lake cause is recruited throughout the coverage to boost legitimacy for the Manitoba hog industry and the City of Winnipeg, who leveraged public campaigns opposing the regulations. Rather than contributing to a public understanding of the tension between environmental and economic paradigms, the simplistic cost-benefit analysis of the regulations in the coverage decontextualises the problem from its complex political-economic origins. Furthermore, rather than presenting environmental science in a way that aids public understanding, science is either credited or discredited to reinforce the industry and governmental positions. The need for transparent communication of environmental problems and their causes is thus hindered by the legitimacy claims-making that dominates the discourse. The repeated and shared voicing of environmental messages in the media further embeds the discourse into a post-environmental phase by excluding a counter-discourse from the discussion – environmentalism becomes talked about by everyone, and yet discussed by no one.</p>

A Post-Environmental Discourse: Rhetoric, Science and Legitimacy in Environmental News Coverage of Lake Winnipeg, Canada

<p>In post-environmental news discourse, environmentalism is reduced to a rhetorical motif that is relayed by all sides of the political debate, including the environmental opposition. The phase of post-environmentalism in environmental discourse is indicated by the absorption of environmental messages into mainstream discourse so that they are no longer 'owned' by subversive environmentalists, but by anyone claiming to represent the cause. The result is that a counter-discourse is no longer present in the discussion to challenge dominant assumptions about unlimited economic growth. Using critical discourse analysis, this thesis examines the news coverage of governmental regulations aimed at reducing toxic algae in Lake Winnipeg, Canada. The thesis describes how the science is used in the narratives, and compares patterns of doubting science in the coverage with similar patterns found in news discourse historically. The analysis shows that the pro-lake cause is recruited throughout the coverage to boost legitimacy for the Manitoba hog industry and the City of Winnipeg, who leveraged public campaigns opposing the regulations. Rather than contributing to a public understanding of the tension between environmental and economic paradigms, the simplistic cost-benefit analysis of the regulations in the coverage decontextualises the problem from its complex political-economic origins. Furthermore, rather than presenting environmental science in a way that aids public understanding, science is either credited or discredited to reinforce the industry and governmental positions. The need for transparent communication of environmental problems and their causes is thus hindered by the legitimacy claims-making that dominates the discourse. The repeated and shared voicing of environmental messages in the media further embeds the discourse into a post-environmental phase by excluding a counter-discourse from the discussion – environmentalism becomes talked about by everyone, and yet discussed by no one.</p>

Understanding environmental tweets of for-profits and nonprofits and their effects on user responses

PurposeOrganizations are communicating with the public about their thoughts and behaviors relevant to the environment via social networking sites. The purpose of this paper is to explore for-profit and nonprofit organizations' Twitter messages to understand their environment-related messages and their influences on the publics' responses.Design/methodology/approachThis study conducted a content analysis adopting four message classification systems: environmental message orientation, message specificity, message framing, and environmental issue. Guided by attribution theory, this study also explored how the organization's environmental messages influence social media (Twitter) user responses, likes, retweets, and replies.FindingsThe analysis showed that for-profits' messages tend to discuss their green products and manufacturing processes with specific numeric evidence, while nonprofits are disposed to describe a severely degraded environment. In addition, the study revealed that tweets yield a high number of likes and replies when the organizations are for-profits and the messages emphasize green products.Research limitations/implicationsThe findings of this study showed that the green message categorization systems are applicable to the social media context. But, this study focused on Twitter only. Future studies need to examine various social media platforms.Practical implicationsThe study findings recommend communication practitioners use substantive green messages highlighting actual pro-environmental performances. Also, practitioners might need to make a linkage between the discussed environmental issue and the organization (e.g. a water issue by a wildlife-related nonprofit, an energy issue by a home appliance manufacturer, an air pollution issue by a bicycle company). In addition, regarding the message specificity, infographics can be present specific information that audiences can readily understand because it is described visually.Originality/valueScholars investigated environmental messages in advertising and cautioned that environmental messages that are not substantive or specific can cause audiences to perceive the messages as greenwashing. However, these previous studies focused on conventional media, and they have not been replicated in the age of social media. Thus, it is important to explore the current status of organizational environmental messages on social media.

Rethinking museum shops in the context of the climate crisis

This paper critically evaluates the role of the museum shop in the context of the climate crisis. Specifically, it considers how museum shops might be reconceptualized as an important facet of visitor communication within the emerging category of climate museums. Theoretically, the paper references the conceptual linkages of material and commodity culture in relation to climate issues, while practically, it frames the shop as a space that can both support exhibition messaging and prompt behavioral changes among visitors that might help reduce their planetary impact. These claims are explored with reference to the concepts of “gestalt” and “nudge” theory. The paper presents three approaches for effecting such changes: 1. Extended exhibition messaging through shop products; 2. Consistency of tone between exhibition and shop spaces; 3. Imposing limits on the shop space to convey environmental messages. Ultimately, the paper argues for the shop as a more integral cultural component of the museum complex.

Attribution and attributional processes of organizations’ environmental messages

This experimental study, guided by attribution theory, investigated the impact of the substantiation and specificity of organizations’ environmental messages on perceived communication motivation and how this perception prompts audiences’ affective and cognitive responses. Findings showed that specific messages increased perceived intrinsic motivation, whereas vague messages increased perceived extrinsic motivation; in turn, perceived intrinsic motive positively influenced audiences’ message attitude, organization attitude, message credibility, organization credibility, and organization’s green image, whereas perceived extrinsic motive negatively influenced these aspects.

An analysis of multimodal resources in environmental protection posters

Exposure of environmental issues is essential to prevent mass environmental destructions; therefore, campaigns (posters) should be able to activate the viewers’ contemplation on such issues. The emergence of multimodal texts provides a vast opportunity for semioticians to do their analyses in a more creative manner in current communication processes. Accordingly, this study focuses on the interactive meanings of semiotic resources in posters on environmental campaigns using a multimodal perspective. It examines the contribution of visual and textual resources to raise people’s awareness on the significance of preserving the environment for future generations. This study drew upon analytical tools from SFL, social semiotics, and reading images (Bezemer & Kress, 2008; Kress, 2011; Kress & Van Leeuwen 1996; Martinec & Salway, 2005). This form of contemplation can be considered to be a part of an essential educational process to build a good character. This study shows that the sample posters are significant to represent and transfer environmental messages through these multimodal resources.

Older female consumers’ environmentally sustainable apparel consumption

Purpose Built on the socioemotional selectivity theory, the purpose of this paper is to analyze elderly female consumers’ consumption of environmentally sustainable apparel (ESA) according to their time perspective (TP) (expansive vs limited) and different types of advertising appeals (emotional vs rational and positive vs negative emotional appeals). Design/methodology/approach The study conducted a survey and experiments with 154 US female consumers who were 65 years of age or older. Data were analyzed through regression and ANCOVA. Findings The results showed that older female adults with an expansive TP tended to consume ESA, with their fashion consciousness moderating the results. Rational and either positive or negative emotional advertisements with environmental messages were found to encourage the higher purchase intentions of elderly consumers more effectively than advertisements with no environmental messages. Practical implications Apparel retailers are recommended to consider the factor of TP when encouraging environmental consumption. Environmental messages containing rational information and eliciting positive and negative emotions are suggested to promote purchase intention toward ESA among elderly consumers. Originality/value This study addressed an under-studied segment in ESA consumption – elderly female consumers – built on the socioemotional selective theory, and confirmed that this group’s ESA consumption can be explained by their perspective on time. In addition, this study confirmed which advertising appeals would effectively encourage their ESA consumption, and provided theoretical explanations for these findings.