PERCEPTIONAL DIFFERENCES IN ARCHITECTURAL FACADE PERCEPTION DUE TO ARCHITECTURAL EDUCATION

Aim: In this study, the façades of tourism buildings designed with different currents (universalism, regionalism, syncreticism, contextualism, neovernakularism) on the Antal-ya coastline, in terms of 'taste', 'chaos', 'affection', 'familiarity', by groups of architects and non-architects. It is aimed to examine how it is perceived. Method: For this purpo-se, the fronts of 20 tourism buildings from 5 different styles, designed with a modern and postmodern approach, were analyzed by 60 people through a questionnaire. In the survey, adjective pairs such as impressive / ordinary, original / imitation, coarse / elegant, modest / flamboyant, complex / plain, familiar / unfamiliar, modern / outdated, questio-ning the façade features for tourism buildings were evaluated with a five-digit semantic differentiation scale. The analysis of the data sets obtained through the questionnaire was performed with the IBM Statistical Package For The Social Sciences (SPSS) 23 For Windows statistical software package program. At the beginning of the study, it was thought that the subjects would have perception-behavioral performance differences depending on the architectural education. Results: Unlike the non-architect profession, the architect group liked the universalism, neo-natalism and regionalism movements, found it impressive and original; It was determined that he did not like the synchterism and contextualism movements as complex, rude and outdated. Conclusion: In the analysis, it was seen that the differences between architects and non-architects are statis-tically significant. As a result of the study, it was determined that there are significant differences between architects and non-architects in evaluating the adjectives of expres-siveness, complexity, familiarity and originality. İndividuals who do not have an archi-tectural education are familiar with the traditional inspired structures, and they find the-se structures impressive It is for the individuals who study architecture to find modern and regionalist structures impressive and original.

MODERN TECHNOLOGY OF PRODUCTION AND STRATEGY OF PROMOTION OF NEW CEREAL PRODUCTS ON UKRAINIAN CONSUMER MARKET

In the article, based on analysis of the market of dry breakfasts in Ukraine and calculations of the assortment of instant and quick-cooked cereals, which are implemented in trading networks of Odessa and Odessa region, it was established that studied supermarkets can not provide stable, complete and wide assortment of products to fully meet needs of consumers. This means that it is necessary to carry out various measures in the field of forming domestic assortment of instant and quick-cooked cereals and improving its structure. Purpose of work was to develop strategy for launching a new product on the market, namely instant and quick-cooked cereals, on the basis of assortment analysis, mapping of strategic groups and construction of differentiation scale to enhance competition and create useful product advertising. With help of strategic group cards it was discovered that domestic products are poorly represented in such segments as a wide assortment at low prices and average latitude of assortment at low prices, therefore these segments can be considered as strategic for domestic instant and quick-cooked cereals producers. Based on construction of differentiation scale by trademarks of instant and quick-cooked cereals, it has been established that strategy of promotion in creating useful advertising to increase the competition of new products by means of differentiation can become emotional and social motives that are not used or very little used by competitors: originality, fashion, trendset, morality, sexual attractiveness, fear, revenge, status, socialization, self-realization, freedom, invovement, co-creation. Obtained results indicate that market for consumption of instant and quick-cooked cereals in Ukraine is sufficiently "young", demand for this kind of products is constantly growing, therefore the development and implementation into production of high-quality instant and quick-cooked cereals and expansion of its range is very relevant. The article also proposes and improves the technology of production of cereal extrudates with high nutritional value based on different kinds of cereal crops and vegetable raw materials. A substantial expansion of the range of products of instant and fast cereals in the form of flakes, muesli, granola, couscous based on a mixture of extruded flour and grains of extrudates has been proposed.

Regional Variation in Changes in Agricultural Production in Poland in the Context of Environmental Impact

Subject and purpose of work: Agricultural production activity brings about specific environmental effects. The aim of the study was to analyse changes in agricultural production in regions of Poland (NUTS-2) in the context of environmental impact using the gross nitrogen balance. Materials and methods: The analysis covered the medium-term perspective of 2001-2016. The primary source of information was statistical data of the Polish Central Statistical Office (Główny Urząd Statystyczny - GUS). Results: During the 2002-2004 period, the balance of gross nitrogen balance in Poland did not change and amounted to an average of 47.5 kg N∙ha-1 UAA (Utilized Agricultural Area). The progressive extensification of plant production in the following provinces: Slaskie, Malopolskie, Podkarpackie and Swietokrzyskie, is accompanied by a rapid reduction in the stocking density of livestock. Conclusions: The nitrogen balance, highly differentiated regionally, just as its individual elements, show the potential differentiation scale of the agricultural impact on the state of the environment. Very high balance surpluses occurring in the Kujawsko-Pomorskie, Lodzkie and Wielkopolskie provinces may indicate high environmental pressure from the agricultural production.