scholarly journals Sharing on Facebook and Face-to-Face What Others Do or Approve: Word-of-Mouth Driven by Social Norms

2021 ◽  
Vol 12 ◽  
Author(s):  
Mingyue Zhang ◽  
Jingyi Lu ◽  
William K. Hallman
Keyword(s):  
Interaction Effect ◽  
Social Group ◽  
Word Of Mouth ◽  
Psychological Distance ◽  
Group Norms ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Face To Face ◽  
The Social ◽  
The Impact

Information sharing on social media [i.e., electronic word-of-mouth, (eWOM) and face-to-face word-of-mouth (fWOM)] plays an important role in message dissemination. This study investigates the effectiveness of group norms in motivating eWOM and fWOM. Drawing upon the psychological distance and construal level literature, this study tests the impact of group norms, the interaction effect of norms type (descriptive vs. injunctive norms), and the group distance on eWOMand fWOM. Based on one field study and three laboratory experiments, this study finds that normative cues in messages are impactful in driving WOM and the impact becomes especially stronger when the psychological distance of the social group is congruent with that of norms type tied to the group. Specifically, an interaction effect emerges, such as distant (close) group injunctive (descriptive) norms, are more impactful in driving WOM than close (distant) group injunctive (descriptive) norms. Contrary to the conventional wisdom that a close group has greater impacts than distant groups in terms of social influence, this study shows that messages with distant groups are more (or at least equally) likely to be shared than with a close group when tied with injunctive norms. The findings suggest that group norms are perceived to be more relevant when there is a match between the psychological distance of the social group and the norms type tied to the group.

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

scholarly journals Self-Regulated Studying Behavior, and the Social Norms that Influence It

2018 ◽  
Author(s):  
Julie Eyink ◽  
Benjamin Motz ◽  
Gordon Heltzel ◽  
Torrin Liddell
Keyword(s):  
Learning Outcomes ◽  
Learning Goals ◽  
Social Approval ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
The Social ◽  
College Course ◽  
Improved Performance ◽  
And Performance ◽  
Influence Behavior

Teachers use injunctive norms when telling students what they should be doing. But researchers find that sometimes descriptive norms, information about what others are doing, more powerfully influence behavior. Currently, we examine which norm is more effective at increasing self-regulated studying and performance in an online college course. We found injunctive norms increased study behaviors aimed at fulfilling course requirements (completion of assigned activities), but did not improve learning outcomes. Descriptive norms increased behaviors aimed at improving knowledge (ungraded practice with activities after they were due), and improved performance. These results imply norms have a stronger influence over behavior when there is a match between the goal of the behavior (fulfilling course requirements vs. learning goals) and the pull of a stated norm (social approval vs. efficacy). Because the goal of education is learning, this suggests descriptive norms have a greater value for motivating self-regulated study in authentic learning environments.

Environmental Design in Education and Training

2016 ◽  
Vol 60 (1) ◽  
pp. 435-439 ◽  
Author(s):  
Nancy J. Stone ◽  
Conne Mara Bazley ◽  
Karen Jacobs ◽  
Michelle M. Robertson ◽  
Ronald Laurids Boring ◽  
...  
Keyword(s):  
Social Dynamics ◽  
Education And Training ◽  
Training Methods ◽  
Audience Participation ◽  
Environment Impact ◽  
Face To Face ◽  
The Social ◽  
The Military ◽  
The Impact ◽  
And Training

Increasingly, individuals are using more blended, hybrid, and online deliver formats in education and training. Although research exists about how the physical and social environment impact learning and training in traditional face-to-face settings, we have limited knowledge about how the environment affects learners when they are interacting with technology in their learning situations. In particular, concerns arise about levels of engagement, whether learning is enhanced, the impact or helpfulness of robotics, and how the social dynamics change. These five panelists bring expertise in education at the undergraduate and graduate levels, training within industry and the military, and the use of various teaching and training methods. The panelists will present their perspectives to several questions relative to how the environment can (or cannot) accommodate enhanced learning in education and training when technology is involved. Ample time will remain for audience participation.

scholarly journals Beyond Patienthood: Integrative medicine, healing environments and the journey toward new selfhood.

