scholarly journals PENGARUH MARKETING PUBLIC RELATIONS TERHADAP BRAND IMAGE DAN LOYALITAS PELANGGANDI STUDIO ALAM TV9 MATARAM

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Ari Wahyuddin
Keyword(s):  
Public Relations ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Brand Image ◽  
Quantitative Approach ◽  
Public Relation ◽  
The Public ◽  
Relation Marketing ◽  
Relations Marketing

This research is aimed at determining and explaining the effect of public relations marketing on the brand image and customers loyalty at Studio Alam TV9. This research is an explanatory research with quantitative approach. This research employed three variables of Public Relations Marketing, Brand Image, and Customers loyalty. The visitors of Studio Alam TV9 that have visited twice or more are the populations of this study. 110 visitors are the respondents of this research selected through purposive random sampling to which the questioners were distributed. The data were analyzed using path analysis. Based on that path analyzed the research showed that public relation marketing has direct and significant effect on Brand Image. And the brand Image has direct and significant effect on the customers loyalty.  Beside that it is found that public relation marketing has indirect but significant effect of the customers loyalty through brand image. It is suggested that TV9 maintain and improve the public relation marketing ti improve the brand image and make the customers loyalty.Keywords: Marketing Public Relation, Brand Image, Customer Loyalty

scholarly journals BRANDING PERGURUAN TINGGI SWASTA (STUDI KASUS STRATEGI MARKETING PUBLIC RELATION UNIVERSITAS KRISTEN INDONESIA MALUKU).

BADATI ◽  
2019 ◽  
Vol 1 (1) ◽  
pp. 105-116
Author(s):  
RIDO DOMINGGUS LATUHERU
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Distribution System ◽  
Public Relation ◽  
Communication Studies ◽  
Gross Margin ◽  
Public Response ◽  
The Public ◽  
Product Idea ◽  
Relations Marketing

Marketing and branding are two things that are interconnected with each other. Marketing talks about a product idea, about the distribution system and sales chain, the size of the gross margin, the promotional budget and some of the profits that producers can achieve. Formulation of the problem Based on the description on the background and identification of the problem, then the problem of this research can be formulated is to find out How is UKIM's public relations marketing strategy in branding? Based on the problem above, the research objectives achieved are: (1). Knowing UKIM's Public Relations Marketing Strategy in Branding? (2). What is the Public Response to the Public Relations Marketing Strategy in Branding? The benefits of this study are expected to be useful as (1). Contribution of ideas and input and helped UKIM in formulating the Public Relations Marketing Strategy in Branding. (2). Scientific input for the development of the UKIM Research Institute, particularly in the field of Communication Studies

scholarly journals Karakteristik Public Relation pada Departemen Marketing Public Relations CNN Indonesia TV

2019 ◽  
Vol 7 (2) ◽  
pp. 37
Author(s):  
Ayu Puspa Yurita ◽  
Anwar Sani
Keyword(s):  
Public Relations ◽  
Research Method ◽  
Public Relation ◽  
The Public ◽  
Relations Marketing ◽  
Descriptive Qualitative ◽  
Business Relations

