scholarly journals PERKEMBANGAN INOVASI PRODUK TERHADAP KEGIATAN PEMASARAN DALAM RUANG LINGKUP MASA PANDEMI COVID 19

2021 ◽  
Vol 1 (1) ◽  
pp. 1-7
Author(s):  
Yayan Andriani
Keyword(s):  
Product Innovation ◽  
Marketing Research ◽  
Industrial Sector ◽  
Marketing Process ◽  
Product Innovations ◽  
Innovative Products ◽  
The Right ◽  
Selling Process ◽  
Marketing Methods ◽  
Marketing Position

In Indonesia, there is a wide variety of product innovations related to activities carried out by the community by promoting the marketing process. This development is also related to the matters of companies that compete with various innovations in developing their business to be more advanced. In a business, a lot of considerations are needed so that the profit or profit obtained is more than the capital spent but the quality is still prioritized. One of them is in marketing research which is a place for providers of products or goods to be traded. Market and Marketing Aspects are needed so that the buying and selling process can run smoothly and for transactions. It can be seen how vital the Market and Marketing Aspects are in a business. Where in a business this aspect is the most essential aspect. Market and Marketing Aspects are used in marketing methods in which you can find out how much demand there is so that the business runs properly. Many competitors that occur in the market make a study of the marketing aspects necessary to reduce things that can harm the company. The right marketing position will make the company get the desired profit. In marketing research, also states that there are various methods that can be used in society to support the economy by prioritizing innovative products, but problems in product innovation must be constraints with business capital and advantages or disadvantages, with the COVID-19 pandemic problem with the industrial sector experiencing a decline. Which is very drastic, thereby reducing the innovation that will be carried out.

Innovation and the performance of informal enterprises in developing countries: a gender perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Elvis Korku Avenyo ◽  
Erika Kraemer-Mbula
Keyword(s):  
Product Innovation ◽  
Business Performance ◽  
Design Methodology ◽  
Data Set ◽  
Content Type ◽  
Factors Affecting ◽  
Product Innovations ◽  
Innovative Products ◽  
The Impact ◽  
Research And Policy

Purpose Examining the impact of gender on various aspects of business performance has gained research and policy traction, although the empirical evidence remains inconclusive. This paper aims to focus on one type of business, namely, informal enterprises and one dimension of business performance, namely, product innovation, to better understand how product innovations affect employment in both female- and male-owned informal enterprises. Design/methodology/approach This paper relies on a unique data set of 513 informal enterprises located in two urban centres in Ghana (Accra and Tema), covering the period between 2013 and 2015 and the Dose-Response Model to examine the effect of product innovations on employment in informal enterprises in urban Ghana. Findings The findings suggest that product innovation has considerable beneficial impacts on the creation of employment in informal enterprises. The results do not show systematic differences in the factors affecting product innovation in female- and male-owned enterprises. However, they suggest that although female-owned enterprises are less likely to introduce product innovations, they do sell more innovative products. Originality/value These findings support the view that innovation is “gendered”, and therefore, requires a “gendered” policy lens.

scholarly journals Pendampingan Pengrajin Pot Antik Sido Mulyo dengan Marketplace dalam Meningkatkan Pemasaran pada Era Pandemi Covid-19

2021 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Nadia Annisa Maori ◽  
Eka Setya Budi ◽  
Bambang Siswanto ◽  
Naila Khusnia Sari ◽  
Noor Laily Isnaini
Keyword(s):  
Community Service ◽  
Service Program ◽  
Market Conditions ◽  
Limited Knowledge ◽  
Marketing Process ◽  
The Government ◽  
The Right ◽  
Marketing Methods