2012 ◽  
Vol 3 (1) ◽  
pp. 49-62 ◽  
Author(s):  
A M Kabel
Keyword(s):  
Integrative Medicine ◽  
Treatment Phase ◽  
Comparison Method ◽  
Social Identities ◽  
Face To Face ◽  
Cancer Data ◽  
Patient Status ◽  
The Social ◽  
Healing Environments ◽  
The Impact

The purpose of this study is to learn about the relationship between participation in an integrative medicine program and the impact upon the social identities of seven individuals with cancer. Data were collected via semi-structured, face-to-face interviews and observations in the clinic space, and analyzed using a constant comparison method. All of the participants reported a change in their social identities as they transitioned between illness and wellness. The sub-themes that emerged included: the use of complementary and alternative medicine (CAM) as a means of fighting cancer after chemotherapy ended, maintaining health becoming a main occupation, and the “cancer filter” through which all other experiences are viewed, shaping the post-treatment phase of life. Overall, findings suggest that seeking CAM played a role in the participants’ transitions from selves defined by patient status, to new selves, with new perspectives.

scholarly journals Effect of Social Capital on Firm Performance: An Empirical Study of Small Enterprises in Sri Lanka

2020 ◽  
Vol 16 ◽  
pp. 108-125
Author(s):  
Chandralatha Subasinghe Menike Lakse Mudiyanselage
Keyword(s):  
Social Capital ◽  
Sri Lanka ◽  
Structural Equation ◽  
Survey Design ◽  
Three Dimensions ◽  
Small Enterprises ◽  
Cross Sectional ◽  
Face To Face ◽  
The Social ◽  
The Impact

The purpose of this study is to examine the impact of social capital on the performance of Small Enterprises (SEs) in an emerging economy, Sri Lanka. The study adopts a survey design and cross-sectional data collected by administering 200 questionnaires conducting face to face interviews. The social capital was measured by three dimensions namely, structural, relational, and conative social capital. The data were analyzed using Partial Least Squares-Structural Equation Modelling. The results show that structural and cognitive social capital had a positive significant impact on the performance of SEs while relational social capital had demonstrated a negative statistically significant impact on the performance of SEs. This implies that the managers of SEs emphasize the social capital as a means to a source of finance and resources and access to business and market information by maintaining close ties with the stakeholders to achieve a competitive advantage. The findings will be useful for the owners/managers of SEs who should share their knowledge, opportunities, and resources with their suppliers, customers as well as employees of the organization such that they should try to share their goals and achieve success together with parties who are related and interested in the business.

scholarly journals How to Solve the Social Norm Conflict Dilemma of Green Consumption: The Moderating Effect of Self-Affirmation

2020 ◽  
Vol 11 ◽  
Author(s):  
Wanda Ge ◽  
Guanghua Sheng ◽  
Hongli Zhang
Keyword(s):  
Social Norms ◽  
Social Norm ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Green Consumption ◽  
Mediating Role ◽  
Conflict Situations ◽  
Maximum Utility ◽  
The Social

Social norms are important social factors that affect individual behavioral change. Using social norms to promote green consumption is receiving increasing attention. However, due to the different formation processes and mechanisms of the behavioral influence of the different types of social norms, using social norms to promote green consumption often has social norm conflict situations (injunctive norms + negative descriptive norms). Thus, it is difficult to attain the maximum utility of social norms. The present research found that social norm conflict weakens the role of injunctive norms in promoting green consumption. Specifically, negative descriptive norms weaken the role of injunctive norms in promoting green consumption. Alienation, which manifests through powerlessness and meaninglessness, plays a mediating role in the relationship between social norm conflict and green consumption. Self-affirmation moderates the mediating role of alienation between social norm conflicts and green consumption. Self-affirmation reduces the alienation caused by social norm conflict, thereby alleviating the weakening effect of social norm conflict on green consumption.

Handen wassen na het plassen. Jong geleerd, oud gedaan?

2011 ◽  
Vol 39 (3) ◽  
Author(s):  
Maartje J.M. de Kort ◽  
Aart S. Velthuijsen
Keyword(s):  
Social Influence ◽  
Descriptive Norm ◽  
Critical Importance ◽  
Injunctive Norm ◽  
Descriptive Norms ◽  
Experimental Conditions ◽  
Persuasive Strategies ◽  
The Social ◽  
Normative Social Influence ◽  
The Impact