Banyaknya penggunaan nama pada divisi atau departemen public relations memberikan kesan bahwa tugas dan fungsi divisi atau departemen public relation di sebuah perusahaan kemudian berbeda dengan perusahaan lain. Perbedaan pada fungsi, tugas, peran, dan kegiatan yang dilakukan oleh divisi atau departemen public relations itu dapat menentukan karakteristik public relations pada perusahaan. Tujuan penelitian ini untuk mengetahui tujuan, fungsi, peran, juga aktivitas departemen marketing public relations di CNN Indonesia TV. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil penelitian menjelaskan bahwa perbedaan tujuan, fungsi, dan peran tergantung dari kebijakan perusahaan masing- masing. CNN Indonesia TV melakukan efisiensi pada tujuan dan fungsi perusahaan, sedangkan peran departemen marketing public relations-nya sejalan dengan misi PR perusahaan yaitu ikut berkontribusi langsung dalam revenue perusahaan. Sedangkan aktivitas yang diinisiasi oleh CNN Indonesia ada 3, yaitu Dialog, Monolog, dan Meet Up. Dari 3 poin pada pembahasaan tersebut akhirnya dapat diketahui seperti apa karakteristik public relations pada departemen marketing public relations CNN Indonesia TV.�Kata Kunci: Media Massa; Karakteristik; Public Relations; Marketing Public Relations; Fungsi��ABSTRACTThe many uses of names in the division or department of public relations that give the impression that the tasks and functions of the division or department are not the same as at first. Differences in functions, tasks, roles, and activities carried out by the division or public relations department can determine public relations in company. This� the background of the writer will describe characteristics of public relations in the public relations marketing departement CNN Indonesia TV. The purpose of this study was to determine the objectives, functions, roles, and also the marketing business relations department at CNN Indonesia TV. The research method is descriptive qualitative. The results of the study explain that the number of goals, functions, and roles depends on each company. CNN Indonesia TV transfers the functions and functions of the company, while the marketing office relations of public relations are within the mission of the company's public relations incorporated in the company's revenue. While the activities initiated by CNN Indonesia are 3, namely Dialogue, Monologue, and Meet Up. Of the 3 points in the discussion, it can finally be seen as what public relations in the CNN Indonesia TV marketing public relations department.

PENGARUH KEPUASAN ATAS BAURAN PEMASARAN TERHADAP LOYALITAS PENGUNJUNG PADA TAMAN WISATA BUKIT KHAYANGAN KOTA SUNGAI PENUH

2017 ◽  
Vol 2 (3) ◽  
pp. 169
Author(s):  
Gampo Haryono
Keyword(s):  
Path Analysis ◽  
Hypothesis Testing ◽  
Customer Loyalty ◽  
Random Sampling ◽  
T Test ◽  
Stratified Random Sampling ◽  
Physical Evidence

<p><em>Building customer loyaltyis veryimportant forcompany Loyaltycan be createdfromcustomersatisfactionto themarketing so that</em><em>This research aims to analyze : (1) The effect of satisfaction product, satisfaction of price, satisfaction of promotion, satisfaction of location, satisfaction of personil, satisfaction of process, satisfaction of </em><em>physical evidence on switching barrier</em><em> (2)</em><em> The effect of satisfaction product, satisfaction of price, satisfaction of promotion, satisfaction of location, satisfaction of personnel, satisfaction of process, satisfaction of </em><em>physical evidence on customer loyalty Taman Wisata Bukit Khayangan Kota Sungai Penuh. This studyincluding thea descriptivequantitativeresearchandverification.The populationin this researchis a Taman Wisata Bukit Khayangan </em><em>Sungai Penuh</em><em> City customer. Drawnfroma populationsample of323customers. Sampling was done byusing</em><em> Stratified Random Sampling </em><em>technique. </em><em>Analysis of data used path analysis and hypothesis testing using the</em><em> F and </em><em> t test. </em><em>The result showed that: (1) there are significant effect satisfaction of price, satisfaction of promotion, satisfaction of location and satisfaction of personnel on switching barrier, while the effect satisfaction of product, satisfaction of process and satisfaction </em><em>physical evidence not significant on customer loyalty Taman Wisata Bukit Khayangan.</em></p><p>Membangun loyalitas pelanggan merupakan hal yang sangat penting bagi perusahaan. Loyalitas dapat diciptakan dari kepuasan pelanggan terhadap bauran pemasaran, sehingga penelitian ini bertujuan untuk menganalisis: (1) pengaruh kepuasan atas produk, kepuasan atas harga, kepuasan atas promosi, kepuasan atas lokasi, kepuasan atas karyawan, kepuasan atas proses dan kepuasan atas sarana fisik terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan. Populasi dalam penelitian ini adalah pelanggan pengunjung remaja sampai dewasa Taman Wisata Bukit Khayangan tahun 2009 sampai 2015 dengan jumlah 482.500 orang.Dari populasi ditarik sampel sebanyak 323 orang pengunjung.Analisis data yang digunakan adalah analisis jalur.Hasil penelitian ini menunjukkan bahwa: 1) terdapat pengaruh signifikan kepuasan atas produk terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan, 2) terdapat pengaruh signifikan kepuasan atas harga terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan, 3) terdapat pengaruh signifikan kepuasan atas promosi terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan, 4) terdapat pengaruh signifikan kepuasan atas lokasi terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan, 5) terdapat pengaruh signifikan kepuasan atas pegawai terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan, 6) terdapat pengaruh signifikan kepuasan atas proses terhadap loyalitas pengunjung Taman Wisata Bukit, 7) tidak terdapat pengaruhsignifikan kepuasan atas bukti fisik terhadap loyalitas pengunjung Taman Wisata Bukit Khayangan. </p><p><em><br /></em></p><p> </p>

