Analisis Pendapatan dan Prospek Pemasaran pada Wirausahawan Fried Chicken di Kota Kendari

The best known broiler chicken meat product in urban communities is Kentucky Fried Chicken (KFC). Seeing the business opportunity, entrepreneurs in Kendari City tried to make fried chicken similar to KFC products by labeling Kendari Fried Chicken (Kendari-FC) at a relatively affordable price of Rp 8.000 per piece compared to the KFC price of Rp 15.000 per piece. This study aims to analyze the marketing prospects of Kendari-FC entrepreneurs in Kendari City. The location of the research was determined purposively with the respondents of the study being kendari-FC entrepreneurs in kendari city who were determined by census. The results showed that the income of Kendari-FC entrepreneurs in Kendari City averaged Rp 5.066.458 per month or Rp 168.882 per day with an average income of Rp 36.276 per head. Kendari-FC's marketing prospects have the potential to be developed especially in West Kendari District because the average revenue from sales of each tail is Rp 48.105.40 per head. Keywords: Income; Kendari-FC; Marketing Abstrak Produk hasil olahan daging ayam broiler yang paling dikenal masyarakat perkotaan adalah Kentucky Fried Chicken (KFC). Melihat peluang bisnis tersebut wirausahawan di Kota Kendari berupaya membuat ayam goreng yang mirip produk KFC dengan memberi label Kendari Fried Chicken (Kendari-FC) dengan harga relatif terjangkau yaitu Rp 8.000 per potong dibandingkan harga KFC Rp 15.000 per potong. Penelitian ini bertujuan menganalisis prospek pemasaran wirausaha Kendari-FC di Kota Kendari. Lokasi penelitian ditentukan secara purposif dengan responden penelitian adalah wirausahawan Kendari-FC di Kota Kendari yang ditentukan secara sensus. Hasil penelitian menunjukan bahwa pendapatan wirausahawan Kendari-FC di Kota Kendari rata-rata Rp 5.066.458 per bulan atau Rp 168.882 per hari dengan pendapatan rata-rata Rp 36.276 per ekor. Prospek pemasaran Kendari-FC berpotensi dikembangkan terutama di Kecamatan Kendari Barat karena rata-rata pendapatan dari hasil penjualan setiap ekor sebesar Rp 48.105.40. Kata kunci: Kendari-FC; Pemasaran; Pendapatan

Antecedents of business location decisions: the case of aspiring immigrant opportunity entrepreneurs

PurposeThe purpose of this paper is to investigate aspiring immigrant opportunity (AIO) entrepreneurs' start-up location decisions.Design/methodology/approachThe authors used conjoint analysis to explore 1,264 location decisions nested within 79 highly educated, first-generation AIO entrepreneurs.FindingsThe authors found that although government support positively influences business location decisions, network support decreases the perceived benefits of government support for AIO entrepreneurs. Furthermore, locations with high costs of doing business are unattractive to AIO entrepreneurs, but financial capital access through ethnic and nonethnic sources in these locations enhances the appeal of high-cost locations.Research limitations/implicationsThe generalizability of the findings to AIO entrepreneurs should be considered with caution. Future research should longitudinally examine immigrant opportunity entrepreneurs' location decisions and their implications for their start-up and community-level performance outcomes. The authors also encourage replication of the study.Practical implicationsThe findings of this study have implications for AIO entrepreneurs who intend to make start-up location decisions. Also, government policymakers can use the findings of this study to better attract AIO entrepreneurs to different locations.Originality/valueBy integrating ethnic enclave theory and location theory, this research contributes to theory and practice about immigrant opportunity entrepreneurs' start-up location decisions which are currently underexplored in the immigrant entrepreneurship literature.

Necessity or Opportunity Driven: Gender Differentials and Structural Changes of Proprietorship in the Indian Unorganized Enterprises

Using the latest representative datasets of National Sample Survey, this article investigates the structural changes and gender differentials in proprietorship in the Indian unorganized enterprises. This article also identifies the relevant determinants of female proprietorship in the unorganized enterprises. This study distinguishes between two types of female entrepreneurs: necessity and opportunity entrepreneurs, based on their motivation behind operating an enterprise. This study also explores the potential factors responsible for this division. The findings show that there is only 2 per cent rise in the share of female proprietors in over a 5-year period (2010–2011 to 2015–2016) and female proprietors are increasingly concentrated in necessity-driven informal entrepreneurship.

Online-business in Afghanistan, current trend and challenges ahead: A conceptual study

This is a conceptual paper about the current trend and challenges of online business in Afghanistan. Since more than 10% of the population in Afghanistan has access to the internet, some businesses materialize this opportunity and offer a variety of products online in the capital and some other big cities. The author has found that these businesses are formed based on Cash on Delivery Model (COD). Identified challenges of online businesses such as lack of opportunity entrepreneurs, security, low purchasing power, corruption, lack of infrastructure and regulatory initiatives, house addressing, IT literacy and social trust as well as internet accessibility have been discussed in three different but interconnected concepts namely; entrepreneurs, government and society.

FACTORS AFFECTING BUSINESS INFORMALITY AMONG EGYPTIAN OPPORTUNITY ENTREPRENEURS: AN EXPLORATORY STUDY

There are many underlying reasons justifying the importance of researching the informal economy from the academic and the practical perspectives. Evidence suggests that commercial activities generated by the informal economy could constitute an average of thirty percent of all commercial activities across the world with informal entrepreneurship consuming a big chunk of such activities. This research will focus on exploring the antecedents of informal entrepreneurship in Egypt as a developing country that is still undergoing a complicated political and economic phase that started in the financial crisis of 2008 passing by the revolution in 2011 and the subsequent corrective revolution in 2013.