This chapter discusses how Studio Desire's relocation contingently brought about the revitalization of Game City's downtown. This revitalization was possible as discourses, imaginaries, and alliances at the local level converged around neoliberal public–private partnerships that fetishized creativity, privileged middle-class values, and promoted art as the engine of economic growth. The chapter also unravels how geography, materiality, and space in the digital economy are far from being dead and are, in fact, indispensable to the reproduction of life. Even in the context of globalization, how workers exercise their labor power depends on the physical features, affordances, design logic, and limitations of a particular workplace. Space also matters as it casts social reproduction as a frame.