Media pemasaran yang tepat, sangat mendukung keberhasilan suatu usaha baik dari usaha kecil sampai besar. Oleh karenanya, pemilihan dan penggunaan media pemasaran harus disesuaikan dengan kondisi pasar saat ini. Memasarkan pot antik dengan cara menjajakan pot antik di pinggir jalan raya menunggu calon pembeli. Hal ini dirasa kurang efektif seiring dengan kemajuan zaman yang serba online dan pada situasi pandemi Covid-19 yang terkesan kurang inovatif. Hal ini menjadikan pemasaran produk pot antik tersendat dan solusi yang ditawarkan pada program pengabdian kepada masyarakat berbasis mitra ini adalah pemanfaatan marketplace (Shopee) bagi mitra Pot Antik Sido Mulyo sebagai media pemasaran penjualan Pot antik. Kegiatan ini diharapkan akan membentuk proses pemasaran penjualan yang efektif antara penjual dan pembeli, sehingga proses pemasaran akan lebih cepat dan mudah. Permasalahan yang dihadapi mitra Pot Antik Sido Mulyo yaitu (1) hasil penjualan Pot Antik menurun seiring pembatasan sosial yang ditetapkan pemerintah. (2) Masih terbatasnya pengetahuan pengrajin tentang media pemasaran yang tepat dalam memasarkan produk pot antik sehingga masih mempertahankan cara pemasaran konvensional. Marketplace adalah suatu tempat tertentu dimana pasar atau kegiatan jual-beli antara pemilik toko dan konsumen berlangsung secara publik. Sedangkan Shopee adalah salah satu aplikasi yang bergerak dalam bidang jual beli, pertama kali didirikan di Indonesia pada Juni 2015. Dengan adanya marketplace Shopee bagi pengrajin Pot antik Sido Mulyo diharapkan hasil pemasaran penjualan Pot Antik dapat tercapai secara maksimal dengan teknologi yang semakin memudahkan.�The right marketing media really supports the success of a business, from small to large businesses. Therefore, the selection and use of marketing media must be adapted to current market conditions. Marketing antique pots by selling antique pots on the side of the highway waiting for potential buyers. This is deemed ineffective in line with the progress of the online era and in the situation of the Covid-19 pandemic which seems less innovative. This makes marketing of antique pot products stagnant and the solution offered in this partner-based community service program is the use of a marketplace (Shopee) for Sido Mulyo's Antique Pot partners as a marketing medium for selling antique pots. This activity is expected to form an effective sales marketing process between sellers and buyers, so that the marketing process will be faster and easier. The problems faced by Sido Mulyo's Antique Pot partners are (1) sales of antique pots have decreased in line with social restrictions set by the government. (2) There is still limited knowledge of craftsmen about the right marketing media in marketing antique pot products so that they still maintain conventional marketing methods. Marketplace is a certain place where the market or buying and selling activities between shop owners and consumers takes place in public. Meanwhile, Shopee is an application that is engaged in buying and selling, first established in Indonesia in June 2015. With the Shopee marketplace for Sido Mulyo antique pot craftsmen, it is hoped that the marketing results of antique pot sales can be maximally achieved with technology that makes it easier.

The Incentives to, and Constraints upon, Product Innovation

2018 ◽  
Author(s):  
Paul Stoneman ◽  
Eleonora Bartoloni ◽  
Maurizio Baussola
Keyword(s):  
Survey Data ◽  
Product Innovation ◽  
Product Space ◽  
Driving Forces ◽  
Product Line ◽  
Decision Uncertainty ◽  
Market Structures ◽  
Product Innovations

This chapter explores the factors that affect the firm’s decision to undertake product innovation. The discussion encompasses the driving forces that encourage product innovation, for example innovation by others or the ageing of an existing product line; however, the basic rationale is the search for profits. The chapter also addresses decisions about: the extent of innovation in general; horizontal and vertical product innovations separately; and the location of innovations in product space. The role of market structures in the product innovation decision, uncertainty in the innovating environment, and issues relating to emulation and copying are also addressed. Constraints to product innovation that survey data indicate are most important—innovation costs, risk and finance, and the availability of qualified labour—are also addressed.

The Microeconomics of Product Innovation

2018 ◽  
Author(s):  
Paul Stoneman ◽  
Eleonora Bartoloni ◽  
Maurizio Baussola
Keyword(s):  
Product Innovation ◽  
New Products ◽  
Goods And Services ◽  
Product Innovations ◽  
Microeconomic Analysis ◽  
Prime Objective ◽  
Price Measurement ◽  
The Impact

The prime objective of this book is the use microeconomic analysis to guide and provide insight into the generation and adoption of new products. Taking an approach that uses minimal formal mathematics, the volume initially addresses questions of definitions, sources, and extent of product innovation, differentiating between goods and services; hard and soft innovations; horizontal and vertical innovations; original, new to market, and new to firm innovations. The sources of product innovations (e.g. R&D, design, and creativity) are explored empirically, and the extent of such innovations is then pursued using survey and other data. Three chapters are devoted to the theoretical analysis of the demand for and supply of new products and to the determination of firms’ decisions to undertake product innovation. Later chapters encompass empirical evidence on the determination of the extent of product innovation, the diffusion of such innovation, the impact of product innovation on firm performance, price measurement, and welfare, while the final chapter addresses policy issues.

