Pemanfaatan Media Sosial Sebagai Komunikasi Kreatif Institusi Pendidikan Tinggi Indonesia di Masa Pandemi COVID-19

The COVID-19 pandemic has forced higher education institutions to change the way they communicate so that the number of new students can continue to grow. The use of social media is a strategy for higher education institutions that must be carried out in building awareness and strong relationships with students and alumni to achieve this growth. Therefore, this study aims to look at the performance of social media during the COVID-19 pandemic by examining upload movement activities on social media. The focus of this research is using social media analytics through performance metrics Impressions, Audience Demographics & Growth, Publishing Behavior, Engagement. The object of this research is to study all activity uploads on Facebook, Instagram and Tiktok during the period July 1, 2020 to June 30, 2021. The frequency of uploads is collected per day and analyzed for one year. This study analyzes the content, frequency and time period of uploads on Facebook, Instagram and Tiktok. The results of this study show the performance of Social Media metrics on Instagram, Facebook and Tiktok by comparing the performance of the research period taken in this study with the previous one year period. Higher Education Institutions are advised to use Social Media as an effective creative communication channel to build the advantages of Higher Education Institutions and build relationships with the public during the COVID-19 pandemic.

Publication and Citation Patterns in the Social Sciences and Humanities: A National Perspective

From the perspective of non-Anglophone countries, accountability, liability, and capacity of scientific research is often related to the process of internationalization. The article explores the effects of this process on the example of publication and citation patterns of Serbian scholars. Results of the analysis are mostly in line with the common conceptions about the differences among scientific disciplines. Authors in social sciences and humanities have manifested more nationally oriented publication and citation behavior, tendency to cite older literature, and stronger preference towards non-journal literature. However, huge individual differences among scholars and some inconsistencies between their publication and citation patterns, reveal a form of latent conflict between the accustomed publishing behavior in social sciences and humanities and the new dynamics of knowledge production. This conflict obscures the notion of typical or expected behavior of scholars in certain disciplines and has important implications for research evaluation. Scholars in social sciences and humanities were not so eager and successful in shifting their communication to the international arena. For them, national journals still play a crucial role in the “local” information exchange. But the question is how one transitional country that is facing serious structural challenges and weak economy can afford to support “locally relevant” research projects and whether national journals have become a mere tool for an ungainly customized research evaluation in the social sciences and humanities.

Understanding researchers’ intention to publish in open access journals

Purpose The purpose of this paper is to understand how attitudes, norms (injunctive and descriptive) and perceived behavioral control (PBC) (capacity and autonomy) influence the intention to publish open access (OA), and how personal innovativeness in information technology affects attitude and PBC. Design/methodology/approach This study employs an integrated and extended theory of planned behavior (TPB) framework within a cross-sectional survey design. The sample consists of researchers at a Norwegian university, and data are collected digitally via e-mail invitation and analyzed using structural equation modeling. Findings This study determines that attitude is the strongest predictor of the intention to publish OA, followed by injunctive and descriptive social norms, and PBC capacity and autonomy. All factors positively influence intention apart from PBC autonomy, which has a negative effect. Research limitations/implications Potential limitations include: a relatively small sample size, self-reported data and employing intention, not behavior, as the ultimate dependent variable. Practical implications This research contributes with a deeper understanding of what drives the intention to publish OA research articles, and how innovativeness affects attitudes and PBC autonomy. Support is found for an extended TPB model with decomposed normative and PBC components. This knowledge is essential in creating an impetus for systematic research on OA publishing behavior. Originality/value Theory-driven research into understanding OA publishing behavior is rare. Decomposing the normative and PBC constructs is uncommon in TPB research, and a novel approach in OA research. Personal innovativeness has not been explored previously in relation to OA publishing.