scholarly journals Kontribusi Marketing Syariah dan Citra Lembaga Dalam Mempengaruhi Keputusan Nasabah Menabung

2020 ◽  
Vol 6 (1) ◽  
pp. 11
Author(s):  
Nur Anim Jauhariyah ◽  
Kiki Fitria ◽  
Mahmudah Mahmudah
Keyword(s):  
Survey Research ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quantitative Approach ◽  
Institutional Image ◽  
The Public ◽  
Simultaneous Influence

The purpose of this study 1) Knowing the influence of sharia marketing (X1) on customer decisions (Y) saving; 2) Determine the magnitude of the influence of the image of the institution (X2) on the customer's decision (Y) to save; 3) Knowing the simultaneous influence between sharia marketing (X1) and institutional image (X2) on Customer Decision (Y) saving. In this study using a quantitative approach to the type of survey research. Determination of the research sample using simple random sampling technique with 30 respondents. Research conclusions 1) Sharia marketing Bank Syariah Mandiri KC Genteng Banyuwangi Regency is one of the factors that influence customers' decision to save. The better the marketing of sharia is carried out, the more interested the public will be in saving at Syariah Syariah Bank KC Genteng Banyuwangi Regency; 2) the image of the institution of Bank Syariah Mandiri KC Genteng Banyuwangi Regency is one of the factors that influence the interests of customers to save. The better the image in the minds of the public, the more interested people will be saving at the Syariah Mandiri Bank KC Genteng Banyuwangi Regency; 3) sharia marketing (X1) and institutional image (X2) are the dominant variables on customer decisions (Y) saving at Bank Syariah Mandiri KC Genteng Banyuwangi Regency.

scholarly journals Investigations of Customer Loyalty: Strengthening Product Quality, Brand Image and Customer Satisfaction

2021 ◽  
Vol 11 (1) ◽  
pp. 78
Author(s):  
Enjang Sudarman ◽  
Harries Madiistriyatno ◽  
Ikbal Sudarman
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Structural Equation ◽  
Brand Image ◽  
Research Result ◽  
Equation Model ◽  
Stratified Random Sampling

Abstract. The purpose of this study is to help make decisions about winning the smartphone market through product differentiation to increase customer loyalty for the OPPO Brand. The study population was 1050 students of the faculty of education and the faculty of economics, the sampling technique using the stratified random sampling method was obtained by 550 students. Data analysis was performed using Structural Equation Model (SEM) statistical analysis using Amos Graphic v.22 Software. The result of the research obtained product differential strategy, brand image and customer satisfaction can increase customer loyalty. Brand image and customer satisfaction factor are mediators of product quality on customer loyalty factors. The implication of this research is that brand image is the biggest factor affecting customer satisfaction. Furthermore, the contribution of research result to the OPPO company must make product changes in order to improve brand image, customer satisfaction and customer loyalty. Abstrak. Tujuan dari penelitian ini adalah untuk meningkatkan loyalitas pelanggan melalui penguatan kualitas produk, citra merek dan kepuasan pelanggan. Populasi penelitian ini adalah Mahasiswa di Kabupaten Karawang dari 12 Perguruan tinggi sebanyak 27,378 mahasiswa, teknik pengambilan sampel menggunakan stratified random sampling diperoleh sebanyak 550 orang. Analisis data dilakukan dengan menggunakan analisis statistik Structural Equation Model (SEM) menggunakan perangkat lunak Amos Graphic versi 22. Hasil penelitian yang diperoleh bahwa penguatan kualitas produk memiliki efek secara langsung terhadap loyalitas pelanggan, citrak merek dan kepuasan pelanggan adalah mediator faktor kualitas produk pada faktor loyalitas pelanggan. Implikasi dari penelitian ini bahwa citra merek merupakan faktor terbesar yang mempengaruhi kepuasan pelanggan. Selanjutnya, kontribusi hasil penelitian terhadap perusahaan OPPO adalah untuk pertimbangan kebijakan bagi manajemen dalam hal penguatan kualitas produk yang dilakukan melalui inovasi teknologi dari sisi penggunaan bahan, fitur-fitur, serta komponen berkualitas tinggi agar meningkatkan citra merek, kepuasan pelanggan sehingga berdampak positif terhadap loyalitas pelanggan.

