ECOLOGICAL MARKETING: PROBLEMS AND DEVELOPMENT PROSPECTS

2021 ◽  
Vol 3 (10) ◽  
pp. 128-134
Author(s):  
D. A. Ryabchina ◽  
◽  
F. V. Akulinin ◽  
Keyword(s):  
Sustainable Development ◽  
Modern Society ◽  
Environmental Marketing ◽  
Current Trends ◽  
Development Prospects ◽  
Marketing Problems

This article discusses the main issues of the formation and development of such a direction as environmental marketing. The main origins and reasons for the emergence of this approach were identified, and the main advantages of using it in various companies were established. It also presents a number of areas in which the company can carry out activities in the field of sustainable development. A number of companies are presented that are already actively introducing environmental marketing into their activities, and current trends in the development of environmental marketing in modern society are revealed.

The Meanings of Life and Value Priorities of the Post-Soviet Society in the Republic of Belarus

2020 ◽  
Vol 63 (10) ◽  
pp. 25-37
Author(s):  
Alexander N. Danilov
Keyword(s):  
Sustainable Development ◽  
Role Model ◽  
Human Life ◽  
Modern Society ◽  
Modern Technology ◽  
Soviet Society ◽  
The World ◽  
Value Priorities ◽  
The Future ◽  
The Republic

The article discusses the meanings of life and value priorities of the post- Soviet society. The author argues that, at present, there are symptoms of a global ideological crisis in the world, that the West does not have its own vision of where and how to move on and has no understanding of the future. Unfortunately, most of the post-Soviet countries do not have such vision as well. In these conditions, there are mistrust, confusion, paradoxical manifestation of human consciousness. The main meanings that determine our life-world are: the desire of citizens for social justice and social security, the desire to figure out and understand the basic values of modern society, how honestly and equally the authorities act toward their fellow citizens, and to what extent they reflect their interests. The meanings of life, which are the answers to the challenges of the time, are embodied in the cultural code of each nation, state. The growth points of new values, which will become the basis for the future sustainable development of a new civilization, have yet to be discovered in the systemic transformative changes of the culture. In this process, the emergence of a new system of values that governs human life is inevitable. However, modern technology brings new troubles to humans. It has provided wide opportunities for informational violence and public consciousness manipulation. Nowadays, the scenario that is implemented in Western consumer societies claims to be the dominant scenario. Meanwhile, today there is no country in the world that is a role model, there is no ideal that others would like to borrow. Most post-Soviet states failed to advance their societies to more decent levels of economic development, to meet the challenges of the modern information age, and to provide the population with new high living standards. Therefore, in conditions of growing confrontation, we should realistically understand the world and be ready to implement changes that will ensure sustainable development of the state and society without losing our national identity.

Conceptual Foundations of Environmental Marketing and Environmental Product

2020 ◽  
Vol 26 (6) ◽  
pp. 665-671
Author(s):  
D. V. Bagnyuk ◽  
A. V. Lebedev
Keyword(s):  
Sustainable Development ◽  
Methodological Approach ◽  
Russian Language ◽  
Future Research ◽  
Environmental Friendliness ◽  
Environmental Marketing ◽  
Qualitative Empirical Research ◽  
Green Approach ◽  
Market Practices ◽  
Conceptual Foundations

The presented study examines the concepts of “environmental marketing” and “environmental product”. The study attempts to conceptualize these terms in Russian language with allowance for the concept of sustainable development and the principles of the circular economy.Aim. The study aims to develop the conceptual foundations of environmental marketing and its derivative — environmental product, laying the groundwork for future research in specifying the concepts of “environmental marketing” and “environmental product”.Tasks. The authors examine the current state of environmental marketing and environmental product in Russia in terms of legislation and market practices; analyze the evolution of these concepts in foreign and Russian publications; systematize experience in this field; provide an original conceptualization of these terms; operationalize their key characteristics and features.Methods. This study is based on qualitative empirical research using such methods as content analysis, synthesis, formalization, and systematization. The theoretical and methodological approach of the study is based on the works of foreign and Russian scientists in the field of environmental marketing, the “green” approach to the promotion of goods, and sustainable enterprise development.Results. A research gap in the conceptualization of “environmental marketing” and “environmental product” in Russian language is identified. The authors provide an original interpretation of these concepts with allowance for the principles of sustainable development and “green” promotion.Conclusions. This study serves to elaborate on the scientific meaning of the concept of “environmental friendliness” applicable in marketing, changing the trend of the increasing number of products that fall under the definition of greenwashing. The published materials can be useful for environmental consultants, marketers, and representatives of legislative authorities in certifying products according to environmental standards.

Human Capital in the Economic System of Modern Society: the Mechanism of Formation, Investment and Development Prospects in Ukraine

2019 ◽  
pp. 105-109
Author(s):  
S. Zhukov ◽  
V. Zelic ◽  
S. Soima
Keyword(s):  
Human Capital ◽  
Modern Society ◽  
Capital Investments ◽  
Mechanism Of Formation ◽  
Strategic Development ◽  
Education And Health ◽  
Economic State ◽  
Human Capital Investments ◽  
State Of Affairs ◽  
Development Prospects

As a result of the conducted research the problems of development of human capital and basic pre-conditions of providing of his competitiveness are certain. Analyzed the loud speaker of charges on development of education and health protection of summary budget of Ukraine and measures on the improvement of economic situation in Ukraine and providing of development of human capital are offered. The basic types of investments are certain in a human capital on levels and subjects of investing. The mechanism of forming of human capital is presented. The mechanism of forming of human capital is presented. It is grounded, that for strategic development of human capital of Ukraine and achievement of equilibrium and balanced of economy in the conditions of globalization modernization of public policy is needed in area of education, namely, creation of the system of education, oriented to forming and development of skills and jurisdictions of man, necessary for innovative activity. Keywords human capital, investments in a human capital, competitiveness, economic state of affairs, payment for work.

