Effects of Nature Values and Regulatory Fit of Message Framing on Message Evaluation and Actual Pro-Environmental Donations

Messages are often tailored to individual differences, as fit is believed to influence behavior. We examine the effects of regulatory fit (i.e., matching promotion/prevention message framing to people’s promotion/prevention orientation) and the priority that individuals attribute to nature values, on the evaluation of climate change messages and donations to pro-environmental charities. We measured participants’ ( n = 570) regulatory focus on ensuring positive outcomes (promotion) versus avoiding negative outcomes (prevention), and nature values. Participants evaluated a promotion- or prevention-framed text (highlighting ensuring the welfare of the environment or avoiding its destruction) and were then invited to donate part of their remuneration to pro-environmental or other charities. Participants who prioritized nature values evaluated the promotion-framed text more favorably the stronger their promotion focus was, but only endorsement of nature values predicted donations. This highlights the importance of measuring actual pro-environmental behavior, as positive message evaluations did not result in donations.

Self-Efficacy Mediates the Effect of Framing Eating Disorders Prevention Message on Intentions to Have a Sufficient Weight: A Pilot Study

Background: In the context of social marketing, the effectiveness of prevention messages is a major issue. The main objective of the present study was to assess the effect of prevention messages framing on self-efficacy reinforcement in order to improve intentions to reach or maintain sufficient weight in a non-clinical sample. It thus focuses on testing the mediating role of self-efficacy. Methods: Two hundred and thirty-three university student women were randomly assigned to one of the two conditions (gain-framed versus loss-framed message). They were exposed to a short persuasive message and surveyed on self-efficacy and intention to maintain sufficient weight. Results: Loss-framed messages elicited higher levels of self-efficacy than gain-framed messages, which led to higher intentions to reach or maintain sufficient weight. This study sheds light on the mediating role of self-efficacy. Conclusions: The results suggest ways to improve the persuasiveness of prevention campaigns, thereby opening up further research avenues.

Paracetamol misusing to dental pain: a case-report and recommandations for treatment

Introduction: The paracetamol is the most widely used painkiller to dental pain. Patients self-medicating with paracetamol for dental pain had 12.8 more times lead to overdose than patients with other pains. The aim of this work was to propose a standardized management in case of paracetamol overdose from a clinical case report. Observation: A 56-year-old man was referred to the General Emergency Department because he had ingested 32 grams of paracetamol in less than 24 hours due to a dental pain. He was in a state of haemodynamic and hypothermic shock. He was placed on the liver transplant list due to fulminant hepatitis. The dental check-up found juxta-pulpal carious lesions on the four wisdom teeth which were removed before the transplantation. Conclusion: Paracetamol overdose is one of the leading causes of liver failure. The estimated toxic dose was 150 mg/kg/day or about 10 g/day. N-acetylcysteine treatment should be leaded early, between 8 and 10 hours after ingestion. The paracetamol-aminotransferase, as a risk prediction tool, reproductibles methods and biomarkers can identify overdoses and lead to a faster medical care. Information campaigns and warning articles on overdosing risk must be continued to strengthen the prevention message for the population.

Designing a Social Media Campaign for Prevention of Pediatric Burn Injuries: A Pilot Study (Preprint)

BACKGROUND Most pediatric burn injuries are preventable. Social media is an effective method for delivering large-scale messaging and may be useful for injury prevention in this domain. OBJECTIVE The purpose of this study was to evaluate the feasibility of creating a social media campaign for pediatric burn injury prevention. METHODS Ad spots containing a headline, short introduction, and video were created and posted on Facebook© and Instagram© over four months. Ad spots were targeted to parents and caregivers of young children in areas of our region with the highest number of burn injuries. We assessed the impact of each ad set using ThruPlays, reach, and video plays. RESULTS Fifty-five ad spots were created, with an average length of 24.1 seconds (range 10-44 seconds). We reached 26,496 people during the campaign. The total Thruplays of the 55 ad spots were 14,460, at a cost of $0.19 per ThruPlay. Ad spots related to home safety had a significantly higher daily ThruPlay rate than those related to fire safety (6.5/day vs. 0.5/day, p<0.01). CONCLUSIONS Social media is a feasible modality for delivering public health messages focused on preventing pediatric burn injuries. Engagement with these ads is influenced by ad presentation and focus of the underlying injury prevention message.

