The hypothesis tested was PKCα mediates the phosphorylation of glycogen synthetase kinase 3β (GSK3β) and that the GSK3β inhibition modulates the response to tumor necrosis factor-α (TNF) in rat pulmonary microvessel endothelial cells (PMEC). PMEC were treated with TNF for 4.0 h (100 ng/ml) or vehicle. First, to assess the role of PKCα in the phosphorylation of GSK3β (i.e., an indicator of GSK3β inhibition), PMEC were pretreated with 1) nonsense-RNA-PKCα, 2) siRNA-PKCα, and 3) the PKC inhibitor Gö6983. In the nonsense RNA-PKCα+TNF and TNF groups, there was increased phosphorylated GSK3β-Ser9 that did not occur in the Gö6983+TNF group. In the TNF groups, there was a significant correlation between PKCα protein and phosphorylated GSK3β-Ser9 that did not occur in the groups without TNF. Second, to assess the role of GSK3β in β-catenin activity, PMEC were pretreated with 1) wild-type (w) GSK3β plasmid to enhance GSK3β activity, 2) kinase dead (kd)-GSK3β plasmid, and 3) the GSK3β inhibitor SB-216763. In the TNF group, there was increased unphosphorylated β-catenin-Ser37/33 compared with the control group. In the GSK3β-inhibited groups (i.e., SB-216763 and kdGSK3β) ± TNF, the unphosphorylated β-catenin-Ser37/33 was similar to the TNF group. In the GSK3β-enhanced group ± TNF, the unphosphorylated β-catenin-Ser37/33 was similar to the control. Finally, PMEC were also treated with TOPflash, a β-catenin-dependent promoter luciferase reporter, or the mutant construct FOPflash, 2 days before treatment with TNF. In the TNF group, there was an increased TOPflash/FOPflash activity ratio compared with the control group. In the GSK3β-inhibited groups (i.e., SB-216763 and kdGSK3β) ± TNF, the TOPflash/FOPflash activity ratio was similar to the TNF group. In the GSK3β-enhanced group ± TNF, the TOPflash/FOPflash activity ratio was similar to the control. The data indicate that TNF induces endothelial activation that is modulated by a PKCα-dependent inhibition of GSK3β.