National Far East Development Program and Sustainable Development Prospects

2019 ◽  
Vol 40 (3) ◽  
pp. 33-40 ◽  
Author(s):  
M. Yu. Dyakov ◽  
E. G. Mikhaylova
Keyword(s):  
Sustainable Development ◽  
Sustainable Development Goals ◽  
Development Process ◽  
Far East ◽  
Development Program ◽  
The Sustainable Development ◽  
Development Goals ◽  
Economic Balance ◽  
Formal Requirements ◽  
Development Prospects

The article contains some comments on the project of the National Program for the Development of the Far East until 2025 and for the future till 2035. It is noted that the project does not meet the formal requirements of the program document, has a number of unreasonable proposals and measures, the implementation of which may threaten the sustainable development of the region. The authors believe that in the development process it is necessary to take into account the principles of environmental and economic balance. The conclusion is made about the feasibility of developing a methodological framework for evaluating such documents as a tool for achieving sustainable development goals.

scholarly journals The formation and development of social responsibility of business: Ukrainian experience in a context of decentralization

2019 ◽  
Vol 61 ◽  
pp. 01018 ◽  
Author(s):  
Andrew Pochtovyuk ◽  
Victoria Semenikhina ◽  
Oksana Onyshchenko ◽  
Bogdan Ruban
Keyword(s):  
Sustainable Development ◽  
Social Responsibility ◽  
Business Development ◽  
Sustainable Business ◽  
International Standard ◽  
Current Trends ◽  
The World

The current trends of using the practice of social responsibility (SR) and sustainable business in the world and in Ukraine in particular have been considered by the authors. The researches of business social responsibility policy in the field of sustainable development considered as a single international standard have been made. As well as the prospects of social responsibility in business development in the context of power decentralization in Ukraine have been considered.

Research Status and Prospect of Recycling of Waste Concrete for Sustainable Development

2013 ◽  
Vol 791-793 ◽  
pp. 335-337
Author(s):  
Chao You ◽  
Guan Jun Liang ◽  
Yong Xiang Zhu
Keyword(s):  
Sustainable Development ◽  
Development Strategy ◽  
Engineering Application ◽  
Modern Society ◽  
Recycled Concrete ◽  
Research Status ◽  
Existing Problems ◽  
Waste Concrete ◽  
Drying Up ◽  
Concrete Recycling

In modern society, the development of urbanization process makes the increasing waste concrete and natural aggregate resource increasingly drying up. Recycled concrete research has become the inevitable development of society. This paper briefly introduces the research status of waste concrete recycling, and points out the current waste engineering application research status and existing problems of the concrete utilization. The industrialization of recycled concrete is in accordance with the needs of environmental protection and sustainable development strategy.

La "green economy" e la realizzazione dei diritti dell'uomo alla base dello sviluppo sostenibile

2012 ◽  
pp. 587-607
Author(s):  
Pia Acconci
Keyword(s):  
Sustainable Development ◽  
International Law ◽  
Green Economy ◽  
International Organisations ◽  
Economic Interests ◽  
Policy Issues ◽  
Economic Relations ◽  
Current Trends ◽  
International Economic Relations ◽  
The Future

This article focuses on the relevance of the ‘green economy' for the promotion of human rights as the base of sustainable development, in light of major trends in international law. In June of this year, at the end of the UN Conference Rio +20 on Sustainable Development, States adopted a document - "The Future We Want" - which refers to the ‘green economy' as an economic model for the future. "The Future We Want" confirms the tendency towards the increasing involvement of private parties in international economic relations. However, complex policy issues concerning the interaction between economic and non-economic interests/concerns have arisen from current trends towards interdependence, liberalization and privatization. Some issues have brought about international disputes which are difficult to be settled, since the applicable principles and rules to the merits are insufficient and fragmented. As disputes owing to conflicts between economic and non-economic interests/concerns constitute a relevant investment and/or trade risk, all States need to promote the rapid settlement and prevention of such disputes. To this end, States and international organisations might increase the level of integration of non-economic concerns into international agreements concerning economic matters and adopt interpretative guidelines and clarifications of the existing rules.

scholarly journals The Digital Culture of Industry in the Transition to Sustainable Development

2021 ◽  
Vol 278 ◽  
pp. 03019
Author(s):  
Irina Levitskaya ◽  
Martin Straka
Keyword(s):  
Sustainable Development ◽  
Modern Society ◽  
Digital Culture ◽  
Sociocultural Perspective ◽  
Cultural Reconstruction ◽  
Cultural Conditions ◽  
Cultural Research ◽  
Analytical Review ◽  
Definition Of ◽  
Methodological Position

The digital transformation of economic and social sectors is conditioned by the need for a critical reflection of the cultural processes taking place in modern society under the influence of transition to sustainable development. The latter is accompanied with decreasing of waste and pollution, expanding of lean production, settling the new nonmaterial industries. Therefore, it is critically important to form special cultural conditions for industry digitalization – not for increasing use of natural resources, but for decreasing harmful influence on environment. The purpose of this article is an analytical review of the theory and methodology of the analysis of digital culture in the historical and sociocultural perspective. The analysis of modern theories of digital culture and approaches to the analysis of its formation, historical and cultural reconstruction of the formation of digital culture, the definition of the conceptual apparatus of digital culture research and information processes is carried out from a methodological position, according to which cultural research is based on the principles of historicism and functionality, priority of sustainable development values.

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