Implementation of Marketing Mix and Relationship Marketing on PD Karya Bearing Motor, Bekasi

Companies in doing marketing need proper strategy so as to be firms operating in the fields of services of non-services develop and occupying a position is best to maximize resources. Marketing mix is marketing strategy used by PD Karya Bearing Motor in developing their business, covering product, price, place and promotion. The implementation of marketing mix and relationship marketing activity can support the development of each other all of the company business. In its implementation PD Karya Bearing Motor has implemented the mix marketing strategy in the marketing of spareparts motor vehicle although there are still not maximum such as the implementation of the high promotion only rely on word of mouth and system users online that has not yet been optimized used. In their relation marketing PD Karya Bearing Motor to provide the best service and supplies, the factors that must be taken care of by the company in relationship marketing is the belief, commitment, communication and the handling of conflict. These factors have applied. PD Karya Bearing Motor in enhancing good relations with customers. This methodology applied qualitative research methodology approach a case study. The purpose of this research is wanting to know how the implementation of marketing mix and relationship marketing at PD Karya Bearing Motor. The result is PD Karya Bearing Motor marketing continue to grow as proven from customers using the product PD Karya Bearing Motor already reached to Sulawesi, PD Karya Bearing Motor to provide Products and services tried to satisfy customers, In the hope of PD Karya Bearing Motor product can serve or reach the whole country and international.

Prerequisites for Customer Orientation

A highly competitive global market means numerous opportunities as well as numerous threats and challenges. Products become increasingly indistinguishable. Companies need therefore to develop concepts and strategies for relationships with their customer. For this purpose, a comprehensive consideration is necessary. The shift from transaction marketing to relation marketing already took place, and the focus is on the customer. Customer relationship management seems to provide possible solutions for competitive markets. The CRM hype is ongoing even though failing rates of CRM implementations up to 75 percent are reported. One of the success factors for CRM implementation is orientation toward the customer. Customer orientation requires various different measures like change management, cross functional collaboration, process management, employee commitment and the support as well as the encouragement from the owners or investors of a company. Internal marketing is necessary to convince employees to switch from functional to cross functional thinking. Customer orientation is a strategy, a journey and a long term undertaking and requires continuous review and improvement. The paper provides with a comprehensive insight on necessary factors for a customer orientation.

PENGARUH MARKETING PUBLIC RELATIONS TERHADAP BRAND IMAGE DAN LOYALITAS PELANGGANDI STUDIO ALAM TV9 MATARAM

This research is aimed at determining and explaining the effect of public relations marketing on the brand image and customers loyalty at Studio Alam TV9. This research is an explanatory research with quantitative approach. This research employed three variables of Public Relations Marketing, Brand Image, and Customers loyalty. The visitors of Studio Alam TV9 that have visited twice or more are the populations of this study. 110 visitors are the respondents of this research selected through purposive random sampling to which the questioners were distributed. The data were analyzed using path analysis. Based on that path analyzed the research showed that public relation marketing has direct and significant effect on Brand Image. And the brand Image has direct and significant effect on the customers loyalty. Beside that it is found that public relation marketing has indirect but significant effect of the customers loyalty through brand image. It is suggested that TV9 maintain and improve the public relation marketing ti improve the brand image and make the customers loyalty.Keywords: Marketing Public Relation, Brand Image, Customer Loyalty