STRATEGI PENGEMBANGAN BUDAYA KULINER TRADISIONAL PADA BAKPIA DAN WINGKO BABAT XYZ

2021 ◽  
Vol 10 (1) ◽  
pp. 194
Author(s):  
Maria Maria
Keyword(s):  
Research Method ◽  
Matrix Analysis ◽  
Literature Study ◽  
Diversification Strategy ◽  
Marketing Process ◽  
Long Time ◽  
The Right ◽  
Culinary Culture ◽  
Depth Interviews ◽  
Research Analysis

This research examines the development of traditional culinary culture,  Bakpia and Wingko Babat XYZ with the aim of preserving the local culinary heritage located in Bantul. Bakpia and Wingko Babat XYZ  is a special traditional business place that sells traditional Yogyakarta food in the Bantul area which still uses traditional methods. This business has been around for a long time since 1997. Lack of the right strategy is the cause when local and foreign visitors do not know much information about the culinary business of Bakpia and Wingko Babat XYZ. Based on this, this study aims to identify and analyze the marketing process carried out by Bakpia and Wingko Babat XYZ, to determine the potential of traditional culinary culture and to explore strategy formulations in Bakpia and Wingko Babat XYZ. The research method in this study is a qualitative research method, by conducting direct and in-depth interviews with key persons, observation, and literature study. The qualitative method used is descriptive qualitative which will describe how the right strategy is based on the results of the analysis. The interview data were analyzed by several stages, namely the SWOT stage in the internal and external environment, the weight and ranking calculation stage, the IFE-EFE and IE matrix analysis stage, and the conclusion stage. In the research analysis, the IFE and EFE matrix values were obtained, where the IFE value was 2.774 and the EFE value was 2.842. This condition shows that Bakpia and Wingko Babat XYZ  is in the V quadrant position, which means Hold and Maintain, in this position the right strategy is market penetration and product development, and in the SWOT quadrant in quadrant II Cobination supports the Diversification strategy, this is requires making alternative strategies that can be used to increase existing strengths so that they can overcome threats.Keywords: culinary culture, SWOT, IE.AbstrakPenelitian ini meneliti tentang  budaya kuliner tradisional yaitu Bakpia dan Wingko Babat XYZ dengan tujuan untuk menjaga warisan budaya kuliner lokal yang terletak di Bantul. Bakpia dan Wingko Babat XYZ merupakan tempat usaha tradisional khusus yang menjualkan makanan tradisional khas Yogyakarta di daerah bantul yang masih menggunakan cara-cara tradisional. Usaha ini sudah lama berdiri sejak 1997. Kurangnya strategi yang tepat menjadi penyebab ketika pengunjung lokal maupun mancanegara tidak mengetahui banyak informasi mengenai usaha kuliner Bakpia dan Wingko Babat XYZ. Berdasarkan hal tersebut, penelitian ini bertujuan untuk mengidentifikasi dan menganalisa proses pemasaran yang dilakukan Bakpia dan Wingko Babat XYZ, untuk mengetahui potensi budaya kuliner tradisional dan mengeksplorasi formulasi strategi di Bakpia dan Wingko Babat XYZ. Metode  penelitian pada penelitian ini adalah metode penelitian kualitatif, dimana dengan melakukan wawancara kepada key person secara langsung dan mendalam, observasi, dan  studi pustaka. Metode kualitatif  yang  digunakan yaitu kualitatif deskriptif yang akan mendeskripsikan bagaimana strategi yang tepat berdasarkan hasil analisis. Data  wawancara dianalisis dengan beberapa tahap-tahapan yaitu tahap SWOT pada lingkungan internal dan eksternal, tahap perhitungan bobot dan peringkat, dan tahap analisis matriks IFE-EFE dan IE, serta tahap kesimpulan. Pada analisis penelitian diperoleh nilai matriks IFE dan EFE, dimana nilai IFE sebesar 2,774 dan nilai EFE sebesar 2,842. Kondisi ini menunjukkan bahwa Bakpia dan Wingko Babat XYZ  berada pada posisi kuadran V yaitu berarti Hold and Maintain, pada posisi ini  strategi yang  tepat adalah penetrasi pasar dan pengembangan produk, serta pada kuadran SWOT  pada kuadran II Cobination mendukung stategi Diversifikasi, hal ini mengharuskan membuat alternative strategi yang dapat digunakan untuk meningkatkan Kekuatan yang ada sehingga dapat mengatasi ancaman.Kata Kunci: budaya kuliner, SWOT, IE. Author:Maria : Institut Seni Indonesia Yogyakarta References: Agustim, W., & Nurhidayat, M. (2020). Analisis Matrik IE pada UMKM Berbasis Produk Pertanian Kelompok Wanita Pelaku Usaha Tanaman Hias di Desa Sidomulyo Kota Batu. Referensi: Jurnal Ilmu Manajemen dan Akuntansi, 8(1), 73-78. https://doi.org/10.33366/ref.v8i1.1760.David, Fred R. 2016, Manajemen Strategis, Edisi 15. Jakarta: Salemba Empat.Evelyn, E. (2018). Analisis Manajemen Strategi Bersaing Dengan Matriks Ie, Matriks Swot Dan Matriks Qspm Pada Pt. Xyz. Jurnal Manajemen Bisnis dan Kewirausahaan, 2(4), 99-105. http://dx.doi.org/10.24912/jmbk.v2i4.4869.Rangkuti, Freddy. (2015). Analisis SWOT : Teknik Membedah Kasus Bisnis (Cara Perhitungan Bobot, Rating dan OCAI). Jakarta: PT Gramedia Pustaka Utama.Retnawati, L. (2018). Perencanaan Strategis Si/Ti dengan Metode Analisa Swot dan BSC untuk Meningkatkan Daya Saing di Universitas XYZ. JISKA (Jurnal Informatika Sunan Kalijaga), 2(3), 135-142. https://doi.org/10.14421/jiska.2018.23-02.Sugiyono. (2016). Metode Penelitian: Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.Tyas, S. K., & Chriswahyudi, C. (2017). Perencanaan Strategi Pemasaran dengan Pendekatan Matrik IE, SWOT dan AHP untuk Mendapatkan Alternatif Strategi Prioritas. Prosiding Semnastek. https://jurnal.umj.ac.id/index.php/semnastek/article/view/1989/1632.