623 The Benefits of Burn Awareness Week in a Large Metro Area Hospital

Introduction According to the American Burn Association, Burn Awareness Week is an annual event that provides an “opportunity for organizations to mobilize burn, fire and life safety educators to unite in sharing a common burn awareness and prevention message in our communities.” In 2018, due to alarming data indicating that a high volume of our children’s burn admissions was a result of scald burns, we recognized the need to participate in our first Burn Awareness Week and involve our community stakeholders. Methods Analysis of our data from the 2017 trauma registry determined that 61% of pediatric burn admits were scald burns and most were &lt; 6 years old. Geo-mapping identified at risk areas by ethnicity and zip-codes. Our Burn Awareness Week messaging was designed based on this information. We predominantly targeted English and Spanish speaking families with the goal of increasing awareness of the prevalence and prevention of scald burns and evidence-based first aid treatment. Most materials created were bilingual and included an interactive burn awareness quiz with rewards, firefighter coloring books, bilingual first aid magnets, and t-shirts displaying the scald awareness message, “Hot Liquids Burn Like Fire.” Bilingual story board testimonials of real patients were displayed. Multimedia platforms provided public service announcements in English and Spanish. Results More than 1500 people attended the booth during the 5-day event. We designed and implemented our first Burn Awareness Week with participation from community stake-holders. A post-event survey identified that the interactive burn awareness quiz, first aid magnets, t-shirts, and story boards were most effective in delivering our message and well-received by the community. This event served as a catalyst to continue burn awareness and education with clinics and interdepartmental units. In addition, a community hospital requested our materials and information. During our event, one of our community stakeholders successfully secured a proclamation for Burn Awareness Week from our state Governor. Conclusions Burn Awareness Week enabled our institution and our community to get involved in addressing an identified pressing public health issue. We created a template for our future participation in Burn Awareness Week based on generated data that allows us to target demographic locations with specific burn related issues within our community. Applicability of Research to Practice Scald burns is the most common burn injury in young children admitted at our hospital. A collaborative event between our hospital and community stake-holders provided burn awareness and prevention education to our community to help reduce such injuries in the future.

How do clergy in the Afrikaans-speaking churches deal with sexuality and HIV prevention in young people? Is the message clear?

The purpose of this study was to investigate how clergy are dealing with HIV prevention and sexuality education of young people in their congregations. An electronic questionnaire was filled in by 142 clergy from white Afrikaans-speaking churches in the Reformed tradition. Results showed that 77% clergy believed that unmarried young people in their congregations are sexually active. More than 85% clergy agreed that it is the task of the church to provide sexuality and HIV prevention education to young congregants. However, not many clergy (13%) offered HIV prevention programmes for young people in their own congregations. The main HIV prevention message 85% of clergy were prepared to share with young congregants was ‘abstinence only’ or ‘your body is the temple of God’. Only 15% clergy (significantly more female clergy) were prepared to offer comprehensive sexuality education (abstinence PLUS) programmes. The HIV prevention message of the church should at least be in line with the lived experiences and reality of its youth in today’s society. The church can no longer afford to alienate young people through moralism only. She needs an approach that satisfies both morality and reality.Intradisciplinary and/or interdisciplinary implications: This article has implications for the fields of psychology, HIV and AIDS research and pastoral care. It challenges the way the church prepares young people to cope with HIV in a modern society and suggests change in terms of a greater participation in the sexuality education of young people.

Best Practices for Suicide Prevention Messaging and Evaluating California's "Know the Signs" Media Campaign

Background: Although communication is a key component of US strategies to prevent suicide and there are a number of marketing campaigns promoting messages that suicide is a preventable public health problem, there has been little evaluation of these campaigns. Aims: The study describes the development of a checklist of best practices for suicide prevention communication campaigns and the use of the checklist to evaluate California's investment in "Know the Signs" (KTS-M), a suicide prevention mass media campaign. Method: We conducted a literature review and solicited expert feedback to identify best practices and then used the RAND/UCLA appropriateness method to assess whether KTS-M was consistent with the identified best practices. Results: Overall, experts agreed that KTS-M adhered to most of the 46 checklist items and suggested that the campaign was among the best suicide prevention media campaigns they had observed. Limitations: The checklist was developed through expert input and literature review and focuses only on media campaigns. Conclusion: Given the nascent state of the evidence about what makes an effective suicide prevention message and the growing number of campaigns, the checklist of best practices reflects one way of promoting quality in this evolving field. The consistency between the experts' comments and their ratings of KTS-M suggests that the checklist may provide important guidance to inform the development of future campaigns and the evaluation of ongoing campaigns.