scholarly journals PENGARUH MARKETING PUBLIC RELATION TERHADAP KEPUTUSAN MENGUNJUNGI OBJEK WISATA (Survei Pada Wisatawan Nusantara Pasca Tsunami)

2008 ◽  
Vol 8 (1) ◽  
pp. 65
Author(s):  
Bambang Widjajanta
Keyword(s):  
Public Relations ◽  
Random Sampling ◽  
Public Relation ◽  
Systematic Random Sampling

Objek wisata pada masa kini sudah menjadi salah satu sumber pemasukan devisa yang cukup besar bagi Negara. Pantai Pangandaran adalah salahsatu objek wisata yang dimiliki oleh Jawa Barat, khususnya pemerintah Kabupaten Ciamis, dari sisi potensi Pantai Pangandaran sangat eksotik dijadikan objek wisata berskala dunia, dan mampu menyedot wisatawan baik mancanegara ataupun nusantara. Namun sayang, penataan Pantai Pangandaran masih jauh dari memuaskan, karena kebersihan Pantai Pangandaran yang kurang terjaga akibat dari pedagang kali lima yang berjejer di pinggir pantai ditambah lagi Pantai Pangandaran terkena bencana alam tsunami sehingga secara psikologis calon wisatawan yang akan memilih Pantai Pangandaran sebagai tempat kunjungan wisatanya merasa ketakutan. Hal ini membuat arus pengunjung ke Pantai Pangandaran mengalami penurunan drastis. Karena itu Dinas Kebudayaan Dan Pariwisata Kabupaten Ciamis mengambil langkah promosi melalui kegiatan marketing public relations yang terdiri dari kegiatan publikasi, kegiatan event, dan kegiatan news. Hal ini dilakukan untuk menarik kembali pengunjung. Metode yang digunakan adalah metode explanatory survey dimana metode ini menjelaskan hubungan sebab akibat antar variabel penelitian yaitu tentang pengaruh marketing public relations dan keputusan mengunjungi objek wisata sebagai variabel tidak bebas. Teknik pengambilan sampel yang digunakan adalah systematic random sampling Sedangkan pengolahan data menggunakan analisis jalur.Berdasarkan pengujian statistik diperoleh hasil bahwa marketing public relations mempunyai pengaruh yang positif dan signifikan terhadap keputusan mengunjungi objek wisata Pantai Pangandaran sebesar 88.4% yang termasuk kedalam kategori sangat kuat/sangat tinggi.  

Employee Performance of Taufiqurrahman Foundation.Case Study the Effect of Compensation, Achievement Motivation, and Working Ethos on Employee Performance of Islamic Integrated Elementary School and Islamic Integrated Yunior Hight School of Taufiqurrahman In Bekasi, West Jawa, Indonesia

2018 ◽  
Vol 8 (3) ◽  
pp. 277
Author(s):  
Sukemi Kadiman
Keyword(s):  
Elementary School ◽  
Path Analysis ◽  
Achievement Motivation ◽  
Direct Effect ◽  
Random Sampling ◽  
Employee Performance ◽  
Sampling Technique ◽  
Quantitative Approach