scholarly journals INCREASING THE COMPETITIVENESS OF THE ENTERPRISE

2021 ◽  
Author(s):  
Tetiana Dzhukh ◽  
Olha Mykhailenko ◽  
Maria Alipatova
Keyword(s):  
Legal Protection ◽  
Developed Countries ◽  
International Markets ◽  
Theory And Practice ◽  
Competitive Advantages ◽  
Industrial Firms ◽  
Stage Of Development ◽  
World Markets ◽  
Innovative Products ◽  
The Right

Any business entity in a competitive environment must assess the degree of its own competitiveness in order to function effectively and assess its prospects for the future. Having information about personal competitive positions, industrial firms have the opportunity to reveal their advantages, choose the right tactics of behavior and strategy, true to the realities of the latest market processes. The basis of competitive advantages of enterprises is the socio-economic and progressive technological and organizational base, the ability to analyze and take timely measures to strengthen competitive advantages. The article analyzes ways to increase the competitiveness of Ukrainian enterprises. At the current stage of development of the national economy, the main issue to be addressed is the development of effective facilitators and mechanisms that will increase the competitiveness of domestic producers in the market and will guarantee the overall strengthening of Ukraine’s economic situation. The purpose of the article is to identify ways to increase the competitiveness of the enterprise. Compare the tools that allow you to find your weaknesses, the elimination of which can increase the competitiveness of the organization. The strategic goal is to increase the competitiveness of the domestic economy through innovation, which will create advantages for domestic producers to compete with opponents in domestic and international markets, and help Ukraine to take one of the first places among developed countries. Competitiveness is a key concept that is actively used in theory and practice of management, is a multifaceted concept, which translated from Latin means rivalry, the struggle to achieve the best results. This opens for Ukraine the possibility of transition to world standards of rational and reasonable energy consumption, development of natural resources, raising the level of technology, legal protection of intellectual property. The ultimate goal of these shifts is to create progressive and competitive innovative products on world markets. It should be noted that in the context of globalization and ever-increasing competition, the basis of competitiveness is innovation, which allows countries with innovative competitive advantages to take their rightful place in the world community.

scholarly journals Penyuluhan Pemanfaatan Air Nira Pohon Kelapa Menjadi Gula Semut untuk Meningkatkan Perkonomian Desa Kuripan Kabupaten Cilacap