Do you wash your hands after using the bathroom? Two studies about communicating the injunctive and descriptive norm, and practicing informational and normative social influence in order to promote handwashing behavior. Do you wash your hands after using the bathroom? Two studies about communicating the injunctive and descriptive norm, and practicing informational and normative social influence in order to promote handwashing behavior. Increasing handwashing compliance after using the bathroom was the main goal of the two studies. Handwashing is of critical importance for preventing the spread of bacteria. Most people do know this, but they don’t behave in accordance to this fact. Lack of knowledge does not explain the discrepancy and therefore we investigated two strategies from the social influence literature. The effects on the handwashing behavior were observed unobtrusively. In the first study the impact of communicating the injunctive and descriptive norms regarding handwashing were examined. Results indicate that handwashing is promoted by communicating the injunctive norm. The impact of the descriptive norm is less important. In the second study informational and normative social influence were examined under different experimental conditions. Both informational and normative social influence promoted handwashing behavior and increased handwashing compliance after using the bathroom. Implications for influencing automatic and routine behavior by the use of communication and persuasive strategies are discussed.

scholarly journals Mobile word of mouth (m-WOM): analysing its negative impact on webrooming in omnichannel retailing

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carlos Flavian ◽  
Raquel Gurrea ◽  
Carlos Orús
Keyword(s):  
Word Of Mouth ◽  
Negative Impact ◽  
Information Source ◽  
Product Category ◽  
Online Reviews ◽  
Content Type ◽  
The Social ◽  
Challenges And Opportunities ◽  
The Impact

PurposeThe purpose of this research is to analyse the influence of mobile word of mouth (m-WOM), received at the physical store, which “challenges” the consumer's preferences in a webrooming experience. The impacts of the social relationship between the sender and the receiver of the m-WOM and product category (electronics versus fashion accessories) are examined.Design/methodology/approachAn online experiment was carried out which manipulated the presence and type of challenging m-WOM, and product category, in a 3 × 2 between-subjects factorial design. The participants were 204 consumers recruited through a market research agency. Their perceptions about the helpfulness of the m-WOM, and their product preferences and choices, were analysed.FindingsReceiving in-store m-WOM was perceived as helpful by webroomers and affected their preferences and choices. For electronics online reviews posted by anonymous customers were more influential than friends' opinions, whereas the opposite was the case with fashion accessories. The trustworthiness and expertise of the m-WOM source may explain the effects of m-WOM.Practical implicationsm-WOM entails challenges and opportunities for retailers in the omnichannel era. The findings suggest that allowing customers to access m-WOM may be beneficial; however, retailers must consider the type of m-WOM that may be most suitable for their businesses. Recommendations for referral and review sites are also offered.Originality/valueThis study examines the impact of challenging m-WOM on shopping experiences, combining online, mobile and physical channels. The results revealed the importance of the information source and product category in the determination of consumers' perceptions of helpfulness, preferences and choice.

Social Capital and Entrepreneurial Performance in Russia: A Longitudinal Study

2003 ◽  
Vol 24 (4) ◽  
pp. 535-556 ◽  
Author(s):  
Bat Batjargal
Keyword(s):  
Social Capital ◽  
Firm Performance ◽  
Social Embeddedness ◽  
Face To Face ◽  
Structural Embeddedness ◽  
The Social ◽  
Relational Embeddedness ◽  
Soviet Russia ◽  
The Impact

Drawing on the social embeddedness perspective, this article examines the impact of entrepreneurs' social capital on their firm performance in post-Soviet Russia. Based on face-to-face interviews with 75 Russian entrepreneurs in 1995 and follow-up interviews in 1999, the study examines effects of structural embeddedness, relational embeddedness and resource embeddedness on firm performance. The main finding is that relational embeddedness and resource embeddedness have direct positive impacts on firm performance, whereas structural embeddedness has no direct impacts on performance.

scholarly journals The technology of social networks and people management in the recruitment and selection of its employees

2021 ◽  
pp. 74-90
Author(s):  
Ramiro Rodrigues Sumar
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Scientific Evidence ◽  
Face To Face ◽  
The Social ◽  
Recruitment And Selection ◽  
The Impact ◽  
A Company ◽  
Virtual Mode ◽  
Selection Of

Objective: To describe the impact that social networks can have on the recruitment and selection of their employees. Question Problem: How can the social network favor the recruitment and selection of employees of a company? Methodology: Literature review. Results: The evidence of the results showed that technologies through social networks can be relevant for the recruitment and selection of people for the organization. But this recruitment should be done with a differentiated look at each type of social network by the recruiter. Final Considerations: Recruitment and selection have been changing as a traditional (face-to-face) way for the technological (virtual) mode. The study mentioned that social networks are tools capable of bringing to the recruiter candidates able to take the organization responsibly and that there are no barriers in the virtual world to find the ideal candidate. It is emphasized the importance of extending this study based on scientific evidence, in which research can be carried out in companies for the use of social networks in the monitoring of their employees.

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