The objective of this research is to examine the effect of compensation, achievement motivation, and working ethic towards employee performance of Taufiqurrahman Foundation in Bekasi. The research was conducted using quantitative approach and method of survey. The size of population in this research is 100 employees at Taufiqurrahman Foundation. Reseach sample were selected as 66 employees using sample random sampling technique. The data obtained with questionaires and tests. The analiytical method used in data analyzing is path analysis technique.The result shows that compensation, achievement motivation, and working ethos have positif direct effect toward the employees performance of Taufiqurrahman Foundation in Bekasi. The findings lead to recommendation that in order to build compensation, achievement motivation and working ethic should be considered seriously.

scholarly journals PENGARUH BRAND IMAGE KARTU IM3 INDOSAT TERHADAP KEPUASAN LAYANAN DAN LOYALITAS PELANGGAN (Studi pada PTN dan PTKIN di Kota Malang)

IQTISHODUNA ◽  
2017 ◽  
Vol 12 (1) ◽  
pp. 9-18
Author(s):  
Virgistira Mulya Hutami ◽  
Yayuk Sri Rahayu
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Sampling Method ◽  
Brand Image ◽  
Personal Identification ◽  
Quantitative Approach ◽  
Service Satisfaction ◽  
The Status

The study aims to determine the effect of brand image IM3 to loyalty, either directly or indirectlythrough the satisfaction. This research used a quantitative approach and the respondents which the customersof Indosat IM3 on four Universities in Malang . The data collection used accidental sampling method. Pathanalysis was used to test and analyze hypotheses by considering the classical assumption test. The resultsof the study showed that the brand image significantly affect the service satisfaction and customer loyalty.Indicators of Brand image contributed 47.5% to total customer satisfaction. Meanwhile satisfaction accountedfor 30.7% of customer loyalty. Two indicators of brand image consist of guarantees and social identificationhas no significant effect on customer satisfaction. While, two other indicators of brand image consist ofpersonal identification and status has a significant influence on customer satisfaction. From path analysisknown that there is indirectly influence of the status of personal identification to loyalty through customersatisfaction.

scholarly journals ANALISIS PENGARUH PUBLIC RELATION TERHADAP CUSTOMER LOYALTY YANG DIMODERASI OLEH BRAND IMAGE PADA SMARTPHONE ”X”

IQTISHODUNA ◽  
2016 ◽  
Vol 10 (2) ◽  
pp. 149-156
Author(s):  
Lily Suhaily ◽  
Elias Elias
Keyword(s):  
Customer Loyalty ◽  
Brand Image ◽  
Public Relation

Development of technology today is higly increased, especially communication tecnology. Basedon this fenomenon, many companies have opportunity to build-up smartphone. This conditions will increasedcompetition between the company. To win the competitions, company must promote their smartphone byusing public relation. According that conditions, this research evaluate the influence of public relation tocustomer loyalty which moderated by brand image. 160 questionnares were distributed to on 26 Mei 2014untill 1 July 2014by using random sampling.The result shows that public relation influences customer loyaltywhich moderated by brand image

scholarly journals Strategi Public Relations dalam Pengembangan Brand Image Sekolah di Sekolah Dasar Islam Terpadu (SDIT) Kota Samarinda

2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Ida Suryani Wijaya ◽  
M. Al Amin
Keyword(s):  
Elementary School ◽  
Public Relations ◽  
Brand Image ◽  
Qualitative Approach ◽  
Public Relation ◽  
Organizational Strategy ◽  
Positive Image ◽  
Long Run ◽  
Planning Decision

Public relation is an important aspect within the process of building positive image for an organization. Selecting appropriate strategy, therefore, must be applied very carefully since it determines the success or failure of the organization in the long run. This paper, thus, aims at explaining the strategy of public relation applied by Cordova Integral Islamic Elementary School in Samarinda in building a positive brand image that suits its’ long-term objectives. Utilizing qualitative approach, this paper finds out that Cordova Integral Islamic Elementary School in Samarinda applies four strategy such as research-listening, planning-decision, communication-action, and evaluation.Keywords: Image brand, organizational strategy, and public relation.

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