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Reza Rahmadi Hasibuan ◽  
R. Satria Setyanugraha ◽  
Shella Rizqi Amelia ◽  
Anastasia Anggarkusuma Arofah ◽  
Agustin Riyan Pratiwi
Keyword(s):  
Product Development ◽  
Consumer Demand ◽  
Market Price ◽  
Great Demand ◽  
Marketing Process ◽  
Marketing Methods ◽  
Development Prospects

Abstract. Most of the residents of Kuripan Village, Kesugihan District, Cilacap Regency, work as coconut sugar processors. This work has been practiced for several years, but some residents are still not well off. It can be seen that the results of coconut sugar processing have good development prospects and a lot of high consumer demand in the market. This situation is caused by fluctuating sugar prices and the weak price position of sugar farmers. Several groups around Cilacap Regency have started to develop an ant sugar business. Ant sugar business has good prospects for development, this is due to its higher market price and is in great demand compared to sugar cubes. The conversion of block sugar to ant sugar is a product development that can be developed in order to solve the problem of coconut sugar craftsmen and with support for effective marketing methods. The counseling was followed by the practice of making sugar ants. The next stage is an effective marketing method so that the marketing process can be maximized and provide benefits to sugar farmers.Keywords: Kuripan Village, Ant sugarAbstrak. Penduduk Desa Kuripan Kecamatan Kesugihan Kabupaten Cilacap kebanyakan dari penduduk bekerja manjadi pengolah gula kelapa. Pekerjaan tersebut sudah ditekuni beberapa tahun, tetapi beberapa penduduk masih belum sejahtera. Dapat diketahui bahwa hasil olaha gula kelapa memiliki pengembangan prospek yang baik dan banyak perminat dari konsumen yang tinggi di pasar. Keadaan seperti ini disebabkan harga gula yang naik turun dan lemahnya posisi harga dari petani gula. Pembuatan usaha gula semut sudah mulai digelutioleh beberapa kelompok di sekitar Kabupaten Cilacap. Usaha gula semut memiliki pengembangan prospek yang baik, hal ini dikarenakan dari sisi harga dipasar yang lebih tinggi dan banyak diminati dibandingkan gula balok. Beralihnya gula balok menjadi gula semut merupakan pengembangan produk yang dapat dikembangkan agar dapat menyelesaikan masalah pengrajin gula kelapa dan dengan adanya dukungan pada metode pemasaran yang efektif. Penyuluhan diikuti dengan praktek pembuatan gula semut. Tahapan berikutnya adalah cara pemasaran yang efektif agar proses pemasaran dapat maksimal dan memberikan keuntungan kepada para petani gula.Kata Kunci: Desa Kuripan, Gula semut 

scholarly journals ORGANIZATIONAL AND ECONOMIC MECHANISM FOR MANAGING MARKETING TESTING OF MARKET PROSPECTS PRODUCT INNOVATIONS OF INDUSTRIAL ENTERPRISES

2021 ◽  
Author(s):  
Yeugene Nagornyi ◽  
Svitlana Berezova
Keyword(s):  
Product Innovation ◽  
Methodological Approach ◽  
Objective Assessment ◽  
Information Support ◽  
External Information ◽  
Economic Mechanism ◽  
Industrial Enterprises ◽  
Innovation Activities ◽  
Product Innovations ◽  
Innovation Cycle

The success of innovation activities of industrial enterprises to create product innovations depends on many factors. One of the main factors in this list is an objective assessment of their market prospects. This assessment can be carried out using the procedure of marketing testing, as it contains necessary methodological support and tools to determine the commercial prospects of product innovation at each stage of the innovation cycle. The effectiveness of marketing testing largely depends on how successfully organized this process in the enterprise, which actualizes the development of organizational and economic mechanism for managing marketing testing of market prospects for product innovations. This research is devoted to this question. The article presents the organizational and economic mechanism for managing marketing testing of market prospects of product innovations of industrial enterprises. The developed mechanism contains: subsystem of information support (internal and external information), target subsystem (tasks and purposes, criteria and principles of management of marketing testing), control subsystem (subjects which carry out management and functions which they carry out), the managed subsystem (divisions of the enterprise). Involved in marketing testing), providing a subsystem (methods and resources of management) and a subsystem of controlling the procedure of marketing testing of market prospects of product innovations. The mechanism also includes a subsystem of marketing testing, which consists of the author’s theoretical and methodological approaches to assessing the market prospects of product innovations at the stages of the innovation cycle of their development. It is based on the following approaches: theoretical and methodological approach to foresight research of future needs in product innovations; theoretical and methodological approach to the criterion base of evaluation and selection from a number of alternatives of innovative projects for the development of product innovations; theoretical and methodological approach to marketing testing and evaluation of market prospects of product innovations; theoretical and methodological approach to the diagnosis and strengthening of consumer capital of the enterprise; methodical approach, by which decisions are made on the readiness of product innovations to enter the market and complete the work on the procedure of marketing testing. The marketing testing mechanism contains the relationships between the subsystems (influence, coordination, and adjustment, feedback) to obtain an overall result. The result of the implementation of the proposed mechanism is tested for market success, developed product innovation, which is ready for commercialization, which is predicted to succeed, and the developer, thus, will receive all planned revenues and profits from its sale on the market. The conducted analysis is a future basis for the implementation of the developed organizational and economic testing mechanism in the practical activities of domestic innovative industrial enterprises.

