Radioactive Contamination Countermeasures, Food Inspection Systems, and the Issue of Reputational Damage in the Early Stages of the Nuclear Disaster in Fukushima Prefecture

This paper overviews the achievements and challenges of radioactive contamination countermeasures, food inspection systems, and reputational damage to agricultural products in Fukushima Prefecture during the early stages of the Great East Japan Earthquake and nuclear disaster. It outlines the effectiveness of early countermeasures such as absorption control measures and soil decontamination, and observes how efforts aimed at revitalizing afflicted areas were initiated and advanced primarily through the leadership of residents and agricultural producers. Furthermore, it examines food inspection systems such as the “all-bag-all-volume” testing system for rice that was implemented in Fukushima, and suggests that a failure to extend such countermeasures to outside of Fukushima Prefecture was a contributing factor to the ongoing issue of reputational damage and consumer reluctance to purchase products from the area. Lastly, the paper categorizes early consumer trends in four groups based on differing perceptions of risk and safety, and concludes that dealing with reputational damage should entail creating maps of radioactive material distribution, and also building a rational inspection system that allows consumers to objectively identify the safety of agricultural products.

Thank You, Akira Hayami! The Xavier Database of Historical Japan

This article introduces the Xavier database, one of the major sources for studying historical populations in Japan. The database consists of 162 years of annual observations for 28,105 individuals living in three villages and one town of the current Fukushima prefecture between 1708 and 1870. We review the extensive efforts of the founder of Japanese historical demography, Akira Hayami, and his group in collecting, transcribing, coding, and finally making local population registers into this database for demographic analysis. We discuss the studies that flourished domestically and internationally using the data in the last two decades, followed by the discussion of current and promising development.

Reputational Damage in Radiation Disasters 10 years after the Accident at TEPCO's Fukushima Daiichi Nuclear Power Plant.

This paper does not necessarily reflect the views of the International Commission on Radiological Protection. Ten years have passed since the accident at Fukushima Daiichi nuclear power plant, and radioactive substances contained in agricultural products and marine products are now below detectable levels. Amidst this, the testing stance is changing from one that guarantees safety to one that guarantees relief, and testing is being reduced for financial reasons. Moreover, the sense of resistance and concern towards food products produced in Fukushima Prefecture is reducing. Anxiety has been reducing along with the development of the inspection system, the inspection results, and the passage of time. However, although there have been fewer requests, demands, and claims to avoid products from Fukushima Prefecture since immediately after the accident, there is a tendency for consumer trends to be forcefully ‘surmised'. As a result, the problem of reputational damage, such as the fact that the market ranking of rice and beef has not recovered, remains an issue.