scholarly journals A CONCEPTUAL PAPER FOR SELF-SERVICE TECHNOLOGY (SST) ON GRABCAR USERS

2020 ◽  
Vol 8 (2) ◽  
pp. 569-578
Author(s):  
Nur Dalila Mukhtar ◽  
Asyraf Afthanorhan ◽  
Puspa Liza Ghazali ◽  
Hazimi Foziah
Keyword(s):  
Customer Satisfaction ◽  
Marketing Research ◽  
The Self ◽  
Novel Theory ◽  
Different Dimensions ◽  
Conceptual Paper ◽  
Self Service ◽  
Self Service Technology ◽  
The Right ◽  
Customer Satisfaction And Loyalty

Purpose of the study: The main purpose of this study is to explore the suitability of the self-service technology (SST) factor in transportation marketing research. SST is a novel theory that initially was developed for technology devices. Thus, SST is carry on to examine their usefulness on customer satisfaction and loyalty. Methodology: This research paper is conceptually based on a critical review of self-service technology, customer satisfaction and loyalty toward the Grabcar services in East Coast Malaysia. Main Findings: The researchers propose a model where the self-service technology is accounted for from two different dimensions (Functionality and Enjoyment). This study also makes an attempt to relate all these factors in determining the loyalty of the customers. Applications of this study: This study will enable the decision-maker to understand better ways to increase the satisfaction of the customer. Novelty/Originality of this study: This study offers a theoretical framework for applied researchers who are interested in transportation marketing. As SST becomes popular during Industrial Revolution4.0, this is the right time to promote a new model for investigation purposes.

scholarly journals Menemukan Strategi Pengembangan Kawasan Industri Melalui Analisis Sektor Unggulan Kota Binjai

2016 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
Dessy Eresina Pinem
Keyword(s):  
Service Sector ◽  
Building Materials ◽  
Optimal Growth ◽  
Industrial Area ◽  
Industrial Sector ◽  
Local Potential ◽  
High Tech ◽  
Multiplier Effects ◽  
The Government ◽  
The Right

<pre><em>The industrial sector is a primary sector has the potential to create a progressive growth in a region. The growth in the region rely on the industrial sector was driven by sales of production, employment, and other multiplier effects so </em><em>that </em><em>many </em><em>of </em><em>districts or cities in North Sumatra </em><em>try</em><em> to develop this sector. The industr</em><em>y </em><em>that can be developed </em><em>is</em><em> an appropriate industrial potential and local resource to be optimal growth in the region. In RTRW Kota Binjai years 2011 - 2030, District of North Binjai designated as an industrial area. Industries that are planned to be developed are a high-tech industry. But the problem is whether the type specified in the RTRW industry is the industry that corresponds to the potential of local resources and the District of North Binjai? The purpose of this paper is to find the right industry to be developed by local potential or excellence, especially in the District Binjai Utara Binjai. The analytical tool used is the analysis of LQ, shift share and SWOT discovered the potential and advantages that can be seen Binjai compliance with industry directed by RTRW. The analysis </em><em>results </em><em>show that the industrial sector is not a primary</em><em> </em><em>sector or potential sector in Binjai. The results of LQ and shift share analysis show that the sector with the potential to be developed in Binjai was the construction sector, finance, and services. The similarity with the RTRW policy is only in the service sector. This shows that the service sector can be developed while the computer industry, multimedia, publishing, and printing) is not in accordance with the local potential. However, if the government still wants to develop the industrial sector in North Binjai, there should be diversification strategies, namely building-related industry sectors, such as industry superior building materials and mining industries.</em><em></em></pre>

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